BOSS Burger by SOCIAL is celebrating International Burger Day by spotlighting its most popular indulgent burgers across nine Indian cities, bringing together a nationwide celebration for burger lovers on 28 May 2026.

Known for its loaded, flavour-packed offerings, the brand has built its identity around messy, satisfying burgers featuring juicy patties, bold sauces, and generous fillings designed for different craving moments, from quick solo meals to full burger feasts with friends.

For this year’s celebration, the brand is highlighting three signature favourites: the Chicken Smash Burger, Samosalicious Smash Burger, and Aloocious Burger. Each offering brings a distinct flavour profile, ranging from bold and meaty to desi-inspired and comfort-focused.

The Chicken Smash Burger is positioned as a juicy, flavour-forward option for meat lovers, while the Samosalicious Smash Burger introduces a playful Indian twist with a samosa-style patty and tangy chutneys. The Aloocious Burger delivers a comforting experience with a spiced aloo patty and creamy sauces.

As part of the one-day celebration, Swiggy and Zomato users will be able to avail a 50% discount on select burgers across Hyderabad, Delhi NCR, Bengaluru, Chandigarh, Mumbai, Kolkata, Lucknow, Dehradun, and Pune.

The limited-period offer aims to encourage nationwide participation as burger enthusiasts mark International Burger Day with some of the brand’s most-loved creations.