The Government of Uttar Pradesh’s Department of Tourism, in collaboration with FICCI, has announced the eagerly awaited 6th Edition of the Uttar Pradesh Travel Mart (UPTM) 2024. Scheduled from April 25th to April 29th, 2024, this vibrant event will take place in Gorakhpur, Uttar Pradesh.

The Curtain Raiser event, held at The Taj Mahal Hotel in Lucknow on March 12th, set the stage for an exciting showcase of Uttar Pradesh’s tourism potential. Esteemed speakers included Jaiveer Singh, Minister of Tourism and Culture of Uttar Pradesh; Mukesh Kumar Meshram, Principal Secretary and DG Tourism, Government of Uttar Pradesh; Prakhar Mishra, Director Tourism; and Prateek Hira, Chair of FICCI’s Tourism Committee.

Minister Jaiveer Singh expressed the state’s commitment to becoming a leader in foreign tourist arrivals, building upon its status as the top domestic tourism destination. Highlighting Uttar Pradesh’s safety, infrastructure, and cultural heritage, he emphasized the state’s readiness to unveil its tourism treasures to the world.

Mukesh Kumar Meshram shed light on the state’s efforts to leverage its heritage sites and the success of the PPP model in advancing its interests. Prateek Hira, Chairman of FICCI’s Tourism Committee, provided insights into the event, which will host over 150 delegates, including tour operators, travel writers, and bloggers. With a focus on interactive sessions and B2B meetings, the UPTM promises to be a catalyst for increasing tourist footfall in Uttar Pradesh.

The revival of the UPTM has sparked excitement among the travel and hospitality trade, particularly foreign operators eager to explore Uttar Pradesh’s new infrastructure and offerings since the last edition in 2019.

This edition of the UPTM represents a significant milestone in Uttar Pradesh's tourism landscape, offering unparalleled opportunities for collaboration, exploration, and growth. Stay tuned as Gorakhpur prepares to welcome delegates from around the globe to experience the rich tapestry of experiences awaiting travelers in Uttar Pradesh.