India’s favourite moms’ and kids’ shopping destination is back! The Pinwheel Project, powered by Nykaa Fashion Kids, is all set to host its vibrant Festive Edit 2025 in Mumbai. With over 100 brands from across the country and beyond—spanning Delhi, Ahmedabad, Chennai, Kolkata, Hyderabad, and even Dubai—this one-day showcase at The Palace Halls, NSCI Worli promises to be a retail celebration like no other.

From adorable kidswear and festive footwear to charming accessories and interactive educational tools, the exhibition curates a diverse mix that delights both parents and children. Notable kidswear collections to look out for include Peher by Carnarby, Lil Pitaara, Enfance, and Yabadaboo. Looking for comfy nightwear or chic footwear for your kids? Explore selections from Plush Bunny, Bowtoes, and Bows & Frills.

For accessories and lifestyle picks, check out brands like Niashine Jewels, Silent Luxury, Pen To Paper Co, and Bags Bunny. There’s also a treasure trove of soft toys, books, and games from Smarty Pants, Peekaboo Patterns, and Playbox, to name a few.

When: Tuesday, 5th August 2025, 11 am onwards

Where: The Palace Halls, N.S.C.I Worli, Mumbai, Maharashtra 400018

Adding another layer of sparkle, the Style Storie Edit by Tanaz Doshi and Azmina Rahimtoolah brings a curated women’s section filled with stylish apparel and accessories. Brands like Ginza Room, Arati Kejriwal, Mohini Rajani, and AlpaReena bring modern fashion statements for all the moms who love to dress sharp and shine. The jewellery section glimmers with pieces from Oropel Jewelry, Antarez Jewels, and Aiza.

Founded in 2017 by three driven mothers — Aditi Kapur, Ragini Vakil, and Shouger Merchant Doshi, the Pinwheel Project has grown into more than just a marketplace. It’s a celebration of motherhood, style, and smart parenting, offering everything from kids’ essentials to fitness, skincare, and school services.

“This year’s edit is packed with fresh experiences and exciting offerings. We’ve expanded to cater to more tastes and styles", shared Shouger Merchant Doshi, co-founder. Echoing her enthusiasm, Ragini Vakil added, “We’ve made it playful and festive – there’s something for everyone”, Meanwhile, Aditi Kapur highlighted the beauty of the one-roof concept: “It’s the perfect way to stock up for the season with carefully curated finds”.

Tanaz Doshi and Azmina Rahimtoolah, curators of the women's section, shared, “We wanted to bring fashion that’s both affordable and stylish – so every mom can feel like a fashionista at the Pinwheel Project”.

And don’t leave without exploring the gourmet food court, where brands like Rasa Foods, Go Zero, Fairy Floss, and Dripface Coffee will serve up delicious, wholesome bites and energising drinks.

So, whether you’re looking to update your kids’ wardrobe, find festive gifts, or just spend a colourful day out, Pinwheel Project Festive Edit 2025 is where you need to be.