Kerala, often hailed for its natural beauty and cultural richness, is gearing up to showcase its immense investment potential in the travel and hospitality sector. The state's Tourism Investors Meet (TIM) is scheduled to take place on November 16, with Chief Minister Pinarayi Vijayan inaugurating this significant event at the prestigious Hyatt Regency in Thiruvananthapuram.

Kerala Tourism has identified specific thrust areas and locations that hold substantial promise for investors. These opportunities will be unveiled to stakeholders, both from India and abroad, during the meet. The tourism sector, with its diverse offerings, remains an untapped investment haven in Kerala, and the TIM aims to make remarkable strides in that direction.

Around 350 investors are expected to attend this event, where they will discover various investment avenues within the tourism sector, spanning hospitality, eco-tourism initiatives, adventure tourism, responsible tourism, and sustainable tourism projects.

The TIM will feature informative presentations and exhibitions, shedding light on the vast potential for tourism investments across the state. In addition to these, seminars, workshops, project pitch sessions, roundtable discussions, and B2B meetings are set to be highlights of this conference.

Kerala is blessed with abundant natural and physical assets in picturesque locations across the state. The goal is to develop these resources sustainably, transforming Kerala into a world-renowned, year-round experiential tourism hub.

In today's fast-paced world, tourism trends are ever-evolving, demanding new strategies and approaches. Kerala understands the need to stay current, and this includes attracting investments into promising locations and products.

The collaboration between the state government and the tourism industry has been fundamental to Kerala's success as a tourism model, recognized and appreciated globally. It's essential to embrace fresh ideas, practices, and products through joint ventures, public-private partnership models, and operational arrangements.

The TIM will also establish a special facilitation center at the Tourism Directorate in the state's capital, providing services to investors and assisting them in advancing their projects. This move will not only impact Kerala's economy but also create job opportunities and drive a holistic transformation within the tourism sector.

Kerala is determined to elevate its tourism sector contribution to the state's GDP from 10% to 12%. Despite global challenges, Kerala has attracted more than 1.88 crore visitors, both domestic and foreign, in 2022.

The Tourism Investors Meet will serve as an excellent platform for investors to explore the numerous opportunities Kerala has to offer. It will also showcase various land parcels owned by the Tourism Department and other agencies, further enhancing the investment prospects in this incredible Indian state.

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