Marriott Executive Apartments Hyderabad has announced the launch of its Festive Retreat Package, tapping into the rising demand for long-stay and slow travel experiences during India’s winter holiday season. The new offering comes at a time when Hyderabad is emerging as a preferred destination for families and urban travellers seeking relaxed, extended festive breaks.

Industry data from December 2025 points to a clear shift in travel behaviour, with a 34 percent increase in early winter bookings, driven by travellers opting for longer, experience-focused stays instead of short weekend trips. Supporting this trend, Booking.com’s How India Travels 2025 report highlights a strong “property-first” mindset, revealing that nearly 80 percent of Indian travellers now plan to spend most of their vacation time within their accommodation.

Available from December 15, 2025, to January 31, 2026, the Festive Retreat Package is designed specifically for long-stay guests seeking the comfort of serviced apartments combined with seasonal indulgence. The package includes daily buffet breakfasts, poolside dinner buffets, complimentary cocktails, and special discounts on spa services, encouraging guests to fully unwind during their stay.

Commenting on the launch, Ashwin Vaidya, General Manager, Marriott Executive Apartments Hyderabad, said, “We are seeing a definitive change in how people are celebrating the year-end. Hyderabad’s winter is the perfect time to unwind, and we’ve created an offer that lets locals enjoy the season right here in the city. With included buffet meals, two cocktails from our exciting new menu, and 50 percent off spa treatments, guests can experience a true retreat at one of the city’s most convenient locations.”

Adding to the festive cheer, the property will also host special holiday buffets on Christmas Eve, Christmas Day, and New Year’s Eve. 

With its blend of residential comfort, festive dining, and wellness-led indulgence, the Festive Retreat Package reflects Marriott Executive Apartments Hyderabad’s focus on evolving travel preferences and meaningful, longer stays.