Mumbai’s most anticipated mom-and-kids shopping event, The Pinwheel Project, is back with its 15th edition, celebrating a vibrant journey of creativity and community. Taking place on April 10, 2025, at Palace Halls, NSCI, Worli, the Spring Edit features 100+ curated brands from across India, making it a one-stop destination for families seeking thoughtful finds and unique experiences.

The exhibition brings a wide variety of categories under one roof, including kidswear, toys, home decor, accessories, games, and bedding, catering to all parenting needs. This milestone edition showcases a blend of beloved staples and exciting newcomers, reinforcing the Pinwheel Project’s place as India’s favourite exhibition for moms and kids.

Moms and kids can look forward to exploring standout kidswear brands like Bambee Kids, Enfance, Popcorn, Dulaar, Karamel Baby, and Me Kasa, along with essentials from Foamo Bath Essentials, Griha Couture, and cute accessories from Cute Little Bows, All Things Little, plus stylish bags by Nasher Miles, Bags Bunny, and Love by Parilicious. Engaging books and educational toys from Little Future Founders, Smarty Pants, and Craft Ghar are also on offer.

Adding more excitement, this edition partners with The Style Storie Edit by Tanaz Doshi and Azmina Rahimtoolah to launch a special women’s fashion section, making it a complete family affair. Expect fashion-forward collections from labels like The Label 39, Melia, Amos by Pooja, Khushboo Chugh, Devina Juneja, Ennso Label, and Maya by Maya Parikh, with exquisite jewellery options from Isharya, Raya, and Sorbet & Co.

Behind this beloved initiative are three passionate working mothers—Aditi Kapur, Ragini Vakil, and Shouger Merchant Doshi—who started the Pinwheel Project in 2017 as a labour of love. Since then, it has grown into Mumbai’s go-to exhibition for premium parenting products and a trusted platform for budding entrepreneurs from cities like Jaipur, Bangalore, Ahmedabad, Delhi, Pune, and Baroda.

“This year's Spring Edit promises to be a truly immersive experience,” says Shouger Merchant Doshi, highlighting the wider range of exhibitors and new collaborations. Co-founder Ragini Vakil adds, “We’ve curated a vibrant lineup that celebrates both childhood and motherhood with creativity and care.”

“The magic lies in offering a one-roof solution for thoughtful shopping and happy memories,” shares Aditi Kapur, while fashion partner Tanaz Doshi says, “We want all moms to feel like fashionistas—this edition brings chic and affordable fashion too.”

Visitors can also unwind at the event’s cafeteria zone, featuring food brands like ZAKI, Coffee Verse, Tokyo Matcha Bar, Gusto Foods, Eksbakes, Pink Harvest Farms, Sichuan Spice, The Cowboys Farm, and The Growing Giraffe.

With valet parking available, this Spring Edit ensures a seamless experience. So, bring the little ones, explore exclusive collections, and indulge in delightful treats—it’s going to be a day to remember!