Overview

The Meetings Show Asia Pacific (TMS APAC) 2025 has unveiled its comprehensive Education Programme, designed to inspire and equip MICE industry professionals with the latest insights. The event, produced by Northstar Travel Group, will take place at the Sands Expo Convention Centre in Singapore on April 16-17, 2025, and will be co-located with the Business Travel Show Asia Pacific for the first time.

This year’s programme focuses on six key industry growth pillars: Macro Trends, Event Design, Technology, Sustainability, Future Workforce, and Wellness. It will also feature exclusive research on regional and global MICE industry trends.

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Keynote Speakers Leading the Education Programme are two distinguished keynote speakers:

  • Dr. Jerome Joseph, CEO of Global Brand Academy, will present "Lessons from Legends: How Legendary Brands Create Memorable Experiences." A globally recognized branding expert, Dr. Joseph has worked with over 1,000 brands across 37 countries.

  • Sha-En Yeo, Founder of Happiness Scientists and LinkedIn Asia’s Top Mental Health Advocate, will deliver a session titled "Leading Change: Delving into the Mental and Emotional Tools Required to Thrive," offering science-backed insights on mental well-being and leadership.

Dynamic Learning Experiences The Education Programme will take place across two stages:

  • The Main Theatre: Hosting keynote sessions, thought leadership discussions, and industry panels with global visionaries.

  • The Blank Canvas Stage: A space for interactive workshops, live demonstrations, and collaborative learning experiences.

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Session Highlights Key topics across the content pillars include:

  • Macro Trends: Business travel risk forecast, MICE industry data insights.

  • Event Design: Crafting impactful and engaging event experiences.

  • Technology: AI-driven insights, event tech integration, and social media strategies.

  • Sustainability: Innovative and regenerative practices for eco-friendly events.

  • Future Workforce: Addressing talent needs and industry transformation.

  • Wellness: Enhancing meetings and events for better well-being.

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TMS APAC 2025 promises to be the largest gathering of MICE professionals in the region, providing networking opportunities, innovative strategies, and actionable insights for industry stakeholders.

For more information, visit the official event website.

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