TIGERFIRE Vodka celebrated Brother’s Day with an exclusive edition of its signature “After Hours” experience at 8ish, bringing together hospitality insiders, influencers, and tastemakers for a night centred around brotherhood, cocktails, and nightlife culture.

Hosted on May 23 in South Mumbai, the event featured a specially curated cocktail programme designed around the smooth profile of TIGERFIRE Artisanal French Vodka.

Leading the bar experience were mixologists Jishnu AJ and Ankush Gamre from Bar Paradox, who collaborated on signature cocktails and flavour-forward creations inspired by shared experiences and after-hours bar culture.

Adding an emotional layer to the evening, TIGERFIRE also screened a special video celebrating the bond between Sanjay Dutt and Paresh Ghelani, reflecting the theme of friendship, loyalty, and strong personal connections associated with Brother’s Day.

As part of the celebrations, the brand also launched a 360-degree digital campaign featuring four films showcasing different forms of brotherhood across various walks of life. The campaign focused on highlighting meaningful human connections and togetherness beyond family ties.

Speaking about the initiative, Badal Moradia, CEO of TIGERFIRE Vodka, shared that the celebration was designed to reflect the brand’s core values of brotherhood and loyalty, while also recognising that strong bonds can extend beyond blood relations.

Jishnu AJ added that the cocktail menu was inspired by familiar late-night moments, conversations, and the camaraderie that defines modern bar culture, creating drinks that felt layered yet approachable.

The collaboration between TIGERFIRE and 8ish further highlighted the connection between premium spirits and experiential nightlife, reinforcing both brands’ focus on curated social experiences and contemporary cocktail culture.

TIGERFIRE Vodka was founded by Sanjay Dutt and Paresh Ghelani, blending French craftsmanship with Indian inspiration. Crafted in France using French winter wheat and limestone-filtered spring water, the vodka brand continues to expand its presence in India following its international debut.