This autumn, Tripadvisor teams up with Experience Abu Dhabi, the official destination brand of the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), to bring a first-of-its-kind immersive travel experience to India. Titled “Abu Dhabi Is Calling”, the activation will run from September 26–28, 2025 at Jio World Plaza, Mumbai, offering visitors a futuristic way to explore the emirate.

Over three days, the venue transforms into a vibrant gateway to Abu Dhabi, blending cutting-edge AI technology with real-time Tripadvisor insights for an interactive, multi-sensory journey.

 The highlight of the experience is two domes—6-meter and 8-meter, featuring the ORA Sphere, a spherical projection system that lets visitors navigate Abu Dhabi in real time. Guests can explore 360° cinematic environments showcasing iconic attractions such as Louvre Abu Dhabi and Al Ain Oasis, while live Tripadvisor reviews, recommendations, and curated travel data enrich the journey.

Steve Paganelli, Acting Global Head, Media & Partnerships, Tripadvisor, said, “Tripadvisor’s Wanderlab has fused storytelling, technology, and traveller data to redefine how destinations are discovered. After successes in London, Paris, and New York, we are excited to bring this visionary project to India.”

Georgios Kalliamvakos, DCT Abu Dhabi, added, “This immersive experience captures Abu Dhabi’s culture, landscapes, and attractions, inviting everyone to discover the emirate in a truly interactive way.”

Interactive Highlights:

AI Pod is a Real-time, personalized itineraries powered by Tripadvisor’s conversational AI and traveller insights, Green Screen Photo Booth– Capture iconic Abu Dhabi moments, from desert dunes to the Corniche skyline, Goodie Bag– Collect Ollie the Owl stamps in an event passport for a complimentary souvenir and Win a 5-Star Getaway – Enter to win a luxury Abu Dhabi trip, including flights and 5-star hotel stay.

Event Details:

Location: Jio World Plaza, Mumbai

Dates: September 26–28, 2025

Timings: 11:00 AM – 10:00 PM daily

Mumbai’s cosmopolitan energy, thriving culture, and global outlook make it the perfect stage for this landmark immersive activation, connecting Abu Dhabi with one of the fastest-growing travel markets. The city mirrors Abu Dhabi’s mix of tradition and modernity, offering a ready audience for this next-generation travel experience.