Albert Einstein once said, “Look deep into nature, and then you will understand everything better.” Nature teaches us valuable lessons about preservation, heritage, culture, and life itself. It reminds us that living well and doing good can coexist harmoniously. Embracing this philosophy, Signature Packaged Drinking Water proudly presents the 10th edition of the Ziro Music Festival, set in the pristine Ziro Valley of Arunachal Pradesh.

This four-day music festival, scheduled from September 28 to October 1, 2023, is a celebration of eco-friendliness, music, nature, and community. Amidst the lush green valleys, festival-goers will immerse themselves in soulful melodies, relish farm-to-table local cuisines, and indulge in locally-inspired beverages. Moreover, attendees will have the unique opportunity to learn sustainable living practices from the local Apatani tribe, known for their recycling and repurposing skills.

Signature Packaged Drinking Water, in partnership with Ziro Festival, shares a commitment to promoting a greener planet and fostering a deeper connection with nature. Together, we aim to inspire conscious living through informative masterclasses, eco-awareness initiatives like plogging, and the experience of living in eco-friendly campsites provided exclusively by Signature Packaged Drinking Water. These campsites will leave zero waste behind, returning the land to its pristine state.

The festival's lineup promises an electrifying experience with artists like Mohit Chauhan, Farhan, Taba Chake, Pt. Vishwa Mohan Bhatt, Guy Buttery, Komorebi, MC Altaf, and more. This year, an exciting addition is the "Takvr" stage dedicated to electronic music. In addition to the music, the Popi Sarmiñ Creative Space will host various community engagement initiatives and workshops.

Ruchira Jaitly, Executive Vice President and Portfolio Head, Marketing, Diageo India, shares, “Signature Packaged Drinking Water stands for doing things consciously that each of us can follow in our daily lives. The brand’s ‘Live good, Do good’ philosophy is a testament of the way today’s generation likes to live and as the title sponsors of Ziro Festival of Music, we are excited to showcase just that. The festival has one of the most picturesque venues in India with a terrific lineup of artists, experience centers, green acts of plogging, exciting masterclasses and more. Through this collaboration, we aim to bring together the tribe of Green Seekers who seek to be One with Nature in life, and at the festival, and together propagate the ethos of living consciously.”

Anup Kutty, Co-Founder and Creative Producer of Ziro Festival, expressed thus, “It’s hugely encouraging to have an esteemed organization like Signature Packaged Drinking Water commit to supporting an independent project like Ziro Festival. Having worked with them in the previous year, it is apparent that our values regarding sustainability match”.

Bobby Hano, Co-Founder and Festival Director of Ziro Festival, said, “This is a boost for responsible tourism in the northeast and will hopefully pave the way for a generation of eco-responsible artists and music lovers.”

The Ziro Music Festival, initiated in 2012, has become a must-visit destination for music lovers and nature enthusiasts. This year's edition promises to be an unforgettable experience where music and nature unite.

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