A 200 Billion-Dollar Dream Unveiled: Tamil Nadu's Tourism Policy

A 200 Billion-Dollar Dream Unveiled: Tamil Nadu's Tourism Policy

By Author

Published on October 4, 2023

In a groundbreaking move, Tamil Nadu has unveiled its first-ever tourism policy, marking a significant shift in the state's approach to tourism. Under the visionary leadership of Chief Minister M K Stalin, Tamil Nadu aims to position itself as a premier tourist destination, attracting a staggering 20,000 crore rupees in investments over the next five years.

Industry Status and Economic Impact

The heart of this policy lies in its decision to grant industry status to the tourism sector. This landmark move opens the door for tourism projects and stakeholders to access vital funds, leading to improved employment prospects and comprehensive training programs. Prioritizing sectors like adventure, cultural, eco, and film tourism, Tamil Nadu is set to redefine the tourism landscape.

Diverse Tourism Avenues

Tamil Nadu's tourism policy embraces diversity. It seeks to extend its tourism appeal beyond the traditional temples and historic architecture that have long defined the state. The focus now includes adventure, recreation, caravan, rural and plantation, coastal, cultural, medical and wellness, eco, MICE (meetings, incentives, conventions, and exhibitions), heritage, religious, and film tourism. This diverse offering aims to cater to a wide range of tourists and their interests.

Gateway Hubs and Smart Investments

To enhance tourism infrastructure, Tamil Nadu is planning to develop key cities such as Chennai, Tiruchirappalli, Madurai, Coimbatore, and Kanyakumari as 'Gateway Hubs.' These hubs will receive substantial investments from Smart City funds, promoting cleanliness, safety, and digital innovation. The emphasis is on creating a seamless and attractive travel experience for visitors.

Responsible Tourism and Sustainability

Tamil Nadu is taking a proactive stance on responsible tourism. It recognizes the importance of preserving the environment and minimizing the negative impact of tourism activities, especially in eco-sensitive regions. The policy encourages eco-friendly practices, including rainwater harvesting, renewable energy sources, and effective waste management. Initiatives following the requirements of the Indian Green Building Council (IGBC) and Green Rating for Integrated Habitat Assessment (GRIHA) will be acknowledged for their commitment to sustainability.

Economic Growth and Skill Development

This ambitious policy sets a goal of contributing at least 12% of the state GDP annually, generating employment for over 25 lakh people, and facilitating the skill development of three lakh workers in tourism and related industries. It's a comprehensive approach aimed at boosting both the economy and the livelihoods of the people of Tamil Nadu.

In conclusion, Tamil Nadu's new tourism policy is a game-changer that positions the state as a dynamic and inclusive tourism destination. With a focus on sustainability, diversity, and economic growth, Tamil Nadu is poised to make a significant impact on India's tourism landscape.


The Bluffs Grand Ho Tram Celebrates Best Golf Course Win at Global Tourism Awards

The Bluffs Grand Ho Tram Celebrates Best Golf Course Win at Global Tourism Awards

By Nithyakala Neelakandan

Published on August 24, 2024

The Bluffs Grand Ho Tram has been awarded the prestigious "Best Golf Course International" title at the Global Tourism Awards, presented by Travel World Online. This significant achievement highlights the course’s dedication to offering an exceptional golfing experience amidst some of the world’s most stunning landscapes.

Known for its unique design, pristine course conditions, and natural beauty, The Bluffs Grand Ho Tram has consistently been a favorite among golf enthusiasts. This international recognition is a testament to the hard work and passion of the entire team, who have continually strived to create an unmatched golfing environment. The course’s commitment to excellence ensures that every round played at The Bluffs is both memorable and extraordinary.

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The Bluffs Grand Ho Tram also extends its heartfelt thanks to its guests, whose support and enthusiasm drive the team to maintain such high standards. The resort is excited to continue welcoming golfers from around the globe to experience its award-winning greens and looks forward to many more outstanding rounds of golf in the future.

Located at the Grand Ho Tram in Vietnam, The Bluffs is celebrated not only for its world-class golf course but also for its luxurious amenities and breathtaking scenery. This award solidifies its position as a top destination for golf lovers worldwide.


Sterling Holiday Resorts Achieves Record Q1 Revenue of ₹126 Crore

Sterling Holiday Resorts Achieves Record Q1 Revenue of ₹126 Crore

By Nithyakala Neelakandan

Published on August 6, 2024

Sterling Holiday Resorts, a leading player in India's leisure hospitality sector, has reported its highest-ever Q1 revenue of ₹126 crore for FY25. This figure marks a 9% year-on-year growth despite various challenges faced during the quarter, such as a nationwide heatwave, election-related travel delays, and fewer wedding dates.

The company’s EBITDA margin stood at a robust 34%, consistent with industry benchmarks, although slightly lower than the previous year due to the opening of five new resorts in Rajasthan, three of which are in Udaipur and still in their ramp-up phase. Sterling has maintained profitability for 16 consecutive quarters.

Sterling’s expansion strategy continues to drive growth, with the company crossing the milestone of 50 resorts, thanks to the addition of two new locations in Dehradun and Udaipur during the quarter. In total, Sterling has opened nine new resorts since Q1 FY24, underscoring its commitment to a balanced portfolio and regional growth.

CEO and MD Vikram Lalvani commented, “Despite numerous headwinds in the first quarter, Sterling delivered its highest ever Q1 revenues and a healthy EBITDA margin, while also ramping up capacity with new resorts. With long term demand trends continuing to be strong, Sterling is poised for sustained growth through asset-right, balanced portfolio growth across regions. Based on our expansion plans of 20 additional resorts and 1,000 keys in the next 12 to 18 months, in phases, we are also investing in building key talent to cater to this growth.”

Sterling’s achievements have been recognized on platforms like TripAdvisor, where 19 of its resorts are ranked No. 1 in their locations, with 65% of its resorts in the Top 5 overall. Additionally, Sterling Puri received the Best Resort for Destination Weddings (East) award at the ET MICE & Wedding Tourism Awards 2024, highlighting the brand’s growing influence in the hospitality industry.


Secret Ingredient to Revamp Culinary Concepts at Le Meridien New Delhi

Secret Ingredient to Revamp Culinary Concepts at Le Meridien New Delhi

By Nithyakala Neelakandan

Published on August 1, 2024

Secret Ingredient, a leading consulting firm in the restaurant and hospitality sector, has been selected by Le Meridien New Delhi to re-conceptualize and develop the menu for its rooftop restaurant, Le Belvedere. This collaboration aims to elevate the dining experience at the iconic establishment, known for its panoramic city views and upscale Chinese cuisine.

Le Belvedere will benefit from Secret Ingredient’s expertise in food and beverage (F&B) solutions, including menu innovation and technical management. The consultancy’s role will be to ensure that the restaurant offers high-quality dining experiences that appeal to a wide range of tastes.

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Sid Mathur, Founder and Director of Advisory & Strategy at Secret Ingredient, expressed his excitement about the partnership: "We are thrilled to collaborate and work with the talented teams of Le Belvedere to elevate potential F&B offerings. Our aim is to bring innovative and effective solutions that enhance the dining experiences at Le Belvedere."

Tarun Thakral, Executive Director at Le Meridien New Delhi, added, "As a hotel committed to exposing the curious and creative-minded traveller to unexpected and engaging experiences, we are thrilled to partner with Secret Ingredient to elevate our culinary offerings. This collaboration will undoubtedly unlock a new dimension of discovery for our guests, making their experience truly unforgettable."

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Kula Naidu, Director of Conceptualization & Branding at Secret Ingredient, emphasized the significance of this partnership in their broader mission to redefine food and beverage concepts in India. "This partnership marks a significant step in our mission to redefine food and beverage concepts in India. We look forward to applying our holistic approach to Le Belvedere and creating outstanding culinary experiences. Our extensive experience and innovative approach will undoubtedly contribute to setting new standards in the industry," Naidu stated.

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Secret Ingredient is known for its comprehensive consulting services, including kitchen planning, recipe development, staff training, menu revamping, and brand conceptualization. The firm has worked with several high-profile brands and cloud kitchens across India, contributing to their success with innovative strategies and hands-on expertise.

Some of Secret Ingredient’s notable projects include collaborations with Khyber Hotel Gulmarg, The Grand Dragon Ladakh, Trident’s Kaansa Lyrah, and several other renowned establishments.

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