In a testament to the growing ties between India and Australia, ProWine Mumbai 2024 will witness a strong Australian presence, with 11 Australian wineries set to showcase their diverse and premium wine portfolios. The event, supported by the Australian Trade and Investment Commission (Austrade) in collaboration with Global Victoria, Investment NSW, and Wine Australia, highlights the opportunities fostered by the Australia-India Economic Cooperation and Trade Agreement (ECTA) and the increasing demand for Australian wines in the Indian market.

The Australian pavilion at ProWine Mumbai 2024 will reflect the rich diversity of Australian wines, spanning more than 100 grape varieties from 65 wine regions. Visitors can explore everything from sophisticated reds to playful whites, tailored perfectly for pairing with India’s eclectic cuisine. To further enhance the experience, two masterclasses, one led by Sommelier Nikhil Agarwal and supported by the South Australian Government, will provide deep insights into the craftsmanship and culture behind Australian wines.

John Southwell, Senior Trade and Investment Commissioner for South Asia, remarked, “The cooperation between India and Australia is at the heart of this initiative. Through ProWine Mumbai, we aim to connect with Indian importers and consumers, offering them Australia’s finest wines while fostering deeper economic and cultural ties. We also hope to contribute to the growth of the Indian wine industry through technical collaborations.”

Australia stands as a global leader in the wine industry, ranking as the sixth-largest producer and fifth-largest exporter of wine worldwide, with 60% of its production exported globally. The ECTA, which came into effect in late 2022, has further strengthened the trade relationship, paving the way for tariff reductions on Australian wines imported into India. Tariffs on wine bottles valued between US$5 and US$15 will be gradually reduced to 50% over nine years, while those over US$15 will see a reduction to 25% within the same timeframe.

With its innovative winemakers and unique terroirs, Australia offers wines that cater to every occasion, whether it’s a casual weekend get-together or an elegant evening affair. The premium selection showcased at ProWine Mumbai aims to introduce Indian consumers to these exceptional wines and the rich heritage behind them.

About Austrade

The Australian Trade and Investment Commission (Austrade) is the Australian Government’s international trade promotion and investment attraction agency. Austrade supports businesses with market insights, promotes Australian capabilities, and facilitates global connections.

To learn more about Austrade and its initiatives, visit Austrade.