Business Travel on the Rise: USD 1.8 Trillion Forecast by 2027 Predicts GBTA 2023 Index

Business Travel on the Rise: USD 1.8 Trillion Forecast by 2027 Predicts GBTA 2023 Index

By Author

Published on December 23, 2023

As the world marches towards 2027, the global business travel sector is poised to reach a staggering USD 1.8 trillion, marking a significant leap in the industry. The 2023 GBTA Business Travel Index Report has shed light on this remarkable growth, indicating a faster-than-expected rebound. In 2023 alone, business travel spending rose by 47 percent, reaching USD 1.03 trillion, and is projected to continue its upward trajectory.

Last year's business events scene painted an equally impressive picture. The ICCA statistical forecast revealed an astonishing 349 percent increase in in-person events. Out of the 10,602 recorded business events globally, 9,009, accounting for 85 percent, were in-person, with the Middle East leading the charge. The region accounted for the highest percentage of in-person delegates at 94 percent, as per the official figures.

Looking ahead, the Arabian Travel Market (ATM) 2024 is setting the stage for a groundbreaking collaboration. Slated from May 6-9 at the Dubai World Trade Centre, ATM has joined forces with the International Congress and Convention Association (ICCA) and the Global Business Travel Association (GBTA). This strategic alliance, designating ICCA and GBTA as 'Knowledge Partners,' is a testament to ATM's commitment to enhancing the value and innovation of its regional trade show. This partnership is expected to offer profound insights and open new opportunities for the burgeoning business events and travel segments.

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The business travel industry's growth trajectory is complemented by an evolving landscape. Despite the global rebound, many firms are rethinking their travel strategies. The shift towards video conferencing and rail trips over flying, while slower to return business travel to 2019 levels, is a nod to environmental concerns. This trend is a balancing act between maintaining corporate relationships and minimizing overall emissions, reflecting a conscientious approach to business travel.

During ATM 2024, ICCA will delve into various MICE industry topics through seminars, while GBTA will unveil the prevailing trends in the business travel sector. These sessions are designed to provide attendees with valuable insights into recent research, innovations, and best practices.

The collaboration brings together diverse perspectives. Dr. Senthil Gopinath, CEO of ICCA, expresses enthusiasm about this inclusive approach, marking an exciting chapter for business events in future editions. Catherine Logan, Regional Senior Vice President EMEA and APAC at GBTA, emphasizes the MEA region's potential and its impressive recovery to 95 percent of pre-pandemic spending in 2022.

The upcoming 31st edition of ATM, themed 'Empowering Innovation: Transforming Travel Through Entrepreneurship,' focuses on exploring how travel and tourism innovators can attract greater funding and significantly boost the sector's contribution to the global GDP. Last year's event, with over 40,000 attendees, set a new benchmark, and this year's edition is poised to raise the bar even higher.


Red Dot Representations Partners with Thang Long Tours to Elevate Vietnam Travel Experiences

Red Dot Representations Partners with Thang Long Tours to Elevate Vietnam Travel Experiences

By Manu Vardhan Kannan

Published on February 19, 2025

Red Dot Representations, a leading name in international destination marketing, has joined forces with Thang Long International Travel & Trade Investment JSC (Thang Long Tours), one of Vietnam’s top destination management companies. This partnership is set to introduce Indian and global travelers to Vietnam’s rich cultural experiences, breathtaking landscapes, and personalized travel offerings.

With Vietnam emerging as a sought-after travel hotspot, particularly among Indian tourists, this collaboration will leverage Red Dot Representations’ expertise to position the country as a go-to destination for leisure, adventure, and MICE (Meetings, Incentives, Conferences, and Exhibitions) travel. Travelers will gain exclusive access to Thang Long Tours’ locally immersive itineraries, crafted to offer an authentic experience beyond mainstream tourism.

Thang Long Tours, known for its philosophy of helping travelers "experience truly like the locals," curates tailor-made journeys that showcase Vietnam’s heritage, scenic beauty, and vibrant local life. The company collaborates with accommodation providers and excursion organizers to deliver seamless travel experiences that leave a lasting impression.

Sharing his thoughts on the partnership, Prabhakar Kamat, Business Head at Red Dot Representations, said, "We are thrilled to collaborate with Thang Long Tours to bring uniquely personalized Vietnam experiences to global travelers. Vietnam’s diverse landscapes, cultural richness, and warm hospitality make it a must-visit destination, and with Thang Long Tours’ deep-rooted knowledge of the region, we aim to craft unforgettable journeys for our clientele."

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Echoing this sentiment, Emma Le, Inbound Director at Thang Long Tours, added, "Vietnam’s charm lies in its vibrant culture, storied history, and unparalleled hospitality. Through our partnership with Red Dot Representations, we look forward to showcasing Vietnam in a way that goes beyond traditional tourist trails, offering Indian travelers a truly immersive experience."

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As Vietnam’s tourism industry continues to flourish, this collaboration is set to redefine how travelers experience the country, offering a perfect blend of adventure, heritage, and local flavors.


Eight Continents Expands Portfolio with the Launch of Treetop by Eight Continents Zanzibar

Eight Continents Expands Portfolio with the Launch of Treetop by Eight Continents Zanzibar

By Nishang Narayan

Published on February 18, 2025

Eight Continents Hotels & Resorts is proud to announce the addition of Treetop by Eight Continents Zanzibar to its illustrious portfolio. This luxurious island resort is a hidden paradise nestled in the heart of Zanzibar, offering guests an exceptional retreat surrounded by stunning ocean views, pristine beaches, and a peaceful, serene atmosphere.

Strategically located away from the bustling tourist hotspots, Treetop Zanzibar provides the perfect sanctuary for those seeking tranquility and indulgence. The resort sits against the backdrop of a crystal-clear bay, making it an idyllic escape into nature, while maintaining the highest standards of luxury and comfort.

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With 32 exquisitely designed rooms, Treetop Zanzibar effortlessly blends contemporary design with traditional Zanzibar hospitality. Each room has been thoughtfully crafted to provide supreme comfort and privacy, ensuring a "home away from home" experience for all guests.

To elevate the guest experience, the resort features three exceptional dining outlets, each offering a diverse range of culinary delights. Guests can indulge in gourmet international dishes or savor the authentic flavors of Zanzibar, with locally sourced spices and fresh seafood that highlight the region’s rich culinary heritage.

Additionally, Treetop Zanzibar boasts a state-of-the-art gym, a luxurious spa and sauna for rejuvenation, and a spacious banquet hall perfect for hosting grand weddings and special events.

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Located near the renowned Jozani Chwaka Bay National Park, Zanzibar’s only national park, the resort offers guests the chance to explore the lush mangrove forests, scenic walking trails, and vibrant ecosystems of this protected area. Known for being home to the rare and endemic Zanzibar red colobus monkey, the park is a haven for nature lovers and wildlife enthusiasts.

Haninder Sachdeva, CEO of Eight Continents Hotels & Resorts, expressed his excitement about the new addition, saying, "Treetop by Eight Continents Zanzibar represents our vision of delivering unique and unforgettable luxury experiences. This serene island resort is a perfect embodiment of exclusivity, elegance, and warm hospitality. We are thrilled to bring our signature standards of excellence to Zanzibar, offering guests an extraordinary escape into paradise."

Whether looking for a peaceful getaway, a romantic retreat, or an unforgettable venue for a special celebration, Treetop by Eight Continents Zanzibar offers the perfect blend of luxury, comfort, and natural beauty. Guests are invited to experience the charm of Zanzibar in an exclusive setting, where every moment is designed to be truly unforgettable.


How India Assist Uses Tourist Information Centres (TICs) to Facilitate Smooth Travel and Special Needs at Kumbh

How India Assist Uses Tourist Information Centres (TICs) to Facilitate Smooth Travel and Special Needs at Kumbh

By Nishang Narayan

Published on February 15, 2025

Kumbh Mela is a gathering like no other—an awe-inspiring confluence of spirituality, culture, and tradition. But as millions of pilgrims and visitors converge, the challenge is clear: how do we ensure that each person’s experience is safe, accessible, and stress-free? Well, that's where India Assist steps in, working in collaboration with the Uttar Pradesh Government to modernise travel assistance for Mahakumbh 2025. Through Tourist Information Centres (TICs) located at key places like the railway stations, airport, and within the Mahakumbh area, we're making the Kumbh experience smoother for everyone.

Mr. Harish Khatri, Founder and MD at India Assist, shares valuable insights on enhancing travel experiences, as featured in our article on facilitating smooth travel and special needs at Kumbh.

These TICs are not your typical information desks. They’re lifelines for the millions attending the festival. Right from providing live updates on travel routes, assisting with local transportation, or guiding elderly pilgrims and those with disabilities, the TICs are designed to be accessible, responsive, and human-centered. When someone loses a belonging or needs help locating a loved one, TICs offer real-time assistance in locating them, ensuring that no pilgrim is left feeling lost or alone. The multilingual support ensures that visitors from across the globe feel heard and understood, breaking down language barriers and connecting them to the heart of the Kumbh experience.

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Perhaps most importantly, TICs are equipped with a team of responsive on-ground staff that allows us to address health-related emergencies quickly. From directing pilgrims to the nearest medical station or coordinating emergency response, these centres act as the first point of contact for medical aid. In a sea of people, it’s critical that help can be found without delay. With a simple tap on our mobile application, followed by a quick phone call, we ensure that pilgrims receive the immediate assistance they need. India Assist’s involvement in large-scale events like MotoGP Bharat has given us valuable experience in managing complex logistics, tech integration, and crowd management. We've learned that the key to success is seamless coordination between technology and human touch & that’s exactly what we’re bringing to Mahakumbh 2025.

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We are excited about the impact TICs will have at Kumbh. For millions of pilgrims, these centers are not just places to seek directions but also sources of care, comfort, and support. By combining technology with compassionate, on-the-ground expertise, we’re ensuring that every pilgrim’s journey remains focused on their spiritual experience, not the stress of hovering through a sea of people. As we move forward into this new era of tech-enabled religious tourism, we’re proud to play our part in making Mahakumbh 2025 safe, accessible, and unforgettable for all.

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