Chinese Wok Partners with Bhool Bhulaiyaa 3 in First-Ever Movie Integration

Chinese Wok Partners with Bhool Bhulaiyaa 3 in First-Ever Movie Integration

By Nithyakala Neelakandan

Published on October 26, 2024

Chinese Wok, one of India’s leading quick-service restaurant (QSR) chains specializing in Chinese cuisine, has announced an exciting collaboration with the highly anticipated film Bhool Bhulaiyaa 3. This marks the brand’s first foray into movie integration, a strategic move aimed at reaching a wider audience through the film’s vast popularity and enhancing brand visibility nationwide. By merging the worlds of cinema and cuisine, Chinese Wok seeks to create an entertaining and flavorful experience for fans and customers alike.

The campaign spotlights Bhool Bhulaiyaa 3 star Kartik Aaryan, bringing his signature charm together with Chinese Wok’s popular Desi Chinese dishes. This unique combination not only amplifies the buzz around the film but also celebrates the brand’s distinctive flavors that have made it a favorite among Indian food lovers.

“We are thrilled to collaborate with Bhool Bhulaiyaa 3,” said Aayush Agrawal, Founder of Chinese Wok. “At Chinese Wok, we always look for innovative ways to connect with our audience in meaningful and engaging ways. By partnering with such a highly anticipated film, we can bring the energy of cinema together with the vibrant flavors of Desi Chinese. This campaign showcases our efforts to expand our reach and create memorable experiences that blend food and entertainment.”

Beyond the movie integration, Chinese Wok has launched an interactive Instagram filter called “Balance the Wok.” The filter engages users by challenging them to balance a virtual wok while collecting Desi Chinese ingredients, blending fun with a touch of culinary education. This interactive experience reinforces the bold flavors and authenticity that Chinese Wok is known for, while inviting fans to participate in the campaign on social media.

Link to Balance the Wok Game: Play Now  Open this link on a mobile device to see the effect

Chinese Wok, part of the Lenexis Foodworks group, is renowned for its variety of Chinese dishes, which are accessible through nearly 200 outlets in over 29 cities across India. The brand’s collaboration with Bhool Bhulaiyaa 3 not only enhances its presence but also aligns with its mission to deliver affordable, high-quality Desi Chinese cuisine while exploring new avenues to engage with customers.

This innovative campaign combines the thrill of the upcoming film with a unique food experience, bringing Chinese Wok’s offerings to a larger audience and reinforcing its connection with fans through creative digital engagement. Available for a limited time, the “Balance the Wok” filter and campaign are expected to attract attention from food lovers and film enthusiasts alike, underscoring the brand’s commitment to innovation and customer engagement.

About Lenexis Foodworks

Lenexis Foodworks, a prominent quick-service food company in India, offers a range of culinary experiences through its popular brands, including Chinese Wok, The Momo Co., and Big Bowl. Founded in 2015, Chinese Wok has become Lenexis’s flagship brand, delivering a unique blend of high-quality, hygienic Desi Chinese cuisine at accessible prices across a growing footprint in India’s urban centers. Lenexis continues to pioneer the QSR landscape by focusing on innovative offerings and memorable experiences for customers.

For more information, visit https://www.thechinesewok.com/.


Bluebop Subs: Mumbai’s New Gourmet Sandwich Delivery from The Bluebop Café

Bluebop Subs: Mumbai’s New Gourmet Sandwich Delivery from The Bluebop Café

By Nishang Narayan

Published on May 31, 2025

Craving a sandwich that truly hits the spot? Bluebop Subs, the latest venture from the team behind Mumbai’s beloved Bluebop Café, is here to transform your sandwich experience. Now available for delivery on Swiggy, Bluebop Subs brings handcrafted, chef-driven sandwiches right to your doorstep — all made with in-house baked breads, premium ingredients, and a generous dollop of soul.

Where Craft Meets Craving

Bluebop Subs is not just another sandwich brand; it carries forward the Bluebop Café’s legacy of quality, creativity, and flavour. Each sandwich is crafted with care, featuring breads baked fresh in-house, including hearty rye and gluten-free options for mindful eaters. Whether you’re a vegetarian, meat lover, classic fan, or flavour adventurer, there’s a sandwich here made just for you.

Eesha Sukhi, Director of The Bluebop Café, shares, “We’ve poured the same care and craftsmanship into Bluebop Subs that made The Bluebop Café what it is today. This launch is a celebration of flavour, convenience, and creativity. We wanted to bring restaurant-quality sandwiches to your homes without compromise.”

A Menu That Sparks Joy

Expect a lineup of sandwiches that go beyond the ordinary:

  • The OG Fried Chicken sub with slaw and house sauce

  • Bright, creamy Egg & Avocado delight

  • Indulgent Pepperoni Melt

  • Spicy, satisfying Peri Peri Cottage Cheese

  • Crisp and creamy Caesar Chicken Salad

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  • Classic favourites like Caprese, Ham & Cheese, and BLT

  • Wholesome vegan options like Tofu Green Delight

And for the sweet tooth, don’t miss their decadent dessert sandwiches:

  • Lotus Cheesecake Sub

  • Oreo Cheesecake Sub

From gourmet to comfort, health-conscious to hearty, Bluebop Subs is designed to deliver happiness, whether you’re working late, binge-watching your favourite series, or just really hungry.

Available now for delivery across Mumbai on Swiggy.
Follow them on Instagram: @bluebopsubs
Contact: 093722 02586


Novotel Vijayawada Varun Celebrates Andhra’s Culinary Heritage with Avakaya Mixing Ceremony

Novotel Vijayawada Varun Celebrates Andhra’s Culinary Heritage with Avakaya Mixing Ceremony

By Nishang Narayan

Published on May 29, 2025

Novotel Vijayawada Varun recently brought the city’s culinary heritage to life with a vibrant Avakaya Mixing Ceremony, honouring the age-old Andhra tradition of mango pickle preparation. Held on May 25th, the immersive event welcomed chefs, food enthusiasts, and guests to celebrate the arrival of the mango season through this beloved cultural ritual.

Hosted at The Terrace, the event was a beautiful blend of heritage and hospitality. Attendees gathered around freshly chopped raw mangoes, gingelly oil, and traditional spices, joining hands to prepare Avakaya in a communal spirit. The evening began with refreshing local drinks like Mango Ice Apple Smoothie and Watermelon Mint Mojito, followed by a spread of nostalgic handcrafted snacks including Mamidi Tandra, Tati Tandra, and Kobbari Mamidikaya Mukkalu.

Hotel Manager Manish Pathak shared, “This event beautifully bridges local culture with contemporary hospitality, embodying the core ethos of Novotel Vijayawada Varun. The Avakaya Mixing Ceremony offers our guests an authentic taste of tradition, reflecting our unwavering commitment to community engagement and preserving Andhra’s rich regional flavours within a refined setting.”

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The culinary journey continued with a curated menu featuring regional specialties such as Korrala Gunta Puli Bongaralu, Kotha Avakaya Mudda Pappu Dumplings, Metha Chekkalu, Mamidikaya Bhajji, and Perugu Awada. Guests also enjoyed an Araku Filter Coffee and Masala Tea Bar, paired with local snacks, as live instrumental music elevated the immersive experience.

To mark the occasion, guests received handcrafted jars of Avakaya—a delicious takeaway that not only symbolised the start of the pickle season but also served as a flavourful reminder of Andhra’s gastronomic roots.


Rajasthali Resort & Spa Introduces Royal-Inspired Culinary Journey at Jharokha

Rajasthali Resort & Spa Introduces Royal-Inspired Culinary Journey at Jharokha

By Manu Vardhan Kannan

Published on May 28, 2025

Rajasthali Resort & Spa has unveiled an inspired culinary journey at Jharokha, its signature fine-dining restaurant, through a reimagined menu that pays tribute to Rajasthan’s royal culinary heritage. The refreshed offerings honour time-honoured flavours while welcoming a contemporary twist that caters to modern tastes.

Crafted by the resort’s culinary experts, the menu showcases a thoughtful fusion of traditional Rajasthani recipes and global cuisine, bringing together rich flavours and refined presentation. Signature dishes include Dal Bati Churma, Ker Sangri, Laal Maas, and Jungli Maas, all prepared with authenticity and care, reflecting the grandeur of Rajputana feasts.

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Vegetarian favourites like Gatta Curry, made from gram flour dumplings in a tangy yogurt gravy, continue to reflect the essence of Marwari home kitchens. Highlights from the new menu also include the aromatic Gosht Dum Biryani, and Chicken Parmigiana, where Western comfort food is infused with Indian warmth.

For those preferring plant-based indulgence, the Subz Khubani Kofta Curry, combining apricots, vegetables, and a nutmeg-spiced tomato velouté, stands out as a blend of heritage and imagination. Fresh offerings like the Rajasthali Garden Bowl and Mediterranean Quinoa Mix bring light, refreshing balance to the rich main course selections.

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No royal feast is complete without dessert, and Jharokha’s sweet offerings—such as Kesari Rasmalai and Moong Dal Halwa—bring a luxurious close to the meal, embracing India’s love for soulful, traditional sweets.

“This new chapter at Jharokha is a culinary tribute—crafted not just for the appetite, but for the soul,” said Mr. Vichin Sehgal, Vice President, Rajasthali Resorts and Spa. “Every dish is a celebration of legacy, reinterpreted with artistic finesse and global elegance.”

Located on the Jaipur Expressway in Kukas, Jharokha at Rajasthali Resort & Spa invites food lovers, cultural explorers, and connoisseurs of regal flavours to indulge in a royal gastronomic experience that is both timeless and contemporary.

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