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By Nithyakala Neelakandan
Published on October 26, 2024
We have carefully curated this newsletter to ensure it becomes your go-to resource for all things hospitality-related. Whether you are an industry professional, an avid traveller, or simply passionate about the art of hospitality, this newsletter will be your gateway to a world of inspiration, knowledge and unforgettable experiences.
Chinese Wok, one of India’s leading quick-service restaurant (QSR) chains specializing in Chinese cuisine, has announced an exciting collaboration with the highly anticipated film Bhool Bhulaiyaa 3. This marks the brand’s first foray into movie integration, a strategic move aimed at reaching a wider audience through the film’s vast popularity and enhancing brand visibility nationwide. By merging the worlds of cinema and cuisine, Chinese Wok seeks to create an entertaining and flavorful experience for fans and customers alike.
The campaign spotlights Bhool Bhulaiyaa 3 star Kartik Aaryan, bringing his signature charm together with Chinese Wok’s popular Desi Chinese dishes. This unique combination not only amplifies the buzz around the film but also celebrates the brand’s distinctive flavors that have made it a favorite among Indian food lovers.
“We are thrilled to collaborate with Bhool Bhulaiyaa 3,” said Aayush Agrawal, Founder of Chinese Wok. “At Chinese Wok, we always look for innovative ways to connect with our audience in meaningful and engaging ways. By partnering with such a highly anticipated film, we can bring the energy of cinema together with the vibrant flavors of Desi Chinese. This campaign showcases our efforts to expand our reach and create memorable experiences that blend food and entertainment.”
Beyond the movie integration, Chinese Wok has launched an interactive Instagram filter called “Balance the Wok.” The filter engages users by challenging them to balance a virtual wok while collecting Desi Chinese ingredients, blending fun with a touch of culinary education. This interactive experience reinforces the bold flavors and authenticity that Chinese Wok is known for, while inviting fans to participate in the campaign on social media.
Link to Balance the Wok Game: Play Now Open this link on a mobile device to see the effect
Chinese Wok, part of the Lenexis Foodworks group, is renowned for its variety of Chinese dishes, which are accessible through nearly 200 outlets in over 29 cities across India. The brand’s collaboration with Bhool Bhulaiyaa 3 not only enhances its presence but also aligns with its mission to deliver affordable, high-quality Desi Chinese cuisine while exploring new avenues to engage with customers.
This innovative campaign combines the thrill of the upcoming film with a unique food experience, bringing Chinese Wok’s offerings to a larger audience and reinforcing its connection with fans through creative digital engagement. Available for a limited time, the “Balance the Wok” filter and campaign are expected to attract attention from food lovers and film enthusiasts alike, underscoring the brand’s commitment to innovation and customer engagement.
About Lenexis Foodworks
Lenexis Foodworks, a prominent quick-service food company in India, offers a range of culinary experiences through its popular brands, including Chinese Wok, The Momo Co., and Big Bowl. Founded in 2015, Chinese Wok has become Lenexis’s flagship brand, delivering a unique blend of high-quality, hygienic Desi Chinese cuisine at accessible prices across a growing footprint in India’s urban centers. Lenexis continues to pioneer the QSR landscape by focusing on innovative offerings and memorable experiences for customers.
For more information, visit https://www.thechinesewok.com/.
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By Nishang Narayan
Published on July 8, 2025
This July, immerse yourself in pure chocolate bliss as Dolci celebrates World Chocolate Day with a stunning collection of handcrafted creations designed to delight every chocolate lover. From silky truffles to indulgent cakes, each dessert showcases Dolci’s dedication to premium chocolate craftsmanship, promising an experience that’s rich, luxurious, and unforgettable.
Whether treating yourself to a moment of indulgence or sharing sweet memories with friends and family, this specially curated collection is crafted to satisfy even the most discerning chocolate connoisseurs. With a strong commitment to quality ingredients and traditional techniques, every bite at Dolci celebrates the rich heritage of fine chocolate.
At the core of each creation is the world-renowned Callebaut chocolate from Belgium, known for its exceptional quality and deep flavour profile. This premium chocolate forms the foundation of all Dolci’s chocolate offerings, ensuring each dessert delivers the authentic taste and smooth texture that true chocolate enthusiasts seek.
Event Details:
Date: July 7, 2025
Venues: Dolci outlets at Cunningham Road, New BEL Road, and Lavelle Road, Bengaluru
Featured treats include:
Fresh Cream Truffle
Matilda Cake
Chocolate Noisette
Chocolate Praline
Chocolate Éclair
Gooey Chocolate Cake
Rich, decadent, and crafted with love — this isn’t just dessert, it’s a celebration of chocolate at its finest. Each creation is a testament to artisanal excellence, blending classic methods with a touch of contemporary flair.
Step into Dolci this World Chocolate Day and discover why for true chocolate lovers, quality always comes first.
By Manu Vardhan Kannan
This World Chocolate Day, Conrad Pune is making the city’s sweetest dreams come true with an exclusive celebration titled The Chocolate Chapter, hosted at the beloved Pune Sugar Box. From 6th to 16th July, dessert lovers can dive into a special chocolate menu featuring decadent creations like Passion Fruit Gel Bonbons, Pan Bahar Bonbons, Irish Maple bites, and indulgent Nama Chocolate, all handcrafted to perfection.
The celebration reaches its peak on 7th July with an exclusive invite-only chocolate tasting and high tea event from 4:00 PM to 5:30 PM, led by award-winning pastry chef Krutika Gawas. With over 8.5 years of expertise in French patisserie and a recent win at a prestigious French pastry competition, Chef Krutika offers guests an intimate, behind-the-scenes experience into the world of chocolate making.
The highlight includes uncovering the "Conrad Chocolate Secret" and exploring a curated chocolate tasting paired with a beautiful high tea setup. Whether you're attending the workshop or simply dropping by Pune Sugar Box for the chocolate menu, this celebration promises a sensorial journey through flavours and artistry that makes World Chocolate Day a truly memorable affair.
Published on June 10, 2025
Lenexis Foodworks, a key player in India’s quick-service restaurant (QSR) industry, has made a remarkable mark in 2025, with its brands Chinese Wok and Big Bowl sweeping top honours across multiple award platforms nationwide. These recognitions reflect the group’s consistent growth, operational strength, and deep connection with Indian consumers.
Chinese Wok, the company’s flagship brand, was crowned QSR Chain of the Year at the ET Great India Retail Awards, and was celebrated as a Category Disruptor in the Restaurants, QSR & Food Services segment at the ET Brand Disrupt Awards. Its innovation in digital engagement was recognized with a win at the MOMMY Awards 2025 for Best Use of AR/VR, showcasing its shift towards experiential marketing.
At the Food Connoisseurs India Awards 2025, Chinese Wok earned the title of Best Quick Service Restaurant Chain - West India. Regionally, it stood out at the Times Food & Nightlife Awards with multiple titles including:
Best Asian Casual Dining – Navi Mumbai and Thane
Best Chinese Restaurant – Thane, Navi Mumbai, Jaipur, and Noida
Best QSR Casual Dining – Gurgaon
On the delivery front, the Swiggy Awards 2025 recognized Chinese Wok’s popularity across several cities:
Best Chinese:
Rank 1 in Madurai, Amritsar, Mysore
Rank 2 in Vadodara, Mumbai, Faridabad, Kanpur
Rank 3 in Jalandhar, Chennai, Vijayawada, Jaipur, Lucknow, Nagpur
Best Momos – Chennai
Best Newcomer – Manipal
Meanwhile, Big Bowl, the cloud kitchen brand from Lenexis, won Cloud Kitchen of the Year – West India at the Food Connoisseurs India Awards, and ranked second in Best Chinese (Amritsar) at the Swiggy Awards.
These accolades come as Lenexis Foodworks pursues its vision of scaling up to 500 stores by 2027, opening 100 new outlets annually. From one outlet in 2015, the company has grown to over 235 locations in 35+ cities, positioning Chinese Wok as India’s largest Chinese QSR chain. The group is also expanding into East India with aggressive growth plans in Kolkata and neighbouring markets.
2025 also marked a year of fresh innovations. Chinese Wok launched new street-style offerings such as Kurkure Momos and Desi Chowmein, tailored to local tastes. The brand also debuted its cricket season ad campaign, blending themed visuals, contests, and special packaging.
Lenexis Foodworks continues to invest in storytelling and community efforts, from school outreach programs to revamped in-store experiences, strengthening its identity as a vibrant, home-grown brand. As it celebrates a decade of impact, the company is set to redefine Asian fast food experiences across India.
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