Clarks Collection continues to expand its presence in Gujarat with the inauguration of Clarks Collection Somnath. The hotel is strategically aimed at spiritual travellers, given its proximity to the revered Somnath Temple dedicated to Lord Shiva.

The Somnath Temple holds great significance in the Hindu circuit as one of the 12 jyotirlingas in India, attracting an annual footfall of 80 to 90 lakh visitors. Clarks Collection Somnath, situated within walking distance of the temple, caters to the spiritual essence of the location.

The property boasts 50 rooms across three categories, along with a spacious banquet hall, a vegetarian restaurant offering Satvik food, a gym, and a spa, all designed to prioritize sustainability and responsible tourism.

The founders of Clarks Collection have a vision to promote sustainable tourism by focusing on local experiences, local employment, and a commitment to showcase the cultural richness of the region.

Prakahs Bedi, Vice President of Clarks Collection, expresses their plans to expand nationwide and achieve 50% occupancy in the upcoming financial year. The brand emphasizes personalized experiences for guests and implements responsible tourism policies to respect the sanctity of the holy city.

Additionally, Clarks Collection intends to invest in advanced technology infrastructure, leveraging AI and deep tech to reach the right audience while promoting India's diverse spiritual heritage to the global community.