Clarks Collection has made its entry into Ahmedabad with the establishment of The Cube, a 100-room luxury property. This new addition aims to cater to luxury travellers, corporate guests, families seeking day outings, and clients interested in destination weddings. With existing properties across the country, the brand recognized the significance of Ahmedabad as a bustling business hub and decided to expand its presence here.

Centrally located with excellent connectivity, The Cube occupies a sprawling 350-acre area featuring a man-made lake. The property includes a theatre with a seating capacity of 50 people and offers a range of activities such as live music, Zorba ball, snooker parlour, pool parties, and drum circles, creating a luxurious environment for guests to enjoy throughout the day. The resort also boasts an in-house restaurant serving various cuisines, including North Indian, continental, and Gujarati dishes.

The 100 rooms at The Cube are meticulously designed and equipped with amenities such as a safe box, indoor games, a seating area, a deck area, a pantry, and an open sky shower area. Each room features a private garden with a focus on privacy and tranquillity. The property also offers two lawns that can be utilized for weddings and other functions. Targeting different audiences, the resort curates various experiential activities. The brand has a particular focus on attracting the wedding segment, corporate clients, and MICE (Meetings, Incentives, Conferences, and Exhibitions) events.

Prakash Bedi, Vice President of Clarks Collection, shares the brand's expansion plans and vision for the future. They aim to achieve 65% occupancy in the upcoming financial year by providing personalized itineraries and positioning the newly signed property as a prominent destination for MICE events and weddings. The brand emphasizes responsible tourism, with policies in place to ensure environmental sustainability. Leveraging technology and AI, Clarks Collection aims to reach the right audience and raise awareness about India's diverse wildlife.

As part of its commitment to quality, Clarks Collection is pursuing certifications from international bodies and implementing proper processes. They plan to hire locally to support the local economy and adhere to a zero-plastic policy. Additionally, the brand prioritizes the use of locally sourced construction materials whenever possible.