Chinese Wok, India’s leading QSR chain specializing in bold desi-Chinese flavors, has launched its newest digital campaign, #WokInSpiceItUp. Designed to appeal to urban millennials and families, the campaign highlights the brand as more than just a restaurant—it’s a destination for vibrant dining experiences and social connections.

Conceptualised by Gozoop and executed by Hungry Studioz Production, The digital film, live across platforms like YouTube, Instagram, and Facebook, uses visually engaging storytelling to showcase Chinese Wok as the go-to spot for creating memorable moments over great food. The film’s relatable themes resonate with modern diners who seek both delicious cuisine and immersive dining experiences, reinforcing Chinese Wok’s position as a leader in the casual dining space.

Aayush Agrawal, Founder of Chinese Wok, remarked:
"The #WokInSpiceItUp campaign brings the spotlight back to the joy of dining together while solidifying our position as the ultimate destination for bold desi-Chinese flavors. This initiative not only enhances the dining experience but also strengthens our connection with millennials and families in a competitive market."

Multi-Platform Outreach

To extend the reach of the campaign, Chinese Wok plans to collaborate with OTT platforms and participate in live events, leveraging these touchpoints to strengthen brand visibility and audience engagement. The campaign is expected to significantly contribute to the positive growth of the brand’s dine-in segment.

About Chinese Wok and Lenexis Foodworks

Established in 2015, Chinese Wok is the flagship brand of Lenexis Foodworks, a quick-service food company dedicated to delivering high-quality, hygienic desi-Chinese dishes at affordable prices. With nearly 200 outlets in 29+ cities, including Mumbai, Delhi, Bangalore, Chennai, and Hyderabad, Chinese Wok has transformed the way Indian consumers experience Chinese cuisine.

As part of its growth strategy, Lenexis Foodworks is exploring new concepts and categories across its diverse portfolio, which includes brands like The Momo Co. and Big Bowl, promising delightful culinary experiences to customers nationwide.

Ouzo by Fire has officially launched in Bengaluru's vibrant neighborhood of Indiranagar, marking a significant addition to the city's culinary scene. This restaurant, a brainchild of Rosetta Hospitality, delves deep into the rich culinary traditions of India’s western coast. It features a menu that skillfully marries the Saraswat-style cooking, the Portuguese culinary influences in Goa, and the Catholic food heritage of Mangaluru.

At Ouzo by Fire, diners can immerse themselves in an expansive menu that highlights both well-known dishes and hidden gems from these coastal regions. Each dish is presented with a contemporary flair, appealing to the sophisticated tastes of today's food enthusiasts. The dining experience is complemented by a rooftop bar setting with alfresco seating, where guests can enjoy inventive cocktails and non-alcoholic beverages crafted by expert mixologists. These drinks are designed to enhance the flavors of the coastal cuisine served at the restaurant.

Jai Sreedhar, Joint Managing Director and CEO of Rosetta Hospitality, expressed enthusiasm about the new venture, stating, "The launch of Ouzo by Fire in Indiranagar is not just an expansion of our portfolio but a testament to our commitment to culinary excellence. This restaurant reflects our dedication to high-quality service, innovation, and preserving the rich culinary traditions of the western coast."

Milan Gupta, Corporate Chef and Executive Vice President of Rosetta Hospitality, also commented on the culinary philosophy behind Ouzo by Fire, "Our aim is to deliver an authentic dining experience that takes our guests on a flavorful journey to the western coast of India. From leisurely thali meals to signature dishes, each visit to Ouzo by Fire promises a new exploration of this region’s vibrant and diverse culinary landscape."

Ouzo by Fire not only celebrates the culinary arts but also offers a cultural voyage through the tastes and aromas of India's coastal belt. This restaurant is poised to become a beloved spot for both locals and tourists seeking a unique dining experience in Bengaluru.

In the vibrant locality of Santacruz, Mumbai, a new dining gem has emerged. Charlee, a contemporary speakeasy located above Mansionz by Living Liquidz, is the latest venture by renowned restaurateur Suren Joshi in partnership with Mokksh Sani, Managing Director of Living Liquidz. This vegetarian speakeasy promises to redefine vegetarian dining with its innovative and global culinary offerings.

Charlee's design features a captivating mix of raw and refined elements, where unfinished concrete and stone meet sleek brushed brass, creating an atmosphere that’s both chic and inviting. Gold accents elevate the grey and black backdrop, adding a luxurious touch to the setting.

"Our vision for Charlee was to create a secret retreat where culinary artistry meets playful curiosity," explains Suren Joshi. "We’re not just serving food; we're crafting an unforgettable dining experience that will ignite conversations and tantalize the senses."

The menu at Charlee is a revolutionary take on vegetarian cuisine, showcasing global flavors and innovative recipes that challenge the traditional perceptions of vegetarian food. Highlights include Truffle Fries with truffle mayo, Bangkok Cocktail Samosas with imli chutney, and a unique Avocado & Miso Ceviche that blends creamy avocado with a hint of miso for an unexpected delight.

The small plates at Charlee, such as Nori Nachos and Baked Brie with spiced honey and sumac, offer creative twists on classic favorites. Main courses like Gobi Ghee Roast and Truffle Eggplant Bharta showcase the depth and versatility of vegetarian cooking. For those looking for an alternative to meat, Charlee offers dishes like Tandoori Chicken and Naga Chili Chicken made with mock meat, providing a flavorful and satisfying experience.

To end the meal on a high note, Charlee’s dessert menu includes delights such as Mango & Yuzu and Hangover Chocolate, ensuring a sweet and refreshing finale to the culinary journey.

Charlee is more than a restaurant; it is a destination that invites diners to embark on a gastronomic adventure that promises to be as enriching as it is delightful. Whether you’re a staunch vegetarian or just curious about the possibilities within plant-based cuisine, Charlee offers a dining experience that is sure to impress and satisfy.