Devrana Launches Express Outlet in Imphal to Meet Growing Demand

Devrana Launches Express Outlet in Imphal to Meet Growing Demand

By Nithyakala Neelakandan

Published on September 10, 2024

Devrana, known for offering authentic Indian cuisine, has opened a new express outlet in Imphal, further extending its footprint in the culinary world. This new outlet is strategically located to provide convenient access to high-quality vegetarian dishes, marking another milestone in Devrana's growth.

Following the successful launch of its Meerut outlet, Devrana is continuing its expansion efforts with an investment of INR 80 lacs in Imphal. This reflects the brand’s commitment to delivering efficient and authentic dining experiences to the local community.

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Devrana's Imphal menu features a diverse range of vegetarian options, similar to the offerings at the Meerut branch. Diners can enjoy a variety of dishes tailored to different preferences, including meals that do not contain onion or garlic. Customers will also benefit from a 10% discount on every order, making it even more appealing to locals and visitors. Among the popular items, the Executive Thali remains a top choice, priced at INR 300, offering a luxurious yet affordable meal experience.

Abhinav Singh, Managing Director and CEO of Devrana, commented on the significance of this new outlet, saying, “The new Imphal outlet signifies Devrana's ongoing mission to broaden our reach and make our authentic cuisine more accessible. The express model caters to the fast-paced lives of urban residents who crave a quick yet flavorful dining experience. This aligns perfectly with the evolving preferences of today's consumers who prioritize both speed and quality.”

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The menu is designed to offer a wide range of traditional Indian favorites, including Paneer Pakoda, Choley Bhature, Masala Dosa, and Idli Sambar, ensuring there’s something for everyone. In addition to the extensive food options, the outlet also offers a variety of beverages ranging from INR 40 to INR 160, catering to different budgets.

Located in a strategic area of Imphal, the express outlet aims to attract both residents and visitors, offering a convenient dining option for those exploring the city or living nearby. With this new outlet, Devrana is further strengthening its presence in the region, continuing to blend traditional flavors with modern convenience. The Imphal outlet not only emphasizes the brand's dedication to customer satisfaction but also highlights its commitment to preserving its rich culinary heritage.


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