EaseMyTrip.com, a leading name in India's online travel tech platforms, has embarked on a new venture by launching its first offline franchise retail store in Pune, Maharashtra. This groundbreaking move is part of the brand’s strategic expansion plans, leveraging its franchise model to enhance its footprint in the travel industry.

Located in the bustling Parakh Capital in Pune, the store is situated in one of the city’s prime localities. The store's design reflects the brand’s modern and vibrant ethos, featuring an interior that aligns with EaseMyTrip’s color palette, fostering strong brand connection and recall among customers. This new retail space is set to offer a plethora of high-end services. Customers can look forward to an array of offerings, including flight and hotel bookings, bus and railway tickets, luxurious vacation packages, cruises, charters, and even assistance with visa applications and formalities.

Rikant Pittie, Co-Founder of EaseMyTrip, shared his enthusiasm about this new venture. He stated, “Our customers are our priority, and our vision is to exceed our customers’ expectations. We aim to emerge as the ultimate destination for anything and everything related to travel. Establishing a franchising network aligns with this objective. After establishing a strong online presence, we are now branching out to offline retail to increase brand visibility and offer premium services. The positive response to our innovative model is exhilarating, and we’re thrilled about launching our latest store in Pune. We eagerly anticipate more milestones in the future.”

The launch of the Pune store marks a significant step in EaseMyTrip's journey. Earlier this year, the company officially launched EaseMyTrip Franchise, its flagship brand in the offline space. Since then, it has opened nine offline stores across India under its franchising model, including recent openings in Jalandhar and Delhi. This expansion indicates EaseMyTrip’s commitment to blending online convenience with offline experiences, catering to a broader customer base and offering personalized meet-and-greet services.