Frugalpac and ITC Launch Sustainable Paper Bottles in India

Frugalpac Partners with ITC to Introduce Sustainable Paper Bottles in India

By Nishang Narayan

Published on October 31, 2024

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In a groundbreaking move towards sustainable packaging in the drinks industry, British sustainable packaging company Frugalpac has signed a letter of intent with ITC Limited’s Packaging and Printing Business to introduce paper-based Frugal Bottles in India and South Asia. The collaboration, announced just days ahead of ProWine Mumbai, will foster a demand for eco-friendly packaging in India’s alcohol sector, which is projected to reach $55 billion by year-end.

The Frugal Bottle, crafted from 94% recycled paperboard, features a food-grade pouch to hold liquids. This innovative bottle is five times lighter than a traditional glass bottle, boasts an 84% lower carbon footprint, and has a water footprint four times lower. By bringing this product to India, ITC and Frugalpac aim to encourage sustainability-conscious consumers to make the switch from glass to paper packaging.

Strengthening ITC’s Sustainability 2.0 Vision

The partnership aligns with ITC’s Sustainability 2.0 plan, which is committed to fostering sustainable livelihoods, combating climate change, and achieving a net-zero economy. This plan underscores ITC’s dedication to water security and creating a circular economy for post-consumer packaging waste. Mr. SN Venkataraman, CEO of ITC’s Packaging and Printing Business, noted, "ITC has been at the forefront of sustainable packaging in India, and partnering with Frugalpac represents another major step in decarbonizing packaging in the Alcobev industry.”

Showcasing at ProWine Mumbai

The collaboration will be highlighted at ProWine Mumbai on November 8-9, where Frugalpac will showcase its Frugal Bottles alongside the machines that produce them. As part of a UK Department for Business and Trade delegation, Frugalpac’s presence will promote the benefits of paper bottles and sustainable packaging solutions for drinks producers across South Asia.

With over 128 SKUs of wines, spirits, and oils already utilizing the Frugal Bottle globally, Frugalpac has become a pioneer in sustainable bottle packaging, currently available in 25 countries. Malclm Waugh, CEO of Frugalpac, emphasized India’s potential: “With India’s alcoholic beverage market ranking sixth globally, partnering with ITC, a leader in sustainable packaging, allows us to bring our paper bottle innovation to this growing market. Together, we hope to drive a sustainable shift in packaging practices in the region.”o

About Frugalpac
Frugalpac’s Frugal Bottles are lightweight, sustainable, and easy to recycle. Weighing only 83g, they are five times lighter than a glass bottle, cutting carbon emissions and transport costs. Their design offers 360-degree branding, making them highly distinctive on shelves and tables. The Frugal Bottle’s eco-friendly composition not only helps wine producers reduce carbon output but also makes recycling simple with separate recyclable components.

For more details on Frugalpac, visit www.frugalpac.com or ITC’s packaging page at https://packaging.itcportal.com.

East Lifestyle Introduces a Stunning Collection of Side Tables

By Nishang Narayan

Published on March 4, 2025

East Lifestyle, a name synonymous with elegant and functional furniture, has unveiled a stunning collection of side tables, perfect for enhancing both aesthetic appeal and practicality in modern homes. This launch reinforces the brand’s commitment to crafting timeless pieces that seamlessly blend into diverse home interiors.

More Than Just Side Tables

Side tables are no longer just functional accessories—they play a pivotal role in shaping a room’s ambiance. Whether holding a lamp, books, or decorative items, the right side table can transform a space, adding an element of charm and sophistication.

Speaking about the launch, Aprajita Bhargava Bhasin, COO and Interior Consultant, East Lifestyle, shared:

“We believe home decor should reflect personal style. Our new collection of side tables embodies this philosophy, offering a variety of designs that enhance both functionality and elegance.”

A Collection to Suit Every Style

East Lifestyle’s new range of side tables is designed to cater to every taste, from modern minimalism to classic elegance. The collection includes:

Carlotta Empire Bedside Table – A regal piece that adds a touch of grandeur to any bedroom.
Portuguese Colonial Side Table – Featuring a unique vintage aesthetic, inspired by colonial-era designs.
Marble Nesting Side Table – A versatile and space-saving solution for compact areas.
Victorian Bedside Table – A classic design that evokes heritage and sophistication.
Grandios Symphony Sofa Side Table – A contemporary masterpiece that complements modern interiors.
Empire Bedside Table – Exuding luxury and refinement, perfect for elegant settings.
ChateauNoir Bedside Table – A sleek, black-finish design that brings drama and sophistication.
Carter Mid-Century Bedside Table – A mid-century modern favorite for minimalist homes.
Bohemian Bedside Table – A free-spirited, artistic design, ideal for eclectic spaces.
19th Century Bedside Table – A timeless, heritage-inspired piece that never goes out of style.

Each table is crafted from premium materials, ensuring durability, longevity, and timeless elegance.

Customization & Availability

The collection is available at East Lifestyle’s flagship store in Bengaluru and online at www.eastlifestyle.in. Customers can also explore customization options to tailor designs to their specific needs.

Rêve Rattan Unveils Its Exquisite Cane Dining Chairs Collection

By Nishang Narayan

Published on March 4, 2025

Rêve Rattan, a name synonymous with handcrafted excellence in cane and rattan furniture, has introduced an exquisite dining chair collection that seamlessly blends artistry, comfort, and sustainability. Designed to elevate any dining space, these chairs are perfect for modern homes, breezy terraces, and intimate rooftop settings.

A Masterpiece of Craftsmanship and Design

Speaking about the new collection, M Preeth, Designer and Promoter of Rêve Rattan, shared:

“Each chair in this collection is a work of art—thoughtfully crafted with intricate weaving and a refined aesthetic. Whether for a cozy home or a nature-inspired dining space, our chairs offer the perfect balance of style and comfort. With sustainable materials and timeless designs, they redefine luxury dining experiences.”

Each chair is meticulously designed to enhance dining moments, offering not just a seat but an invitation to indulge in comfort and beauty.

The Exclusive Dining Chair Collection

Rêve Rattan’s collection features four exquisite designs, each bringing a unique charm to the dining space:

Dune Dining Chair (₹14,160) – A perfect blend of craftsmanship and modern design, this handwoven rattan chair is lightweight yet sturdy, featuring a gently curved backrest for optimal comfort.
Eclipse Dining Chair (₹16,520) – With its sleek lines and minimalist appeal, this chair transforms any space into a contemporary oasis, making it a striking statement piece.
Medallion Dining Chair (₹18,880) – A tribute to classic design and traditional artistry, featuring an intricate medallion backrest that exudes heritage while ensuring superior comfort.
Whisper Dining Chair (₹16,520) – Designed for elegance and subtle sophistication, this chair features gracefully curved rattan arms, striking the perfect balance between style and support.

Sustainability Meets Luxury

Beyond aesthetics, Rêve Rattan is committed to sustainable luxury, using eco-friendly materials and handcrafted techniques that uphold the rich legacy of cane craftsmanship.

Experience Rêve Rattan’s Craftsmanship

The collection is now available at Rêve Rattan’s showroom in Chennai. Explore these timeless designs and transform your dining experience with furniture that is as elegant as it is environmentally conscious.

Visit: www.reverattan.com
Instagram: @reverattan.furniture
Store: 174, Govindappa Naicken Street, Next to SBI Bank, Sowcarpet, Chennai - 600 001, India

Eight Continents Expands Portfolio with the Launch of Treetop by Eight Continents Zanzibar

By Nishang Narayan

Published on February 18, 2025

Eight Continents Hotels & Resorts is proud to announce the addition of Treetop by Eight Continents Zanzibar to its illustrious portfolio. This luxurious island resort is a hidden paradise nestled in the heart of Zanzibar, offering guests an exceptional retreat surrounded by stunning ocean views, pristine beaches, and a peaceful, serene atmosphere.

Strategically located away from the bustling tourist hotspots, Treetop Zanzibar provides the perfect sanctuary for those seeking tranquility and indulgence. The resort sits against the backdrop of a crystal-clear bay, making it an idyllic escape into nature, while maintaining the highest standards of luxury and comfort.

With 32 exquisitely designed rooms, Treetop Zanzibar effortlessly blends contemporary design with traditional Zanzibar hospitality. Each room has been thoughtfully crafted to provide supreme comfort and privacy, ensuring a "home away from home" experience for all guests.

To elevate the guest experience, the resort features three exceptional dining outlets, each offering a diverse range of culinary delights. Guests can indulge in gourmet international dishes or savor the authentic flavors of Zanzibar, with locally sourced spices and fresh seafood that highlight the region’s rich culinary heritage.

Additionally, Treetop Zanzibar boasts a state-of-the-art gym, a luxurious spa and sauna for rejuvenation, and a spacious banquet hall perfect for hosting grand weddings and special events.

Located near the renowned Jozani Chwaka Bay National Park, Zanzibar’s only national park, the resort offers guests the chance to explore the lush mangrove forests, scenic walking trails, and vibrant ecosystems of this protected area. Known for being home to the rare and endemic Zanzibar red colobus monkey, the park is a haven for nature lovers and wildlife enthusiasts.

Haninder Sachdeva, CEO of Eight Continents Hotels & Resorts, expressed his excitement about the new addition, saying, "Treetop by Eight Continents Zanzibar represents our vision of delivering unique and unforgettable luxury experiences. This serene island resort is a perfect embodiment of exclusivity, elegance, and warm hospitality. We are thrilled to bring our signature standards of excellence to Zanzibar, offering guests an extraordinary escape into paradise."

Whether looking for a peaceful getaway, a romantic retreat, or an unforgettable venue for a special celebration, Treetop by Eight Continents Zanzibar offers the perfect blend of luxury, comfort, and natural beauty. Guests are invited to experience the charm of Zanzibar in an exclusive setting, where every moment is designed to be truly unforgettable.

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Frugalpac Partners with ITC to Introduce Sustainable Paper Bottles in India

Strengthening ITC’s Sustainability 2.0 Vision

Showcasing at ProWine Mumbai

Most Read In News

East Lifestyle Introduces a Stunning Collection of Side Tables

More Than Just Side Tables

A Collection to Suit Every Style

Customization & Availability

Most Read In News

Rêve Rattan Unveils Its Exquisite Cane Dining Chairs Collection

A Masterpiece of Craftsmanship and Design

The Exclusive Dining Chair Collection

Sustainability Meets Luxury

Experience Rêve Rattan’s Craftsmanship

Most Read In News

Eight Continents Expands Portfolio with the Launch of Treetop by Eight Continents Zanzibar

Most Read In News