Global Food Tourism: A Recipe for Success in the Hospitality Sector

Global Food Tourism: A Recipe for Success in the Hospitality Sector

By Author

Published on November 11, 2023

In a landmark trend that is reshaping the travel landscape, food tourism is not just simmering but boiling over with potential, especially for the Indian hotel industry. With global food tourism market projections indicating a jump to USD 1,796.5 billion by 2027, up from USD 1,116.7 billion, local cuisines are more than just a palate pleaser—they are a significant economic driver.

At the forefront of this gastronomic surge is India, where regional dishes offer a smorgasbord of flavors every few kilometers. As per industry analysts, the increase in food-centric travel is expected to enrich India's tourism market by 13.47 percent. This robust growth trajectory places the country's diverse food heritage under a global spotlight, debunking the stereotype that Indian cuisine is limited to butter chicken and naan.

Mehul Sharma, writing for ETHospitalityWorld, notes the transformative impact of this trend on the hotel sector. With the World Food Travel Association (WFTA) stating that travelers spend a quarter of their budget on food and beverages, hotels are uniquely positioned to cater to this epicurean demand. By infusing local culinary experiences into their offerings, hotels can create a more immersive guest experience and drive revenue.

The influence of 'food influencers' and social media cannot be overstated, with visually appealing content making consumers eager to taste the dishes they see online. Responding to this, Indian hotels are now curating experiences that range from food festivals to cooking classes, taking guests on a culinary journey that transcends the traditional hotel dining experience.

The potential for hotels to capitalize on this trend is vast. By collaborating with local chefs and hosting food events, hotels can not only draw in food enthusiasts but also enhance their reputation as culinary destinations. Additionally, culinary packages that include food tours and tasting experiences offer guests the chance to engage with India's gastronomic diversity.

As the hotel industry cooks up strategies to integrate food tourism into its services, the benefits extend beyond the dining table. The trend encourages exploration of less-traveled destinations within India, promoting local economies and showcasing the country's rich cultural tapestry.

In conclusion, as global food tourism continues to expand, the Indian hotel industry finds itself at the heart of a flavorful opportunity. By embracing this trend, hotels are not just serving meals; they are delivering unforgettable experiences, ensuring that guests leave with a taste of India that lingers long after their trip.


Introducing Saif Ali Khan & Kareena Kapoor Khan as TREVOC Brand Ambassadors

Introducing Saif Ali Khan & Kareena Kapoor Khan as TREVOC Brand Ambassadors

By Nithyakala Neelakandan

Published on April 10, 2024

TREVOC, a prominent name in Gurugram's luxury real estate scene, has achieved a significant milestone by announcing Bollywood icons Saif Ali Khan and Kareena Kapoor Khan as their brand ambassadors. This strategic move solidifies TREVOC's reputation for blending heritage with opulence.

The collaboration with Saif Ali Khan and Kareena Kapoor Khan, renowned for their association with legacy and luxury, aims to reinforce TREVOC's position as the ultimate choice for those seeking sophistication and comfort in their homes. By aligning with these esteemed personalities, TREVOC underscores its commitment to offering innovative designs, cutting-edge amenities, and sustainable living solutions, reshaping the landscape of luxury real estate.

Gurpal Singh Chawla, Managing Director at TREVOC, expressed excitement about the partnership, stating, "We are thrilled to welcome Saif Ali Khan and Kareena Kapoor Khan to the TREVOC family. Their iconic status and shared values resonate deeply with our brand ethos of blending legacy with luxury. With their association, we aim to elevate the living experience and continue our legacy of excellence in the real estate domain."

Sehaj Chawla, Managing Director at TREVOC, echoed this sentiment, emphasizing the brand's commitment to crafting unique projects that epitomize luxury and comfort. He stated, "Collaborating with celebrities has not only reinforced our vision but also broadened our reach to a wider audience seeking luxury developments. Both Saif Ali Khan and Kareena Kapoor Khan exemplify luxury and align perfectly with our Group's vision."

TREVOC, guided by the principles of 'Imagine, Innovate, and Inspire,' stands at the forefront of redefining high-end residential infrastructure. With a legacy spanning over 75 years, the brand remains dedicated to integrating upscale amenities into its luxury projects, enhancing residents' lifestyles. Focused on prime locations such as Golf Course Road, Southern Peripheral Road, and Dwarka Expressway, TREVOC continues to set new standards in the sector, offering unparalleled quality and sophistication.


India ITME Society Launches Multicultural Facility Center in Mumbai

India ITME Society Launches Multicultural Facility Center in Mumbai

By Nishang Narayan

Published on April 10, 2024

India International Textile Machinery Exhibitions Society (India ITME Society), a non-profit organisation, has announced the launch of its Multicultural Facility Center in Mumbai. This facility centre represents a significant milestone in ITME's commitment to creating inclusive spaces where people from all backgrounds can come together to share their traditions, stories, and experiences.

The Multicultural Center, inaugurated by eminent Bollywood actress Ms. Smita Jayakar, accompanied by Mr. Darasing Khurana (Mr. India International 2017) and stand-up comedian Mr. Rohan Gujral, is envisioned as a hub for cultural appreciation and understanding. It will serve as a vibrant venue for a wide range of activities and initiatives aimed at promoting multiculturalism.

image

Ms. Seema Srivastava, Executive Director of ITME, expressed her excitement about opening the doors of the centre to the community, welcoming individuals and organisations to utilise the premises for their cultural and professional endeavours. She emphasised that by providing a dynamic space for both cultural and professional gatherings, ITME aims to contribute to the enrichment of the local community and foster meaningful connections among diverse groups of people.

Equipped with state-of-the-art facilities and customizable layouts, the ITME premises offer a seamless experience for event organisers and attendees alike. Whether hosting an intimate gathering or a large-scale event, organisers can leverage ITME's resources to bring their vision to life.

image

Ms. Smita Jayakar, a veteran actress, expressed her enthusiasm for the ITME centre, stating that it would bring an extra sparkle to South Mumbai. She highlighted the centre's potential to create a more supportive ambiance for art, culture, theatrical showcases, workshops, book launches, and other cultural events in this dynamic part of Mumbai.

During the launch event, notable authors including Mr. Gopinath Chandra Das, Dr. Shefali Batra, and Ms. Mukta Wankhede showcased their books, further enriching the cultural atmosphere of the occasion.

Established in 1980, India ITME Society is a non-profit apex industry body dedicated to supporting and serving the Textile Engineering Industry through exhibitions, events, trade promotion services, education scholarships, student placements, consultancy, and more. The society plays a pivotal role in strengthening both the domestic and international Textile Industry by facilitating the exchange of knowledge, technology transfer, and encouraging foreign direct investments and joint ventures.


Indian Hospitality Sector Witnesses Surge in Investments, Records Significant Growth

Indian Hospitality Sector Witnesses Surge in Investments, Records Significant Growth

By Nishang Narayan

Published on April 4, 2024

In a positive turn of events for the Indian hospitality sector, investments surged to USD 401 million in FY23, marking a remarkable four-fold increase from the previous year. This notable growth, as reported by JLL, signals promising opportunities and a robust outlook for the industry.

The 'Hotel Investment Trends - India 2023' report by JLL unveiled encouraging trends and insights into the hospitality sector's performance. Notably, the sector witnessed a significant uptick in hotel transactions, with a record number of 22 transactions recorded, the highest in a decade. Furthermore, three hotel companies made their debut on the stock market through IPOs, indicating growing investor interest and confidence in the sector.

image

High net worth individuals (HNIs) and institutional capital emerged as major contributors to hotel investments, accounting for 73% of the total investments. Real estate developers also played a significant role, constituting 27% of investments, followed by owner-operators at 11%.

One of the noteworthy findings of the report was the increasing focus on Tier-2 cities for hotel development activities, which accounted for 54% of total signings. This shift underscores the expanding opportunities and untapped potential in non-metro areas, reflecting a broader trend of decentralisation and diversification within the hospitality sector.

image

Overall, the hospitality sector's performance in FY23 reflects resilience, adaptability, and a promising trajectory of growth. With record hotel signings, openings, and a surge in investments, the industry is poised for continued expansion and success in the coming years.

Stay up-to-date with the latest Hospitality news and trends in the Hospitality industry!

Subscribe to Hospitality news e-magazine for free and never miss an issue.

By clicking subscribe for free you agree to the Terms & Conditions and acknowledge our Privacy Policy.