GRT Hotels & Resorts took a significant step toward inclusivity this World Braille Day, launching an initiative aimed at enhancing accessibility for individuals with visual impairments. With the initiative rolled out across most of the group's 22 properties, the hospitality brand reaffirms its commitment to creating an inclusive environment for all guests.

The cornerstone of this initiative was the introduction of Braille menus at all of GRT Hotels & Resorts' all-day dining restaurants, including those at Grand by GRT Hotels, Regency by GRT Hotels, Radisson GRT Hotels, and GReaT Trails by GRT Hotels. This move ensures a more accessible and personalized dining experience for guests with visual disabilities.

To commemorate the occasion, GRT Hotels & Resorts hosted special events at two of its flagship properties—Grand Chennai by GRT and Radisson Blu Hotel & Suites GRT Chennai. During these events, visually impaired guests were invited to enjoy a curated lunch and experience the newly launched Braille menus firsthand. Additionally, other properties collaborated with local NGOs to host similar events, bringing together the community and raising awareness about accessibility in hospitality.

Mr. Vikram Cotah, CEO of GRT Hotels & Resorts, shared his thoughts on the success of the initiative: “World Braille Day reminds us of the importance of creating spaces that are inclusive and welcoming for everyone. We are delighted with the warm response of our visually impaired guests. With this initiative, we continue to promote accessible hospitality, celebrate inclusivity and diversity while setting new standards for responsible hospitality.”

Event Highlights:

• Braille Menu Launch: Newly designed Braille menus are now available across all properties, excluding Zibe hotels, ensuring a more inclusive dining experience.
• Community Collaboration: Events were hosted in collaboration with local NGOs to celebrate the milestone with visually impaired guests.
• Special Lunches: Radisson Chennai and Grand Chennai led the celebrations with exclusive luncheons for visually impaired guests.

About GRT Hotels & Resorts:

Founded in 1998 as an extension of GRT Jewellers, GRT Hotels & Resorts is a leading name in South India’s hospitality industry, boasting 22 upscale hotels and luxury resorts across South India. With a presence in Tamil Nadu, Karnataka, Kerala, Andhra Pradesh, and Telangana, the group is set to expand internationally, with future plans for destinations such as the Maldives.

The group’s sub-brands—Grand by GRT Hotels, Regency by GRT Hotels, Zibe by GRT Hotels, and GReaT Trails by GRT Hotels—cater to both business and leisure travelers. GRT Hotels & Resorts also boasts partnerships with the Radisson Group, including four hotels and resorts in Mahabalipuram, Pondicherry, Chennai, and Bengaluru.

As one of the fastest-growing hospitality chains in South India, GRT Hotels & Resorts is on track to reach 25 properties by 2025. With a strong presence in the food and beverage sector and wellness offerings like Bodhi Spa, GRT continues to set the bar for sustainable and bespoke guest experiences.