Haldiram’s, a leading name in traditional Indian sweets and snacks, has rolled out a new campaign called 'Karwa Chauth ka Vaada' to celebrate the love and commitment associated with the Karwa Chauth festival.

As part of this campaign, Haldiram’s has introduced a festive selection of Feni and Matthi, highlighting their crispy texture and subtle flavors. These offerings are designed to enhance the festive spirit by adding sweetness to the celebrations and evoking cherished memories.

Speaking on the launch of the 'Karwa Chauth ka Vaada' campaign, Kailash Agarwal, President - Retail, Haldiram's, said, "At Haldiram's, we believe in adding charm to every celebration to showcase the pious Indian culture. We at Haldiram's were willing to add sweetness to this occasion with our special traditional offerings. Through our 'Karwa Chauth ka Vaada' campaign, we want to make the celebrations memorable."

This campaign reinforces Haldiram’s focus on blending tradition with festive indulgence, ensuring that couples can enjoy authentic treats crafted specifically for the occasion.