Hilton has unveiled The Marcus Portrush, a Tapestry Collection hotel, marking the debut of this upscale brand in Northern Ireland. The property features 80 elegantly designed rooms and is located along the stunning North Atlantic coastline in Portrush.

Housed in a beautifully restored Victorian building that dates back to 1895—once a hotel and artisan bakery—the £11 million ($15 million) renovation has carefully preserved historical elements such as original mosaic signage and floor mosaics.

The hotel’s opening is strategically aligned with the 153rd Open Championship, scheduled to be held at the nearby Royal Portrush Golf Club from 13–20 July 2025. This prestigious golf event returns to Northern Ireland for the first time since 2019, expected to draw a significant influx of international visitors.

Stephen Cassidy, Senior Vice President for Hilton UK & Ireland, said, “Northern Ireland has seen a strong rise in tourism in recent years, drawing travellers from around the world to experience its unique charm. As the only internationally branded hotel in Portrush, The Marcus Portrush offers high-quality accommodation with an authentic local touch, making it the perfect base for visitors eager to explore all that Northern Ireland has to offer.”

The development stems from a franchise agreement with Andras House, Northern Ireland’s largest hotel group. The new hotel is projected to contribute around £1.1 million annually through visitor spending and create more than 40 permanent local jobs, reinforcing Portrush’s position as a key tourism hub.

Earlier this year, Hilton also announced a partnership with Loughview Leisure Group to bring a DoubleTree by Hilton to Belfast City Centre, further strengthening its footprint in Northern Ireland’s hospitality market.