Hilton Unveils Ambitious Plan to Double Lifestyle Hotel Presence by 2028

Hilton Unveils Ambitious Plan to Double Lifestyle Hotel Presence by 2028

By Nishang Narayan

Published on June 5, 2024

Hilton, a global leader in hospitality, has set forth an ambitious plan to significantly expand its footprint in the lifestyle hotel segment, aiming to double its presence by adding 350 properties within the next four years. This strategic move comes in response to the company's recent acquisitions and the growing demand for lifestyle accommodations.

Hilton's expansion strategy is fueled by recent acquisitions and partnerships that have positioned the company for substantial growth in the lifestyle hotel category. Earlier this year, Hilton acquired a controlling interest in the Sydell Group, a move aimed at expanding the globally renowned NoMad luxury lifestyle brand. Additionally, the company sealed a $210 million agreement with AJ Capital to acquire the Graduate Hotels brand, which boasts over 35 properties worldwide.

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In line with its aggressive growth strategy, Hilton aims to open more than 100 new lifestyle hotels this year alone, marking the debut of its 400th property in this category. This follows the addition of over 50 new lifestyle hotels last year and the approval of another 100 properties.

Key Brands Driving Growth

Hilton's portfolio of lifestyle brands, including Canopy by Hilton, Graduate by Hilton, Motto by Hilton, Curio Collection by Hilton, Tapestry Collection by Hilton, and Tempo by Hilton, are poised for significant expansion in the coming years.

  • Canopy by Hilton: The brand has launched its first resort property in Seychelles and has signed six new hotels in the first quarter of the year, expanding into Greece, Malta, and soon Japan.

  • Curio Collection by Hilton: With a presence in 40 countries by mid-2024, the brand plans to open nearly 30 new properties this year, including the Keight Hotel Opatija in Croatia.

  • Motto by Hilton: Set to reach ten countries by 2026, the brand has upcoming openings in Hong Kong and Bentonville, Arkansas.

  • Tapestry Collection by Hilton: Expanding into markets such as Thailand, Paraguay, and Türkiye, with the first Hilton in Bermuda set to open later this year as Bermudiana Beach Resort.

  • Tempo by Hilton: Expected to have around 30 hotels open by 2026, with new openings in Times Square, New York City, and Nashville.

To spearhead the growth and development of its lifestyle brands, Hilton has appointed Kevin Osterhaus as the president of global lifestyle brands. Osterhaus will oversee the expansion, design, and development of brands within the lifestyle segment.

Kevin Jacobs, Hilton's chief financial officer and global development president, expressed excitement about the company's growth prospects in the lifestyle segment. He emphasised Hilton's commitment to meeting the evolving needs of developers and guests worldwide, ensuring that the brand remains at the forefront of the hospitality industry.

With its strategic acquisitions, robust expansion plans, and strong brand portfolio, Hilton is poised to redefine the lifestyle hotel experience and capture new markets around the globe.

For more information about Hilton and its lifestyle brands, visit Hilton's official website.


The Hari Hong Kong Launches ‘This is Izakaya’ at Zoku and Seasonal Menus at Lucciola

The Hari Hong Kong Launches ‘This is Izakaya’ at Zoku and Seasonal Menus at Lucciola

By Manu Vardhan Kannan

Published on October 3, 2025

The Hari Hong Kong is bringing fresh dining experiences this season with the launch of ‘This is Izakaya’ at Zoku and new seasonal menus at Lucciola.

At Zoku restaurant & The Terrace, Wednesdays now come alive with ‘This is Izakaya’, a lively Japanese dining experience that blends food, drinks, and music. Inspired by izakaya culture in Japan, guests can enjoy Nomihodai (free-flow drinks at a set price) paired with unlimited shared snacks, while live performances from singers and DJs create a vibrant midweek gathering.

The curated menu includes salmon tartar tacos, spicy edamame, Kyushu chicken wings, sake salmon skewers in teriyaki sauce, and sushi rolls like Kagoshima pork belly with pickled radish, miso, and lime or salmon with avocado, cucumber, and ponzu. Prices start at HKD368 per person for 90 minutes, with optional add-ons such as tiger prawn tempura (HKD58) and soft-shell crab rolls (HKD48). The drinks menu ranges from Asahi to martinis, along with non-alcoholic beers and crafted zero-proof cocktails.

Zoku’s October entertainment line-up includes DJ Miles, singer-songwriter Lili Forest 木子, singer Kasey Pong, busker RT Wong, and songwriter Josh Dionisio. With its striking design of leather booths, crimson banquettes, and origami-like timber ceilings, Zoku offers an intimate yet dynamic atmosphere.

Meanwhile, Lucciola, The Hari’s Italian restaurant, is highlighting the best of sea and woodland ingredients with new seasonal offerings. Seafood takes center stage every weekend with dishes like Impepata di Cozze (black-peppered steamed mussels), Crudo di Mare (fresh seafood platter), and Ostriche e Caviale (seasonal oysters with Ossetra caviar. On Thursdays, the ‘Mussel-icious’ promotion offers endless mussels with fries and salad.

Lucciola is also celebrating autumn flavors with a porcini mushroom set menu available until November 15, 2025. The multi-course menu showcases porcini mushrooms from northern Italy and Mediterranean figs in dishes such as Carpaccio di Fichi with Parma ham, Tagliatelle Funghi with beef cheek ragout, and Risotto Carnaroli with porcini, tomino cheese, and seasonal black truffle. Desserts include tiramisu, caramelized fig pie, or almond lemon cake. The full menu is priced at HKD688, with smaller course options starting at HKD568.

Both experiences highlight The Hari Hong Kong’s continued innovation in blending international flavors with immersive dining experiences, creating memorable evenings for its guests.


Hilton Debuts Tapestry Collection in Northern Ireland with The Marcus Portrush

Hilton Debuts Tapestry Collection in Northern Ireland with The Marcus Portrush

By Nishang Narayan

Published on July 7, 2025

Hilton has unveiled The Marcus Portrush, a Tapestry Collection hotel, marking the debut of this upscale brand in Northern Ireland. The property features 80 elegantly designed rooms and is located along the stunning North Atlantic coastline in Portrush.

Housed in a beautifully restored Victorian building that dates back to 1895—once a hotel and artisan bakery—the £11 million ($15 million) renovation has carefully preserved historical elements such as original mosaic signage and floor mosaics.

The hotel’s opening is strategically aligned with the 153rd Open Championship, scheduled to be held at the nearby Royal Portrush Golf Club from 13–20 July 2025. This prestigious golf event returns to Northern Ireland for the first time since 2019, expected to draw a significant influx of international visitors.

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Stephen Cassidy, Senior Vice President for Hilton UK & Ireland, said, “Northern Ireland has seen a strong rise in tourism in recent years, drawing travellers from around the world to experience its unique charm. As the only internationally branded hotel in Portrush, The Marcus Portrush offers high-quality accommodation with an authentic local touch, making it the perfect base for visitors eager to explore all that Northern Ireland has to offer.”

The development stems from a franchise agreement with Andras House, Northern Ireland’s largest hotel group. The new hotel is projected to contribute around £1.1 million annually through visitor spending and create more than 40 permanent local jobs, reinforcing Portrush’s position as a key tourism hub.

Earlier this year, Hilton also announced a partnership with Loughview Leisure Group to bring a DoubleTree by Hilton to Belfast City Centre, further strengthening its footprint in Northern Ireland’s hospitality market.


The Hari Hotels Launch ‘Twin City Suite Sensation’ for an Elegant London-Hong Kong Getaway

The Hari Hotels Launch ‘Twin City Suite Sensation’ for an Elegant London-Hong Kong Getaway

By Nishang Narayan

Published on May 15, 2025

The Hari Hotels have unveiled a one-of-a-kind dual-destination experience—‘A Tale of Two Cities: Twin City Suite Sensation’—blending style, storytelling, and world-class hospitality across London and Hong Kong. The exclusive package offers luxurious suite stays, curated cultural explorations, and signature afternoon teas at The Hari London and The Hari Hong Kong, both designed by the acclaimed Tara Bernerd.

Guests are invited to begin their journey in either city, with a stay at The Chesham Suite in Hong Kong or The Lockhart Suite in London. While the Chesham Suite sits atop the 30-storey tower in bustling Wan Chai, offering panoramic views of Victoria Harbour, the Lockhart Suite in Belgravia offers a distinctly British charm with its fireplace, private library, and iconic London skyline views.

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Each stay includes immersive local experiences tailored to their locations. In Hong Kong, guests join a guided night tour of Wan Chai, led by travel influencer @explore_hongkong, featuring unique cultural touchpoints like ‘Villain Hitting’, the historic Ding Ding Tram, and traditional tea shops. In London, guests are given a personalized Belgravia guide curated by The Hari’s head concierge Ben Malpass, filled with insider spots, from Buckingham Palace to hidden gems across West End.

Hospitality takes a decadent turn with afternoon tea for two in each city. At The Hari Hong Kong, ‘The Hari Afternoon Tea’ is served at The Lounge and The Terrace with delightful treats like matcha ice cream lollipops and snow crab tartelettes. In London, ‘Dolci Momenti’ Afternoon Tea is hosted at il Pampero, the hotel’s Italian restaurant, offering a luxurious Italian twist on British tradition—think Tiramichoux and focaccia with Parma ham.

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Dr. Aron Harilela, Chairman and CEO of Harilela Hotels, said the concept is a heartfelt tribute to both cities: “It’s a celebration of the heritage, dynamism, and charm of my favourite cities.”

From curated tours and bespoke suites to gourmet indulgences and timeless elegance, this unique package is all about experiencing the best of both worlds—effortlessly, elegantly, and exclusively.

For reservations and details, visit thehari.com or contact The Hari directly at +852 2129 0388 (Hong Kong) or +44 20 7858 0100 (London).

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