Hotelier's Guide to 5-Star Reviews: Make Your Hotel the Talk of the Town!

Hotelier's Guide to 5-Star Reviews: Make Your Hotel the Talk of the Town!

By Author

Published on October 25, 2023

Hey there, hoteliers and hospitality gurus! Let’s get right into the crux of things – guest feedback. It's like the magical potion that helps your hotel blossom in reputation and charm. And, in this digital age, who can deny the significance of online reviews?

Automated Email Marketing – The Digital Wizardry

Would you believe it if we said emails could be your enchanted quill? They’re convenient, swift, and have an ROI that would make any treasurer giddy. With platforms like HotelRunner, it's like having a magical aide by your side. Automate those post-stay emails, ask for reviews, and watch the stars (ratings, we mean!) pour in. But remember, the spell is in personalization and timing!

The Personal Touch – Because Manners Maketh the Hotelier

There’s a certain undeniable charm in calls and texts, don’t you think? It’s like sending a personal owl to check in on guests. Call them during their stay, ensure their comfort, and watch the bonds of loyalty weave themselves. And a call after they've ventured back to their abodes? It’s like the cherry on the magical cake!

Good Ol’ Comment Cards – A Nostalgic Touch

We’re stepping into the enchanted woods of nostalgia here. Comment cards! But we’re adding a sprinkle of innovation. Make them creative, make them funny – make your guests want to reach out for their quills (or pens) and spill their thoughts. Place them strategically, and let the feedback flow!

The Power of Google - Your Magical Map to Visibility

In the mystical world of the internet, Google reigns supreme. Your positive presence here is like having a castle in the clouds! With direct integrations, every good review is a stepping stone to visibility. And for the wanderers looking for abodes, your high-star ratings will be the beacon leading them to your majestic gates.

Staff Interactions – Your Knights in Shining Armor

In the world of hospitality, your staff are the gallant knights and graceful dames ensuring that the guest's experience is nothing short of a royal ball. Train them well, equip them with the charm and etiquette fit for courts, and let the bonds they form be the sonnets sung far and wide. Because when guests feel like royalty, reviews flow like eloquent prose!

Now, dwell not in the shadows of apprehension for negative reviews. They are but disguised blessings, pointing towards the dungeons that need a touch of light. Work your magic, turn the flaws into gleaming halls of perfection, and let every guest embark upon an enchanted journey.

90% of consumers are swayed by online reviews – it’s like the magical incantation deciding the grandeur of your establishment. It’s the charm that fills your coffers, elevates your castle’s reputation, and brings the travellers, wanderers, and explorers to your majestic gates.

So adorn your wizard’s hat, wave that wand, and let the magic of reviews elevate your realm to heights untold. Every feedback, every star, is a gem in your crown, making your abode not just a stay, but a tale to be told! Happy hosting!


The Ultimate Raksha Bandhan Gift Guide: Unique Ideas to Cherish Your Sibling this Year

The Ultimate Raksha Bandhan Gift Guide: Unique Ideas to Cherish Your Sibling this Year

By Nishang Narayan

Published on August 14, 2024

Raksha Bandhan is just around the corner, and if you're on the hunt for the perfect gift for your sister, look no further! This year, why not choose a gift that truly speaks to the heart? Whether it’s a stunning piece of customized jewelry or a personalized photo album, the essence of Raksha Bandhan lies in the thought and love you put into selecting the perfect gift. Here are some unique ideas to help you make this special day one to remember.

Vaum Tonics: For a gift that's both unique and thoughtful, consider Vaum Tonics. This brand is all about bringing people together over delicious and refreshing beverages, perfect for sharing special moments. Vaum Tonics offers diverse flavors made with high-quality, all-natural ingredients. Their tonic water is quinine-free, low in sugar, low in calories, and gluten-free, making it a great way to show your sister you care about her health and happiness.

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In:ha Wellness: This Rakshabandhan, gift your sister the serenity of self-care and bonding. Instead of traditional physical gifts, help her unwind and release life & work stress and tension in a calming and soothing environment. Give your sister the gift of relaxation, mindfulness, and quality time together. Nurture the bond of love and protection with a Heart Chakra crystal layout, Mood board, and Color therapy, followed by a soothing Tea ceremony meditation experience, perfect for Raksha Bandhan

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The Pantry-Guilt free Goodness (Cloud Kitchen): Celebrate Raksha Bandhan by treating your siblings to delicious and healthy food from The Pantry. Show them how much you appreciate them while helping them stay on track with their health goals. The Pantry offers fresh salads, hearty wraps, and yummy smoothies, making it a wholesome alternative to greasy fast food. You can order through Zomato or Swiggy, or even DM them on Instagram for a personalized experience.

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Amazonia, BKC: For an unforgettable Raksha Bandhan, take your sibling to Amazonia, a rainforest-themed luxury Pan-Asian restaurant in BKC. Their Monsoon Festival: Couture & Culinary Monsoon is not just a dining experience but an adventure where flavors and style collide. The monsoon-inspired menu, served beneath a transparent umbrella, includes small plates like Soup-er Broccoli and Potato Mille-Feuille, followed by farm-fresh chicken pot rice and smoky BBQ jackfruit. A visit to Amazonia with your sibling promises to be a truly memorable experience.

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OBLU Resorts: Atmosphere Core’s Commitment to Green Travel in the Maldives

OBLU Resorts: Atmosphere Core’s Commitment to Green Travel in the Maldives

By Shreenidhi Jagannathan

Published on June 5, 2024

Atmosphere Core, a renowned international hospitality company, continues to make significant strides in sustainability across its eight Green-Globe-certified resorts. Through initiatives focused on the community, operations, resources, and the environment, Atmosphere Core exemplifies an environment-conscious approach that benefits both the natural world and the local communities.

Sustainability Achievements Across Four Pillars

Atmosphere Core’s dedication to sustainability is evident through impactful initiatives such as renewable energy infrastructure and water-saving technology. Each resort contributes uniquely, with pilot projects like the vertical hydroponic garden at OZEN LIFE MAADHOO and the in-house biogas setup at OBLU SELECT Sangeli showcasing innovation and commitment.

Operations and Resource Management

The company’s ethos of reusing, reducing, and recycling is reflected in practices such as a paperless app-based booking and check-in system and the maintenance of kitchen gardens across all resorts. “Sustainability isn't an option; it's our ethos,” comments Shrikant Dash, Deputy Managing Director for Corporate at Atmosphere Core. This commitment ensures eco-friendly choices that contribute to preserving the natural beauty of the Maldives.

Driving Positive Community Impact

Recognizing the importance of community, Atmosphere Core supports charities and drives impact through the Atmosphere Foundation. This non-profit organization has built a high-quality training kitchen for special needs students, run reading programs for over 7,000 youngsters, and supported health screening programs for nearly 600 senior citizens.

The Bamboo for Climate Change Mitigation project stands out, with Atmosphere Foundation donating over 4,000 germinated seedlings and introducing saplings to 27 islands. This initiative is pivotal in making the Maldives a carbon-free destination, thanks to bamboo’s exceptional carbon absorption rate.

Harnessing Solar Power

Atmosphere Core is at the forefront of the solar revolution in the Maldives. Since installing a marine and rooftop solar system at OZEN LIFE MAADHOO in 2019, the company has expanded solar energy production across its resorts. As of May 2024, 8,890 solar panels installed across seven resorts have produced 16,500 MWh of clean energy, significantly reducing diesel use and CO2 emissions.

Commitment to Coral Conservation

Coral conservation is a key focus, with seven out of nine resorts actively managing coral conservation programs. In 2023 alone, 279 coral frames were installed, with 13,436 coral fragments contributing to vibrant marine life. Continuous monitoring and maintenance ensure the success of these conservation efforts, attracting diverse marine species and fostering a thriving underwater ecosystem.

Green Globe Certification

All Atmosphere Core resorts have received Green Globe Certification, with OZEN RESERVE BOLIFUSHI and OBLU NATURE Helengeli by SENTIDO earning gold certifications. This recognition underscores the company’s commitment to environmental sustainability.

Atmosphere Core’s comprehensive approach to sustainability sets a benchmark in the hospitality industry. Through innovative projects and a steadfast commitment to the environment and community, the company not only enhances the guest experience but also contributes to a greener, more sustainable future.

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About Atmosphere Core

Atmosphere Core operates nine resorts in the Maldives and has a robust pipeline of future projects, including one resort in Sri Lanka and ten hotels and resorts across India. Each property is distinguished by unique design, an authentic sense of place, and exceptional service, making Atmosphere Core a leader in sustainable hospitality.

Media Contacts:

  • India: THE OZEN COLLECTION, COLOURS OF OBLU, Atmosphere Hotels & Resorts

Digital Detox: Helping Guests Unplug and Relax this Summer Season

Digital Detox: Helping Guests Unplug and Relax this Summer Season

By Nithyakala Neelakandan

Published on May 22, 2024

In our hyper-connected world, the allure of a digital detox is becoming increasingly compelling. As summer approaches, many hotels and resorts are seizing the opportunity to offer guests a chance to unplug, unwind, and reconnect with nature, family, and themselves. These digital detox packages are designed not only to provide a break from the constant barrage of emails, notifications, and social media but also to foster a deeper connection with the environment and personal well-being.

The Concept of Digital Detox

A digital detox involves refraining from using electronic devices such as smartphones, tablets, and computers. The goal is to reduce stress, improve mental health, and enhance the quality of life by disconnecting from the digital world and reconnecting with the physical one. For many, the incessant need to stay connected has led to burnout, anxiety, and a sense of constant distraction. Hotels and resorts that offer digital detox packages aim to combat these issues by providing an environment that encourages relaxation and mindfulness.

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The Rise of Digital Detox Packages

The trend of digital detox vacations has been on the rise as people seek refuge from their demanding digital lives. Leading the charge are luxury hotels and resorts that offer bespoke packages tailored to help guests disconnect. These packages often include a mix of activities designed to engage guests physically, mentally, and spiritually.

Activities Promoting Mindfulness and Well-being

Central to these detox packages are activities that encourage mindfulness and present-moment awareness. These activities often emphasize the importance of being present and appreciating the natural world. Popular options include:-

Nature Walks and Hikes: Guided tours through scenic trails allow guests to immerse themselves in nature, promoting physical activity and a sense of tranquility.

Yoga and Meditation: These practices help guests center themselves, reduce stress, and improve mental clarity.

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Art and Craft Workshops: Engaging in creative activities like painting, pottery, or knitting can be therapeutic and foster a sense of accomplishment.

Culinary Experiences: Cooking classes and farm-to-table dining experiences not only educate but also connect guests with the local culture and cuisine. Wellness Treatments: Spa treatments, including massages and aromatherapy, offer deep relaxation and rejuvenation.

The Benefits of Digital Detox

The benefits of a digital detox are manifold. Physically, guests often report better sleep and less eye strain. Mentally, they experience reduced stress levels, improved mood, and a greater sense of well-being. The absence of constant notifications allows for uninterrupted thoughts and deeper, more meaningful conversations.

Socially, guests find that they connect more genuinely with those around them. Without the distraction of devices, there is more room for eye contact, active listening, and heartfelt interactions. Additionally, being in a serene, natural setting often leads to a greater appreciation for the environment and a desire to protect it.

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Encouraging Digital Detox: Tips for Hotels and Resorts

For hotels and resorts looking to implement digital detox packages, here are some tips:-

Create a Device-Free Environment: Encourage guests to hand over their devices at check-in and provide a secure place for storage.

Offer Engaging Alternatives: Design a variety of activities that cater to different interests and promote relaxation and engagement.

Educate Guests: Provide information on the benefits of a digital detox and how it can improve their stay.

Train Staff: Ensure that staff are supportive and knowledgeable about the digital detox concept, helping to foster a device-free culture.

Promote the Package: Use marketing channels to highlight the unique benefits of a digital detox vacation, attracting guests who are seeking respite from their digital lives.

Conclusion

As the demand for mindful travel experiences grows, digital detox packages offer a refreshing way for guests to disconnect from their screens and reconnect with what truly matters. By promoting such initiatives, hotels and resorts not only enhance the well-being of their guests but also contribute to a more balanced, mindful, and connected world. This summer, embracing a digital detox could be the perfect antidote to the stresses of modern life, offering families and individuals a chance to recharge and create lasting memories.

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This exclusive article is written by Nisha Sharma, Operations Director – India at Eight Continents Hotels & Resorts for HospitalityNews.in

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