Immerse in India's Festive Spirit with The Leela's #EXPLOREINDIA: Celebrate Holi and Easter in Style

By Nishang Narayan

Published on March 19, 2024

This March, The Leela Palaces, Hotels, and Resorts is set to enchant guests with its #EXPLOREINDIA campaign, inviting them to delve into India's rich cultural tapestry through the vibrant festivals of Holi and Easter. Across iconic destinations in New Delhi, Jaipur, Udaipur, Bengaluru, Chennai, and more, The Leela celebrates with authentic festivities, offering guests an unforgettable experience of India’s diverse culture, art, and rare culinary offerings.

Holi at The Leela is a colourful spectacle, with the unique #LeelaKiHoli initiative promising an eco-friendly celebration with organic gulaal made from upcycled flowers and infused with The Leela’s signature fragrance, Tishya. From the "Phoolon ki Holi" at The Leela Palace Jaipur to the colourful celebrations at The Leela Palace Udaipur, guests can immerse themselves in traditional rituals, cultural performances, and delectable food, encapsulating the joyous spirit of Holi.

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Easter brings its own set of festivities, with The Leela offering a range of experiences, from gourmet Easter Brunches to engaging activities for children, including Easter egg hunts and workshops on painting and crafting edible Easter eggs and bunnies. The Leela’s thoughtful inclusions, such as buffet breakfasts, special welcome amenities, festive celebrations invitations, and stay souvenirs, ensure guests have a memorable stay during these festive long weekends.

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The Leela Getaway Package encompasses both the Holi and Easter celebrations, with room types ranging across all rooms, suites, and villas, valid across 11 properties of The Leela. Whether celebrating the festival of colours or the Easter weekend, The Leela’s exquisite settings, combined with unparalleled hospitality, offer guests a chance to #EXPLOREINDIA like never before.

For those eager to immerse themselves in India's festive spirit and discover the country's picturesque destinations, The Leela’s #EXPLOREINDIA campaign is an invitation to experience the joyous festivals of Holi and Easter in the lap of luxury. For more details and to make your festive getaway unforgettable, visit The Leela Getaway.


Chinese Wok Unveils #WokInSpiceItUp Campaign to Spice Up Urban Dining

By Nishang Narayan

Published on December 12, 2024

Chinese Wok, India’s leading QSR chain specializing in bold desi-Chinese flavors, has launched its newest digital campaign, #WokInSpiceItUp. Designed to appeal to urban millennials and families, the campaign highlights the brand as more than just a restaurant—it’s a destination for vibrant dining experiences and social connections.

Conceptualised by Gozoop and executed by Hungry Studioz Production, The digital film, live across platforms like YouTube, Instagram, and Facebook, uses visually engaging storytelling to showcase Chinese Wok as the go-to spot for creating memorable moments over great food. The film’s relatable themes resonate with modern diners who seek both delicious cuisine and immersive dining experiences, reinforcing Chinese Wok’s position as a leader in the casual dining space.

Aayush Agrawal, Founder of Chinese Wok, remarked:
"The #WokInSpiceItUp campaign brings the spotlight back to the joy of dining together while solidifying our position as the ultimate destination for bold desi-Chinese flavors. This initiative not only enhances the dining experience but also strengthens our connection with millennials and families in a competitive market."

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Multi-Platform Outreach

To extend the reach of the campaign, Chinese Wok plans to collaborate with OTT platforms and participate in live events, leveraging these touchpoints to strengthen brand visibility and audience engagement. The campaign is expected to significantly contribute to the positive growth of the brand’s dine-in segment.

About Chinese Wok and Lenexis Foodworks

Established in 2015, Chinese Wok is the flagship brand of Lenexis Foodworks, a quick-service food company dedicated to delivering high-quality, hygienic desi-Chinese dishes at affordable prices. With nearly 200 outlets in 29+ cities, including Mumbai, Delhi, Bangalore, Chennai, and Hyderabad, Chinese Wok has transformed the way Indian consumers experience Chinese cuisine.

As part of its growth strategy, Lenexis Foodworks is exploring new concepts and categories across its diverse portfolio, which includes brands like The Momo Co. and Big Bowl, promising delightful culinary experiences to customers nationwide.


Ouzo by Fire" Debuts in Bengaluru, Celebrating Coastal Cuisine

By Nishang Narayan

Published on May 24, 2024

Ouzo by Fire has officially launched in Bengaluru's vibrant neighborhood of Indiranagar, marking a significant addition to the city's culinary scene. This restaurant, a brainchild of Rosetta Hospitality, delves deep into the rich culinary traditions of India’s western coast. It features a menu that skillfully marries the Saraswat-style cooking, the Portuguese culinary influences in Goa, and the Catholic food heritage of Mangaluru.

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At Ouzo by Fire, diners can immerse themselves in an expansive menu that highlights both well-known dishes and hidden gems from these coastal regions. Each dish is presented with a contemporary flair, appealing to the sophisticated tastes of today's food enthusiasts. The dining experience is complemented by a rooftop bar setting with alfresco seating, where guests can enjoy inventive cocktails and non-alcoholic beverages crafted by expert mixologists. These drinks are designed to enhance the flavors of the coastal cuisine served at the restaurant.

Jai Sreedhar, Joint Managing Director and CEO of Rosetta Hospitality, expressed enthusiasm about the new venture, stating, "The launch of Ouzo by Fire in Indiranagar is not just an expansion of our portfolio but a testament to our commitment to culinary excellence. This restaurant reflects our dedication to high-quality service, innovation, and preserving the rich culinary traditions of the western coast."

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Milan Gupta, Corporate Chef and Executive Vice President of Rosetta Hospitality, also commented on the culinary philosophy behind Ouzo by Fire, "Our aim is to deliver an authentic dining experience that takes our guests on a flavorful journey to the western coast of India. From leisurely thali meals to signature dishes, each visit to Ouzo by Fire promises a new exploration of this region’s vibrant and diverse culinary landscape."

Ouzo by Fire not only celebrates the culinary arts but also offers a cultural voyage through the tastes and aromas of India's coastal belt. This restaurant is poised to become a beloved spot for both locals and tourists seeking a unique dining experience in Bengaluru.


Charlee: A New Vegetarian Culinary Haven in Mumbai’s Santacruz

By Nishang Narayan

Published on May 8, 2024

In the vibrant locality of Santacruz, Mumbai, a new dining gem has emerged. Charlee, a contemporary speakeasy located above Mansionz by Living Liquidz, is the latest venture by renowned restaurateur Suren Joshi in partnership with Mokksh Sani, Managing Director of Living Liquidz. This vegetarian speakeasy promises to redefine vegetarian dining with its innovative and global culinary offerings.

Charlee's design features a captivating mix of raw and refined elements, where unfinished concrete and stone meet sleek brushed brass, creating an atmosphere that’s both chic and inviting. Gold accents elevate the grey and black backdrop, adding a luxurious touch to the setting.

"Our vision for Charlee was to create a secret retreat where culinary artistry meets playful curiosity," explains Suren Joshi. "We’re not just serving food; we're crafting an unforgettable dining experience that will ignite conversations and tantalize the senses."

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The menu at Charlee is a revolutionary take on vegetarian cuisine, showcasing global flavors and innovative recipes that challenge the traditional perceptions of vegetarian food. Highlights include Truffle Fries with truffle mayo, Bangkok Cocktail Samosas with imli chutney, and a unique Avocado & Miso Ceviche that blends creamy avocado with a hint of miso for an unexpected delight.

The small plates at Charlee, such as Nori Nachos and Baked Brie with spiced honey and sumac, offer creative twists on classic favorites. Main courses like Gobi Ghee Roast and Truffle Eggplant Bharta showcase the depth and versatility of vegetarian cooking. For those looking for an alternative to meat, Charlee offers dishes like Tandoori Chicken and Naga Chili Chicken made with mock meat, providing a flavorful and satisfying experience.

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To end the meal on a high note, Charlee’s dessert menu includes delights such as Mango & Yuzu and Hangover Chocolate, ensuring a sweet and refreshing finale to the culinary journey.

Charlee is more than a restaurant; it is a destination that invites diners to embark on a gastronomic adventure that promises to be as enriching as it is delightful. Whether you’re a staunch vegetarian or just curious about the possibilities within plant-based cuisine, Charlee offers a dining experience that is sure to impress and satisfy.



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