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By Author
Published on September 23, 2024
We have carefully curated this newsletter to ensure it becomes your go-to resource for all things hospitality-related. Whether you are an industry professional, an avid traveller, or simply passionate about the art of hospitality, this newsletter will be your gateway to a world of inspiration, knowledge and unforgettable experiences.
Tamara Leisure Experiences celebrated a significant milestone with the inauguration of its first Lilac Hotels property in Kerala, Lilac Hotels Guruvayur, on September 21st. This launch marks the company’s third hotel in the state, strategically located just 550 meters from the revered Guruvayur Temple, South Nada. Designed to meet the increasing demand for comfortable and convenient stays, the hotel aims to elevate spiritual tourism in the region.
The grand inauguration ceremony was attended by prominent dignitaries, including Shri. M B Rajesh, Minister for Local Self Governments, Rural Development, and Excise; Shri. N K Akbar, MLA of Guruvayur Constituency; Shri. M Krishnadas, Chairman of Guruvayur Municipality; Dr. V K Vijayan, Chairman of Guruvayur Devaswom; and Ms. Shobha Harinarayanan, Ward Councillor of Guruvayur Municipality.
During her address, Ms. Shruti Shibulal, CEO and Director of Tamara Leisure Experiences, expressed the brand’s commitment to enhancing spiritual tourism, stating, "Lilac Hotels Guruvayur holds immense personal significance and remains strategically important to Tamara’s long-term vision of expansion in the spiritual tourism sector. We are committed to furthering our presence in Kerala while expanding nationally and internationally." She also emphasized the hotel’s pivotal role in supporting the booming wedding tourism sector in Guruvayur, referencing the record-setting 334 weddings conducted in a single day at the Guruvayur Temple earlier this month. The hotel is poised to cater to the rising demand for wedding-related services, offering unparalleled facilities for guests seeking memorable celebrations.
Looking ahead, Tamara Leisure Experiences plans to expand the Lilac Hotels brand further, with new properties slated to open in Tamil Nadu's Velankanni and additional locations in Kerala, including Kannur and Alappuzha. The brand will also enter North India, starting with Bodh Gaya in Bihar, aligning with its broader vision of becoming a leading player in spiritual tourism across India.
Lilac Hotels Guruvayur: Comfort Meets Spiritual Tourism
Lilac Hotels Guruvayur features 36 well-appointed rooms, including interconnecting rooms ideal for families and large groups attending temple events, weddings, or other ceremonies. The hotel can accommodate up to 94 guests, providing a comfortable stay for visitors of all kinds.
The property’s signature multi-cuisine vegetarian restaurant, Kesar, offers a diverse dining experience, while Utsava, the elegant banquet hall, can host up to 300 guests—perfect for weddings and events. The hotel also features a Sadhya Hall, designed for traditional Kerala feasts, accommodating up to 100 guests.
With its prime location, modern amenities, and dedication to enhancing spiritual and wedding tourism experiences, Lilac Hotels Guruvayur is set to become a key destination for pilgrims and tourists alike.
About Tamara Leisure Experiences
Tamara Leisure Experiences is a dynamic hospitality brand with a portfolio of hotels, resorts, and retreats. Committed to providing luxurious, sustainable, and culturally rich experiences, the company continues to expand its footprint across India with a special focus on spiritual and wellness tourism.
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By Manu Vardhan Kannan
Published on August 18, 2026
Marking India's 80th Independence Day, Novotel Visakhapatnam Varun Beach, in collaboration with Vizag Runners, brought together Visakhapatnam's running and fitness community for a special 80 KM running challenge and Independence Day Run.
The initiative saw around 100 - 150 runners taking part, including members of Vizag Runners and team members of Novotel Visakhapatnam Varun Beach.
The 80 KM challenge was created as a symbolic tribute to 80 years of India's independence, giving participants an opportunity to celebrate the occasion through fitness, movement and community spirit. The Independence Day Run further added to the celebrations, bringing runners from across the city together in an atmosphere of energy and national pride.
Lakshmi Sridhar, General Manager, Novotel Visakhapatnam Varun Beach, said, “Independence Day is a celebration of unity and the spirit of togetherness. It was wonderful to see our Heartists (team members) and the running community come together to mark the occasion in such an active and meaningful way. The 80 KM challenge was not just about running, it was about coming together as a community and celebrating the freedom and spirit that unite us.”
The event also highlighted the connection between running and community building.
Balakrishna Rai, Founder & President, Vizag Runners, said, “Running has always brought people together through a shared sense of discipline, motivation and community. The 80 KM for 80 Years initiative was a meaningful way to celebrate Independence Day, and we were delighted to see such enthusiastic participation from runners across Visakhapatnam. Our collaboration with Novotel Visakhapatnam Varun Beach made the celebration even more special.”
The initiative concluded with participants coming together to celebrate Independence Day through fellowship and a shared focus on an active lifestyle. The collaboration between Novotel Visakhapatnam Varun Beach and Vizag Runners also showed how community-led activities can add a meaningful touch to national celebrations, bringing people together beyond traditional festivities.
Published on May 21, 2026
The LaLiT Suri Hospitality Group is continuing to strengthen its position beyond traditional hospitality operations by building a strong ecosystem focused on inclusion, skilling, and community development across India.
At the core of its approach is a “hospitality with a heart” philosophy that prioritises dignity, inclusion, and opportunity creation, positioning the group as one of the key private-sector contributors to socially inclusive hospitality practices in the country.
The group has reportedly impacted more than one million lives and directly supported over 300,000 individuals through initiatives spanning education, healthcare, employment, and skill development.
A key focus area has been inclusive employment, with the group emerging as one of India’s largest private-sector employers of transgender individuals, currently employing over 250 transgender professionals across various roles. It has also conducted multiple LGBTQIA+ job fairs reaching over 10,000 jobseekers and facilitating more than 1,500 job placements.
Hotel Association of India in partnership with The LaLiT Suri Hospitality School is working to bridge the gap between hospitality education and industry requirements, focusing on practical training, communication skills, and operational readiness for future professionals.
The skilling ecosystem also includes programmes such as PrideKraft and Emerging Queer Leaders in Hospitality, which have collectively trained thousands of LGBTQIA+ individuals and supported vocational development, creative workshops, and employment linkages. Additionally, scholarships have been extended to students from LGBTQIA+, differently-abled, and neurodivergent communities.
Beyond employment, the group has developed destination-led skilling initiatives in regions such as Khajuraho, Bekal, Mangar, and Goa, aimed at creating local employment opportunities within tourism ecosystems and reducing migration-driven workforce displacement.
During the COVID-19 pandemic, the group also repurposed hotel infrastructure to support healthcare workers, including accommodation support, meal distribution, PPE assistance, and vaccination-related aid.
Through these initiatives, The LaLiT continues to position itself as a hospitality brand focused not only on luxury experiences but also on long-term social impact, community empowerment, and inclusive growth within India’s hospitality sector.
By Hariharan U
Published on May 14, 2026
The LaLiT Suri Hospitality Group, in collaboration with Special Olympics Bharat, hosted a heartfelt Mother’s Day evening at The LaLiT New Delhi to honour the mothers of Special Olympics athletes for their unwavering support, resilience, and love.
The event brought together mothers of athletes, celebrating their silent strength and the pivotal role they play in shaping their children’s journeys in sports and life. The evening was designed as a tribute to their dedication, sacrifice, and constant encouragement that continues to inspire athletic achievement and personal growth.
The gathering saw the presence of Dr. Jyotsna Suri, Chairperson & Managing Director of The LaLiT Suri Hospitality Group, along with Mallika Nadda and other dignitaries, who personally interacted with and felicitated the mothers for their inspiring journeys.
The evening concluded with an intimate high tea at The LaLiT New Delhi, where guests shared personal stories, experiences, and moments of emotional connection. The setting reflected the brand’s continued emphasis on meaningful hospitality experiences rooted in empathy and human connection.
Speaking on the occasion, Dr. Jyotsna Suri said that a mother’s love has the power to transform lives, and that the event was a celebration of women whose strength and belief help their children overcome challenges and achieve success. She added that hospitality, at its core, is about creating meaningful human connections, and the group was honoured to recognise such inspiring women.
The initiative reflects the shared commitment of The LaLiT Suri Hospitality Group and Special Olympics Bharat toward inclusion, empathy, and celebrating individuals who play a crucial role in shaping extraordinary journeys behind the scenes.
For more information, visit The LaLiT Hotels
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