India International Travel Mart: Cochin's Grand Success and Upcoming Events in 2025

India International Travel Mart: Cochin's Grand Success and Upcoming Events in 2025

By Manu Vardhan Kannan

Published on January 21, 2025

The much-anticipated India International Travel Mart (IITM) in Cochin concluded successfully on 19th January 2025, bringing together key stakeholders from the travel, tourism, and hospitality sectors. Hosted at Rajiv Gandhi Indoor Stadium, Kadavanthra, this premier event showcased a variety of domestic and international travel destinations, services, and innovative offerings. With participation from over 100 exhibitors from 15 Indian states and 5 international destinations, IITM Cochin proved to be a remarkable platform for promoting tourism and facilitating crucial industry connections.

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The event attracted over 3000 buyers from across Kerala and was attended by industry veterans and dignitaries, including Mr. Sejoe Jose, Mr. UC Riyaz, Ms. Mariyamma Jose, Mr. K Rajkumar, and Mr. Ashraf. The exhibition highlighted destinations ranging from pilgrimages and adventures to wildlife and heritage tourism. Visitors could explore diverse travel options and discover exciting new business partnerships, making IITM Cochin the perfect networking hub.

As IITM celebrates its 25th Anniversary, the event took on even greater significance. Gujarat Tourism was the Partner State, while Lakshadweep and Chandigarh were the Feature States, drawing attention to their rich cultural offerings and tourism opportunities. The exhibition saw a mix of international destinations like Turkey, Malaysia, Thailand, Nepal, and more, all aggressively marketing their products and services.

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The theme of sustainable tourism took center stage at IITM, promoting eco-friendly initiatives and conservation efforts to protect India’s natural and cultural heritage. As the world embraces responsible travel practices, the exhibition highlighted community-based tourism projects and wellness tourism initiatives, inspiring travellers to tread lightly on the destinations they explore.

Sphere TravelMedia Directors, Rohit Hangal and Sanjay Hakhu, emphasized the importance of collaboration, innovation, and sustainable practices in shaping the future of the travel industry. Rohit Hangal expressed excitement about the exhibition being a hub for future growth, while Sanjay Hakhu highlighted India’s emerging role as a key player in the global travel market.

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With domestic tourism continuing to thrive, driven by an increase in disposable incomes and cultural shifts, the Indian travel industry remains resilient and adaptable. The recovery from the pandemic and the rise of the middle class further bolster this growth, providing an optimistic outlook for the future of tourism in India.

Upcoming IITM Events in 2025:
The success of IITM Cochin sets the stage for upcoming editions across the country, promising unparalleled opportunities for travel professionals and industry partners:

  • IITM Kolkata: 14 – 16 February 2025

  • IITM Ahmedabad: 7 – 9 March 2025

  • IITM Chennai: 16 – 18 July 2025

  • IITM Bangalore: 24 – 26 July 2025

  • IITM Delhi: 24 – 26 September 2025

  • IITM Mumbai: 9 – 11 October 2025

  • IITM Pune: 27 – 29 November 2025

  • IITM Hyderabad: 4 – 6 December 2025

Each of these editions will provide valuable opportunities to explore the best of travel, hospitality, and tourism, while further solidifying IITM’s legacy as India’s premier travel trade exhibition. Stay tuned for more updates as the future of travel continues to unfold at these upcoming events.

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Highlights of IITM Cochin:

  • Gujarat Tourism as Partner State

  • Lakshadweep and Chandigarh as Feature States

  • Over 100 exhibitors showcasing 15 Indian states and 5 international destinations

  • A focus on sustainable tourism, eco-friendly initiatives, and wellness tourism

  • A premier B2B platform for networking and forging new partnerships in the tourism industry

Note: The IITM Cochin edition has concluded, but be sure to attend the next events happening soon across other cities!


Dr Suborno Bose, Founder IIHM Launches Pioneering Book on AI in Hospitality in Bengaluru

Dr Suborno Bose, Founder IIHM Launches Pioneering Book on AI in Hospitality in Bengaluru

By Manu Vardhan Kannan

Published on February 28, 2025

Dr. Suborno Bose, a leading figure in hospitality education and the Founder of the International Institute of Hotel Management (IIHM), launched his latest book, Harmonizing Human Touch and AI in Tourism & Hospitality, in Bengaluru. This pioneering book explores the evolving role of Artificial Intelligence (AI) in the hospitality industry, demonstrating how AI enhances guest experiences, operational efficiency, and sustainability.

Addressing the media, Dr. Bose stated, “This book serves as a valuable resource for students, educators, and industry professionals, highlighting how AI can complement, rather than replace, the human element in hospitality.”

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Following the book launch, a global roundtable discussion on AI in hospitality brought together industry experts from over 50 countries. The esteemed panel included Professor David Foskett, Chairman of the International Hospitality Council; Chef Neil Rippington, Global Director at IIHM; and UK-based Pastry Chef & Chocolate Consultant, Chef Sarah Hartnett.

Chef Rippington noted, “I wish the 50-plus generation was born 30 years earlier because today’s young professionals are already AI ambassadors.”

Industry leaders praised IIHM’s forward-thinking AI initiatives. Chef Ranveer Brar commented, “AI at IIHM addresses a much larger workforce challenge. While the industry once feared AI would replace jobs, we now realize it enhances skills and transforms professions.”

Padmashri Chef Sanjeev Kapoor added, “Technology is a tool—it doesn’t have a soul. Hospitality professionals must bring the soul while using technology as a support system.”

Professor David Foskett emphasized, “AI doesn’t eliminate jobs; it enables professionals to deliver better, more personalized guest experiences. IIHM is setting an example by balancing technology and the human touch.”

Dr. Bose reinforced this sentiment, stating, “AI is not just about technology—it’s about humanity. This book underscores the importance of balancing technological advancements with the human touch in hospitality.”

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The book is structured in bite-sized sections, making it an engaging and practical resource for students, educators, and professionals in the hospitality industry.

NamAIste IIHM HospitalityGPT – A Game-Changer

Dr. Bose also announced a groundbreaking innovation set to revolutionize the industry—the launch of NamAIste, IIHM HospitalityGPT, the world’s first generative AI-powered knowledge engine for the hospitality sector.

“This is not just an innovation—it’s the future of hospitality intelligence, and IIHM is leading the way,” Dr. Bose stated. “With NamAIste, IIHM HospitalityGPT, we take a historic step forward.”

Designed to provide students, faculty, and hospitality professionals with real-time access to insights, trends, and best practices, NamAIste aims to enhance learning and operational excellence. Dr. Bose highlighted its objectives: “This AI-powered platform will equip the hospitality industry with next-generation intelligence, ensuring professionals remain at the forefront of innovation.”

With these pioneering initiatives, IIHM continues to shape the future of hospitality education, embracing AI to redefine industry standards while preserving the essential human touch.


Union Budget 2025: F&B Industry Leaders React to Sector-Specific Announcements

Union Budget 2025: F&B Industry Leaders React to Sector-Specific Announcements

By Manu Vardhan Kannan

Published on February 4, 2025

As the Union Budget 2025 concludes with major announcements across various industries, key figures from India's Food and Beverage sector share their reactions on the budget's impact on their businesses and the industry at large.

Nidhi Singh, Co-Founder, Samosa Singh

"A Prospect for Inclusivity and Sustainable Growth"

The budget takes a progressive stance in promoting sustainability and growth in multiple industries, including the food and beverage sector. Investments in education, digital literacy, and skill development will foster a resilient workforce ready to meet evolving industry demands. Strengthened supply chains, streamlined regulations, and support for rural and agricultural development will benefit businesses reliant on fresh, locally sourced ingredients.

A significant move toward financial inclusion and gender equality is the provision of tax exemptions and incentives for new businesses, particularly those led by female entrepreneurs. These initiatives lay the groundwork for long-term resilience and industry expansion. If executed effectively, the budget serves as a roadmap for a more dynamic, sustainable, and inclusive economy, positioning the F&B sector for enduring success.

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Simranjeet Singh, Director, CYK Hospitalities

"Transformative Financial Reforms for the F&B and Hospitality Sectors"

The Union Budget 2025 introduces substantial financial reforms set to reshape F&B consultancy and hospitality businesses. The expansion of credit guarantee coverage will offer better financial support to startups and small enterprises, minimizing risks while fostering innovation. Additionally, financial institutions are set to play a more significant role in funding early ventures, enabling rapid scaling within the food and hospitality sectors.

A dedicated startup credit ecosystem is a game changer, particularly for first-time women entrepreneurs and businesses from SC and backward communities, increasing participation in the industry. Simplified credit access—especially with initiatives like the ₹2 crore loan scheme for women entrepreneurs—will encourage new ventures and enhance inclusivity.

The sector anticipates accelerated growth through supply chain advancements, regional cuisine promotion, and agricultural sector development. These measures are expected to propel the F&B space into a new era of expansion and sustainability.

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Ankit Chona, Founder, Hocco Ice Creams

"Empowering Growth in the F&B Sector"

The Union Budget 2025 is poised to boost the F&B industry by increasing middle-class disposable income, thereby driving demand for diverse and premium food options. The establishment of the National Institute of Food Technology Entrepreneurship and Management (NIFTEM) in Bihar is a strategic move to equip the state's youth with world-class education and skills in food technology and entrepreneurship.

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Furthermore, the reduction in customs duty on essential F&B inputs will lower production costs, benefiting businesses of all sizes. These measures position the industry for sustainable growth while making high-quality food more accessible to consumers.


Hospitality Leaders React to Union Budget 2025: Key Insights & Industry Impact

Hospitality Leaders React to Union Budget 2025: Key Insights & Industry Impact

By Manu Vardhan Kannan

Published on February 4, 2025

The Union Budget 2025 has generated significant interest in the hospitality sector, with industry leaders analyzing its potential impact. The budget introduces several strategic measures aimed at enhancing tourism infrastructure, improving accessibility, and fostering investment. Key stakeholders from the hospitality industry weigh in on these developments.

Infrastructure Boost & Global Tourism Push

Mateen Khan, Co-Founder, Monday Hotels, highlighted the government's decision to grant infrastructure status to hotels in 50 destinations, allowing them easier access to financing. This move strengthens India's position as a global tourism hub. Additionally, the focus on developing top tourist spots by upgrading infrastructure and enhancing visitor facilities is expected to attract more domestic and international travelers.

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Key hospitality initiatives include:

  • Standardized Service Quality: New schemes to ensure consistent hospitality standards.

  • Expanded Air Connectivity: UDAN expansion to connect 120 new destinations over the next decade, boosting tourism and hospitality businesses.

  • Private Sector Investment: Encouraging collaboration with private enterprises to drive industry growth.

“These initiatives reflect the government’s commitment to making India a top-tier global tourism destination while driving economic growth and job creation,” said Khan.

E-Visa Reforms & Skill Development

Pushpendra Bansal, COO, Lords Hotels & Resorts, acknowledged that while infrastructure status was granted to only 50 destinations, the broader reforms, such as streamlining the e-visa system and visa-free waivers for select countries, are expected to enhance inbound tourism. “These measures make India a more accessible and attractive destination for international travelers,” he noted.

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Other significant developments include:

  • Hospitality Skill Development: Government-backed programs for youth, particularly in Institutes of Hospitality Management, to create a skilled workforce and improve service standards.

  • Medical & Wellness Tourism: The ‘Heal-in-India’ initiative positions India as a leading destination for affordable, high-quality healthcare services.

  • State Performance Incentives: Encouraging states to improve infrastructure, cleanliness, and service quality through performance-based initiatives.

Cultural Tourism & Investment Growth

Davinder Juj, General Manager, Eros Hotel, New Delhi, praised the budget’s emphasis on positioning India as a spiritual tourism hub. Promoting India as the land of Lord Buddha and Lord Ram is expected to attract Non-Resident Indians (NRIs) and international tourists.

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Key financial allocations and incentives include:

  • Land Acquisition for Hotels: Facilitating foreign investments in hotel infrastructure.

  • Visa Fee Reductions: Lower fees to boost medical tourism, benefiting the hospitality industry.

  • Rs 20,000 Crore Allocation: Enhancing tourism-related employment by improving infrastructure and connectivity.

“These budgetary provisions create a strong foundation for attracting foreign tourists, which will ultimately drive growth in the hospitality, travel, and tourism sectors,” Juj concluded.

With these reforms, the Union Budget 2025 lays the groundwork for a robust and dynamic hospitality sector, poised for long-term growth and global recognition.

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