Kaidi Kitchen: A Culinary Adventure Behind Bars

Kaidi Kitchen: A Culinary Adventure Behind Bars

By Author

Published on November 30, 2023

Are you ready for a culinary adventure that's truly unique? Then, head over to Kaidi Kitchen, a restaurant chain in India that offers a dining experience like no other. Inspired by the concept of a prison, Kaidi Kitchen transforms you into an inmate for the evening, complete with jail-themed décor, servers dressed as guards, and even mock handcuffs for your wrists. But don't let the prison setting fool you; Kaidi Kitchen is all about serving up delicious and authentic Indian cuisine.

From the moment you step into Kaidi Kitchen, you're transported into a world of make-believe. The restaurant's décor is designed to resemble a prison, with dim lighting, iron bars on the windows, and even a mock jail cell where you can take photos. The servers are dressed as guards, and they'll even playfully pretend to arrest you and put you in handcuffs when you arrive. It's all part of the fun, and it helps to create a truly immersive dining experience.

But the real star of the show at Kaidi Kitchen is the food. The restaurant offers a wide variety of Indian dishes, from traditional favorites like butter chicken and biryani to more creative and modern fare. The chefs are all experts in their field, and they use only the freshest ingredients to create dishes that are both delicious and visually appealing.

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Dining at Kaidi Kitchen is more than just a meal; it's an experience. Apart from being a vegetarian-friendly restaurant, the establishment offers a variety of mocktails and beverages. They also offer a private dining area for special occasions. 

Kaidi Kitchen has three locations in India: Kolkata, Chennai, and Siliguri. The restaurant is open for lunch and dinner and is a great place to take your family and friends for a memorable dining experience.


Proost Rises as a Challenger Brand Redefining India’s Beer Scene

Proost Rises as a Challenger Brand Redefining India’s Beer Scene

By Manu Vardhan Kannan

Published on April 16, 2025

Proost is the premium beer brand of Grano69 Beverages, a company dedicated to transforming the Indian Alcobev industry. Founded in October 2017 and headquartered in Gurugram, the company went live with its commercial operations in September 2018. The company's vision is to disrupt the Indian beer market as it combines premium quality with affordability and offers beers known for low bitterness, high drinkability, and excellent taste.

The story of Proost is one of great ambition and determination. It entered the highly-regulated Indian Alcobev sector and encountered significant challenges, as the absence of a unified liquor policy meant adhering to state-specific excise regulations. However, Grano69 overcame the challenges with a step-by-step approach, and established itself as a resilient, innovative player in the industry. From selling just 4,000 cases in its first year of operations, Proost has grown to sell over 3,000 cases daily. Its acceptance and demand are shown in its high sales figures.

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The idea behind this brand was born out of a need in the market-to provide a premium quality beer that would taste fresh but not at the cost of affordability. "We Brew Passion" is the tagline Proost believes in to materialize that vision. Proost has translated this promise into beers that align with the changing consumption patterns in India, and therefore, it has evolved a different beer experience for the masses.

The major difference between Proost and its contemporaries is its dedication to freshness and quality consistency. The brand offers a unique taste with each draught and unmatched drinkability. Striving for quality and innovation has enabled it to carve out a place in a market where the big fish have played for a long time.

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Proost’s success story is also a testament to its founders’ grit. CEO and Co-Founder Tarun Bhargava, alongside Vijay P. Sharma, entered the highly regulated alcobev sector and navigated complex state-wise excise norms with strategic persistence. A finance graduate from the University of Delhi, Tarun previously worked with companies like Aon and IBM before venturing into entrepreneurship. His earlier stint with a hyperlocal startup gave him valuable exposure, which he now channels into running Proost with a pragmatic, practice-first approach. 

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Proost started from scratch but has risen exponentially. Its annual revenue has been increased from ₹77 lakhs in FY 2017-18 to a current monthly recurring revenue of ₹10+ crore. It’s also on track to close the year with a top-line revenue exceeding ₹100 crore. It is an indication of the strength of the brand penetration and consumer loyalty. This growth has been supported by cumulative funding of ₹50 crore so far - raised across three rounds, including ₹30 crore as part of the ongoing Series A round.

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Proost currently operates in six key markets, which include Delhi, Punjab, Uttar Pradesh, Karnataka, Jharkhand, and Kerala. The company looks at expansion into three more markets over the coming year. Its operations are managed by 90+ professionals who propel the brand's success. With per capita beer consumption in India being lower than the global average, Proost has enormous opportunities for growth in the country. Growing disposable incomes, a younger population, and changing consumer preferences – all factors, together, create a rich ground for the brand's expansion plans.

As beer consumption continues to rise in India due to shifting social norms and increasing disposable incomes, Proost is positioning itself to take advantage of this growth wave. The brand’s ambition is clear — to be among the top five beer brands in India by the end of this decade.

The journey of Proost epitomizes the resilience and innovation necessary to make a mark in a challenging industry. As the brand continually intensifies its presence and explores new markets, it has remained true to its promise of fresh, high-quality beer that celebrates life. Proost is not just bringing quality and freshness to beer; it is transforming the way India experiences beer.


Bhagat Halwai Launches Mithai Refill Discount to Promote Sustainability

Bhagat Halwai Launches Mithai Refill Discount to Promote Sustainability

By Manu Vardhan Kannan

Published on April 11, 2025

In a thoughtful move towards sustainability, Bhagat Halwai, one of Agra’s oldest and most cherished sweet shops, has introduced an innovative refill discount offer for customers who bring their own clean containers. This initiative aims to reduce packaging waste while rewarding eco-conscious behavior.

The new offer allows customers to refill their favorite sweets directly into their containers and enjoy exclusive discounts, blending the age-old tradition of mithai with a fresh, environment-friendly twist.

“This is more than just a discount—it’s a small yet meaningful step toward protecting our environment,” said Shri Shivam Bhagat, Director, Bhagat Halwai. “With this refill initiative, we’re offering not just mithai, but a way for our customers to make a responsible choice for the planet.”

Echoing the sentiment, Ms. Riddhi Bhagat, Strategic Director, added, “As a brand built on legacy and trust, we want to lead by example in sustainable practices. This is just the beginning of many green efforts we plan to introduce, and we’re excited to have our customers join us on this journey.”

With this initiative, Bhagat Halwai is setting a strong example of how traditional businesses can contribute to a greener future. So the next time you crave something sweet, just carry your container, fill up on deliciousness, and do your part for the environment—one mithai refill at a time.


PAWWA Launches ‘The Quarter Culture’ in Hyderabad, Redefining Customizable Dining

PAWWA Launches ‘The Quarter Culture’ in Hyderabad, Redefining Customizable Dining

By Manu Vardhan Kannan

Published on April 11, 2025

Hyderabad’s culinary scene welcomes a fresh and exciting concept with the launch of ‘The Quarter Culture’ by PAWWA, a brand known for its creative flair in the food and beverage industry. This new model brings a customizable approach to dining, offering Quarter, Half, and Full portion sizes to ensure that every diner—from light eaters and casual snackers to indulgent foodies—can enjoy a personalized and fulfilling meal experience.

With its focus on flexibility, affordability, and culinary excellence, PAWWA is changing how people eat by allowing them to enjoy the right amount of food that fits their appetite and mood. “There’s more to The Quarter Culture than portion sizes,” said Mr. Sanjay Kumar Reddy Mula, Founder of PAWWA. “It’s about crafting a dynamic, inclusive, and tailored dining experience that lets each guest enjoy food on their own terms.”

Echoing the sentiment, Mr. Sombir of Kompany Hospitality added, “The Quarter Culture’s debut at PAWWA reflects the changing dining preferences of Hyderabad’s food lovers. We aimed to bring an idea where people can enjoy exactly what they crave without compromising on taste, quality, or variety.”

The menu is thoughtfully curated, bringing together traditional and modern flavours that appeal to a wide range of palates. Guests can explore a diverse selection of dishes, including:

  • Theka Chakna: Spinach Namak Para, Maddur Vada Dipsticks, Poha-Crusted Prawns

  • Small Plates: Panasakaya Pepper Fry, Toddy Shop Kodi Guddu, Chicken Shangrilla, Bombay Lollipop, Ragi Canape, Kaima Unde

  • Tandoor Specials: Mamsam Chop, Pawwa Murgh Kebab, Pachikaram Royyalu

  • Tandoori Kulchettes: Hari Bhari Sabji, Butter Chicken, Kothimeer Crab

  • Desserts: Irani Chai Cream Brulee, Pawwa Gadbad, Special Halwa Cigarillos

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Highlighting the culinary craftsmanship behind the menu, Chef Kethavath Govind, Executive Chef at PAWWA, said, “Every dish at PAWWA is a blend of craftsmanship and flavor. The Quarter Culture allows guests to explore a variety of tastes at their own pace. Great food isn’t just about quantity—it’s about creating memorable culinary moments.”

The concept also aligns with the growing trend of mindful consumption, giving diners greater control over what and how much they eat. Whether guests are looking for a quick bite, a shared tasting experience, or a hearty meal, The Quarter Culture delivers it all without compromising on flavour or creativity.

Hyderabad food enthusiasts can now indulge in a one-of-a-kind dining experience that’s both innovative and affordable. With The Quarter Culture, PAWWA invites everyone to enjoy food their way—on their terms, in just the right quantity.

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