Katrina Kaif Returns as Etihad Airways Brand Ambassador: Elevating Luxury Travel

Katrina Kaif Returns as Etihad Airways Brand Ambassador: Elevating Luxury Travel

By Author

Published on September 14, 2023

Etihad Airways, the UAE's national airline, has exciting news for travelers and Bollywood enthusiasts alike. The airline has once again joined forces with Bollywood superstar Katrina Kaif, reaffirming its commitment to excellence and luxury in air travel. This collaboration marks a significant milestone as Etihad strengthens its presence in the Indian market and unites with one of India's most celebrated stars.

Katrina Kaif, renowned for her global appeal and elegance, embodies the shared commitment to excellence as she reunites with Etihad. This partnership will be unveiled through a captivating series of videos to be showcased across Etihad and Katrina's social channels.

Expressing her excitement about this association, Katrina Kaif stated, “I am thrilled to be back with Etihad Airways, a brand synonymous with world-class travel experiences. The airline’s commitment to excellence and its dedication to bringing people together resonate with my own values. I am excited to be part of a team that aims to create thoughtful connections and memorable experiences. I look forward to representing Etihad and being a part of their journey.”

Amina Taher, Vice President of Brand, Marketing, and Sponsorship at Etihad Airways, elaborated on the significance of this collaboration. She mentioned, “We are thrilled to welcome Katrina Kaif to the Etihad Airways family as our brand ambassador. Our partnership with Katrina is far from ordinary, it embodies the spirit of innovation and sophistication our airline represents while celebrating our commitment to uniting cultures and communities. With her remarkable journey and global recognition, we’re not only showcasing Etihad’s offerings but also fostering authentic connections that genuinely resonate with Indian travellers and celebrating our commitment to India.”

This new partnership builds on Katrina's collaboration with Etihad in 2010 when she featured as a discerning traveler showcasing Etihad's travel experience. Her prior partnership showcased her appreciation for the airline's commitment to comfort and top-notch service.

Returning to partner again, Katrina and Etihad are showcasing Etihad's strengthening relationship with Indian communities both domestically and in significant global markets such as the UAE, the United States, the United Kingdom, and Canada.

As the brand ambassador for Etihad, Katrina will be featured in a series of creative and engaging campaign videos that highlight the airline's commitment to unparalleled comfort, flawless service, and seamless global connectivity. Her partnership with the airline bolsters its foothold in the Indian market, where it currently serves eight Indian cities, further solidifying Etihad as the preferred choice for travelers and aligning seamlessly with the airline's strategy for sustained growth in India.

The first video from this collaboration features Katrina Kaif on board Etihad's newest A350 aircraft, offering a cinematic journey filled with emotions akin to a Bollywood film – featuring drama, love, and delightful surprises. The film also highlights the exclusive Armani-Casa dining wear, luxurious bedding, and complimentary in-flight Wi-Fly service, beautifully encapsulating the very essence of Etihad's unwavering commitment to excellence.

This captivating film can be seen on both Etihad and Katrina's social media channels, promising viewers an immersive experience that combines the magic of Bollywood with the luxury of Etihad Airways.

Katrina Kaif's reunion with Etihad Airways as their brand ambassador marks the rekindling of a successful partnership. It promises to elevate the airline's image and passenger experience to new heights, all while capturing the imagination of travelers worldwide. As we look forward to seeing this dynamic partnership unfold, one thing is certain–for luxury travel, Katrina Kaif and Etihad Airways are a match made in heaven.

Image Source: Social Media, Etihad Airways Official Website


Jetwing Hotels Boosts Solar Power Investment for Greener Operations

Jetwing Hotels Boosts Solar Power Investment for Greener Operations

By Nithyakala Neelakandan

Published on May 16, 2024

Jetwing Hotels, a cornerstone of Sri Lanka’s hospitality sector for over five decades, is spearheading a green revolution in the industry with its latest investment in renewable energy. With a commitment exceeding USD 1 million, Jetwing is set to expand its solar photovoltaic (PV) installations by 1.6 megawatts (MW) by July 2024, marking a significant leap towards a more sustainable future.

Jetwing’s journey towards sustainability began over a decade ago, with the installation of a 20-kilowatt (kW) solar PV system at Jetwing Blue in Negombo. Since then, the brand has strategically implemented solar PV systems totaling 925kW across its properties, alongside a 40kW system at its corporate office in Colombo. In 2023, Jetwing Hotels generated over 1,000-megawatt hours (MWh) of solar energy, equivalent to powering more than 13,000 households and mitigating 608 metric tons of carbon dioxide emissions.

The forthcoming expansion represents a significant milestone for Jetwing Hotels, aiming to triple its current solar power contribution and cover 24% of its total electricity usage. Embracing innovation, certain properties will integrate PV systems into car park roof structures, maximizing space utilization and energy efficiency. Moreover, surplus energy will be exported to the national grid, further reducing reliance on non-renewable sources.

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Jetwing Safari Camp, situated near Yala National Park, will lead by example with a 120kW roof-mount solar PV system, significantly reducing its carbon footprint. This initiative underscores Jetwing Hotels’ proactive approach to environmental stewardship, aligning with Sri Lanka’s ambitious goals of achieving net-zero emissions by 2050.

Recognition from the Green Building Council of Sri Lanka highlights Jetwing Hotels’ commitment to sustainability, reinforcing its position as a trailblazer in sustainable tourism. With a legacy spanning over half a century, Jetwing Hotels continues to redefine luxury hospitality while championing responsible tourism practices. Through ongoing initiatives focused on community empowerment, environmental conservation, and resource efficiency, Jetwing Hotels remains dedicated to shaping a vibrant and sustainable future for Sri Lanka’s tourism industry.


Atmosphere Core Introduces Raaya to Expand Maldives Portfolio

Atmosphere Core Introduces Raaya to Expand Maldives Portfolio

By Nithyakala Neelakandan

Published on March 28, 2024

Atmosphere Core, a renowned international hospitality company, is set to broaden its presence in South Asia with the addition of Kudakurathu island in Raa Atoll, Maldives, to its management portfolio. The island, soon to be rebranded as 'RAAYA BY ATMOSPHERE,' is scheduled to open its doors on July 4, 2024, marking the third Atmosphere Hotels & Resorts property in the Maldives and the ninth globally.

Since its inception in December 2013, Atmosphere Core has been synonymous with exceptional service, innovative culinary concepts, and groundbreaking experiences, establishing its properties as premier choices in the Maldivian hospitality sector.

Salil Panigrahi, Managing Director of Atmosphere Core, expressed excitement about the expansion, stating, “By adding ‘RAAYA BY ATMOSPHERE’ to our growing Maldives portfolio, we aim to further enhance our brand position of ‘…A New Experience Awaits’. Our goal is to provide guests with curated experiences through our signature RAAYA™ Holiday Plan, ensuring unparalleled service at every touchpoint.”

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Accessible via a 45-minute seaplane flight from Velana International Airport, 'RAAYA BY ATMOSPHERE' is a sanctuary nestled amidst lush greenery, with 88 percent of its expanse dedicated to nature. The resort boasts 167 beach and ocean villas, six diverse dining options, and an array of recreational activities, including water sports, diving, and a kids club, offering guests a memorable escape enriched by the vibrant local culture.

Mr. Ranjit Batra, President, Hospitality of Kudakurathu Island Resort Pvt. Ltd., shared his enthusiasm, stating, “Kudakurathu is a captivating island that combines the untouched beauty of the Maldives with innovative design, creating a distinctive destination.”

With this expansion, Atmosphere Core continues its commitment to delivering exceptional hospitality experiences and creating unforgettable memories for guests in the Maldives and beyond.


Experience the Ultimate IPL Extravaganza at The Eloquent Elephant, Taj Dubai

Experience the Ultimate IPL Extravaganza at The Eloquent Elephant, Taj Dubai

By Nithyakala Neelakandan

Published on March 23, 2024

The Eloquent Elephant at Taj Dubai is all set to host an exclusive Indian Premier League (IPL) extravaganza from March 22 to April 14, 2024.

Get ready to immerse yourself in the excitement of cricket as The Eloquent Elephant transforms into the ultimate IPL hub. Whether you're a die-hard cricket fan or just looking for a vibrant atmosphere to enjoy with friends and family, this event promises an unforgettable experience.

Attendees can look forward to thrilling matches, delicious bites, and refreshing beverages. Plus, there's an exciting opportunity to predict the man of the match in every game and win amazing prizes.

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Here are the irresistible offers awaiting you:

  • Dive into the IPL action with a minimum spend of AED 150 for league matches and AED 250 for the finals, fully redeemable against the exquisite a la carte menu.

  • Indulge in three signature bar nibbles for just AED 99, perfect for snacking while enjoying the cricket action.

  • Experience the ultimate IPL experience with three hours of free-flowing house spirits, house grapes, bottled hops, and nibbles for AED 250.

Don't miss out on this opportunity to enjoy thrilling cricket matches alongside delectable treats at The Eloquent Elephant. Join us for an unparalleled IPL adventure!

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