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By Author
Published on November 6, 2023
We have carefully curated this newsletter to ensure it becomes your go-to resource for all things hospitality-related. Whether you are an industry professional, an avid traveller, or simply passionate about the art of hospitality, this newsletter will be your gateway to a world of inspiration, knowledge and unforgettable experiences.
In a vibrant spectacle that rivals the excitement of the Indian Premier League (IPL), Kerala’s Champions Boat League (CBL) sets the backwaters ablaze with competition and camaraderie. It's not just cricket that can stir up sporting fever in India—the CBL is quickly becoming a game changer for Kerala’s image as a domestic tourism powerhouse.
Boosting Domestic Appeal with Competitive Rowing
Kerala, a state already renowned for its idyllic backwaters and lush landscapes, is charting a new course in tourism through its innovative Champions Boat League. With its inception mirroring the dynamic model of the IPL, the CBL has revved up Kerala's standing as an all-season destination, offering more than just the traditional tourist experience.
Tourism Minister P A Mohamed Riyas voices his strategy for a tourism renaissance: “With the post-pandemic upswing in domestic travel, we’re harnessing the thrill of the CBL to captivate tourists nationwide. The league is an exhilarating addition to our diverse attractions and is key to our vision for elevating Kerala’s touristic appeal.”
A Surge in Tourism Post-Onam
Following the colorful burst of the Onam festival, which itself is a magnet for tourism, the CBL's third season sails with the winds of success, aiming to bolster domestic tourist numbers across Kerala's expanse. This league isn't just a sporting event; it's a cultural showcase, drawing visitors into the very heart of Kerala's community spirit.
Strategies to Attract Tourists
To capture the attention of domestic travelers, Kerala is unfurling a suite of initiatives, including industry networking through trade fairs and B2B meetings that have already sparked enthusiasm in cities like Kolkata, Visakhapatnam, and Pune. The upcoming roadshows in Surat and Rajkot further exemplify the state’s proactive approach to tourism.
Go Kerala: A Taste of the Local Experience
'Go Kerala' is an ingenious initiative, a specially curated familiarization trip for tour operators, offering them a firsthand experience of Kerala's new and timeless offerings. Shri K Biju, the Tourism Secretary, believes that such initiatives serve as the perfect showcase for Kerala's diversity, providing a window into the state's soul for potential tourists.
Experiencing Kerala’s Varied Touristic Wealth
The state's Tourism Director, Shri P B Noor, rounds off the campaign with a nod to Kerala’s rich tapestry of experiences—its houseboats, caravan stays, and adventure treks. These, paired with the perennial allure of its beaches and hill stations, weave a compelling narrative for visitors seeking both relaxation and excitement.
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By Nishang Narayan
Published on March 28, 2025
While traveling with loved ones can be an enriching experience, sometimes a solo adventure is just what you need to relax, recharge, and explore on your own terms. Whether it’s that long-awaited European escape or a tranquil retreat to refresh your spirit, solo travel offers the ideal opportunity for self-discovery and adventure.
If you’re considering a solo trip, planning is key for safety, comfort, and making the most of the experience. To simplify the process, we’ve compiled a list of the top travel platforms that will help you plan the ultimate solo getaway.
Yatra Online, Inc. is one of India’s leading travel service providers, offering:
With its user-friendly interface and extensive network, Yatra makes planning your solo adventure smooth and hassle-free.
If you're looking for a platform with great deals, EaseMyTrip is a fantastic choice! It offers:
Solo travelers can take advantage of special offers to make their trips more affordable and convenient.
TripXL is a travel marketplace that offers affordable and comfortable holiday experiences. It stands out for its:
Whether you’re dreaming of the beaches of Kerala or the snowy landscapes of Scotland, TripXL offers a range of custom travel plans to suit your needs.
Goibibo is one of India’s most trusted online travel booking platforms, offering:
With its easy-to-use interface and GoCash+ rewards program, Goibibo is perfect for solo travelers looking for budget-friendly yet quality travel options.
A household name in global travel, Booking.com helps solo travelers find:
Whether you’re looking for a cozy hostel in Bangkok, a luxury resort in Bali, or a charming homestay in Paris, Booking.com has something for every traveler.
What are you waiting for? Book that solo trip you’ve been dreaming of and choose the perfect platform to customize your itinerary. Whether you crave an adventure-filled backpacking trip or a relaxing retreat, these top travel websites make planning easier than ever.
Cheers to discovering new places—and yourself—on your solo journey!
Published on February 15, 2025
Kumbh Mela is a gathering like no other—an awe-inspiring confluence of spirituality, culture, and tradition. But as millions of pilgrims and visitors converge, the challenge is clear: how do we ensure that each person’s experience is safe, accessible, and stress-free? Well, that's where India Assist steps in, working in collaboration with the Uttar Pradesh Government to modernise travel assistance for Mahakumbh 2025. Through Tourist Information Centres (TICs) located at key places like the railway stations, airport, and within the Mahakumbh area, we're making the Kumbh experience smoother for everyone. Mr. Harish Khatri, Founder and MD at India Assist, shares valuable insights on enhancing travel experiences, as featured in our article on facilitating smooth travel and special needs at Kumbh.
These TICs are not your typical information desks. They’re lifelines for the millions attending the festival. Right from providing live updates on travel routes, assisting with local transportation, or guiding elderly pilgrims and those with disabilities, the TICs are designed to be accessible, responsive, and human-centered. When someone loses a belonging or needs help locating a loved one, TICs offer real-time assistance in locating them, ensuring that no pilgrim is left feeling lost or alone. The multilingual support ensures that visitors from across the globe feel heard and understood, breaking down language barriers and connecting them to the heart of the Kumbh experience.
Perhaps most importantly, TICs are equipped with a team of responsive on-ground staff that allows us to address health-related emergencies quickly. From directing pilgrims to the nearest medical station or coordinating emergency response, these centres act as the first point of contact for medical aid. In a sea of people, it’s critical that help can be found without delay. With a simple tap on our mobile application, followed by a quick phone call, we ensure that pilgrims receive the immediate assistance they need. India Assist’s involvement in large-scale events like MotoGP Bharat has given us valuable experience in managing complex logistics, tech integration, and crowd management. We've learned that the key to success is seamless coordination between technology and human touch & that’s exactly what we’re bringing to Mahakumbh 2025.
We are excited about the impact TICs will have at Kumbh. For millions of pilgrims, these centers are not just places to seek directions but also sources of care, comfort, and support. By combining technology with compassionate, on-the-ground expertise, we’re ensuring that every pilgrim’s journey remains focused on their spiritual experience, not the stress of hovering through a sea of people. As we move forward into this new era of tech-enabled religious tourism, we’re proud to play our part in making Mahakumbh 2025 safe, accessible, and unforgettable for all.
Published on January 18, 2025
OTM 2025, the premier travel trade show in India and Asia, is set to take place from January 30 to February 1, 2025, at Mumbai’s Jio World Convention Centre. With over 2,100 exhibitors, 40,000 buyers, and participation from 80+ countries, OTM promises to be a transformative event for the global travel and tourism industry.
This year’s edition will bring together a diverse mix of national tourism organizations, airlines, hotels, destination management companies, and travel tech innovators. Global VIPs, including Hon'ble Union Minister for Tourism and Culture Shri Gajendra Singh Shekhawat, Shri Omar Abdullah, and international leaders like H.E. Mr. Haim Katz (Minister of Tourism, Israel) and Mr. Khairul Firdaus Akbar Khan (Deputy Minister of Tourism, Malaysia), will grace the event.
Key Highlights of OTM 2025:
Expressing his enthusiasm, Mr. Sanjiv Agarwal, Founder & CEO of Fairfest Media, shared, “India is emerging as the future growth engine for global tourism. OTM 2025 will bring unmatched opportunities for the Indian travel industry to connect with international destinations and foster collaborations.”
OTM’s strategic location in Mumbai, which contributes to over 60% of India’s outbound travel, makes it the perfect venue for this event. The city’s role as a departure point for travelers underlines its importance in shaping the future of tourism.
About OTM and Fairfest Media:
OTM Mumbai is Asia’s leading travel trade show, creating unparalleled opportunities for the Indian travel industry to engage with global markets. Organized by Fairfest Media, the event attracts Tourism Ministers, CEOs, and industry leaders from around the world. With a legacy of organizing TTF-branded travel shows in seven Indian cities, Fairfest Media continues to be a pioneer in shaping the travel ecosystem in the world’s fastest-growing market.
If you are in the travel business, mark your calendars—OTM 2025 is the event you cannot afford to miss!
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