Landor, a global leader in brand consulting, has unveiled a new brand identity for Dharana, a luxury retreat previously known as Hilton Shillim Resort & Spa. Set against the peaceful backdrop of the Sahyadri mountains in Maharashtra, Dharana spans 350 acres, offering a unique retreat that emphasizes relaxation, mindfulness, and personal growth. The resort’s new brand identity, built around the theme "The Journey to Conscious Being," aims to guide guests on a transformative wellness journey that nurtures both body and soul.

Dharana's rebranding reflects a renewed focus on wellness and the experience of nature. The wordmark for the new identity draws inspiration from natural sounds, symbolizing the harmony that guests are expected to feel during their stay. The brand aims to create an atmosphere that encourages personal discovery and well-being.

Gavin de Souza, Managing Director of Writer Realty, praised Landor for their work, saying, "We are incredibly proud of the exceptional work done by the team at Landor in shaping the new brand identity for Dharana. The design perfectly encapsulates our vision for Dharana as facilitating holistic well-being, where guests can immerse themselves in nature and experience personal growth and rejuvenation. The intricate details in the design reflect our commitment to providing a tailored wellness experience for each guest, nurturing a deep connection with the ecosystem and the true essence of nature."

Ronita Mukerjee, Executive Director - Client Services at Landor India, further explained the vision behind the new brand identity. “Our objective with the new brand identity for Dharana was to explore the concept of well-being through a vibrant, engaging, and unique visual representation that embodies a transformative journey, harmonizing the body, mind, and spirit. The narrative of the brand centers on the theme of 'The Journey to Conscious Being,' which highlights wellness as a continuous evolution, offering various pathways at Dharana.”

The rebranding effort is also seen as an opportunity to position Dharana as a prominent player in the luxury wellness sector on a global scale. With this transformation, Dharana aims to redefine what it means to offer a personalized wellness journey. The retreat will emphasize a strong connection with nature and a focus on mindful living.