Air India Express flyers can now enjoy a healthier in-flight experience, thanks to a new partnership with Latambarcem Brewers, the Goa-based beverage brand. This collaboration brings Borécha, a functional tea-based beverage, to the skies. The Ginger Ale and Rose Vanilla variants of Borécha are now being served on major Air India Express routes across India, offering travelers a refreshing and health-oriented choice.

Borécha, known for its health benefits such as improved immunity, better digestion, enhanced skin radiance, and stress relief, has already become a favorite among retail, aviation, and hospitality players across the country.

A Revolutionary Beverage for Flyers

"Borécha is the perfect blend of health, fun, and taste, making it an ideal travel companion," said Aditya Ishan Varshnei, Co-founder and CEO of Latambarcem Brewers. He highlighted that the partnership with Air India Express aligns with their mission to make functional beverages accessible to everyone, whether at work, the gym, or while traveling.

Borécha’s unique appeal lies in its variety of flavors crafted from Assam and Darjeeling teas, coupled with its Room Temperature Stability, making it perfect for in-flight service. From its origins as a Goan household essential during the pandemic, Borécha has grown into a pan-India favorite, catering to prestigious clients such as ITC, Akasa Airlines, and Lulu International.

About Latambarcem Brewers

Latambarcem Brewers, based in the lush Goan hinterlands, is revolutionizing India’s beverage industry with their craft beer range, Maka, and their kombucha line, Borécha. Founded by siblings Aditya Ishan and Anish Varshnei, it combines global expertise with Goan charm, crafting beverages that celebrate individuality and diversity.

The brewers have made a significant impact not only on the beverage market but also on the local community, creating jobs and supporting livelihoods in their home village of Latambarcem. Their vision of catering to diverse palates—embodied in their mantra, “One size doesn’t fit all”—has driven their remarkable journey.

Transforming In-Flight Hydration

With the airline industry often criticized for a lack of healthy beverage options, this collaboration with Air India Express marks a pivotal step in redefining in-flight hydration. Borécha’s refreshing flavors, combined with their health benefits, promise to transform the travel experience for flyers.

Whether you’re commuting for work or leisure, Borécha is here to make your journey flavorful and functional. This partnership not only underscores Air India Express's commitment to enhancing passenger experience but also solidifies Latambarcem Brewers’ position as a pioneer in the functional beverage space.

So, next time you board an Air India Express flight, take a sip of Goa’s finest and enjoy a healthier way to hydrate at 30,000 feet.