Latambarcem Brewers Partners with Air India Express to Serve Healthier Beverages Onboard

Latambarcem Brewers Partners with Air India Express to Serve Healthier Beverages Onboard

By Nishang Narayan

Published on December 19, 2024

Air India Express flyers can now enjoy a healthier in-flight experience, thanks to a new partnership with Latambarcem Brewers, the Goa-based beverage brand. This collaboration brings Borécha, a functional tea-based beverage, to the skies. The Ginger Ale and Rose Vanilla variants of Borécha are now being served on major Air India Express routes across India, offering travelers a refreshing and health-oriented choice.

Borécha, known for its health benefits such as improved immunity, better digestion, enhanced skin radiance, and stress relief, has already become a favorite among retail, aviation, and hospitality players across the country.

A Revolutionary Beverage for Flyers

"Borécha is the perfect blend of health, fun, and taste, making it an ideal travel companion," said Aditya Ishan Varshnei, Co-founder and CEO of Latambarcem Brewers. He highlighted that the partnership with Air India Express aligns with their mission to make functional beverages accessible to everyone, whether at work, the gym, or while traveling.

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Borécha’s unique appeal lies in its variety of flavors crafted from Assam and Darjeeling teas, coupled with its Room Temperature Stability, making it perfect for in-flight service. From its origins as a Goan household essential during the pandemic, Borécha has grown into a pan-India favorite, catering to prestigious clients such as ITC, Akasa Airlines, and Lulu International.

About Latambarcem Brewers

Latambarcem Brewers, based in the lush Goan hinterlands, is revolutionizing India’s beverage industry with their craft beer range, Maka, and their kombucha line, Borécha. Founded by siblings Aditya Ishan and Anish Varshnei, it combines global expertise with Goan charm, crafting beverages that celebrate individuality and diversity.

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The brewers have made a significant impact not only on the beverage market but also on the local community, creating jobs and supporting livelihoods in their home village of Latambarcem. Their vision of catering to diverse palates—embodied in their mantra, “One size doesn’t fit all”—has driven their remarkable journey.

Transforming In-Flight Hydration

With the airline industry often criticized for a lack of healthy beverage options, this collaboration with Air India Express marks a pivotal step in redefining in-flight hydration. Borécha’s refreshing flavors, combined with their health benefits, promise to transform the travel experience for flyers.

Whether you’re commuting for work or leisure, Borécha is here to make your journey flavorful and functional. This partnership not only underscores Air India Express's commitment to enhancing passenger experience but also solidifies Latambarcem Brewers’ position as a pioneer in the functional beverage space.

So, next time you board an Air India Express flight, take a sip of Goa’s finest and enjoy a healthier way to hydrate at 30,000 feet.


Bluebop Subs: Mumbai’s New Gourmet Sandwich Delivery from The Bluebop Café

Bluebop Subs: Mumbai’s New Gourmet Sandwich Delivery from The Bluebop Café

By Nishang Narayan

Published on May 31, 2025

Craving a sandwich that truly hits the spot? Bluebop Subs, the latest venture from the team behind Mumbai’s beloved Bluebop Café, is here to transform your sandwich experience. Now available for delivery on Swiggy, Bluebop Subs brings handcrafted, chef-driven sandwiches right to your doorstep — all made with in-house baked breads, premium ingredients, and a generous dollop of soul.

Where Craft Meets Craving

Bluebop Subs is not just another sandwich brand; it carries forward the Bluebop Café’s legacy of quality, creativity, and flavour. Each sandwich is crafted with care, featuring breads baked fresh in-house, including hearty rye and gluten-free options for mindful eaters. Whether you’re a vegetarian, meat lover, classic fan, or flavour adventurer, there’s a sandwich here made just for you.

Eesha Sukhi, Director of The Bluebop Café, shares, “We’ve poured the same care and craftsmanship into Bluebop Subs that made The Bluebop Café what it is today. This launch is a celebration of flavour, convenience, and creativity. We wanted to bring restaurant-quality sandwiches to your homes without compromise.”

A Menu That Sparks Joy

Expect a lineup of sandwiches that go beyond the ordinary:

  • The OG Fried Chicken sub with slaw and house sauce

  • Bright, creamy Egg & Avocado delight

  • Indulgent Pepperoni Melt

  • Spicy, satisfying Peri Peri Cottage Cheese

  • Crisp and creamy Caesar Chicken Salad

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  • Classic favourites like Caprese, Ham & Cheese, and BLT

  • Wholesome vegan options like Tofu Green Delight

And for the sweet tooth, don’t miss their decadent dessert sandwiches:

  • Lotus Cheesecake Sub

  • Oreo Cheesecake Sub

From gourmet to comfort, health-conscious to hearty, Bluebop Subs is designed to deliver happiness, whether you’re working late, binge-watching your favourite series, or just really hungry.

Available now for delivery across Mumbai on Swiggy.
Follow them on Instagram: @bluebopsubs
Contact: 093722 02586


Novotel Vijayawada Varun Celebrates Andhra’s Culinary Heritage with Avakaya Mixing Ceremony

Novotel Vijayawada Varun Celebrates Andhra’s Culinary Heritage with Avakaya Mixing Ceremony

By Nishang Narayan

Published on May 29, 2025

Novotel Vijayawada Varun recently brought the city’s culinary heritage to life with a vibrant Avakaya Mixing Ceremony, honouring the age-old Andhra tradition of mango pickle preparation. Held on May 25th, the immersive event welcomed chefs, food enthusiasts, and guests to celebrate the arrival of the mango season through this beloved cultural ritual.

Hosted at The Terrace, the event was a beautiful blend of heritage and hospitality. Attendees gathered around freshly chopped raw mangoes, gingelly oil, and traditional spices, joining hands to prepare Avakaya in a communal spirit. The evening began with refreshing local drinks like Mango Ice Apple Smoothie and Watermelon Mint Mojito, followed by a spread of nostalgic handcrafted snacks including Mamidi Tandra, Tati Tandra, and Kobbari Mamidikaya Mukkalu.

Hotel Manager Manish Pathak shared, “This event beautifully bridges local culture with contemporary hospitality, embodying the core ethos of Novotel Vijayawada Varun. The Avakaya Mixing Ceremony offers our guests an authentic taste of tradition, reflecting our unwavering commitment to community engagement and preserving Andhra’s rich regional flavours within a refined setting.”

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The culinary journey continued with a curated menu featuring regional specialties such as Korrala Gunta Puli Bongaralu, Kotha Avakaya Mudda Pappu Dumplings, Metha Chekkalu, Mamidikaya Bhajji, and Perugu Awada. Guests also enjoyed an Araku Filter Coffee and Masala Tea Bar, paired with local snacks, as live instrumental music elevated the immersive experience.

To mark the occasion, guests received handcrafted jars of Avakaya—a delicious takeaway that not only symbolised the start of the pickle season but also served as a flavourful reminder of Andhra’s gastronomic roots.


Rajasthali Resort & Spa Introduces Royal-Inspired Culinary Journey at Jharokha

Rajasthali Resort & Spa Introduces Royal-Inspired Culinary Journey at Jharokha

By Manu Vardhan Kannan

Published on May 28, 2025

Rajasthali Resort & Spa has unveiled an inspired culinary journey at Jharokha, its signature fine-dining restaurant, through a reimagined menu that pays tribute to Rajasthan’s royal culinary heritage. The refreshed offerings honour time-honoured flavours while welcoming a contemporary twist that caters to modern tastes.

Crafted by the resort’s culinary experts, the menu showcases a thoughtful fusion of traditional Rajasthani recipes and global cuisine, bringing together rich flavours and refined presentation. Signature dishes include Dal Bati Churma, Ker Sangri, Laal Maas, and Jungli Maas, all prepared with authenticity and care, reflecting the grandeur of Rajputana feasts.

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Vegetarian favourites like Gatta Curry, made from gram flour dumplings in a tangy yogurt gravy, continue to reflect the essence of Marwari home kitchens. Highlights from the new menu also include the aromatic Gosht Dum Biryani, and Chicken Parmigiana, where Western comfort food is infused with Indian warmth.

For those preferring plant-based indulgence, the Subz Khubani Kofta Curry, combining apricots, vegetables, and a nutmeg-spiced tomato velouté, stands out as a blend of heritage and imagination. Fresh offerings like the Rajasthali Garden Bowl and Mediterranean Quinoa Mix bring light, refreshing balance to the rich main course selections.

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No royal feast is complete without dessert, and Jharokha’s sweet offerings—such as Kesari Rasmalai and Moong Dal Halwa—bring a luxurious close to the meal, embracing India’s love for soulful, traditional sweets.

“This new chapter at Jharokha is a culinary tribute—crafted not just for the appetite, but for the soul,” said Mr. Vichin Sehgal, Vice President, Rajasthali Resorts and Spa. “Every dish is a celebration of legacy, reinterpreted with artistic finesse and global elegance.”

Located on the Jaipur Expressway in Kukas, Jharokha at Rajasthali Resort & Spa invites food lovers, cultural explorers, and connoisseurs of regal flavours to indulge in a royal gastronomic experience that is both timeless and contemporary.

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