Masala Chai Ranked #2 in Global Non-Alcoholic Beverages by TasteAtlas

Masala Chai Ranked #2 in Global Non-Alcoholic Beverages by TasteAtlas

By Author

Published on January 26, 2024

Masala Chai, the aromatic and soul-soothing beverage from India, has just been ranked as the second-best non-alcoholic drink in the world by TasteAtlas, a renowned food encyclopedia. This ranking has stirred a delightful buzz among tea enthusiasts and internet users alike.

For many in India, Masala Chai is not just a drink; it's a daily ritual, a comforter, and a conversation starter. It's that warm cup of tea that kickstarts mornings, fuels work breaks, and serves as a companion through the day. TasteAtlas's recognition is a testament to the drink's universal appeal and rich cultural significance.

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The Essence of Masala Chai

The allure of Masala Chai lies in its unique blend of black tea, milk, sweetener, and a melange of spices like cardamom, ginger, cloves, cinnamon, and black peppercorns. However, what makes each cup special is the personal touch - the choice and proportions of these spices vary, making every sip a distinct experience.

Roots in History, Branches Worldwide

The journey of Masala Chai is intertwined with history. Though its origin is debated, it's largely associated with the British tea trade in the 19th century. The British, seeking alternatives to the Chinese tea monopoly, turned to India, setting up tea plantations. Chai masala, as it's fondly called, gained popularity in the 20th century, especially with the promotion of tea breaks by the Indian Tea Association. Today, it's a global phenomenon, savoured in various forms around the world.

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Internet Reacts with Joy and Pride

The internet is abuzz with reactions to this delightful news. Social media platforms are brimming with posts from proud Indians and chai lovers globally, celebrating the recognition of their favourite beverage. Many are sharing their unique chai recipes, memories, and what this humble yet powerful brew means to them.

Masala Chai's elevation to the second spot on the World's Best Non-Alcoholic Beverage list speaks volumes about its international appeal. From roadside chai stalls in India to trendy cafes worldwide, this spiced tea continues to win hearts and evoke warmth, transcending cultural and geographic boundaries.

A Celebratory Cup for Masala Chai

As the world toasts to the charm of Masala Chai, it’s clear that this Indian brew is more than just a beverage; it's a cultural ambassador, bringing people together, one cup at a time. So, here’s to Masala Chai - a simple yet profound delight that’s steeped in tradition and savoured across the globe.


Crowne Plaza Greater Noida to Host Royal Cuisine Festival with Chef Rehman

Crowne Plaza Greater Noida to Host Royal Cuisine Festival with Chef Rehman

By Nithyakala Neelakandan

Published on October 18, 2024

Crowne Plaza Greater Noida is set to revive India’s regal culinary legacy with its “Lost Recipes of Royal Cuisine” festival, scheduled from October 21 to 31, 2024. Renowned for his mastery of Indian flavors, Chef Rehman will lead this culinary event, bringing forgotten royal recipes to life.

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The festival will feature delicacies inspired by the kitchens of royal families, including the Dogras of Kashmir, Nizams of Hyderabad, Mewars of Rajasthan, and Travancore. Guests will have the chance to explore traditional cooking techniques and ingredients that reflect each region’s unique heritage.

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Alongside savoring these exquisite dishes, visitors will get the opportunity to interact with Chef Rehman, who will provide insights into the history and cultural significance behind each dish. The event offers a rare chance to experience flavors once reserved for palaces, now brought back to the modern table.

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The festival will take place at Spice Art restaurant, from 7 pm to 11 pm daily.


Haldiram’s Launches 'Karwa Chauth ka Vaada' Campaign with Festive Feni and Matthi

Haldiram’s Launches 'Karwa Chauth ka Vaada' Campaign with Festive Feni and Matthi

By Nithyakala Neelakandan

Published on October 18, 2024

Haldiram’s, a leading name in traditional Indian sweets and snacks, has rolled out a new campaign called 'Karwa Chauth ka Vaada' to celebrate the love and commitment associated with the Karwa Chauth festival.

As part of this campaign, Haldiram’s has introduced a festive selection of Feni and Matthi, highlighting their crispy texture and subtle flavors. These offerings are designed to enhance the festive spirit by adding sweetness to the celebrations and evoking cherished memories.

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Speaking on the launch of the 'Karwa Chauth ka Vaada' campaign, Kailash Agarwal, President - Retail, Haldiram's, said, "At Haldiram's, we believe in adding charm to every celebration to showcase the pious Indian culture. We at Haldiram's were willing to add sweetness to this occasion with our special traditional offerings. Through our 'Karwa Chauth ka Vaada' campaign, we want to make the celebrations memorable."

This campaign reinforces Haldiram’s focus on blending tradition with festive indulgence, ensuring that couples can enjoy authentic treats crafted specifically for the occasion.


Sidecar Takeover at Muro Bengaluru: A Night of Mixology Excellence

Sidecar Takeover at Muro Bengaluru: A Night of Mixology Excellence

By Nithyakala Neelakandan

Published on October 17, 2024

On October 18, Muro Bengaluru will host an exclusive event as Sidecar, one of India’s most celebrated bars, takes over for one night only. Sidecar is known for its top-notch mixology and unique cocktail creations.

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Led by Yangdup Lama and Minakshi Singh, the dynamic duo behind Sidecar, the bar has made its mark on the global stage. Ranked #26 in the World’s 50 Best Bars and #18 in Asia, Sidecar is the first Indian bar to achieve this distinction. Their dedication to crafting exceptional cocktails using local ingredients has earned them a reputation for creativity and innovation.

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Sidecar’s menu will feature their signature drinks, each inspired by Indian ingredients such as Kari, Tea Leaf, Cilantro, Gondhoraj, and Titepati.

Event Details:

Date: October 18

Time: 7:30 p.m. onwards

Location: Muro Bengaluru, 5 Museum Rd, next to Toscano Restaurant, Shanthala Nagar, Ashok Nagar, Bengaluru, Karnataka 560001

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