Mithai Maharaja Expands FMCG Operations and Launches Cloud Kitchen Business in Bangalore

Mithai Maharaja Expands FMCG Operations and Launches Cloud Kitchen Business in Bangalore

By Nithyakala Neelakandan

Published on June 22, 2024

Mithai Maharaja, a premium brand under Kleverr Gourmet Mithai Pvt Ltd, is thrilled to announce its strategic expansion into the FMCG market, starting with Bangalore. Following this launch, the company will also introduce its cloud kitchen business in the city, further broadening its reach and diversifying its offerings.

Mithai Maharaja’s entry into the FMCG sector begins with the introduction of a range of high-quality, ready-to-eat snacks and traditional mithai in Bangalore. The initial product lineup includes five popular items: Kaju Katli, Mysore Pak, Motichoor Ladoo, Coconut Burfi, and Dharwad Peda. This move aims to make the brand's premium products more accessible to a broader audience.

The inspiration behind Mithai Maharaja was a personal experience of craving quality Indian mithai while abroad. This led to the establishment of the brand to fill the market gap for high-quality, gourmet Indian sweets. Utilizing advanced Modified Atmosphere Packaging (MAPP) technology, Mithai Maharaja ensures that its products remain fresh and flavorful, catering to both local and international markets.

“Our focus on quality and innovation has driven us to adopt MAPP technology, which preserves the freshness and taste of our products. This expansion into the FMCG sector is the first step in our journey to make Mithai Maharaja a household name,” Mohammed Farooq, founder of Mithai Maharaja, stated.

Following the successful FMCG launch, Mithai Maharaja will introduce their cloud kitchen business in Bangalore. These cloud kitchens will offer an extensive menu featuring traditional mithai and a variety of gourmet Indian dishes. This initiative aims to meet the growing demand for high-quality, quick-service desserts and snacks.

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The cloud kitchen model will operate through a network of satellite kitchens across Bangalore, ensuring fresh and timely delivery of products. These locations will be franchised, allowing for rapid and efficient scaling while maintaining the brand's high standards.

“We believe that franchising our cloud kitchen locations will enable us to scale rapidly and efficiently while maintaining the high standards of our brand. By collaborating with franchisees, we can leverage local expertise and operational excellence to ensure the success of our cloud kitchens,” Farooq explained.

Franchisees will benefit from Mithai Maharaja’s proven business model, comprehensive training programs, and ongoing support, ensuring a seamless integration into the brand’s operational framework. A central kitchen in Bangalore will support these operations.

In addition to traditional mithai, Mithai Maharaja plans to introduce a variety of FMCG products, including ready-to-eat snacks and meal options, as well as corporate gifting solutions. The cloud kitchens will enable the brand to offer a broader range of products, catering to diverse consumer preferences.

“Our strategy involves not only expanding geographically but also diversifying our product offerings. We aim to introduce new cuisines and meal options while maintaining our commitment to quality and authenticity,” Farooq added.

Mithai Maharaja’s entry into the cloud kitchen space is timely, as online food delivery continues to grow. The brand’s focus on premium products and innovative packaging solutions positions it well to capture a significant market share in the gourmet category. The average order value for Mithai Maharaja’s cloud kitchens is expected to be competitive and premium, reflecting the high quality of its offerings.

Mithai Maharaja’s products will be available on its website, quick commerce platforms, and other online marketplaces starting the first week of July. This omnichannel approach ensures that customers can easily access and enjoy Mithai Maharaja’s premium mithai and snacks.

Mithai Maharaja invites customers, partners, and stakeholders to explore its offerings and experience the taste of royalty with its premium Indian mithai.


Madam Chocolate and BELAGIO Unveil Festive Christmas Gifting Collections 2025

Madam Chocolate and BELAGIO Unveil Festive Christmas Gifting Collections 2025

By Hariharan U

Published on December 16, 2025

This Christmas, Bengaluru’s dessert scene gets a festive upgrade as two homegrown brands, Madam Chocolate and BELAGIO, introduce their limited-edition Christmas Collections 2025. Designed for gifting, celebrations, and corporate hampers, both collections focus on handcrafted quality, festive flavours, and thoughtful presentation.

Madam Chocolate: Christmas Collection 2025

Bangalore’s fast-growing chocolate dessert brand, Madam Chocolate, brings festive cheer with a playful yet indulgent Christmas Collection that blends craftsmanship with holiday nostalgia. Perfect for personal gifting or festive tables, the collection highlights the brand’s love for detail and flavour.

The collection features the Belgian Couverture Chocolate Santa, a festive centrepiece crafted using premium Belgian chocolate. Another highlight is the Plum Cake House, an eggless plum cake soaked in orange juice and warming spices, then dipped in Madam Chocolate’s signature milk chocolate — a comforting classic with a festive twist.

Adding colour and charm are the Christmas Petit Gâteaux, featuring seasonal versions of popular favourites like Signature Choco Melt, Panda Black Forest, and Dubai Cheese Bomb, all finished with festive décor. The Christmas Bon Bons, hand-painted and artisanal, round off the collection, making them ideal for sharing or gifting.

Every creation reflects Madam Chocolate’s focus on handcrafted indulgence, combining festive visuals with familiar flavours that feel joyful and comforting.

BELAGIO: Christmas Couture Dessert Gifting 2025

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Luxury online patisserie BELAGIO introduces its Couture Dessert Gifting Collection 2025, inspired by Italian-style patisserie and couture craftsmanship. Known for its refined textures and elegant presentation, BELAGIO’s festive range is tailored for premium gifting and holiday celebrations.

The collection includes a curated Chocolate Collection featuring rich, multi-layered entremets, alongside a Berry Collection that offers lighter, fruit-forward flavours. The Fruit Collection brings together tropical and seasonal fruits in vibrant, festive compositions. For customised needs, BELAGIO also offers eggless and dietary-friendly options on request.

Each dessert is built with layers of sponge, mousse, cream, and ganache, finished with flawless mirror glazes and presented in bespoke BELAGIO packaging making every gift feel thoughtful and special.

Order Christmas Gifts: www.belagio.in

Together, Madam Chocolate and BELAGIO offer two distinct yet equally indulgent ways to celebrate Christmas 2025 — whether through playful handcrafted chocolates or refined couture-style desserts. From personal gifting to corporate celebrations, these festive collections promise sweetness, style, and seasonal cheer.


Manam Chocolate Spreads the Joy This Diwali with Its 2025 Festive Collection

Manam Chocolate Spreads the Joy This Diwali with Its 2025 Festive Collection

By Hariharan U

Published on October 11, 2025

The clinking of glasses, laughter echoing through homes, and tables filled with sweets, snacks, and gifts, it can only mean one thing: Diwali is here. And this year, Manam Chocolate joins the celebration with its Diwali Edition 2025, crafted to capture the spirit of togetherness that defines the season.

Manam’s festive collection celebrates the tables we gather around, where families reunite, friends reconnect, and conversations stretch late into the night. Whether it’s for a long dinner, a taash night, or simply a quiet evening at home, the brand’s new collection brings something special to every kind of gathering. Because at the heart of Diwali, there’s always room for more, more laughter, more food, and of course, more chocolate.

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The Manam Diwali Edition 2025 is designed around the theme of festive tables, filled with gifts to share, flavours to discover, and moments to savour. The collection includes an array of indulgent chocolates, pastries, and desserts, offering something for every celebration and every palate. From grand centerpiece assortments to small treats meant to be shared, Manam invites everyone to create their own kind of Diwali.

India’s award-winning craft chocolate brand brings a collection of bonbons, palettes, tablets, clusters, cookies, thins, spreads, and more, all made from cacao beans grown in the West Godavari district of Andhra Pradesh. Each creation is beautifully packed in limited-edition boxes illustrated by artist Namrata Kumar, whose signature impressionistic style captures scenes from Manam’s cacao farms and fermentery, the Chocolate Karkhana in Hyderabad, and homes filled with festive warmth.

The Highlights of Manam’s Diwali 2025 Collection, The Diwali Indulgence Collection – Bite-sized bonbons and palettes in flavours like Coconut & Curry Leaf, Hazelnut Praline, Lemon Cheesecake, and Birthday Cake. Treats & Tablets Box – A mix of textures and origins featuring Malabar 69%, Toffee Almond, and Raspberry & Rose, Celebration & Gifting Assortments – Ranging from the lavish Diwali Celebration Box to the compact Diwali Snack Selection, each box is crafted for gifting and gatherings. Diwali Preference Boxes – Curated to suit every taste, including dark, milk, vegan, and sweet-spice profiles, The Diwali Tablet Library – A selection of Manam’s most loved tablets like Pistachio Fudge, Coconut & Almond, Chai Biscuit, and Raspberry & Rose. The Diwali Dessert Spread, A rich mix of cakes and entremets, perfect for post-dinner indulgence, Diwali Celebration Cakes – Made to order, featuring flavours such as Hazelnut Coffee, Dark Chocolate Raspberry, Carrot & Apricot, and Coconut Lemon Custard. 

Each product has been designed to travel beautifully, look elegant, and fit perfectly into every festive moment — from gifting to hosting.

Visit & Order:
Manam Chocolate is available at:

  • New Delhi: Eldeco Centre, Saket

  • Hyderabad: Manam Chocolate Karkhana, Banjara Hills; Manam Chocolate Beverage Bar, Knowledge City
    Pan-India deliveries are available via www.manamchocolate.com. Orders can also be placed through Swiggy and Zomato in Hyderabad.

About Manam Chocolate:

Manam Chocolate, listed among TIME’s World’s Greatest Places 2024 and Conde Nast Traveller India’s Top Restaurants 2024, is a proudly Indian Craft Chocolate® brand. Derived from the Telugu word “Manam,” meaning “We” or “Us,” the brand represents a collective of farmers, fermenters, chocolate makers, and chocolatiers from Andhra Pradesh, redefining the craft chocolate movement in India with over 300 unique products across 50 categories.

This Diwali, Manam invites everyone to celebrate the tables that bring people together — where memories are made, laughter shared, and one more piece of chocolate is always welcome. Because when Manam Chocolate is at the table, there’s always room for more.


Chinese Wok Marks 10th Anniversary by Serving 10,000 Meals to Children Across India

Chinese Wok Marks 10th Anniversary by Serving 10,000 Meals to Children Across India

By Manu Vardhan Kannan

Published on September 17, 2025

Chinese Wok, India’s largest home-grown Desi Chinese QSR brand, marked its 10th anniversary with a celebration rooted in joy and community spirit. Instead of limiting the milestone to its restaurants, the brand chose to give back by serving more than 10,000 freshly prepared meals to school children across 10 cities in 10 days.

The initiative spanned major cities including Mumbai, Delhi NCR, Bengaluru, Pune, Hyderabad, Kolkata, Chennai, and Lucknow, reaching underserved communities with hearty Desi Chinese meals. Each event became a celebration of togetherness, with children enjoying not just the food but also moments of laughter, games, and branded merchandise that made the experience memorable.

What made the initiative truly special was the hands-on participation of hundreds of Chinese Wok employees from restaurants, regional offices, and the corporate team. They came together to cook, serve, and spend time with the children, ensuring the celebration went beyond food to create genuine connections.

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Reflecting on the milestone, Aayush Madhusudan Agrawal, Director, Lenexis Foodworks, shared,

“Completing 10 years is a proud milestone for all of us at Chinese Wok. We wanted to celebrate not just within our restaurants, but by bringing joy to children and communities that inspire us every day. This initiative reflects our long-term belief that food can be a force for good, and we will continue to build on this commitment as we grow.”

This initiative also underscores the larger vision of Lenexis Foodworks, the parent company of Chinese Wok, Big Bowl, and The Momo Co. By focusing on food as a force for good, the group continues to expand its footprint across India while making a lasting impact in the communities it serves.

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