Mithai Maharaja Expands FMCG Operations and Launches Cloud Kitchen Business in Bangalore

Mithai Maharaja Expands FMCG Operations and Launches Cloud Kitchen Business in Bangalore

By Nithyakala Neelakandan

Published on June 22, 2024

Mithai Maharaja, a premium brand under Kleverr Gourmet Mithai Pvt Ltd, is thrilled to announce its strategic expansion into the FMCG market, starting with Bangalore. Following this launch, the company will also introduce its cloud kitchen business in the city, further broadening its reach and diversifying its offerings.

Mithai Maharaja’s entry into the FMCG sector begins with the introduction of a range of high-quality, ready-to-eat snacks and traditional mithai in Bangalore. The initial product lineup includes five popular items: Kaju Katli, Mysore Pak, Motichoor Ladoo, Coconut Burfi, and Dharwad Peda. This move aims to make the brand's premium products more accessible to a broader audience.

The inspiration behind Mithai Maharaja was a personal experience of craving quality Indian mithai while abroad. This led to the establishment of the brand to fill the market gap for high-quality, gourmet Indian sweets. Utilizing advanced Modified Atmosphere Packaging (MAPP) technology, Mithai Maharaja ensures that its products remain fresh and flavorful, catering to both local and international markets.

“Our focus on quality and innovation has driven us to adopt MAPP technology, which preserves the freshness and taste of our products. This expansion into the FMCG sector is the first step in our journey to make Mithai Maharaja a household name,” Mohammed Farooq, founder of Mithai Maharaja, stated.

Following the successful FMCG launch, Mithai Maharaja will introduce their cloud kitchen business in Bangalore. These cloud kitchens will offer an extensive menu featuring traditional mithai and a variety of gourmet Indian dishes. This initiative aims to meet the growing demand for high-quality, quick-service desserts and snacks.

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The cloud kitchen model will operate through a network of satellite kitchens across Bangalore, ensuring fresh and timely delivery of products. These locations will be franchised, allowing for rapid and efficient scaling while maintaining the brand's high standards.

“We believe that franchising our cloud kitchen locations will enable us to scale rapidly and efficiently while maintaining the high standards of our brand. By collaborating with franchisees, we can leverage local expertise and operational excellence to ensure the success of our cloud kitchens,” Farooq explained.

Franchisees will benefit from Mithai Maharaja’s proven business model, comprehensive training programs, and ongoing support, ensuring a seamless integration into the brand’s operational framework. A central kitchen in Bangalore will support these operations.

In addition to traditional mithai, Mithai Maharaja plans to introduce a variety of FMCG products, including ready-to-eat snacks and meal options, as well as corporate gifting solutions. The cloud kitchens will enable the brand to offer a broader range of products, catering to diverse consumer preferences.

“Our strategy involves not only expanding geographically but also diversifying our product offerings. We aim to introduce new cuisines and meal options while maintaining our commitment to quality and authenticity,” Farooq added.

Mithai Maharaja’s entry into the cloud kitchen space is timely, as online food delivery continues to grow. The brand’s focus on premium products and innovative packaging solutions positions it well to capture a significant market share in the gourmet category. The average order value for Mithai Maharaja’s cloud kitchens is expected to be competitive and premium, reflecting the high quality of its offerings.

Mithai Maharaja’s products will be available on its website, quick commerce platforms, and other online marketplaces starting the first week of July. This omnichannel approach ensures that customers can easily access and enjoy Mithai Maharaja’s premium mithai and snacks.

Mithai Maharaja invites customers, partners, and stakeholders to explore its offerings and experience the taste of royalty with its premium Indian mithai.


Chao Bella Launches New Menu: A Fusion of Pan-Asian and Innovative Classics

Chao Bella Launches New Menu: A Fusion of Pan-Asian and Innovative Classics

By Nithyakala Neelakandan

Published on September 27, 2024

Chao Bella, a popular dining destination in Greater Noida known for its unique blend of Italian and Chinese cuisine, has introduced an exciting new menu that promises to take diners on a culinary journey across Asia. This refreshed menu is a fusion of classic and exotic Asian dishes, reflecting the rich culinary heritage of the continent, while also embracing innovative flavors.

The new offerings at Chao Bella feature standout Pan-Asian dishes such as the Konjee Crispy Lamb with Peppers, a flavorful dish combining tender lamb with chili peppers and three pepper beans, and the Glazed Pork Ribs, slow-cooked to perfection in a sweet honey-soy glaze. For those looking for a lighter option, the menu includes Chili Garlic Edamame, available in different flavors including salted, garlic roasted, sweet sesame, and chili garlic.

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A key highlight of the revamped menu is the enhanced Dim Sum selection, featuring the Spicy Basil Chicken Dumpling, which blends minced chicken with fresh basil, Thai red chili, and red onion to create a bite-sized explosion of flavors. The menu also introduces a new category of Poke Bowls, reflecting the growing popularity of this healthy Japanese-inspired dish. Additionally, Chao Bella’s expanded selection of rice and noodle dishes offers comforting, satisfying options for every palate.

Sharad K Upadhyay, General Manager of Crowne Plaza Greater Noida, expressed his excitement about the menu launch, saying, “We are thrilled to introduce our new menu, which reflects our commitment to innovation and culinary excellence. The new dishes capture the diverse flavors of Asia while ensuring the high quality our guests have come to expect. We aim to create a dining experience that is both memorable and extraordinary.”

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Chao Bella continues to be Greater Noida’s go-to destination for a fusion of Italian and Chinese cuisine, offering a mix of classic thin-crust pizzas and bold Asian noodle dishes. With the launch of this new menu, diners can expect an even more diverse and exciting culinary experience.

What: New Menu Launch

When: 27th September 2024 onwards

Where: Chao Bella, Crowne Plaza Greater Noida

Time: 7 p.m. – 11 p.m.


Ishaara Celebrates the Culinary Heritage of Undivided Punjab with Chef Sherry

Ishaara Celebrates the Culinary Heritage of Undivided Punjab with Chef Sherry

By Nithyakala Neelakandan

Published on September 17, 2024

Ishaara, a well-known restaurant celebrated for its ingredient-driven culinary philosophy, has teamed up with Chef Sherry for a unique dining experience, “Undivided Punjab.” Starting on September 20th, this collaboration aims to honor the rich culinary heritage of the region before its division, bringing forgotten recipes and traditional techniques back to life.

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The “Undivided Punjab” menu is more than a selection of dishes; it’s a tribute to the region’s cultural and emotional legacy, which transcends geopolitical boundaries. Through this culinary journey, diners will experience flavors and traditions from both sides of the border, evoking memories of ancestral kitchens and recipes that have been passed down through generations.

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Chef Sherry, with deep roots in Punjab, seeks to capture this nostalgia. "This menu isn’t just about food; it’s about connecting to the soul of Punjab, to the flavors I grew up with, and paying homage to the recipes that many have forgotten," says Chef Sherry. Through carefully curated dishes, guests will embark on a journey through time, discovering the heartfelt stories behind each recipe.

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The menu features an array of vegetarian and non-vegetarian options, many of which carry a rich, forgotten legacy.

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Some standout dishes include:

Karachi Fry Kebab: A spiced minced meat kebab slow-cooked with 32 spices, representing the depth of flavors from traditional kitchens.

Charsi Tikka: Smoky, tender char-grilled mutton boti cooked in its own fat, enhancing its flavor.

Quetta Special Rosh: Lamb shanks slow-cooked in the dum style, bringing out the bold flavors of the dish.

Zamindoz Shikampuri: A vegetarian kebab stuffed with Aam da Murabba, a tribute to Punjab’s underground vegetable dishes.

Ludhiana Ka Safed Murgh Makhani: The original white butter chicken, a creamy, slow-cooked delight from Ludhiana’s streets.

Kachi Haldi Ki Pinni: A dessert made with raw turmeric and dry fruits, reminiscent of celebratory treats from ancestral homes.

The menu also includes accompaniments such as probiotic Kaanji drink, Amritsari Papad, and a variety of Achaars & Chutneys, offering a well-rounded culinary experience.

Prashant Issar, Director of Bellona Hospitality Services Limited, expressed excitement about the collaboration. “This is more than just a dining experience—it’s about connecting our guests to the essence of Punjab through flavors, culture, and history. Every dish tells a story, and we’re thrilled to share these stories with our diners.”

At the heart of this collaboration is a commitment to authenticity. Native ingredients like anardana (pomegranate seeds), jamun (black plum), and kacchi haldi (raw turmeric) are combined with traditional cooking methods like slow cooking and hand-ground spices. These elements ensure that the dishes stay true to their roots, offering diners an authentic taste of Punjab’s past.

Whether you’re a food enthusiast eager to rediscover lost recipes or simply looking for a memorable dining experience, “Undivided Punjab” at Ishaara promises to be an unforgettable celebration of culinary heritage.

Address: Ishaara, Phoenix Mall of Asia, Bellary Main Road, Batrayanpura, Hebbal, Bangalore 560094

Timings: 12 pm to 12 am


Hyatt Regency Chennai Brings the 1950s Jazz Vibe with J4Jazz Weekender

Hyatt Regency Chennai Brings the 1950s Jazz Vibe with J4Jazz Weekender

By Nithyakala Neelakandan

Published on September 17, 2024

Hyatt Regency Chennai is set to transport its guests back to the golden age of jazz with its first-ever J4Jazz Weekender Edition, held from September 20th to 22nd. Organized in collaboration with Social Spirit, this event is more than just a jazz festival—it’s an immersive experience that recreates the charm of 1950s New York City jazz clubs.

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Over the course of three days, attendees will be treated to world-class performances by top jazz bands such as AV Trio, Joey Sharma Band, Matt Littlewood's Quartet, Kirtana Krishna Kvartet, Many Things Ensemble, Refuge by Aman Mahajan, Suryan & Shanks, and the Tuesday Jazzers. The soulful melodies of saxophones and sultry vocals will transport listeners back to Manhattan’s golden era.

The weekend promises not just great music but an all-around experience. Guests can indulge in luxurious brunches at 365 AS and Focaccia, where the cuisine pays homage to New York’s vibrant food culture. A jazzy high tea at the Lobby Lounge will offer a relaxed ambiance, complemented by live jazz performances.

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For those who enjoy classic films, the event will also feature screenings of jazz-themed movies such as Midnight in Paris and New York, New York at 365 AS, adding a cinematic element to the weekend festivities. Additionally, a flea market at Biscotti will showcase unique local crafts alongside mouthwatering desserts.

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Ruban Das, General Manager of Hyatt Regency Chennai, emphasized the cultural significance of jazz, stating, "Jazz isn't just music; it's a cultural legacy that evokes an era of sophistication and timeless melodies. Our lounge bar, 365 AS, has become a haven for those seeking the artistry and tradition of this beloved genre. By hosting jazz nights, we've cultivated a vibrant cultural hub where patrons can savor not only exceptional F&B offerings and warm hospitality but also the soulful rhythms that have captivated generations."

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With its blend of world-class music, fine dining, and rich cultural experiences, the J4Jazz Weekender is a must-attend event for jazz enthusiasts and those looking for a weekend filled with unforgettable moments.

Reservations can be made through HyattRestaurants.com, the HDC website, or BookMyShow.

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