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By Nithyakala Neelakandan
Published on June 22, 2024
We have carefully curated this newsletter to ensure it becomes your go-to resource for all things hospitality-related. Whether you are an industry professional, an avid traveller, or simply passionate about the art of hospitality, this newsletter will be your gateway to a world of inspiration, knowledge and unforgettable experiences.
Mithai Maharaja, a premium brand under Kleverr Gourmet Mithai Pvt Ltd, is thrilled to announce its strategic expansion into the FMCG market, starting with Bangalore. Following this launch, the company will also introduce its cloud kitchen business in the city, further broadening its reach and diversifying its offerings.
Mithai Maharaja’s entry into the FMCG sector begins with the introduction of a range of high-quality, ready-to-eat snacks and traditional mithai in Bangalore. The initial product lineup includes five popular items: Kaju Katli, Mysore Pak, Motichoor Ladoo, Coconut Burfi, and Dharwad Peda. This move aims to make the brand's premium products more accessible to a broader audience.
The inspiration behind Mithai Maharaja was a personal experience of craving quality Indian mithai while abroad. This led to the establishment of the brand to fill the market gap for high-quality, gourmet Indian sweets. Utilizing advanced Modified Atmosphere Packaging (MAPP) technology, Mithai Maharaja ensures that its products remain fresh and flavorful, catering to both local and international markets.
“Our focus on quality and innovation has driven us to adopt MAPP technology, which preserves the freshness and taste of our products. This expansion into the FMCG sector is the first step in our journey to make Mithai Maharaja a household name,” Mohammed Farooq, founder of Mithai Maharaja, stated.
Following the successful FMCG launch, Mithai Maharaja will introduce their cloud kitchen business in Bangalore. These cloud kitchens will offer an extensive menu featuring traditional mithai and a variety of gourmet Indian dishes. This initiative aims to meet the growing demand for high-quality, quick-service desserts and snacks.
The cloud kitchen model will operate through a network of satellite kitchens across Bangalore, ensuring fresh and timely delivery of products. These locations will be franchised, allowing for rapid and efficient scaling while maintaining the brand's high standards.
“We believe that franchising our cloud kitchen locations will enable us to scale rapidly and efficiently while maintaining the high standards of our brand. By collaborating with franchisees, we can leverage local expertise and operational excellence to ensure the success of our cloud kitchens,” Farooq explained.
Franchisees will benefit from Mithai Maharaja’s proven business model, comprehensive training programs, and ongoing support, ensuring a seamless integration into the brand’s operational framework. A central kitchen in Bangalore will support these operations.
In addition to traditional mithai, Mithai Maharaja plans to introduce a variety of FMCG products, including ready-to-eat snacks and meal options, as well as corporate gifting solutions. The cloud kitchens will enable the brand to offer a broader range of products, catering to diverse consumer preferences.
“Our strategy involves not only expanding geographically but also diversifying our product offerings. We aim to introduce new cuisines and meal options while maintaining our commitment to quality and authenticity,” Farooq added.
Mithai Maharaja’s entry into the cloud kitchen space is timely, as online food delivery continues to grow. The brand’s focus on premium products and innovative packaging solutions positions it well to capture a significant market share in the gourmet category. The average order value for Mithai Maharaja’s cloud kitchens is expected to be competitive and premium, reflecting the high quality of its offerings.
Mithai Maharaja’s products will be available on its website, quick commerce platforms, and other online marketplaces starting the first week of July. This omnichannel approach ensures that customers can easily access and enjoy Mithai Maharaja’s premium mithai and snacks.
Mithai Maharaja invites customers, partners, and stakeholders to explore its offerings and experience the taste of royalty with its premium Indian mithai.
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By Nishang Narayan
Published on July 8, 2025
This July, immerse yourself in pure chocolate bliss as Dolci celebrates World Chocolate Day with a stunning collection of handcrafted creations designed to delight every chocolate lover. From silky truffles to indulgent cakes, each dessert showcases Dolci’s dedication to premium chocolate craftsmanship, promising an experience that’s rich, luxurious, and unforgettable.
Whether treating yourself to a moment of indulgence or sharing sweet memories with friends and family, this specially curated collection is crafted to satisfy even the most discerning chocolate connoisseurs. With a strong commitment to quality ingredients and traditional techniques, every bite at Dolci celebrates the rich heritage of fine chocolate.
At the core of each creation is the world-renowned Callebaut chocolate from Belgium, known for its exceptional quality and deep flavour profile. This premium chocolate forms the foundation of all Dolci’s chocolate offerings, ensuring each dessert delivers the authentic taste and smooth texture that true chocolate enthusiasts seek.
Event Details:
Date: July 7, 2025
Venues: Dolci outlets at Cunningham Road, New BEL Road, and Lavelle Road, Bengaluru
Featured treats include:
Fresh Cream Truffle
Matilda Cake
Chocolate Noisette
Chocolate Praline
Chocolate Éclair
Gooey Chocolate Cake
Rich, decadent, and crafted with love — this isn’t just dessert, it’s a celebration of chocolate at its finest. Each creation is a testament to artisanal excellence, blending classic methods with a touch of contemporary flair.
Step into Dolci this World Chocolate Day and discover why for true chocolate lovers, quality always comes first.
By Manu Vardhan Kannan
This World Chocolate Day, Conrad Pune is making the city’s sweetest dreams come true with an exclusive celebration titled The Chocolate Chapter, hosted at the beloved Pune Sugar Box. From 6th to 16th July, dessert lovers can dive into a special chocolate menu featuring decadent creations like Passion Fruit Gel Bonbons, Pan Bahar Bonbons, Irish Maple bites, and indulgent Nama Chocolate, all handcrafted to perfection.
The celebration reaches its peak on 7th July with an exclusive invite-only chocolate tasting and high tea event from 4:00 PM to 5:30 PM, led by award-winning pastry chef Krutika Gawas. With over 8.5 years of expertise in French patisserie and a recent win at a prestigious French pastry competition, Chef Krutika offers guests an intimate, behind-the-scenes experience into the world of chocolate making.
The highlight includes uncovering the "Conrad Chocolate Secret" and exploring a curated chocolate tasting paired with a beautiful high tea setup. Whether you're attending the workshop or simply dropping by Pune Sugar Box for the chocolate menu, this celebration promises a sensorial journey through flavours and artistry that makes World Chocolate Day a truly memorable affair.
Published on June 10, 2025
Lenexis Foodworks, a key player in India’s quick-service restaurant (QSR) industry, has made a remarkable mark in 2025, with its brands Chinese Wok and Big Bowl sweeping top honours across multiple award platforms nationwide. These recognitions reflect the group’s consistent growth, operational strength, and deep connection with Indian consumers.
Chinese Wok, the company’s flagship brand, was crowned QSR Chain of the Year at the ET Great India Retail Awards, and was celebrated as a Category Disruptor in the Restaurants, QSR & Food Services segment at the ET Brand Disrupt Awards. Its innovation in digital engagement was recognized with a win at the MOMMY Awards 2025 for Best Use of AR/VR, showcasing its shift towards experiential marketing.
At the Food Connoisseurs India Awards 2025, Chinese Wok earned the title of Best Quick Service Restaurant Chain - West India. Regionally, it stood out at the Times Food & Nightlife Awards with multiple titles including:
Best Asian Casual Dining – Navi Mumbai and Thane
Best Chinese Restaurant – Thane, Navi Mumbai, Jaipur, and Noida
Best QSR Casual Dining – Gurgaon
On the delivery front, the Swiggy Awards 2025 recognized Chinese Wok’s popularity across several cities:
Best Chinese:
Rank 1 in Madurai, Amritsar, Mysore
Rank 2 in Vadodara, Mumbai, Faridabad, Kanpur
Rank 3 in Jalandhar, Chennai, Vijayawada, Jaipur, Lucknow, Nagpur
Best Momos – Chennai
Best Newcomer – Manipal
Meanwhile, Big Bowl, the cloud kitchen brand from Lenexis, won Cloud Kitchen of the Year – West India at the Food Connoisseurs India Awards, and ranked second in Best Chinese (Amritsar) at the Swiggy Awards.
These accolades come as Lenexis Foodworks pursues its vision of scaling up to 500 stores by 2027, opening 100 new outlets annually. From one outlet in 2015, the company has grown to over 235 locations in 35+ cities, positioning Chinese Wok as India’s largest Chinese QSR chain. The group is also expanding into East India with aggressive growth plans in Kolkata and neighbouring markets.
2025 also marked a year of fresh innovations. Chinese Wok launched new street-style offerings such as Kurkure Momos and Desi Chowmein, tailored to local tastes. The brand also debuted its cricket season ad campaign, blending themed visuals, contests, and special packaging.
Lenexis Foodworks continues to invest in storytelling and community efforts, from school outreach programs to revamped in-store experiences, strengthening its identity as a vibrant, home-grown brand. As it celebrates a decade of impact, the company is set to redefine Asian fast food experiences across India.
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