Mithai Maharaja Expands FMCG Operations and Launches Cloud Kitchen Business in Bangalore

Mithai Maharaja Expands FMCG Operations and Launches Cloud Kitchen Business in Bangalore

By Nithyakala Neelakandan

Published on June 22, 2024

Mithai Maharaja, a premium brand under Kleverr Gourmet Mithai Pvt Ltd, is thrilled to announce its strategic expansion into the FMCG market, starting with Bangalore. Following this launch, the company will also introduce its cloud kitchen business in the city, further broadening its reach and diversifying its offerings.

Mithai Maharaja’s entry into the FMCG sector begins with the introduction of a range of high-quality, ready-to-eat snacks and traditional mithai in Bangalore. The initial product lineup includes five popular items: Kaju Katli, Mysore Pak, Motichoor Ladoo, Coconut Burfi, and Dharwad Peda. This move aims to make the brand's premium products more accessible to a broader audience.

The inspiration behind Mithai Maharaja was a personal experience of craving quality Indian mithai while abroad. This led to the establishment of the brand to fill the market gap for high-quality, gourmet Indian sweets. Utilizing advanced Modified Atmosphere Packaging (MAPP) technology, Mithai Maharaja ensures that its products remain fresh and flavorful, catering to both local and international markets.

“Our focus on quality and innovation has driven us to adopt MAPP technology, which preserves the freshness and taste of our products. This expansion into the FMCG sector is the first step in our journey to make Mithai Maharaja a household name,” Mohammed Farooq, founder of Mithai Maharaja, stated.

Following the successful FMCG launch, Mithai Maharaja will introduce their cloud kitchen business in Bangalore. These cloud kitchens will offer an extensive menu featuring traditional mithai and a variety of gourmet Indian dishes. This initiative aims to meet the growing demand for high-quality, quick-service desserts and snacks.

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The cloud kitchen model will operate through a network of satellite kitchens across Bangalore, ensuring fresh and timely delivery of products. These locations will be franchised, allowing for rapid and efficient scaling while maintaining the brand's high standards.

“We believe that franchising our cloud kitchen locations will enable us to scale rapidly and efficiently while maintaining the high standards of our brand. By collaborating with franchisees, we can leverage local expertise and operational excellence to ensure the success of our cloud kitchens,” Farooq explained.

Franchisees will benefit from Mithai Maharaja’s proven business model, comprehensive training programs, and ongoing support, ensuring a seamless integration into the brand’s operational framework. A central kitchen in Bangalore will support these operations.

In addition to traditional mithai, Mithai Maharaja plans to introduce a variety of FMCG products, including ready-to-eat snacks and meal options, as well as corporate gifting solutions. The cloud kitchens will enable the brand to offer a broader range of products, catering to diverse consumer preferences.

“Our strategy involves not only expanding geographically but also diversifying our product offerings. We aim to introduce new cuisines and meal options while maintaining our commitment to quality and authenticity,” Farooq added.

Mithai Maharaja’s entry into the cloud kitchen space is timely, as online food delivery continues to grow. The brand’s focus on premium products and innovative packaging solutions positions it well to capture a significant market share in the gourmet category. The average order value for Mithai Maharaja’s cloud kitchens is expected to be competitive and premium, reflecting the high quality of its offerings.

Mithai Maharaja’s products will be available on its website, quick commerce platforms, and other online marketplaces starting the first week of July. This omnichannel approach ensures that customers can easily access and enjoy Mithai Maharaja’s premium mithai and snacks.

Mithai Maharaja invites customers, partners, and stakeholders to explore its offerings and experience the taste of royalty with its premium Indian mithai.


Bluebop Subs: Mumbai’s New Gourmet Sandwich Delivery from The Bluebop Café

Bluebop Subs: Mumbai’s New Gourmet Sandwich Delivery from The Bluebop Café

By Nishang Narayan

Published on May 31, 2025

Craving a sandwich that truly hits the spot? Bluebop Subs, the latest venture from the team behind Mumbai’s beloved Bluebop Café, is here to transform your sandwich experience. Now available for delivery on Swiggy, Bluebop Subs brings handcrafted, chef-driven sandwiches right to your doorstep — all made with in-house baked breads, premium ingredients, and a generous dollop of soul.

Where Craft Meets Craving

Bluebop Subs is not just another sandwich brand; it carries forward the Bluebop Café’s legacy of quality, creativity, and flavour. Each sandwich is crafted with care, featuring breads baked fresh in-house, including hearty rye and gluten-free options for mindful eaters. Whether you’re a vegetarian, meat lover, classic fan, or flavour adventurer, there’s a sandwich here made just for you.

Eesha Sukhi, Director of The Bluebop Café, shares, “We’ve poured the same care and craftsmanship into Bluebop Subs that made The Bluebop Café what it is today. This launch is a celebration of flavour, convenience, and creativity. We wanted to bring restaurant-quality sandwiches to your homes without compromise.”

A Menu That Sparks Joy

Expect a lineup of sandwiches that go beyond the ordinary:

  • The OG Fried Chicken sub with slaw and house sauce

  • Bright, creamy Egg & Avocado delight

  • Indulgent Pepperoni Melt

  • Spicy, satisfying Peri Peri Cottage Cheese

  • Crisp and creamy Caesar Chicken Salad

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  • Classic favourites like Caprese, Ham & Cheese, and BLT

  • Wholesome vegan options like Tofu Green Delight

And for the sweet tooth, don’t miss their decadent dessert sandwiches:

  • Lotus Cheesecake Sub

  • Oreo Cheesecake Sub

From gourmet to comfort, health-conscious to hearty, Bluebop Subs is designed to deliver happiness, whether you’re working late, binge-watching your favourite series, or just really hungry.

Available now for delivery across Mumbai on Swiggy.
Follow them on Instagram: @bluebopsubs
Contact: 093722 02586


Novotel Vijayawada Varun Celebrates Andhra’s Culinary Heritage with Avakaya Mixing Ceremony

Novotel Vijayawada Varun Celebrates Andhra’s Culinary Heritage with Avakaya Mixing Ceremony

By Nishang Narayan

Published on May 29, 2025

Novotel Vijayawada Varun recently brought the city’s culinary heritage to life with a vibrant Avakaya Mixing Ceremony, honouring the age-old Andhra tradition of mango pickle preparation. Held on May 25th, the immersive event welcomed chefs, food enthusiasts, and guests to celebrate the arrival of the mango season through this beloved cultural ritual.

Hosted at The Terrace, the event was a beautiful blend of heritage and hospitality. Attendees gathered around freshly chopped raw mangoes, gingelly oil, and traditional spices, joining hands to prepare Avakaya in a communal spirit. The evening began with refreshing local drinks like Mango Ice Apple Smoothie and Watermelon Mint Mojito, followed by a spread of nostalgic handcrafted snacks including Mamidi Tandra, Tati Tandra, and Kobbari Mamidikaya Mukkalu.

Hotel Manager Manish Pathak shared, “This event beautifully bridges local culture with contemporary hospitality, embodying the core ethos of Novotel Vijayawada Varun. The Avakaya Mixing Ceremony offers our guests an authentic taste of tradition, reflecting our unwavering commitment to community engagement and preserving Andhra’s rich regional flavours within a refined setting.”

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The culinary journey continued with a curated menu featuring regional specialties such as Korrala Gunta Puli Bongaralu, Kotha Avakaya Mudda Pappu Dumplings, Metha Chekkalu, Mamidikaya Bhajji, and Perugu Awada. Guests also enjoyed an Araku Filter Coffee and Masala Tea Bar, paired with local snacks, as live instrumental music elevated the immersive experience.

To mark the occasion, guests received handcrafted jars of Avakaya—a delicious takeaway that not only symbolised the start of the pickle season but also served as a flavourful reminder of Andhra’s gastronomic roots.


Rajasthali Resort & Spa Introduces Royal-Inspired Culinary Journey at Jharokha

Rajasthali Resort & Spa Introduces Royal-Inspired Culinary Journey at Jharokha

By Manu Vardhan Kannan

Published on May 28, 2025

Rajasthali Resort & Spa has unveiled an inspired culinary journey at Jharokha, its signature fine-dining restaurant, through a reimagined menu that pays tribute to Rajasthan’s royal culinary heritage. The refreshed offerings honour time-honoured flavours while welcoming a contemporary twist that caters to modern tastes.

Crafted by the resort’s culinary experts, the menu showcases a thoughtful fusion of traditional Rajasthani recipes and global cuisine, bringing together rich flavours and refined presentation. Signature dishes include Dal Bati Churma, Ker Sangri, Laal Maas, and Jungli Maas, all prepared with authenticity and care, reflecting the grandeur of Rajputana feasts.

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Vegetarian favourites like Gatta Curry, made from gram flour dumplings in a tangy yogurt gravy, continue to reflect the essence of Marwari home kitchens. Highlights from the new menu also include the aromatic Gosht Dum Biryani, and Chicken Parmigiana, where Western comfort food is infused with Indian warmth.

For those preferring plant-based indulgence, the Subz Khubani Kofta Curry, combining apricots, vegetables, and a nutmeg-spiced tomato velouté, stands out as a blend of heritage and imagination. Fresh offerings like the Rajasthali Garden Bowl and Mediterranean Quinoa Mix bring light, refreshing balance to the rich main course selections.

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No royal feast is complete without dessert, and Jharokha’s sweet offerings—such as Kesari Rasmalai and Moong Dal Halwa—bring a luxurious close to the meal, embracing India’s love for soulful, traditional sweets.

“This new chapter at Jharokha is a culinary tribute—crafted not just for the appetite, but for the soul,” said Mr. Vichin Sehgal, Vice President, Rajasthali Resorts and Spa. “Every dish is a celebration of legacy, reinterpreted with artistic finesse and global elegance.”

Located on the Jaipur Expressway in Kukas, Jharokha at Rajasthali Resort & Spa invites food lovers, cultural explorers, and connoisseurs of regal flavours to indulge in a royal gastronomic experience that is both timeless and contemporary.

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