Mithai Maharaja Expands FMCG Operations and Launches Cloud Kitchen Business in Bangalore

Mithai Maharaja Expands FMCG Operations and Launches Cloud Kitchen Business in Bangalore

By Nithyakala Neelakandan

Published on June 22, 2024

Mithai Maharaja, a premium brand under Kleverr Gourmet Mithai Pvt Ltd, is thrilled to announce its strategic expansion into the FMCG market, starting with Bangalore. Following this launch, the company will also introduce its cloud kitchen business in the city, further broadening its reach and diversifying its offerings.

Mithai Maharaja’s entry into the FMCG sector begins with the introduction of a range of high-quality, ready-to-eat snacks and traditional mithai in Bangalore. The initial product lineup includes five popular items: Kaju Katli, Mysore Pak, Motichoor Ladoo, Coconut Burfi, and Dharwad Peda. This move aims to make the brand's premium products more accessible to a broader audience.

The inspiration behind Mithai Maharaja was a personal experience of craving quality Indian mithai while abroad. This led to the establishment of the brand to fill the market gap for high-quality, gourmet Indian sweets. Utilizing advanced Modified Atmosphere Packaging (MAPP) technology, Mithai Maharaja ensures that its products remain fresh and flavorful, catering to both local and international markets.

“Our focus on quality and innovation has driven us to adopt MAPP technology, which preserves the freshness and taste of our products. This expansion into the FMCG sector is the first step in our journey to make Mithai Maharaja a household name,” Mohammed Farooq, founder of Mithai Maharaja, stated.

Following the successful FMCG launch, Mithai Maharaja will introduce their cloud kitchen business in Bangalore. These cloud kitchens will offer an extensive menu featuring traditional mithai and a variety of gourmet Indian dishes. This initiative aims to meet the growing demand for high-quality, quick-service desserts and snacks.

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The cloud kitchen model will operate through a network of satellite kitchens across Bangalore, ensuring fresh and timely delivery of products. These locations will be franchised, allowing for rapid and efficient scaling while maintaining the brand's high standards.

“We believe that franchising our cloud kitchen locations will enable us to scale rapidly and efficiently while maintaining the high standards of our brand. By collaborating with franchisees, we can leverage local expertise and operational excellence to ensure the success of our cloud kitchens,” Farooq explained.

Franchisees will benefit from Mithai Maharaja’s proven business model, comprehensive training programs, and ongoing support, ensuring a seamless integration into the brand’s operational framework. A central kitchen in Bangalore will support these operations.

In addition to traditional mithai, Mithai Maharaja plans to introduce a variety of FMCG products, including ready-to-eat snacks and meal options, as well as corporate gifting solutions. The cloud kitchens will enable the brand to offer a broader range of products, catering to diverse consumer preferences.

“Our strategy involves not only expanding geographically but also diversifying our product offerings. We aim to introduce new cuisines and meal options while maintaining our commitment to quality and authenticity,” Farooq added.

Mithai Maharaja’s entry into the cloud kitchen space is timely, as online food delivery continues to grow. The brand’s focus on premium products and innovative packaging solutions positions it well to capture a significant market share in the gourmet category. The average order value for Mithai Maharaja’s cloud kitchens is expected to be competitive and premium, reflecting the high quality of its offerings.

Mithai Maharaja’s products will be available on its website, quick commerce platforms, and other online marketplaces starting the first week of July. This omnichannel approach ensures that customers can easily access and enjoy Mithai Maharaja’s premium mithai and snacks.

Mithai Maharaja invites customers, partners, and stakeholders to explore its offerings and experience the taste of royalty with its premium Indian mithai.


Royal China Bengaluru Marks Its First Anniversary with a Year of Culinary Success

Royal China Bengaluru Marks Its First Anniversary with a Year of Culinary Success

By Manu Vardhan Kannan

Published on October 17, 2026

Royal China Bengaluru is celebrating its first anniversary, marking twelve months of growing popularity in the city's dining scene. Since its arrival, the restaurant has attracted a discerning clientele, including celebrities, prominent personalities and familiar faces from Bengaluru's social circles, establishing itself as a destination for Cantonese cuisine and social gatherings.

From leisurely lunches and intimate dinners to special celebrations and late-evening gatherings, Royal China has brought its distinctive dining experience to the city's culinary landscape. Its menu showcases Cantonese flavours and careful preparation, with signature dishes such as Royal China Prawn Dumplings (Har Gau), Crispy Aromatic Duck with Pancakes, Lobster in Black Pepper Sauce and Chocolate Dim Sum emerging as guest favourites.

“Royal China’s first year in Bengaluru has exceeded our expectations. To see our distinctive approach to Cantonese dining resonate so strongly with the city has been immensely rewarding. As we celebrate this milestone, we remain focused on evolving our culinary offering and creating experiences that keep our guests coming back,” says Faiz Rizwan, Executive Director of Prestige Group and Head of Royal China Bengaluru.

The restaurant's interiors further shape its dining experience, drawing inspiration from the mythical phoenix. Soaring walls, sculptural chandeliers and fluid ceiling forms combine with rich gold, amber and deep blue tones to create a dramatic setting with a regal character.

“Royal China was envisioned as a space where the food, ambience and art of entertaining come together seamlessly. Seeing guests embrace that experience, return for it and make the restaurant their own has been one of the highlights of our first year in Bengaluru,” says Fajr Qureishi, Co-Founder, Royal China.

As it enters its second year, Royal China Bengaluru looks to build on its growing presence through continued culinary exploration and new dining experiences. Its first anniversary marks a year of discovery and recognition, with the restaurant continuing to bring together Cantonese cuisine, distinctive interiors and the city's evolving dining culture.


Sunfeast YiPPee! Reimagines 13 Iconic Odia Festive Recipes with a Noodle Twist

Sunfeast YiPPee! Reimagines 13 Iconic Odia Festive Recipes with a Noodle Twist

By Author

Published on July 30, 2026

Sunfeast YiPPee! has brought a contemporary twist to Odisha’s rich culinary traditions through ‘Baro Masa, YiPPee! Parba’, an initiative inspired by the state’s celebrated philosophy of ‘Baro Masa, Tero Parba’ (12 months, 13 festivals).

The campaign reimagined 13 iconic Odia festive recipes by blending traditional flavours with the versatility of YiPPee! noodles. Each creation was inspired by a signature festival dish or ingredient associated with Odisha’s monthly celebrations and recreated through innovative cooking techniques, including replacing key ingredients, using noodles as a stuffing, or incorporating them into traditional preparations.

The initiative aimed to offer consumers a new way to experience familiar festive favourites while celebrating Odisha’s diverse food culture.

The 13 festival-inspired creations include:

YiPPee! Posto (Pana Sankranti)
Inspired by Potala Posta, this preparation replaced pointed gourd with YiPPee! noodles cooked in a rich poppy seed (posto) gravy, allowing the noodles to absorb the traditional flavours.

YiPPee! Luna Poda Pitha (Raja Parba)
Inspired by Luni Poda Pitha, this creation combined YiPPee! noodles with vegetables and spices, shaped into a pitha-style preparation while retaining the essence of the festive delicacy.

YiPPee! Dalma (Rath Yatra)
A noodle-based interpretation of Odisha’s iconic Dalma, where YiPPee! noodles were added to the traditional vegetable and Dalma masala preparation to create a unique festive fusion.

YiPPee! Dahi Bara Aloo Dum (Gamha Purnima)
The classic dish received a modern makeover with crispy noodle and rice-based bara served with curd and traditional Aloo Dum.

YiPPee! Saga Bhaja (Nuakhai)
Inspired by the harvest festival preparation, YiPPee! noodles were combined with seasoned leafy greens to create a contemporary take on the traditional dish.

YiPPee! Khichdi (Durga Puja)
The festive staple was recreated by reducing rice and dal quantities and incorporating YiPPee! noodles during the final stage of cooking.

YiPPee! Chaula Bara (Kumar Purnima)
A noodle-inspired version of the traditional bara, prepared by combining YiPPee! noodles with vegetables and spices before shaping and frying them.

YiPPee! Thunka Puri (Bali Jatra)
Traditional Thunka Puri was reinvented with a flavourful YiPPee! noodle stuffing before being fried and served with Chhena Tarkari.

YiPPee! Enduri Pitha (Prathamastami)
The traditional turmeric leaf-steamed delicacy was recreated with YiPPee! noodles replacing the classic stuffing while maintaining the authentic preparation method.

YiPPee! Chuda with Aashirvaad Soya (Data Osha)
This creation blended familiar regional flavours with YiPPee! noodles and Aashirvaad Soya for a contemporary festive interpretation.

YiPPee! Pakhala Bhata (Ispade Mela)
Rather than altering the traditional Pakhala Bhata, YiPPee! created a flavourful noodle-based Choka as an innovative accompaniment.

YiPPee! Ghanta Tarkari (Dola Purnima)
The mixed vegetable preparation was recreated with a thicker consistency and combined with YiPPee! noodles to absorb the festive flavours.

YiPPee! Muga Dali Khichdi (Ram Navami)
The regional favourite was reimagined by blending YiPPee! noodles with moong dal preparation, creating a modern yet familiar festive dish.

Through these 13 creations, Sunfeast YiPPee! showcased the adaptability of noodles while celebrating Odisha’s food traditions, festivals, and cultural stories. The ‘Baro Masa, YiPPee! Parba’ initiative brought together innovation, regional cuisine, and festive experiences, highlighting how traditional recipes can evolve while remaining connected to their roots.


403 Forbidden Bar Hosts Chef Takeover with Priyam Chatterjee and Rishabh Seal

403 Forbidden Bar Hosts Chef Takeover with Priyam Chatterjee and Rishabh Seal

By Hariharan U

Published on April 26, 2026

403 Forbidden Bar is set to host a two-day Chef Takeover as part of its 403 OVERRIDE FIREWALL X series, featuring Priyam Chatterjee and Rishabh Seal on April 25 and 26.

Positioned as a high-intent, limited-period dining experience, the collaboration brings together two distinct culinary perspectives, blending heritage-driven narratives with contemporary interpretation. Designed as an immersive format, the takeover moves beyond conventional dining to present a structured and non-replicable culinary journey.

Chef Priyam Chatterjee, known for his progressive approach to modern Indian cuisine, brings a style shaped by classical technique and global exposure. His cooking focuses on elevating familiar flavours through precision and refined execution.

Chef Rishabh Seal complements this with a culinary philosophy rooted in cultural memory and subtle innovation, presenting dishes that balance regional influences with a contemporary lens.

Together, the chefs introduce a bespoke menu built around the theme “From Heritage to Haute Cuisine Reimagined”, where traditional flavours are reinterpreted using modern techniques. The experience unfolds as a layered, sensory journey, encouraging guests to engage with each course as part of a larger narrative.

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The culinary offering is paired with the bar’s technique-driven cocktail programme, where methods such as distillation, clarification, and infusion are used to create drinks that align closely with the menu, enhancing the overall experience.

Set within a space inspired by the concept of a digital 403 access denied code, the venue is designed to encourage guests to disconnect from external distractions and immerse themselves fully in the experience. From lighting and sound to service, every element is curated to create a cohesive and engaging environment.

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Speaking on the collaboration, Chef Priyam Chatterjee noted that the experience focuses on storytelling through food, presenting familiar flavours in a way that feels both intuitive and unexpected. Chef Rishabh Seal added that the menu aims to respect traditional roots while allowing flavours to evolve naturally.

Aman Dua, Co-Founder of 403 Forbidden Bar, highlighted that the series is designed as a platform for chefs with distinct culinary voices to engage with the space in a meaningful and immersive format.

With limited seating, the takeover offers a rare, experiential dining format, bringing together craft, creativity, and narrative-led cuisine in one of Bengaluru’s most conceptually distinctive venues.

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