PAWWA Launches ‘The Quarter Culture’ in Hyderabad, Redefining Customizable Dining

PAWWA Launches ‘The Quarter Culture’ in Hyderabad, Redefining Customizable Dining

By Manu Vardhan Kannan

Published on April 11, 2025

Hyderabad’s culinary scene welcomes a fresh and exciting concept with the launch of ‘The Quarter Culture’ by PAWWA, a brand known for its creative flair in the food and beverage industry. This new model brings a customizable approach to dining, offering Quarter, Half, and Full portion sizes to ensure that every diner—from light eaters and casual snackers to indulgent foodies—can enjoy a personalized and fulfilling meal experience.

With its focus on flexibility, affordability, and culinary excellence, PAWWA is changing how people eat by allowing them to enjoy the right amount of food that fits their appetite and mood. “There’s more to The Quarter Culture than portion sizes,” said Mr. Sanjay Kumar Reddy Mula, Founder of PAWWA. “It’s about crafting a dynamic, inclusive, and tailored dining experience that lets each guest enjoy food on their own terms.”

Echoing the sentiment, Mr. Sombir of Kompany Hospitality added, “The Quarter Culture’s debut at PAWWA reflects the changing dining preferences of Hyderabad’s food lovers. We aimed to bring an idea where people can enjoy exactly what they crave without compromising on taste, quality, or variety.”

The menu is thoughtfully curated, bringing together traditional and modern flavours that appeal to a wide range of palates. Guests can explore a diverse selection of dishes, including:

  • Theka Chakna: Spinach Namak Para, Maddur Vada Dipsticks, Poha-Crusted Prawns

  • Small Plates: Panasakaya Pepper Fry, Toddy Shop Kodi Guddu, Chicken Shangrilla, Bombay Lollipop, Ragi Canape, Kaima Unde

  • Tandoor Specials: Mamsam Chop, Pawwa Murgh Kebab, Pachikaram Royyalu

  • Tandoori Kulchettes: Hari Bhari Sabji, Butter Chicken, Kothimeer Crab

  • Desserts: Irani Chai Cream Brulee, Pawwa Gadbad, Special Halwa Cigarillos

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Highlighting the culinary craftsmanship behind the menu, Chef Kethavath Govind, Executive Chef at PAWWA, said, “Every dish at PAWWA is a blend of craftsmanship and flavor. The Quarter Culture allows guests to explore a variety of tastes at their own pace. Great food isn’t just about quantity—it’s about creating memorable culinary moments.”

The concept also aligns with the growing trend of mindful consumption, giving diners greater control over what and how much they eat. Whether guests are looking for a quick bite, a shared tasting experience, or a hearty meal, The Quarter Culture delivers it all without compromising on flavour or creativity.

Hyderabad food enthusiasts can now indulge in a one-of-a-kind dining experience that’s both innovative and affordable. With The Quarter Culture, PAWWA invites everyone to enjoy food their way—on their terms, in just the right quantity.


Chinese Wok and Big Bowl Shine with National Awards in 2025

Chinese Wok and Big Bowl Shine with National Awards in 2025

By Manu Vardhan Kannan

Published on June 10, 2025

Lenexis Foodworks, a key player in India’s quick-service restaurant (QSR) industry, has made a remarkable mark in 2025, with its brands Chinese Wok and Big Bowl sweeping top honours across multiple award platforms nationwide. These recognitions reflect the group’s consistent growth, operational strength, and deep connection with Indian consumers.

Chinese Wok, the company’s flagship brand, was crowned QSR Chain of the Year at the ET Great India Retail Awards, and was celebrated as a Category Disruptor in the Restaurants, QSR & Food Services segment at the ET Brand Disrupt Awards. Its innovation in digital engagement was recognized with a win at the MOMMY Awards 2025 for Best Use of AR/VR, showcasing its shift towards experiential marketing.

At the Food Connoisseurs India Awards 2025, Chinese Wok earned the title of Best Quick Service Restaurant Chain - West India. Regionally, it stood out at the Times Food & Nightlife Awards with multiple titles including:

  • Best Asian Casual Dining – Navi Mumbai and Thane

  • Best Chinese Restaurant – Thane, Navi Mumbai, Jaipur, and Noida

  • Best QSR Casual Dining – Gurgaon

On the delivery front, the Swiggy Awards 2025 recognized Chinese Wok’s popularity across several cities:

  • Best Chinese:

    • Rank 1 in Madurai, Amritsar, Mysore

    • Rank 2 in Vadodara, Mumbai, Faridabad, Kanpur

    • Rank 3 in Jalandhar, Chennai, Vijayawada, Jaipur, Lucknow, Nagpur

  • Best Momos – Chennai

  • Best Newcomer – Manipal

Meanwhile, Big Bowl, the cloud kitchen brand from Lenexis, won Cloud Kitchen of the Year – West India at the Food Connoisseurs India Awards, and ranked second in Best Chinese (Amritsar) at the Swiggy Awards.

These accolades come as Lenexis Foodworks pursues its vision of scaling up to 500 stores by 2027, opening 100 new outlets annually. From one outlet in 2015, the company has grown to over 235 locations in 35+ cities, positioning Chinese Wok as India’s largest Chinese QSR chain. The group is also expanding into East India with aggressive growth plans in Kolkata and neighbouring markets.

2025 also marked a year of fresh innovations. Chinese Wok launched new street-style offerings such as Kurkure Momos and Desi Chowmein, tailored to local tastes. The brand also debuted its cricket season ad campaign, blending themed visuals, contests, and special packaging.

Lenexis Foodworks continues to invest in storytelling and community efforts, from school outreach programs to revamped in-store experiences, strengthening its identity as a vibrant, home-grown brand. As it celebrates a decade of impact, the company is set to redefine Asian fast food experiences across India.


Via Bianca Brings Soulful Regional Italian Dining to Delhi with CYK Hospitalities

Via Bianca Brings Soulful Regional Italian Dining to Delhi with CYK Hospitalities

By Nishang Narayan

Published on June 3, 2025

Via Bianca, a charming new destination for regional Italian cuisine, has officially opened its doors at N Block Market, GK I, New Delhi. Conceptualised and launched with the support of CYK Hospitalities, India’s premier F&B consultancy, Via Bianca promises a refined, heartfelt culinary experience rooted in tradition and authenticity.

At the heart of this venture is Chef Kamalika Anand, an alumna of Le Cordon Bleu, London, and ALMA, Italy. With experience in Michelin-starred kitchens and deep immersion in the European culinary world, Chef Kamalika envisioned a space that pays homage to Italy’s diverse regional fare. "Via Bianca has lived in my head and heart for a long time. It's more than a restaurant—it's a tribute to the Italy I studied, lived, and loved," she shared.

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The restaurant’s ambience blends rustic Italian charm with contemporary elegance. Features like an open kitchen, wood-fired oven, and a pasta shaping station enhance the dining experience, offering guests an immersive look into the culinary craft.

The menu takes diners on a journey across Italy’s regions, with dishes such as Strata Bianca di Zucchini, Spaghetti all'Assassina, and Tigelle 'Nduja, reflecting both skill and soul. From seasoned gourmets to curious foodies, Via Bianca aims to make authentic Italian cuisine both accessible and memorable.

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CYK Hospitalities played an instrumental role in bringing this vision to life—from designing ergonomic kitchen workflows to curating the entire guest journey. "Via Bianca is a reflection of meaningful collaboration. We saw Kamalika's passion and aligned it with a solid framework, from planning to execution," said Pulkit Arora, Director of CYK Hospitalities.

With its soulful food, striking interiors, and operational finesse, Via Bianca is more than a restaurant—it's a culinary landmark in the making. Backed by CYK Hospitalities' end-to-end brand-building expertise, it stands poised to redefine experiential dining in Delhi.

About CYK Hospitalities

Founded by Pulkit Arora and Simranjeet Singh, CYK Hospitalities is a full-service F&B consultancy providing turnkey solutions across the hospitality spectrum—from concept creation and chef hiring to menu engineering, SOP design, branding, and market strategy.


Bluebop Subs: Mumbai’s New Gourmet Sandwich Delivery from The Bluebop Café

Bluebop Subs: Mumbai’s New Gourmet Sandwich Delivery from The Bluebop Café

By Nishang Narayan

Published on May 31, 2025

Craving a sandwich that truly hits the spot? Bluebop Subs, the latest venture from the team behind Mumbai’s beloved Bluebop Café, is here to transform your sandwich experience. Now available for delivery on Swiggy, Bluebop Subs brings handcrafted, chef-driven sandwiches right to your doorstep — all made with in-house baked breads, premium ingredients, and a generous dollop of soul.

Where Craft Meets Craving

Bluebop Subs is not just another sandwich brand; it carries forward the Bluebop Café’s legacy of quality, creativity, and flavour. Each sandwich is crafted with care, featuring breads baked fresh in-house, including hearty rye and gluten-free options for mindful eaters. Whether you’re a vegetarian, meat lover, classic fan, or flavour adventurer, there’s a sandwich here made just for you.

Eesha Sukhi, Director of The Bluebop Café, shares, “We’ve poured the same care and craftsmanship into Bluebop Subs that made The Bluebop Café what it is today. This launch is a celebration of flavour, convenience, and creativity. We wanted to bring restaurant-quality sandwiches to your homes without compromise.”

A Menu That Sparks Joy

Expect a lineup of sandwiches that go beyond the ordinary:

  • The OG Fried Chicken sub with slaw and house sauce

  • Bright, creamy Egg & Avocado delight

  • Indulgent Pepperoni Melt

  • Spicy, satisfying Peri Peri Cottage Cheese

  • Crisp and creamy Caesar Chicken Salad

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  • Classic favourites like Caprese, Ham & Cheese, and BLT

  • Wholesome vegan options like Tofu Green Delight

And for the sweet tooth, don’t miss their decadent dessert sandwiches:

  • Lotus Cheesecake Sub

  • Oreo Cheesecake Sub

From gourmet to comfort, health-conscious to hearty, Bluebop Subs is designed to deliver happiness, whether you’re working late, binge-watching your favourite series, or just really hungry.

Available now for delivery across Mumbai on Swiggy.
Follow them on Instagram: @bluebopsubs
Contact: 093722 02586

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