Preserving India's Rich Heritage: ASI's 'Adopt a Heritage 2.0' Program

Preserving India's Rich Heritage: ASI's 'Adopt a Heritage 2.0' Program

By Author

Published on September 4, 2023

India's cultural heritage is a treasure trove of history, art, and architecture, beautifully preserved in thousands of monuments across the country. To ensure these gems continue to shine, the Archaeological Survey of India (ASI) is launching the "Adopt a Heritage 2.0" program on September 4, 2023. This initiative aims to enhance the amenities at these historical sites by inviting corporate partners to contribute through their CSR funds.

The ASI safeguards 3696 monuments nationwide, each reflecting India's diverse and rich cultural heritage. These monuments not only symbolize our history but also stimulate economic growth by attracting tourists.

Under this revamped program, ASI provides a platform for corporate stakeholders to adopt specific monuments or amenities within these monuments. This collaboration aligns with the provisions of the Ancient Monuments and Archaeological Sites and Remains Act of 1958. Interested stakeholders can apply through a dedicated web portal (www.indianheritage.gov.in), which outlines the monuments available for adoption, includes gap analyses, and estimates financial requirements.

Union Minister of Culture, Tourism, and DoNER, Shri G Kishan Reddy, emphasizes the significance of preserving these living testaments of India's past. He notes that heritage sites are not merely structures; they are the essence of our history, art, and architecture. The "Adopt a Heritage 2.0" program aims to collaborate with corporate partners to preserve these sites for future generations. Selections will be made following due diligence, discussions with stakeholders, and assessments of the economic and developmental opportunities at each monument.

The selected stakeholders will be responsible for developing, providing, and maintaining amenities in the categories of hygiene, accessibility, safety, and knowledge dissemination. Their active participation will grant them recognition as responsible and heritage-friendly entities. Initially, the appointment term will be five years, with the possibility of extension for another five years.

In addition to this program, ASI is launching the "Indian Heritage" mobile app. This user-friendly app will serve as a showcase for India's heritage monuments. It will feature state-wise details of these monuments, complete with photographs, lists of available public amenities, geo-tagged locations, and a feedback mechanism for citizens. The app's launch will occur in phases, beginning with ticketed monuments in Phase I and followed by the remaining ones.

Furthermore, an e-permission portal (www.asipermissionportal.gov.in) will be introduced. This portal will streamline the process for obtaining permissions related to photography, filming, and developmental projects on monuments, addressing operational and logistical challenges.

Through the "Adopt a Heritage 2.0" program, India takes another step towards preserving its cultural heritage for generations to come. This collaborative effort between the government and corporate partners promises to enhance the experience for visitors and promote responsible tourism while safeguarding the country's historical legacy.


Ranthambore’s Night Sky Shines with The Earth Resort’s Cultural Night Market

Ranthambore’s Night Sky Shines with The Earth Resort’s Cultural Night Market

By Nishang Narayan

Published on October 8, 2024

The Earth at Ranthambore, a stunning property of Earthian Hotels N Resorts, has recently introduced an immersive Night Market experience, bringing guests closer to the heart of Rajasthan's rich cultural heritage. Under the vast night sky, the resort's landscape transforms into a lively hub of traditional Rajasthani music, dance, and craftsmanship, offering an unforgettable sensory journey for visitors.

As the night begins, the resort resonates with the mesmerizing rhythms of dholaks and the melodic tunes of the sarangi, as local folk performers showcase Rajasthan’s famed dances like the Ghoomar and the Kalbelia. The vibrant costumes and graceful movements of the dancers breathe life into Rajasthani traditions, transporting guests to a world filled with stories and heritage. In the midst of this cultural showcase, a skilled magician enthralls the audience with captivating illusions, adding a whimsical touch to the evening.

Guests looking for interactive experiences can try their hand at pottery under the guidance of local artisans. Feeling the clay come alive between their fingers, they can create their own masterpieces, experiencing firsthand an age-old craft. As the night progresses, the sky opens up to stargazers, where an expert-led astronomy session reveals the cosmic wonders visible above the stunning Ranthambore landscape.

For food lovers, the Night Market's chaat counters offer a delectable array of treats, from golgappas to dahi puri, while artisan stalls display an assortment of handmade souvenirs. The live bangle shop allows guests to observe bangles being crafted in real time, offering colorful designs as a unique takeaway from the evening.

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Mr. Rohit Pareek, Managing Director of Earthian Hotels N Resorts, expressed his excitement, saying, "With the Night Market, we've created a microcosm of Rajasthan's rich cultural tapestry. It's more than just an attraction; it's an invitation for our guests to immerse themselves in the living heritage of this magnificent region. Every sight, sound, and flavor has been carefully curated to ensure an authentic and unforgettable experience."

This exciting new offering enhances The Earth at Ranthambore’s existing amenities, including the tranquil Taranaalya pool, the rejuvenating Sattva spa, and its eco-friendly cottages designed by the renowned architect Eugene Pandala. These unique cottages blend luxury with sustainability, making every guest's stay both comfortable and eco-conscious.

The Night Market is part of Earthian Hotels N Resorts' commitment to sustainable luxury and cultural preservation, embodying the perfect balance of modern hospitality with deep respect for local traditions. The resort’s focus on immersive, eco-friendly experiences showcases the possibility of celebrating heritage while delivering world-class hospitality.

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For those seeking an authentic connection to Rajasthan’s culture, the Night Market at The Earth at Ranthambore promises a memorable journey through art, craft, and cuisine—all against the magical backdrop of a starry night.

About The Earth at Ranthambore by Mr. Rohit Pareek, Co-founder & Managing Director:

Nestled within the breathtaking landscapes of Ranthambore, The Earth at Ranthambore blends refined luxury with authentic hospitality. The resort offers guests a unique experience combining comfort, cultural immersion, and culinary delights. For more details, visit: https://earthhotels.in

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About Earthian Hotels N Resorts by Mr. Rajkumar Pareek, Founder:

Earthian Hotels N Resorts is founded on the philosophy of sustainability and eco-conscious living. With a mission to preserve the natural beauty of Rajasthan, the brand delivers hospitality experiences that seamlessly combine adventure, culture, and sustainability. Learn more about Earthian’s energy-efficient and fireproof structures at https://earthhotels.in/earth-structures/.


NDFC(I) Strengthens Global Presence and Industry Growth by Participating in World Food India 2024

NDFC(I) Strengthens Global Presence and Industry Growth by Participating in World Food India 2024

By Nithyakala Neelakandan

Published on September 25, 2024

The Nuts and Dry Food Council (India) (NDFC(I)) successfully showcased the expanding nuts and dry food industry at World Food India 2024 (WFI), a flagship event organized by the Ministry of Food Processing Industries (MOFPI) in collaboration with FICCI. During the event, NDFC(I) highlighted the importance of the sector, which is valued at over ₹60,000 crore at retail levels, while fostering key global partnerships and driving industry innovation.

NDFC(I)'s pavilion at World Food India presented a wide range of products and innovations, featuring contributions from nine prominent members and international partners such as Chile Prunes, Chile Walnuts, and the Australian Almond Board. These products, particularly niche offerings like energy bars and granola bars, are gaining traction in India's growing health-conscious market.

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Speaking on the significance of NDFC(I)'s participation, Mr Gunjan Jain, President of NDFC(I), said, "World Food India provided us with a vital platform to underscore the contributions of the nuts and dry food sector to both India's economy and public health. We are thrilled to showcase innovative products and strengthen our industry's global presence through valuable international collaborations at the expo."

The event also presented opportunities for NDFC(I) to forge partnerships with international markets, while collaborating with key players from the machinery, packaging, and sustainability sectors. These collaborations enhanced the industry's supply chain and trade practices, supporting NDFC(I)'s mission of fostering sustainable growth.

A notable moment during World Food India was the visit of Shri. Chirag Paswan and Shri. Ravneet Singh Bittu, who spent time engaging with the NDFC(I) delegation. These visits underscore the government's interest in supporting the sector, and their involvement is expected to continue with future initiatives, including the MEWA conference.

Reflecting on the event, Mr Rajeev Pabreja, PR Head, NDFC(I) added, "Visit by Shri, Chirag Paswan, Hon'ble Minister of Food Processing Industries and Shri. Ravneet Singh Bittu, Hon'ble Minister of State, Ministry of Railway and Food Processing Industries to our pavilion was a significant moment for NDFC(I). It reinforced the importance of government engagement in addressing industry challenges, such as regulatory frameworks and other trade barriers, as we continue our efforts to promote the growth and sustainability of the sector."

The event was a key milestone for NDFC(I), providing its members with valuable business-to-business interactions and opportunities for collaboration. As the Council looks to the future, it remains committed to advocating for its members and promoting the nuts and dry food industry as a vital part of India's economic and public health landscape.

About NDFC(I)  

The Nuts and Dry Food Council of India (NDFC(I)) is dedicated to promoting and safeguarding the interests of the nuts and dry food industry in India. Through advocacy, collaboration, and innovation, NDFC(I) works to enhance the sector's contributions to the nation's economy and public health.


Tamil Nadu Showcases Diverse Tourist Attractions at IFTM Top Resa in Paris

Tamil Nadu Showcases Diverse Tourist Attractions at IFTM Top Resa in Paris

By Nishang Narayan

Published on September 20, 2024

Tamil Nadu showcased its vibrant and diverse tourist destinations at the prestigious IFTM Top Resa international tourism fair in Paris. The state’s stand at the India Pavilion attracted attention with a striking statue of a Jallikattu bull, symbolizing the region's deep cultural roots. The display, led by an iconic image of a young man attempting to tame the bull, offered visitors a unique glimpse into the rich traditions and attractions Tamil Nadu has to offer.

The Tamil Nadu stand was officially inaugurated by Jawed Ashraf, Ambassador of India to France, in the presence of TN Tourism Commissioner, C Samayamoorthy, on September 17, 2024. Held from September 17 to 19, IFTM Top Resa is one of the largest and most influential travel exhibitions in the world, making it the ideal platform for Tamil Nadu to highlight its appeal as a prime travel destination.

The state's display was themed around the ancient Tamil landscape classification—Kurinji (hills), Mullai (forests), Marutham (agriculture), Neithal (coastal), and Palai (arid land)—providing a comprehensive representation of Tamil Nadu's diverse ecosystems. Visitors were treated to booklets in French, showcasing enchanting hills, pristine beaches, and stunning architectural monuments that the state is renowned for.

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Jallikattu, the ancient bull-taming sport, took center stage as a symbol of Tamil Nadu’s cultural and economic significance, offering a unique aspect of the state's vibrant heritage. With this display, the Tamil Nadu government aims to increase tourism by drawing attention to its scenic landscapes, historical monuments, and rich traditions.

The presence of officials from the Indian Embassy and Tamil Nadu government further underscored the state's commitment to promoting its tourist attractions on the international stage. With strategic initiatives to boost tourism, Tamil Nadu is steadily positioning itself as a must-visit destination for travelers across the globe.

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