Preserving India's Rich Heritage: ASI's 'Adopt a Heritage 2.0' Program

Preserving India's Rich Heritage: ASI's 'Adopt a Heritage 2.0' Program

By Author

Published on September 4, 2023

India's cultural heritage is a treasure trove of history, art, and architecture, beautifully preserved in thousands of monuments across the country. To ensure these gems continue to shine, the Archaeological Survey of India (ASI) is launching the "Adopt a Heritage 2.0" program on September 4, 2023. This initiative aims to enhance the amenities at these historical sites by inviting corporate partners to contribute through their CSR funds.

The ASI safeguards 3696 monuments nationwide, each reflecting India's diverse and rich cultural heritage. These monuments not only symbolize our history but also stimulate economic growth by attracting tourists.

Under this revamped program, ASI provides a platform for corporate stakeholders to adopt specific monuments or amenities within these monuments. This collaboration aligns with the provisions of the Ancient Monuments and Archaeological Sites and Remains Act of 1958. Interested stakeholders can apply through a dedicated web portal (, which outlines the monuments available for adoption, includes gap analyses, and estimates financial requirements.

Union Minister of Culture, Tourism, and DoNER, Shri G Kishan Reddy, emphasizes the significance of preserving these living testaments of India's past. He notes that heritage sites are not merely structures; they are the essence of our history, art, and architecture. The "Adopt a Heritage 2.0" program aims to collaborate with corporate partners to preserve these sites for future generations. Selections will be made following due diligence, discussions with stakeholders, and assessments of the economic and developmental opportunities at each monument.

The selected stakeholders will be responsible for developing, providing, and maintaining amenities in the categories of hygiene, accessibility, safety, and knowledge dissemination. Their active participation will grant them recognition as responsible and heritage-friendly entities. Initially, the appointment term will be five years, with the possibility of extension for another five years.

In addition to this program, ASI is launching the "Indian Heritage" mobile app. This user-friendly app will serve as a showcase for India's heritage monuments. It will feature state-wise details of these monuments, complete with photographs, lists of available public amenities, geo-tagged locations, and a feedback mechanism for citizens. The app's launch will occur in phases, beginning with ticketed monuments in Phase I and followed by the remaining ones.

Furthermore, an e-permission portal ( will be introduced. This portal will streamline the process for obtaining permissions related to photography, filming, and developmental projects on monuments, addressing operational and logistical challenges.

Through the "Adopt a Heritage 2.0" program, India takes another step towards preserving its cultural heritage for generations to come. This collaborative effort between the government and corporate partners promises to enhance the experience for visitors and promote responsible tourism while safeguarding the country's historical legacy.'s Global 3.3 Sale Hits Record High in Asia and Europe's Global 3.3 Sale Hits Record High in Asia and Europe

By Nishang Narayan

Published on April 1, 2024

In the world of online shopping, double-date promotions like Black Friday and Double 11 have become hotspots for bargain hunters globally. Following this trend,'s March 3.3 sale has carved its own niche, especially in the travel sector, capturing significant attention across Asia and Europe. This year's campaign not only continued the momentum but also set new records in terms of gross merchandise value (GMV) and mobile app downloads.

With over 700 million impressions and a considerable year-over-year traffic increase, the 3.3 mega sale showcased its growing popularity and the public's eagerness for travel deals. Markets across the APAC region and Europe saw robust sales, with Japan standing out for its exceptional performance.

One of the most notable achievements of this year's event was the surge in app downloads. The app secured the top spot in the free travel app rankings on both the Apple App Store and Google Play Store in several key markets, including Hong Kong SAR, South Korea, and Singapore.


Schubert Lou, COO of, expressed immense pride in the success of the 3.3 Mega Sale, stating, "We are confident that our double-date promotions will continue to attract global customers who seek to travel in style and comfort with the best possible deals." He also highlighted the all-in-one app's growing popularity as evidence of's commitment to providing unbeatable deals on flights, hotels, and attractions worldwide.

The 3.3 sale is part of's broader strategy to engage customers through double-date promotions, including future dates like 7.7, 9.9, and 11.11. These events offer exclusive discounts and special offers, allowing consumers to enjoy unique travel experiences at reduced prices., a leading international one-stop travel service provider, offers an extensive network of over 1.2 million hotels and flights from more than 510 airlines, covering 3,400 airports in 220 countries and regions. With its world-class multilingual customer service, continues to "create the best travel experience" for millions of customers worldwide.

As forges ahead in the ever-evolving e-commerce landscape, the success of its double-date promotions signals more exciting deals for travellers in the future.

Bhutan Launches Druk Neykor for Spiritual Journeys

Bhutan Launches Druk Neykor for Spiritual Journeys

By Nishang Narayan

Published on March 29, 2024

The Department of Tourism in Bhutan has unveiled a new initiative called the Druk Neykor programme, designed to enrich the travel experience by guiding visitors through 108 sacred sites and monuments across the enchanting Himalayan kingdom. Aimed at travellers looking to dive deep into Bhutan’s spiritual essence and cultural heritage, the programme promises an immersive exploration unlike any other.

Starting in the capital city, Thimphu, the Druk Neykor programme features tours to 16 standout sites, such as the revered Wangditse Lhakhang, Tshelung Ney, and Talangkha Drugyel Goenpa. These sites are not just about spirituality; they also offer a chance to enjoy Bhutan’s stunning natural landscapes, whether you’re reaching them by road or through scenic hikes. Plus, with a range of accommodations from hotels to campsites, comfort is guaranteed for every traveller.


What sets Druk Neykor apart is its innovative passport system. As you visit each site, you collect stamps in your Druk Neykor passport, each one telling a story of Bhutan’s spiritual journey and cultural immersion. This tangible record of your travels is not only a personal memento but also a gateway to learning more about each site through QR codes that offer detailed histories and stories.

The programme is accessible through authorised Bhutanese Tour Operators, but adventurous souls can also explore these sites independently. From the iconic Tiger's Nest monastery perched on a cliff to the serene Dochula Pass, each stamp collected is a step deeper into Bhutan’s spiritual heart.


Dorji Dhradhul, Director General of the Department of Tourism-Bhutan, captures the essence of the initiative: “Druk Neykor merges Bhutan’s spiritual legacy with its natural beauty, offering a profound journey of discovery. We welcome travellers from all corners of the globe to join in this spiritual adventure, helping to celebrate and preserve the unique culture and pilgrimage traditions of Bhutan.”

Whether you’re a soul searcher, a culture enthusiast, or simply in love with the idea of a journey filled with meaning, the Druk Neykor programme invites you to experience Bhutan in a way that’s both deeply personal and universally connecting.

Indian Airlines Prep for Summer Surge with 24,275 Weekly Flights

Indian Airlines Prep for Summer Surge with 24,275 Weekly Flights

By Nithyakala Neelakandan

Published on March 25, 2024

As summer approaches, Indian airlines are gearing up for an increase in flight operations, with a total of 24,275 weekly domestic flights set to take off starting March 31. This marks a nearly 6 percent rise compared to the previous year, according to the Directorate General of Civil Aviation (DGCA).

During the summer schedule, which runs from March 31 to October 26, airlines will operate from 125 airports across the country. Notably, this includes the introduction of new airports such as Azamgarh, Aligarh, and Chitrakoot.

Leading carriers like IndiGo, Air India, and Vistara are set to expand their operations, while SpiceJet plans a slight reduction in departures. Additionally, international connections will extend to 37 countries from 27 domestic airports, reflecting a 5.1 percent rise in weekly international flights.


Despite ongoing challenges in the aviation sector, including supply chain disruptions and engine issues, airlines remain optimistic about meeting the growing demand for air travel. Akasa Air's forthcoming international operations are anticipated to further enhance connectivity, subject to regulatory approvals.

With the increase in flight frequencies and expansion of airport networks, travelers can expect improved accessibility and convenience during the upcoming summer season. As the aviation industry adapts to evolving market dynamics, the focus remains on ensuring a seamless travel experience for passengers across the country.

Stay up-to-date with the latest Hospitality news and trends in the Hospitality industry!

Subscribe to Hospitality news e-magazine for free and never miss an issue.

By clicking subscribe for free you agree to the Terms & Conditions and acknowledge our Privacy Policy.