Promoting Sustainable Tourism: Japan's Hatsukaichi Introduces Visitor Tax

Promoting Sustainable Tourism: Japan's Hatsukaichi Introduces Visitor Tax

By Author

Published on October 6, 2023

Japan's Hatsukaichi city, home to the iconic Itsukushima Shrine, is pioneering a visitor tax aimed at fostering sustainable tourism and preserving the region's natural beauty and cultural heritage. This initiative comes as a response to the challenges of overcrowding due to tourism, and it's expected to set an example for other tourist destinations facing similar issues.

Starting from October 1, 2023, Hatsukaichi introduced a ¥100 ($0.68) per person tax on visitors to Miyajima Island, where the famous Itsukushima Shrine stands. This tax is conveniently incorporated into ferry ticket prices, with an option for an annual ¥500 tax for unlimited visits. However, residents, island workers, students, and preschool children are exempt from this tax.

The city takes its responsibility to protect its rich heritage, environment, and cultural assets seriously. Shunji Mukai, an official from the city's planning division, emphasizes the importance of maintaining a harmonious environment for both tourists and island residents. The revenue generated from the tax will be used to maintain essential facilities, preserve cultural treasures, reduce environmental impact, and promote ecotourism.

The introduction of the visitor tax is also a response to the growing issue of over-tourism, especially as international tourism rebounds post-pandemic. With visitor numbers expected to exceed four million in the coming year, Hatsukaichi aims to present a sustainable and responsible tourism model while avoiding the pitfalls of over-tourism.

Hatsukaichi hopes that its initiative will inspire other tourist destinations in Japan facing similar challenges to consider introducing similar measures. This tax represents a growing trend in Japan, where various municipalities are exploring nonstatutory taxes, including entrance taxes, to manage tourism more effectively and sustainably.

At its core, Hatsukaichi's initiative aims to promote responsible tourism. Visitors are not just consumers of experiences; they become active participants in preserving the places they visit. This shift in the tourist's role fosters a deeper connection between visitors and destinations, encourages mindful travel, and promotes a sense of global citizenship.

The success of such sustainability initiatives relies on comprehensive educational outreach and increased awareness among tourists and local communities. By enhancing understanding of the importance of cultural and environmental preservation, individuals can make more informed choices, contributing to global efforts to combat cultural erosion and environmental degradation.

Looking ahead, the visitor tax initiative could become a cornerstone for developing advanced, holistic sustainable tourism frameworks. These models can be adapted to diverse regions, addressing the intricate interplay between tourism, culture, and the environment.

Hatsukaichi's groundbreaking visitor tax initiative illuminates the path toward more sustainable, equitable, and responsible tourism. By blending preservation with progress, it fosters a culture of shared responsibility and respect for heritage and nature. This initiative sets the stage for a global dialogue and action on redefining tourism models to ensure the harmonious coexistence of diverse cultures, natural beauty, and global visitors for present and future generations.


The Bluffs Grand Ho Tram Celebrates Best Golf Course Win at Global Tourism Awards

The Bluffs Grand Ho Tram Celebrates Best Golf Course Win at Global Tourism Awards

By Nithyakala Neelakandan

Published on August 24, 2024

The Bluffs Grand Ho Tram has been awarded the prestigious "Best Golf Course International" title at the Global Tourism Awards, presented by Travel World Online. This significant achievement highlights the course’s dedication to offering an exceptional golfing experience amidst some of the world’s most stunning landscapes.

Known for its unique design, pristine course conditions, and natural beauty, The Bluffs Grand Ho Tram has consistently been a favorite among golf enthusiasts. This international recognition is a testament to the hard work and passion of the entire team, who have continually strived to create an unmatched golfing environment. The course’s commitment to excellence ensures that every round played at The Bluffs is both memorable and extraordinary.

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The Bluffs Grand Ho Tram also extends its heartfelt thanks to its guests, whose support and enthusiasm drive the team to maintain such high standards. The resort is excited to continue welcoming golfers from around the globe to experience its award-winning greens and looks forward to many more outstanding rounds of golf in the future.

Located at the Grand Ho Tram in Vietnam, The Bluffs is celebrated not only for its world-class golf course but also for its luxurious amenities and breathtaking scenery. This award solidifies its position as a top destination for golf lovers worldwide.


Sterling Holiday Resorts Achieves Record Q1 Revenue of ₹126 Crore

Sterling Holiday Resorts Achieves Record Q1 Revenue of ₹126 Crore

By Nithyakala Neelakandan

Published on August 6, 2024

Sterling Holiday Resorts, a leading player in India's leisure hospitality sector, has reported its highest-ever Q1 revenue of ₹126 crore for FY25. This figure marks a 9% year-on-year growth despite various challenges faced during the quarter, such as a nationwide heatwave, election-related travel delays, and fewer wedding dates.

The company’s EBITDA margin stood at a robust 34%, consistent with industry benchmarks, although slightly lower than the previous year due to the opening of five new resorts in Rajasthan, three of which are in Udaipur and still in their ramp-up phase. Sterling has maintained profitability for 16 consecutive quarters.

Sterling’s expansion strategy continues to drive growth, with the company crossing the milestone of 50 resorts, thanks to the addition of two new locations in Dehradun and Udaipur during the quarter. In total, Sterling has opened nine new resorts since Q1 FY24, underscoring its commitment to a balanced portfolio and regional growth.

CEO and MD Vikram Lalvani commented, “Despite numerous headwinds in the first quarter, Sterling delivered its highest ever Q1 revenues and a healthy EBITDA margin, while also ramping up capacity with new resorts. With long term demand trends continuing to be strong, Sterling is poised for sustained growth through asset-right, balanced portfolio growth across regions. Based on our expansion plans of 20 additional resorts and 1,000 keys in the next 12 to 18 months, in phases, we are also investing in building key talent to cater to this growth.”

Sterling’s achievements have been recognized on platforms like TripAdvisor, where 19 of its resorts are ranked No. 1 in their locations, with 65% of its resorts in the Top 5 overall. Additionally, Sterling Puri received the Best Resort for Destination Weddings (East) award at the ET MICE & Wedding Tourism Awards 2024, highlighting the brand’s growing influence in the hospitality industry.


Secret Ingredient to Revamp Culinary Concepts at Le Meridien New Delhi

Secret Ingredient to Revamp Culinary Concepts at Le Meridien New Delhi

By Nithyakala Neelakandan

Published on August 1, 2024

Secret Ingredient, a leading consulting firm in the restaurant and hospitality sector, has been selected by Le Meridien New Delhi to re-conceptualize and develop the menu for its rooftop restaurant, Le Belvedere. This collaboration aims to elevate the dining experience at the iconic establishment, known for its panoramic city views and upscale Chinese cuisine.

Le Belvedere will benefit from Secret Ingredient’s expertise in food and beverage (F&B) solutions, including menu innovation and technical management. The consultancy’s role will be to ensure that the restaurant offers high-quality dining experiences that appeal to a wide range of tastes.

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Sid Mathur, Founder and Director of Advisory & Strategy at Secret Ingredient, expressed his excitement about the partnership: "We are thrilled to collaborate and work with the talented teams of Le Belvedere to elevate potential F&B offerings. Our aim is to bring innovative and effective solutions that enhance the dining experiences at Le Belvedere."

Tarun Thakral, Executive Director at Le Meridien New Delhi, added, "As a hotel committed to exposing the curious and creative-minded traveller to unexpected and engaging experiences, we are thrilled to partner with Secret Ingredient to elevate our culinary offerings. This collaboration will undoubtedly unlock a new dimension of discovery for our guests, making their experience truly unforgettable."

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Kula Naidu, Director of Conceptualization & Branding at Secret Ingredient, emphasized the significance of this partnership in their broader mission to redefine food and beverage concepts in India. "This partnership marks a significant step in our mission to redefine food and beverage concepts in India. We look forward to applying our holistic approach to Le Belvedere and creating outstanding culinary experiences. Our extensive experience and innovative approach will undoubtedly contribute to setting new standards in the industry," Naidu stated.

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Secret Ingredient is known for its comprehensive consulting services, including kitchen planning, recipe development, staff training, menu revamping, and brand conceptualization. The firm has worked with several high-profile brands and cloud kitchens across India, contributing to their success with innovative strategies and hands-on expertise.

Some of Secret Ingredient’s notable projects include collaborations with Khyber Hotel Gulmarg, The Grand Dragon Ladakh, Trident’s Kaansa Lyrah, and several other renowned establishments.

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