Proost Rises as a Challenger Brand Redefining India’s Beer Scene

Proost Rises as a Challenger Brand Redefining India’s Beer Scene

By Manu Vardhan Kannan

Published on April 16, 2025

Proost is the premium beer brand of Grano69 Beverages, a company dedicated to transforming the Indian Alcobev industry. Founded in October 2017 and headquartered in Gurugram, the company went live with its commercial operations in September 2018. The company's vision is to disrupt the Indian beer market as it combines premium quality with affordability and offers beers known for low bitterness, high drinkability, and excellent taste.

The story of Proost is one of great ambition and determination. It entered the highly-regulated Indian Alcobev sector and encountered significant challenges, as the absence of a unified liquor policy meant adhering to state-specific excise regulations. However, Grano69 overcame the challenges with a step-by-step approach, and established itself as a resilient, innovative player in the industry. From selling just 4,000 cases in its first year of operations, Proost has grown to sell over 3,000 cases daily. Its acceptance and demand are shown in its high sales figures.

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The idea behind this brand was born out of a need in the market-to provide a premium quality beer that would taste fresh but not at the cost of affordability. "We Brew Passion" is the tagline Proost believes in to materialize that vision. Proost has translated this promise into beers that align with the changing consumption patterns in India, and therefore, it has evolved a different beer experience for the masses.

The major difference between Proost and its contemporaries is its dedication to freshness and quality consistency. The brand offers a unique taste with each draught and unmatched drinkability. Striving for quality and innovation has enabled it to carve out a place in a market where the big fish have played for a long time.

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Proost’s success story is also a testament to its founders’ grit. CEO and Co-Founder Tarun Bhargava, alongside Vijay P. Sharma, entered the highly regulated alcobev sector and navigated complex state-wise excise norms with strategic persistence. A finance graduate from the University of Delhi, Tarun previously worked with companies like Aon and IBM before venturing into entrepreneurship. His earlier stint with a hyperlocal startup gave him valuable exposure, which he now channels into running Proost with a pragmatic, practice-first approach. 

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Proost started from scratch but has risen exponentially. Its annual revenue has been increased from ₹77 lakhs in FY 2017-18 to a current monthly recurring revenue of ₹10+ crore. It’s also on track to close the year with a top-line revenue exceeding ₹100 crore. It is an indication of the strength of the brand penetration and consumer loyalty. This growth has been supported by cumulative funding of ₹50 crore so far - raised across three rounds, including ₹30 crore as part of the ongoing Series A round.

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Proost currently operates in six key markets, which include Delhi, Punjab, Uttar Pradesh, Karnataka, Jharkhand, and Kerala. The company looks at expansion into three more markets over the coming year. Its operations are managed by 90+ professionals who propel the brand's success. With per capita beer consumption in India being lower than the global average, Proost has enormous opportunities for growth in the country. Growing disposable incomes, a younger population, and changing consumer preferences – all factors, together, create a rich ground for the brand's expansion plans.

As beer consumption continues to rise in India due to shifting social norms and increasing disposable incomes, Proost is positioning itself to take advantage of this growth wave. The brand’s ambition is clear — to be among the top five beer brands in India by the end of this decade.

The journey of Proost epitomizes the resilience and innovation necessary to make a mark in a challenging industry. As the brand continually intensifies its presence and explores new markets, it has remained true to its promise of fresh, high-quality beer that celebrates life. Proost is not just bringing quality and freshness to beer; it is transforming the way India experiences beer.


Chinese Wok and Big Bowl Shine with National Awards in 2025

Chinese Wok and Big Bowl Shine with National Awards in 2025

By Manu Vardhan Kannan

Published on June 10, 2025

Lenexis Foodworks, a key player in India’s quick-service restaurant (QSR) industry, has made a remarkable mark in 2025, with its brands Chinese Wok and Big Bowl sweeping top honours across multiple award platforms nationwide. These recognitions reflect the group’s consistent growth, operational strength, and deep connection with Indian consumers.

Chinese Wok, the company’s flagship brand, was crowned QSR Chain of the Year at the ET Great India Retail Awards, and was celebrated as a Category Disruptor in the Restaurants, QSR & Food Services segment at the ET Brand Disrupt Awards. Its innovation in digital engagement was recognized with a win at the MOMMY Awards 2025 for Best Use of AR/VR, showcasing its shift towards experiential marketing.

At the Food Connoisseurs India Awards 2025, Chinese Wok earned the title of Best Quick Service Restaurant Chain - West India. Regionally, it stood out at the Times Food & Nightlife Awards with multiple titles including:

  • Best Asian Casual Dining – Navi Mumbai and Thane

  • Best Chinese Restaurant – Thane, Navi Mumbai, Jaipur, and Noida

  • Best QSR Casual Dining – Gurgaon

On the delivery front, the Swiggy Awards 2025 recognized Chinese Wok’s popularity across several cities:

  • Best Chinese:

    • Rank 1 in Madurai, Amritsar, Mysore

    • Rank 2 in Vadodara, Mumbai, Faridabad, Kanpur

    • Rank 3 in Jalandhar, Chennai, Vijayawada, Jaipur, Lucknow, Nagpur

  • Best Momos – Chennai

  • Best Newcomer – Manipal

Meanwhile, Big Bowl, the cloud kitchen brand from Lenexis, won Cloud Kitchen of the Year – West India at the Food Connoisseurs India Awards, and ranked second in Best Chinese (Amritsar) at the Swiggy Awards.

These accolades come as Lenexis Foodworks pursues its vision of scaling up to 500 stores by 2027, opening 100 new outlets annually. From one outlet in 2015, the company has grown to over 235 locations in 35+ cities, positioning Chinese Wok as India’s largest Chinese QSR chain. The group is also expanding into East India with aggressive growth plans in Kolkata and neighbouring markets.

2025 also marked a year of fresh innovations. Chinese Wok launched new street-style offerings such as Kurkure Momos and Desi Chowmein, tailored to local tastes. The brand also debuted its cricket season ad campaign, blending themed visuals, contests, and special packaging.

Lenexis Foodworks continues to invest in storytelling and community efforts, from school outreach programs to revamped in-store experiences, strengthening its identity as a vibrant, home-grown brand. As it celebrates a decade of impact, the company is set to redefine Asian fast food experiences across India.


Via Bianca Brings Soulful Regional Italian Dining to Delhi with CYK Hospitalities

Via Bianca Brings Soulful Regional Italian Dining to Delhi with CYK Hospitalities

By Nishang Narayan

Published on June 3, 2025

Via Bianca, a charming new destination for regional Italian cuisine, has officially opened its doors at N Block Market, GK I, New Delhi. Conceptualised and launched with the support of CYK Hospitalities, India’s premier F&B consultancy, Via Bianca promises a refined, heartfelt culinary experience rooted in tradition and authenticity.

At the heart of this venture is Chef Kamalika Anand, an alumna of Le Cordon Bleu, London, and ALMA, Italy. With experience in Michelin-starred kitchens and deep immersion in the European culinary world, Chef Kamalika envisioned a space that pays homage to Italy’s diverse regional fare. "Via Bianca has lived in my head and heart for a long time. It's more than a restaurant—it's a tribute to the Italy I studied, lived, and loved," she shared.

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The restaurant’s ambience blends rustic Italian charm with contemporary elegance. Features like an open kitchen, wood-fired oven, and a pasta shaping station enhance the dining experience, offering guests an immersive look into the culinary craft.

The menu takes diners on a journey across Italy’s regions, with dishes such as Strata Bianca di Zucchini, Spaghetti all'Assassina, and Tigelle 'Nduja, reflecting both skill and soul. From seasoned gourmets to curious foodies, Via Bianca aims to make authentic Italian cuisine both accessible and memorable.

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CYK Hospitalities played an instrumental role in bringing this vision to life—from designing ergonomic kitchen workflows to curating the entire guest journey. "Via Bianca is a reflection of meaningful collaboration. We saw Kamalika's passion and aligned it with a solid framework, from planning to execution," said Pulkit Arora, Director of CYK Hospitalities.

With its soulful food, striking interiors, and operational finesse, Via Bianca is more than a restaurant—it's a culinary landmark in the making. Backed by CYK Hospitalities' end-to-end brand-building expertise, it stands poised to redefine experiential dining in Delhi.

About CYK Hospitalities

Founded by Pulkit Arora and Simranjeet Singh, CYK Hospitalities is a full-service F&B consultancy providing turnkey solutions across the hospitality spectrum—from concept creation and chef hiring to menu engineering, SOP design, branding, and market strategy.


Bluebop Subs: Mumbai’s New Gourmet Sandwich Delivery from The Bluebop Café

Bluebop Subs: Mumbai’s New Gourmet Sandwich Delivery from The Bluebop Café

By Nishang Narayan

Published on May 31, 2025

Craving a sandwich that truly hits the spot? Bluebop Subs, the latest venture from the team behind Mumbai’s beloved Bluebop Café, is here to transform your sandwich experience. Now available for delivery on Swiggy, Bluebop Subs brings handcrafted, chef-driven sandwiches right to your doorstep — all made with in-house baked breads, premium ingredients, and a generous dollop of soul.

Where Craft Meets Craving

Bluebop Subs is not just another sandwich brand; it carries forward the Bluebop Café’s legacy of quality, creativity, and flavour. Each sandwich is crafted with care, featuring breads baked fresh in-house, including hearty rye and gluten-free options for mindful eaters. Whether you’re a vegetarian, meat lover, classic fan, or flavour adventurer, there’s a sandwich here made just for you.

Eesha Sukhi, Director of The Bluebop Café, shares, “We’ve poured the same care and craftsmanship into Bluebop Subs that made The Bluebop Café what it is today. This launch is a celebration of flavour, convenience, and creativity. We wanted to bring restaurant-quality sandwiches to your homes without compromise.”

A Menu That Sparks Joy

Expect a lineup of sandwiches that go beyond the ordinary:

  • The OG Fried Chicken sub with slaw and house sauce

  • Bright, creamy Egg & Avocado delight

  • Indulgent Pepperoni Melt

  • Spicy, satisfying Peri Peri Cottage Cheese

  • Crisp and creamy Caesar Chicken Salad

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  • Classic favourites like Caprese, Ham & Cheese, and BLT

  • Wholesome vegan options like Tofu Green Delight

And for the sweet tooth, don’t miss their decadent dessert sandwiches:

  • Lotus Cheesecake Sub

  • Oreo Cheesecake Sub

From gourmet to comfort, health-conscious to hearty, Bluebop Subs is designed to deliver happiness, whether you’re working late, binge-watching your favourite series, or just really hungry.

Available now for delivery across Mumbai on Swiggy.
Follow them on Instagram: @bluebopsubs
Contact: 093722 02586

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