Proost Rises as a Challenger Brand Redefining India’s Beer Scene

Proost Rises as a Challenger Brand Redefining India’s Beer Scene

By Manu Vardhan Kannan

Published on April 16, 2025

Proost is the premium beer brand of Grano69 Beverages, a company dedicated to transforming the Indian Alcobev industry. Founded in October 2017 and headquartered in Gurugram, the company went live with its commercial operations in September 2018. The company's vision is to disrupt the Indian beer market as it combines premium quality with affordability and offers beers known for low bitterness, high drinkability, and excellent taste.

The story of Proost is one of great ambition and determination. It entered the highly-regulated Indian Alcobev sector and encountered significant challenges, as the absence of a unified liquor policy meant adhering to state-specific excise regulations. However, Grano69 overcame the challenges with a step-by-step approach, and established itself as a resilient, innovative player in the industry. From selling just 4,000 cases in its first year of operations, Proost has grown to sell over 3,000 cases daily. Its acceptance and demand are shown in its high sales figures.

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The idea behind this brand was born out of a need in the market-to provide a premium quality beer that would taste fresh but not at the cost of affordability. "We Brew Passion" is the tagline Proost believes in to materialize that vision. Proost has translated this promise into beers that align with the changing consumption patterns in India, and therefore, it has evolved a different beer experience for the masses.

The major difference between Proost and its contemporaries is its dedication to freshness and quality consistency. The brand offers a unique taste with each draught and unmatched drinkability. Striving for quality and innovation has enabled it to carve out a place in a market where the big fish have played for a long time.

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Proost’s success story is also a testament to its founders’ grit. CEO and Co-Founder Tarun Bhargava, alongside Vijay P. Sharma, entered the highly regulated alcobev sector and navigated complex state-wise excise norms with strategic persistence. A finance graduate from the University of Delhi, Tarun previously worked with companies like Aon and IBM before venturing into entrepreneurship. His earlier stint with a hyperlocal startup gave him valuable exposure, which he now channels into running Proost with a pragmatic, practice-first approach. 

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Proost started from scratch but has risen exponentially. Its annual revenue has been increased from ₹77 lakhs in FY 2017-18 to a current monthly recurring revenue of ₹10+ crore. It’s also on track to close the year with a top-line revenue exceeding ₹100 crore. It is an indication of the strength of the brand penetration and consumer loyalty. This growth has been supported by cumulative funding of ₹50 crore so far - raised across three rounds, including ₹30 crore as part of the ongoing Series A round.

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Proost currently operates in six key markets, which include Delhi, Punjab, Uttar Pradesh, Karnataka, Jharkhand, and Kerala. The company looks at expansion into three more markets over the coming year. Its operations are managed by 90+ professionals who propel the brand's success. With per capita beer consumption in India being lower than the global average, Proost has enormous opportunities for growth in the country. Growing disposable incomes, a younger population, and changing consumer preferences – all factors, together, create a rich ground for the brand's expansion plans.

As beer consumption continues to rise in India due to shifting social norms and increasing disposable incomes, Proost is positioning itself to take advantage of this growth wave. The brand’s ambition is clear — to be among the top five beer brands in India by the end of this decade.

The journey of Proost epitomizes the resilience and innovation necessary to make a mark in a challenging industry. As the brand continually intensifies its presence and explores new markets, it has remained true to its promise of fresh, high-quality beer that celebrates life. Proost is not just bringing quality and freshness to beer; it is transforming the way India experiences beer.


Celebrate World Chocolate Day at Dolci with Decadent Handcrafted Delights

Celebrate World Chocolate Day at Dolci with Decadent Handcrafted Delights

By Nishang Narayan

Published on July 8, 2025

This July, immerse yourself in pure chocolate bliss as Dolci celebrates World Chocolate Day with a stunning collection of handcrafted creations designed to delight every chocolate lover. From silky truffles to indulgent cakes, each dessert showcases Dolci’s dedication to premium chocolate craftsmanship, promising an experience that’s rich, luxurious, and unforgettable.

Whether treating yourself to a moment of indulgence or sharing sweet memories with friends and family, this specially curated collection is crafted to satisfy even the most discerning chocolate connoisseurs. With a strong commitment to quality ingredients and traditional techniques, every bite at Dolci celebrates the rich heritage of fine chocolate.

At the core of each creation is the world-renowned Callebaut chocolate from Belgium, known for its exceptional quality and deep flavour profile. This premium chocolate forms the foundation of all Dolci’s chocolate offerings, ensuring each dessert delivers the authentic taste and smooth texture that true chocolate enthusiasts seek.

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Event Details:

  • Date: July 7, 2025

  • Venues: Dolci outlets at Cunningham Road, New BEL Road, and Lavelle Road, Bengaluru

Featured treats include:

  • Fresh Cream Truffle

  • Matilda Cake

  • Chocolate Noisette

  • Chocolate Praline

  • Chocolate Éclair

  • Gooey Chocolate Cake

Rich, decadent, and crafted with love — this isn’t just dessert, it’s a celebration of chocolate at its finest. Each creation is a testament to artisanal excellence, blending classic methods with a touch of contemporary flair.

Step into Dolci this World Chocolate Day and discover why for true chocolate lovers, quality always comes first.


Conrad Pune Celebrates World Chocolate Day with Bonbons, Workshops & High Tea

Conrad Pune Celebrates World Chocolate Day with Bonbons, Workshops & High Tea

By Manu Vardhan Kannan

Published on July 8, 2025

This World Chocolate Day, Conrad Pune is making the city’s sweetest dreams come true with an exclusive celebration titled The Chocolate Chapter, hosted at the beloved Pune Sugar Box. From 6th to 16th July, dessert lovers can dive into a special chocolate menu featuring decadent creations like Passion Fruit Gel Bonbons, Pan Bahar Bonbons, Irish Maple bites, and indulgent Nama Chocolate, all handcrafted to perfection.

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The celebration reaches its peak on 7th July with an exclusive invite-only chocolate tasting and high tea event from 4:00 PM to 5:30 PM, led by award-winning pastry chef Krutika Gawas. With over 8.5 years of expertise in French patisserie and a recent win at a prestigious French pastry competition, Chef Krutika offers guests an intimate, behind-the-scenes experience into the world of chocolate making.

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The highlight includes uncovering the "Conrad Chocolate Secret" and exploring a curated chocolate tasting paired with a beautiful high tea setup. Whether you're attending the workshop or simply dropping by Pune Sugar Box for the chocolate menu, this celebration promises a sensorial journey through flavours and artistry that makes World Chocolate Day a truly memorable affair.


Chinese Wok and Big Bowl Shine with National Awards in 2025

Chinese Wok and Big Bowl Shine with National Awards in 2025

By Manu Vardhan Kannan

Published on June 10, 2025

Lenexis Foodworks, a key player in India’s quick-service restaurant (QSR) industry, has made a remarkable mark in 2025, with its brands Chinese Wok and Big Bowl sweeping top honours across multiple award platforms nationwide. These recognitions reflect the group’s consistent growth, operational strength, and deep connection with Indian consumers.

Chinese Wok, the company’s flagship brand, was crowned QSR Chain of the Year at the ET Great India Retail Awards, and was celebrated as a Category Disruptor in the Restaurants, QSR & Food Services segment at the ET Brand Disrupt Awards. Its innovation in digital engagement was recognized with a win at the MOMMY Awards 2025 for Best Use of AR/VR, showcasing its shift towards experiential marketing.

At the Food Connoisseurs India Awards 2025, Chinese Wok earned the title of Best Quick Service Restaurant Chain - West India. Regionally, it stood out at the Times Food & Nightlife Awards with multiple titles including:

  • Best Asian Casual Dining – Navi Mumbai and Thane

  • Best Chinese Restaurant – Thane, Navi Mumbai, Jaipur, and Noida

  • Best QSR Casual Dining – Gurgaon

On the delivery front, the Swiggy Awards 2025 recognized Chinese Wok’s popularity across several cities:

  • Best Chinese:

    • Rank 1 in Madurai, Amritsar, Mysore

    • Rank 2 in Vadodara, Mumbai, Faridabad, Kanpur

    • Rank 3 in Jalandhar, Chennai, Vijayawada, Jaipur, Lucknow, Nagpur

  • Best Momos – Chennai

  • Best Newcomer – Manipal

Meanwhile, Big Bowl, the cloud kitchen brand from Lenexis, won Cloud Kitchen of the Year – West India at the Food Connoisseurs India Awards, and ranked second in Best Chinese (Amritsar) at the Swiggy Awards.

These accolades come as Lenexis Foodworks pursues its vision of scaling up to 500 stores by 2027, opening 100 new outlets annually. From one outlet in 2015, the company has grown to over 235 locations in 35+ cities, positioning Chinese Wok as India’s largest Chinese QSR chain. The group is also expanding into East India with aggressive growth plans in Kolkata and neighbouring markets.

2025 also marked a year of fresh innovations. Chinese Wok launched new street-style offerings such as Kurkure Momos and Desi Chowmein, tailored to local tastes. The brand also debuted its cricket season ad campaign, blending themed visuals, contests, and special packaging.

Lenexis Foodworks continues to invest in storytelling and community efforts, from school outreach programs to revamped in-store experiences, strengthening its identity as a vibrant, home-grown brand. As it celebrates a decade of impact, the company is set to redefine Asian fast food experiences across India.

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