Proost Rises as a Challenger Brand Redefining India’s Beer Scene

Proost Rises as a Challenger Brand Redefining India’s Beer Scene

By Manu Vardhan Kannan

Published on April 16, 2025

Proost is the premium beer brand of Grano69 Beverages, a company dedicated to transforming the Indian Alcobev industry. Founded in October 2017 and headquartered in Gurugram, the company went live with its commercial operations in September 2018. The company's vision is to disrupt the Indian beer market as it combines premium quality with affordability and offers beers known for low bitterness, high drinkability, and excellent taste.

The story of Proost is one of great ambition and determination. It entered the highly-regulated Indian Alcobev sector and encountered significant challenges, as the absence of a unified liquor policy meant adhering to state-specific excise regulations. However, Grano69 overcame the challenges with a step-by-step approach, and established itself as a resilient, innovative player in the industry. From selling just 4,000 cases in its first year of operations, Proost has grown to sell over 3,000 cases daily. Its acceptance and demand are shown in its high sales figures.

image

The idea behind this brand was born out of a need in the market-to provide a premium quality beer that would taste fresh but not at the cost of affordability. "We Brew Passion" is the tagline Proost believes in to materialize that vision. Proost has translated this promise into beers that align with the changing consumption patterns in India, and therefore, it has evolved a different beer experience for the masses.

The major difference between Proost and its contemporaries is its dedication to freshness and quality consistency. The brand offers a unique taste with each draught and unmatched drinkability. Striving for quality and innovation has enabled it to carve out a place in a market where the big fish have played for a long time.

image

Proost’s success story is also a testament to its founders’ grit. CEO and Co-Founder Tarun Bhargava, alongside Vijay P. Sharma, entered the highly regulated alcobev sector and navigated complex state-wise excise norms with strategic persistence. A finance graduate from the University of Delhi, Tarun previously worked with companies like Aon and IBM before venturing into entrepreneurship. His earlier stint with a hyperlocal startup gave him valuable exposure, which he now channels into running Proost with a pragmatic, practice-first approach. 

image

Proost started from scratch but has risen exponentially. Its annual revenue has been increased from ₹77 lakhs in FY 2017-18 to a current monthly recurring revenue of ₹10+ crore. It’s also on track to close the year with a top-line revenue exceeding ₹100 crore. It is an indication of the strength of the brand penetration and consumer loyalty. This growth has been supported by cumulative funding of ₹50 crore so far - raised across three rounds, including ₹30 crore as part of the ongoing Series A round.

image

image

Proost currently operates in six key markets, which include Delhi, Punjab, Uttar Pradesh, Karnataka, Jharkhand, and Kerala. The company looks at expansion into three more markets over the coming year. Its operations are managed by 90+ professionals who propel the brand's success. With per capita beer consumption in India being lower than the global average, Proost has enormous opportunities for growth in the country. Growing disposable incomes, a younger population, and changing consumer preferences – all factors, together, create a rich ground for the brand's expansion plans.

As beer consumption continues to rise in India due to shifting social norms and increasing disposable incomes, Proost is positioning itself to take advantage of this growth wave. The brand’s ambition is clear — to be among the top five beer brands in India by the end of this decade.

The journey of Proost epitomizes the resilience and innovation necessary to make a mark in a challenging industry. As the brand continually intensifies its presence and explores new markets, it has remained true to its promise of fresh, high-quality beer that celebrates life. Proost is not just bringing quality and freshness to beer; it is transforming the way India experiences beer.


Sip in Style: Yuki’s Tequila Cocktails Hit All the Right Notes

Sip in Style: Yuki’s Tequila Cocktails Hit All the Right Notes

By Manu Vardhan Kannan

Published on July 31, 2025

At Yuki, sipping tequila is no longer just about salt and lime, it’s about exploring bold flavours, subtle aromas, and creative twists inspired by Pan-Asian flair. This stylish spot isn’t just a feast for the palate with its cuisine, but now also delights with a cocktail menu that’s bursting with personality.

Whether you’re a tequila enthusiast or just cocktail-curious, Yuki’s mixologists have designed a lineup that balances classic notes with playful innovation. Here’s what’s pouring:

Pandan Teq-Tea

This one’s a game-changer. A gentle blend of tequila, pandan syrup, and a hint of lime creates a smooth, slightly sweet drink with a vanilla-like aroma. It’s soft, fragrant, and a total crowd-pleaser for those who like their cocktails a little off the beaten path.

Summer in Osaka

If summer had a signature drink, this would be it. Imagine tequila meeting creamy toasted coconut, refreshing coconut water, earthy matcha crème, and a dusting of beetroot. The result? A layered, tropical cocktail that feels like a warm breeze with every sip.

Tuk Tuk Tom

This one’s for the bold-hearted. Inspired by Southeast Asian street flavors, it brings the iconic zing of Tom Yum into your glass. Tequila mingles with chilli heat, parsley freshness, and a citrusy lift from lime, giving you a spicy, herby hit that lingers in the best way.

The Classic Margarita

Some things never go out of style. Yuki’s take on the Margarita keeps it clean and crisp, premium agave, a splash of orange liqueur, and fresh lime juice. It’s a simple reminder of why this cocktail became a global favourite in the first place.

Yuki Picante

Think tropical meets spicy. Pineapple juice, lime, and agave nectar form the base, while coriander and jalapeño bring a zesty punch. It's lively, bold, and designed to wake up your taste buds.

Yuki doesn’t just serve cocktails, it curates experiences in a glass. Whether you're out with friends or just winding down after a long day, their tequila range adds the perfect spark to your evening. So the next time you’re at Yuki, raise a glass to flavour, flair, and a sip-worthy adventure.


The Real Pizza Company Serves Up a Bold New Lineup of Flavour and Fire

The Real Pizza Company Serves Up a Bold New Lineup of Flavour and Fire

By Manu Vardhan Kannan

Published on July 31, 2025

The Real Pizza Company has just turned up the heat with the launch of its bold and exciting new menu. Known for its playful yet comforting dishes, the restaurant now invites food lovers to explore a line-up that blends global inspiration with local flair — all served up with signature style.

From wood-fired pizzas that pack a flavourful punch to wings that come glazed in sticky sriracha, the revamped menu is designed for those who enjoy their comfort food with a side of creativity. Whether you're stopping by for a quick bite, sharing a meal with friends, or looking to end your meal on a sweet note, there's something new and memorable for everyone.

Among the highlights is the Full House Pizza, a generously topped creation layered with Italian tomato sauce, mozzarella, pepperoni, ham, roasted peppers, sweetcorn, pineapple, and red onion, offering a burst of flavour in every bite.

For those who love an Indian twist, the Tandoori Chicken Pizza brings a spicy desi touch with tandoori chicken, jalapeños, bell peppers, and red onions on a classic tomato and mozzarella base, bold, fiery, and full of character.

image

Craving something spicy and saucy? The Sriracha Chicken Wings come crisped to perfection and tossed in a sticky-sweet glaze, garnished with sesame seeds and spring onions for extra flavour and crunch.

And for dessert lovers, the new Biscoff Doughballs are a revelation, soft, warm doughballs stuffed with Biscoff, dusted with cinnamon sugar, and finished with a drizzle of caramel.

image

Every dish on the new menu reflects The Real Pizza Company’s playful yet thoughtful approach to food. From creative pairings to crowd-pleasing favourites reimagined, it’s all about bold bites and memorable moments.

 Location: Ground Floor, Gravity Building, Prestige Tech Park, Kadubeesanahalli, Bengaluru, Karnataka 560103.


Celebrate World Chocolate Day at Dolci with Decadent Handcrafted Delights

Celebrate World Chocolate Day at Dolci with Decadent Handcrafted Delights

By Nishang Narayan

Published on July 8, 2025

This July, immerse yourself in pure chocolate bliss as Dolci celebrates World Chocolate Day with a stunning collection of handcrafted creations designed to delight every chocolate lover. From silky truffles to indulgent cakes, each dessert showcases Dolci’s dedication to premium chocolate craftsmanship, promising an experience that’s rich, luxurious, and unforgettable.

Whether treating yourself to a moment of indulgence or sharing sweet memories with friends and family, this specially curated collection is crafted to satisfy even the most discerning chocolate connoisseurs. With a strong commitment to quality ingredients and traditional techniques, every bite at Dolci celebrates the rich heritage of fine chocolate.

At the core of each creation is the world-renowned Callebaut chocolate from Belgium, known for its exceptional quality and deep flavour profile. This premium chocolate forms the foundation of all Dolci’s chocolate offerings, ensuring each dessert delivers the authentic taste and smooth texture that true chocolate enthusiasts seek.

image

Event Details:

  • Date: July 7, 2025

  • Venues: Dolci outlets at Cunningham Road, New BEL Road, and Lavelle Road, Bengaluru

Featured treats include:

  • Fresh Cream Truffle

  • Matilda Cake

  • Chocolate Noisette

  • Chocolate Praline

  • Chocolate Éclair

  • Gooey Chocolate Cake

Rich, decadent, and crafted with love — this isn’t just dessert, it’s a celebration of chocolate at its finest. Each creation is a testament to artisanal excellence, blending classic methods with a touch of contemporary flair.

Step into Dolci this World Chocolate Day and discover why for true chocolate lovers, quality always comes first.

Stay up-to-date with the latest Hospitality news and trends in the Hospitality industry!

Subscribe to Hospitality news e-magazine for free and never miss an issue.

By clicking subscribe for free you agree to the Terms & Conditions and acknowledge our Privacy Policy.