Proost Rises as a Challenger Brand Redefining India’s Beer Scene

Proost Rises as a Challenger Brand Redefining India’s Beer Scene

By Manu Vardhan Kannan

Published on April 16, 2025

Proost is the premium beer brand of Grano69 Beverages, a company dedicated to transforming the Indian Alcobev industry. Founded in October 2017 and headquartered in Gurugram, the company went live with its commercial operations in September 2018. The company's vision is to disrupt the Indian beer market as it combines premium quality with affordability and offers beers known for low bitterness, high drinkability, and excellent taste.

The story of Proost is one of great ambition and determination. It entered the highly-regulated Indian Alcobev sector and encountered significant challenges, as the absence of a unified liquor policy meant adhering to state-specific excise regulations. However, Grano69 overcame the challenges with a step-by-step approach, and established itself as a resilient, innovative player in the industry. From selling just 4,000 cases in its first year of operations, Proost has grown to sell over 3,000 cases daily. Its acceptance and demand are shown in its high sales figures.

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The idea behind this brand was born out of a need in the market-to provide a premium quality beer that would taste fresh but not at the cost of affordability. "We Brew Passion" is the tagline Proost believes in to materialize that vision. Proost has translated this promise into beers that align with the changing consumption patterns in India, and therefore, it has evolved a different beer experience for the masses.

The major difference between Proost and its contemporaries is its dedication to freshness and quality consistency. The brand offers a unique taste with each draught and unmatched drinkability. Striving for quality and innovation has enabled it to carve out a place in a market where the big fish have played for a long time.

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Proost’s success story is also a testament to its founders’ grit. CEO and Co-Founder Tarun Bhargava, alongside Vijay P. Sharma, entered the highly regulated alcobev sector and navigated complex state-wise excise norms with strategic persistence. A finance graduate from the University of Delhi, Tarun previously worked with companies like Aon and IBM before venturing into entrepreneurship. His earlier stint with a hyperlocal startup gave him valuable exposure, which he now channels into running Proost with a pragmatic, practice-first approach. 

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Proost started from scratch but has risen exponentially. Its annual revenue has been increased from ₹77 lakhs in FY 2017-18 to a current monthly recurring revenue of ₹10+ crore. It’s also on track to close the year with a top-line revenue exceeding ₹100 crore. It is an indication of the strength of the brand penetration and consumer loyalty. This growth has been supported by cumulative funding of ₹50 crore so far - raised across three rounds, including ₹30 crore as part of the ongoing Series A round.

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Proost currently operates in six key markets, which include Delhi, Punjab, Uttar Pradesh, Karnataka, Jharkhand, and Kerala. The company looks at expansion into three more markets over the coming year. Its operations are managed by 90+ professionals who propel the brand's success. With per capita beer consumption in India being lower than the global average, Proost has enormous opportunities for growth in the country. Growing disposable incomes, a younger population, and changing consumer preferences – all factors, together, create a rich ground for the brand's expansion plans.

As beer consumption continues to rise in India due to shifting social norms and increasing disposable incomes, Proost is positioning itself to take advantage of this growth wave. The brand’s ambition is clear — to be among the top five beer brands in India by the end of this decade.

The journey of Proost epitomizes the resilience and innovation necessary to make a mark in a challenging industry. As the brand continually intensifies its presence and explores new markets, it has remained true to its promise of fresh, high-quality beer that celebrates life. Proost is not just bringing quality and freshness to beer; it is transforming the way India experiences beer.


Bluebop Subs: Mumbai’s New Gourmet Sandwich Delivery from The Bluebop Café

Bluebop Subs: Mumbai’s New Gourmet Sandwich Delivery from The Bluebop Café

By Nishang Narayan

Published on May 31, 2025

Craving a sandwich that truly hits the spot? Bluebop Subs, the latest venture from the team behind Mumbai’s beloved Bluebop Café, is here to transform your sandwich experience. Now available for delivery on Swiggy, Bluebop Subs brings handcrafted, chef-driven sandwiches right to your doorstep — all made with in-house baked breads, premium ingredients, and a generous dollop of soul.

Where Craft Meets Craving

Bluebop Subs is not just another sandwich brand; it carries forward the Bluebop Café’s legacy of quality, creativity, and flavour. Each sandwich is crafted with care, featuring breads baked fresh in-house, including hearty rye and gluten-free options for mindful eaters. Whether you’re a vegetarian, meat lover, classic fan, or flavour adventurer, there’s a sandwich here made just for you.

Eesha Sukhi, Director of The Bluebop Café, shares, “We’ve poured the same care and craftsmanship into Bluebop Subs that made The Bluebop Café what it is today. This launch is a celebration of flavour, convenience, and creativity. We wanted to bring restaurant-quality sandwiches to your homes without compromise.”

A Menu That Sparks Joy

Expect a lineup of sandwiches that go beyond the ordinary:

  • The OG Fried Chicken sub with slaw and house sauce

  • Bright, creamy Egg & Avocado delight

  • Indulgent Pepperoni Melt

  • Spicy, satisfying Peri Peri Cottage Cheese

  • Crisp and creamy Caesar Chicken Salad

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  • Classic favourites like Caprese, Ham & Cheese, and BLT

  • Wholesome vegan options like Tofu Green Delight

And for the sweet tooth, don’t miss their decadent dessert sandwiches:

  • Lotus Cheesecake Sub

  • Oreo Cheesecake Sub

From gourmet to comfort, health-conscious to hearty, Bluebop Subs is designed to deliver happiness, whether you’re working late, binge-watching your favourite series, or just really hungry.

Available now for delivery across Mumbai on Swiggy.
Follow them on Instagram: @bluebopsubs
Contact: 093722 02586


Novotel Vijayawada Varun Celebrates Andhra’s Culinary Heritage with Avakaya Mixing Ceremony

Novotel Vijayawada Varun Celebrates Andhra’s Culinary Heritage with Avakaya Mixing Ceremony

By Nishang Narayan

Published on May 29, 2025

Novotel Vijayawada Varun recently brought the city’s culinary heritage to life with a vibrant Avakaya Mixing Ceremony, honouring the age-old Andhra tradition of mango pickle preparation. Held on May 25th, the immersive event welcomed chefs, food enthusiasts, and guests to celebrate the arrival of the mango season through this beloved cultural ritual.

Hosted at The Terrace, the event was a beautiful blend of heritage and hospitality. Attendees gathered around freshly chopped raw mangoes, gingelly oil, and traditional spices, joining hands to prepare Avakaya in a communal spirit. The evening began with refreshing local drinks like Mango Ice Apple Smoothie and Watermelon Mint Mojito, followed by a spread of nostalgic handcrafted snacks including Mamidi Tandra, Tati Tandra, and Kobbari Mamidikaya Mukkalu.

Hotel Manager Manish Pathak shared, “This event beautifully bridges local culture with contemporary hospitality, embodying the core ethos of Novotel Vijayawada Varun. The Avakaya Mixing Ceremony offers our guests an authentic taste of tradition, reflecting our unwavering commitment to community engagement and preserving Andhra’s rich regional flavours within a refined setting.”

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The culinary journey continued with a curated menu featuring regional specialties such as Korrala Gunta Puli Bongaralu, Kotha Avakaya Mudda Pappu Dumplings, Metha Chekkalu, Mamidikaya Bhajji, and Perugu Awada. Guests also enjoyed an Araku Filter Coffee and Masala Tea Bar, paired with local snacks, as live instrumental music elevated the immersive experience.

To mark the occasion, guests received handcrafted jars of Avakaya—a delicious takeaway that not only symbolised the start of the pickle season but also served as a flavourful reminder of Andhra’s gastronomic roots.


Rajasthali Resort & Spa Introduces Royal-Inspired Culinary Journey at Jharokha

Rajasthali Resort & Spa Introduces Royal-Inspired Culinary Journey at Jharokha

By Manu Vardhan Kannan

Published on May 28, 2025

Rajasthali Resort & Spa has unveiled an inspired culinary journey at Jharokha, its signature fine-dining restaurant, through a reimagined menu that pays tribute to Rajasthan’s royal culinary heritage. The refreshed offerings honour time-honoured flavours while welcoming a contemporary twist that caters to modern tastes.

Crafted by the resort’s culinary experts, the menu showcases a thoughtful fusion of traditional Rajasthani recipes and global cuisine, bringing together rich flavours and refined presentation. Signature dishes include Dal Bati Churma, Ker Sangri, Laal Maas, and Jungli Maas, all prepared with authenticity and care, reflecting the grandeur of Rajputana feasts.

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Vegetarian favourites like Gatta Curry, made from gram flour dumplings in a tangy yogurt gravy, continue to reflect the essence of Marwari home kitchens. Highlights from the new menu also include the aromatic Gosht Dum Biryani, and Chicken Parmigiana, where Western comfort food is infused with Indian warmth.

For those preferring plant-based indulgence, the Subz Khubani Kofta Curry, combining apricots, vegetables, and a nutmeg-spiced tomato velouté, stands out as a blend of heritage and imagination. Fresh offerings like the Rajasthali Garden Bowl and Mediterranean Quinoa Mix bring light, refreshing balance to the rich main course selections.

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No royal feast is complete without dessert, and Jharokha’s sweet offerings—such as Kesari Rasmalai and Moong Dal Halwa—bring a luxurious close to the meal, embracing India’s love for soulful, traditional sweets.

“This new chapter at Jharokha is a culinary tribute—crafted not just for the appetite, but for the soul,” said Mr. Vichin Sehgal, Vice President, Rajasthali Resorts and Spa. “Every dish is a celebration of legacy, reinterpreted with artistic finesse and global elegance.”

Located on the Jaipur Expressway in Kukas, Jharokha at Rajasthali Resort & Spa invites food lovers, cultural explorers, and connoisseurs of regal flavours to indulge in a royal gastronomic experience that is both timeless and contemporary.

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