ProWine Mumbai 2024 Announces Dates and Exciting New Highlights

ProWine Mumbai 2024 Announces Dates and Exciting New Highlights

By Nishang Narayan

Published on September 6, 2024

ProWine Mumbai, India's largest wine and spirits business event, is all set for its fourth edition, scheduled for the 8th and 9th of November 2024 at the Jio World Convention Centre in Mumbai. Organized by Messe Düsseldorf India and All Things Nice, this year's event brings new features, including the much-anticipated ProSpirits segment and the ProWine & ProSpirits Challenge.

The two-day event has become a hub for the wine, spirits, and hospitality industries, attracting major international and Indian brands. Attendees, including importers, distributors, hoteliers, and beverage enthusiasts, will experience not only exhibit displays but also masterclasses, live tastings, and panel discussions.

One of the new highlights of this edition is the ProSpirits segment, designed to explore the growth and innovation of the spirits industry. Attendees can expect tastings of the latest spirits and trends presented by industry experts. With India witnessing a growing demand for premium spirits, ProSpirits will offer insights into the sophisticated drinking culture and emerging market opportunities.

Additionally, the ProWine & ProSpirits Challenge will provide a platform for both Indian and international brands to showcase their products through a systematic blind tasting. Judged by industry professionals and consumers alike, the challenge will rank wines and spirits based on their quality, offering a unique insight into the preferences of the Indian palate.

ProWine Mumbai 2023 saw over 164 companies from 21 countries and 5,059 attendees, making it a landmark event in the industry. The 2024 edition promises to build on this success with more interactive sessions and features.

Nikhil Agarwal, Founder of All Things Nice and Co-organizer of ProWine Mumbai, expressed excitement about this year’s edition, saying, “With the addition of ProSpirits and the ProWine & ProSpirits Challenge, we aim to elevate the experience for our attendees, providing them an unparalleled platform to explore the latest trends and innovations."

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Other key features include over 10 Masterclasses, hosted by international governments, WSET Global, and leading wine authorities, offering a diverse range of wine and spirit tastings. The ProWine Bartenders’ Competition will highlight top bartending talent, with the winner receiving the prestigious title of "ProWine Bartender of the Year" and a fully sponsored guest shift at an international bar.

The ProWine Mumbai Night, an exclusive networking event, will showcase winners from the ProWine & ProSpirits Challenge at the "Winning Wines & Spirits Bar" and recognize notable contributions to the industry through a felicitation ceremony.

With its wide array of features, ProWine Mumbai 2024 is set to be an extraordinary platform for both trade and consumers in the wine and spirits industry, offering insights, business opportunities, and the chance to engage with some of the finest minds in the sector.

For more information, visit www.prowine.in.

About the Organizers:
Messe Düsseldorf India Pvt. Ltd., a subsidiary of Messe Düsseldorf GmbH, is renowned for organizing global trade fairs such as Medical Fair India, In-Store Asia, glasspex India, pacprocess Mumbai, and ProWine Mumbai.
All Things Nice, founded by Nikhil Agarwal, offers events and consultancy services for the wine and spirits industry and is known for organizing the Indian Wine Consumer’s Choice Awards.

Media Contacts:
Mr. Pinak Gupta, Messe Düsseldorf India – GuptaP@md-india.com
Ms. Cheryl Koshy, All Things Nice – cheryl@allthingsnice.in

or both trade and consumers in the wine and spirits industry, offering insights, business opportunities, and the chance to engage with some of the finest minds in the sector.

For more information, visit www.prowine.in.

About the Organizers:
Messe Düsseldorf India Pvt. Ltd., a subsidiary of Messe Düsseldorf GmbH, is renowned for organizing global trade fairs such as Medical Fair India, In-Store Asia, glasspex India, pacprocess Mumbai, and ProWine Mumbai.
All Things Nice, founded by Nikhil Agarwal, offers events and consultancy services for the wine and spirits industry and is known for organizing the Indian Wine Consumer’s Choice Awards.


Top Spots to Catch the IPL Action in Bangalore This Season

Top Spots to Catch the IPL Action in Bangalore This Season

By Manu Vardhan Kannan

Published on April 27, 2025

Cricket season is here—and so is the hunt for the perfect spot to catch all the IPL action in Bangalore. Whether you’re a die-hard fan chasing every boundary or just soaking in the vibes with brews and friends, the city has lined up some fantastic venues to turn match nights into full-blown experiences. From rooftop views to stadium-like energy and irresistible bar offers, here’s where you can catch every thrilling moment this April-May.

Ouzo by Fire — Drinks Specials & Big Screen Action

Located on 100 Ft Road, Ouzo by Fire brings cricket spirit alive with a tempting Buy 2, Get 1 Free on alcoholic beverages during all IPL matches. Pair it with bold Goan-Mangalorean flavours, a lively bar setting, and big screens, and you’ve got a perfect match-night hangout.

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Highlights:

  • Buy 2, Get 1 Free on alcoholic drinks
  • Live match screenings
  • Goan Bar & Grill vibes
  • Ouzo by Fire, 100 Ft Road, Indiranagar | April-May | 7:00 PM onwards

2Moons — Cricket with a View

Perched atop 1MG Mall, 2Moons offers an elegant escape from the typical cricket crowd. Expect skyline views, a globally-inspired menu, handcrafted cocktails, and a warm, luxe atmosphere. It’s the perfect spot for couples or small groups looking to turn match night into a mood.

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Highlights:

  • Rooftop city views
  • Curated global cuisine
  • Signature cocktails & premium pours
  • Warm, luxe ambiance
  • 2Moons, 1MG Mall, Bangalore | April-May | 7:00 PM onwards

Maize and Malt — Big Screens, Bold Brews

For those who love high-energy cricket nights, Maize and Malt in Whitefield delivers with house-crafted beers, hearty pub food, and multiple big screens. Known for its stadium-like energy, it’s a great spot whether you're arriving solo or with your full squad.

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Highlights:

  • Large-format IPL screenings
  • House-brewed beers on tap
  • Hearty pub fare & game-day offers
  • Stadium-like energy 
  • Maize and Malt, Whitefield | April-May | 7:00 PM onwards

Whether you’re chasing rooftop sunsets, craft brews, or electrifying cricket vibes, these Bangalore hotspots promise to deliver the perfect IPL fix. Bookmark your favourites, rally your crew, and let the good times and sixes roll!


Proost Rises as a Challenger Brand Redefining India’s Beer Scene

Proost Rises as a Challenger Brand Redefining India’s Beer Scene

By Manu Vardhan Kannan

Published on April 16, 2025

Proost is the premium beer brand of Grano69 Beverages, a company dedicated to transforming the Indian Alcobev industry. Founded in October 2017 and headquartered in Gurugram, the company went live with its commercial operations in September 2018. The company's vision is to disrupt the Indian beer market as it combines premium quality with affordability and offers beers known for low bitterness, high drinkability, and excellent taste.

The story of Proost is one of great ambition and determination. It entered the highly-regulated Indian Alcobev sector and encountered significant challenges, as the absence of a unified liquor policy meant adhering to state-specific excise regulations. However, Grano69 overcame the challenges with a step-by-step approach, and established itself as a resilient, innovative player in the industry. From selling just 4,000 cases in its first year of operations, Proost has grown to sell over 3,000 cases daily. Its acceptance and demand are shown in its high sales figures.

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The idea behind this brand was born out of a need in the market-to provide a premium quality beer that would taste fresh but not at the cost of affordability. "We Brew Passion" is the tagline Proost believes in to materialize that vision. Proost has translated this promise into beers that align with the changing consumption patterns in India, and therefore, it has evolved a different beer experience for the masses.

The major difference between Proost and its contemporaries is its dedication to freshness and quality consistency. The brand offers a unique taste with each draught and unmatched drinkability. Striving for quality and innovation has enabled it to carve out a place in a market where the big fish have played for a long time.

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Proost’s success story is also a testament to its founders’ grit. CEO and Co-Founder Tarun Bhargava, alongside Vijay P. Sharma, entered the highly regulated alcobev sector and navigated complex state-wise excise norms with strategic persistence. A finance graduate from the University of Delhi, Tarun previously worked with companies like Aon and IBM before venturing into entrepreneurship. His earlier stint with a hyperlocal startup gave him valuable exposure, which he now channels into running Proost with a pragmatic, practice-first approach. 

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Proost started from scratch but has risen exponentially. Its annual revenue has been increased from ₹77 lakhs in FY 2017-18 to a current monthly recurring revenue of ₹10+ crore. It’s also on track to close the year with a top-line revenue exceeding ₹100 crore. It is an indication of the strength of the brand penetration and consumer loyalty. This growth has been supported by cumulative funding of ₹50 crore so far - raised across three rounds, including ₹30 crore as part of the ongoing Series A round.

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Proost currently operates in six key markets, which include Delhi, Punjab, Uttar Pradesh, Karnataka, Jharkhand, and Kerala. The company looks at expansion into three more markets over the coming year. Its operations are managed by 90+ professionals who propel the brand's success. With per capita beer consumption in India being lower than the global average, Proost has enormous opportunities for growth in the country. Growing disposable incomes, a younger population, and changing consumer preferences – all factors, together, create a rich ground for the brand's expansion plans.

As beer consumption continues to rise in India due to shifting social norms and increasing disposable incomes, Proost is positioning itself to take advantage of this growth wave. The brand’s ambition is clear — to be among the top five beer brands in India by the end of this decade.

The journey of Proost epitomizes the resilience and innovation necessary to make a mark in a challenging industry. As the brand continually intensifies its presence and explores new markets, it has remained true to its promise of fresh, high-quality beer that celebrates life. Proost is not just bringing quality and freshness to beer; it is transforming the way India experiences beer.


Bhagat Halwai Launches Mithai Refill Discount to Promote Sustainability

Bhagat Halwai Launches Mithai Refill Discount to Promote Sustainability

By Manu Vardhan Kannan

Published on April 11, 2025

In a thoughtful move towards sustainability, Bhagat Halwai, one of Agra’s oldest and most cherished sweet shops, has introduced an innovative refill discount offer for customers who bring their own clean containers. This initiative aims to reduce packaging waste while rewarding eco-conscious behavior.

The new offer allows customers to refill their favorite sweets directly into their containers and enjoy exclusive discounts, blending the age-old tradition of mithai with a fresh, environment-friendly twist.

“This is more than just a discount—it’s a small yet meaningful step toward protecting our environment,” said Shri Shivam Bhagat, Director, Bhagat Halwai. “With this refill initiative, we’re offering not just mithai, but a way for our customers to make a responsible choice for the planet.”

Echoing the sentiment, Ms. Riddhi Bhagat, Strategic Director, added, “As a brand built on legacy and trust, we want to lead by example in sustainable practices. This is just the beginning of many green efforts we plan to introduce, and we’re excited to have our customers join us on this journey.”

With this initiative, Bhagat Halwai is setting a strong example of how traditional businesses can contribute to a greener future. So the next time you crave something sweet, just carry your container, fill up on deliciousness, and do your part for the environment—one mithai refill at a time.

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