ProWine Mumbai, India's largest wine and spirits business event, is all set for its fourth edition, scheduled for the 8th and 9th of November 2024 at the Jio World Convention Centre in Mumbai. Organized by Messe Düsseldorf India and All Things Nice, this year's event brings new features, including the much-anticipated ProSpirits segment and the ProWine & ProSpirits Challenge.

The two-day event has become a hub for the wine, spirits, and hospitality industries, attracting major international and Indian brands. Attendees, including importers, distributors, hoteliers, and beverage enthusiasts, will experience not only exhibit displays but also masterclasses, live tastings, and panel discussions.

One of the new highlights of this edition is the ProSpirits segment, designed to explore the growth and innovation of the spirits industry. Attendees can expect tastings of the latest spirits and trends presented by industry experts. With India witnessing a growing demand for premium spirits, ProSpirits will offer insights into the sophisticated drinking culture and emerging market opportunities.

Additionally, the ProWine & ProSpirits Challenge will provide a platform for both Indian and international brands to showcase their products through a systematic blind tasting. Judged by industry professionals and consumers alike, the challenge will rank wines and spirits based on their quality, offering a unique insight into the preferences of the Indian palate.

ProWine Mumbai 2023 saw over 164 companies from 21 countries and 5,059 attendees, making it a landmark event in the industry. The 2024 edition promises to build on this success with more interactive sessions and features.

Nikhil Agarwal, Founder of All Things Nice and Co-organizer of ProWine Mumbai, expressed excitement about this year’s edition, saying, “With the addition of ProSpirits and the ProWine & ProSpirits Challenge, we aim to elevate the experience for our attendees, providing them an unparalleled platform to explore the latest trends and innovations."

Other key features include over 10 Masterclasses, hosted by international governments, WSET Global, and leading wine authorities, offering a diverse range of wine and spirit tastings. The ProWine Bartenders’ Competition will highlight top bartending talent, with the winner receiving the prestigious title of "ProWine Bartender of the Year" and a fully sponsored guest shift at an international bar.

The ProWine Mumbai Night, an exclusive networking event, will showcase winners from the ProWine & ProSpirits Challenge at the "Winning Wines & Spirits Bar" and recognize notable contributions to the industry through a felicitation ceremony.

With its wide array of features, ProWine Mumbai 2024 is set to be an extraordinary platform for both trade and consumers in the wine and spirits industry, offering insights, business opportunities, and the chance to engage with some of the finest minds in the sector.

For more information, visit www.prowine.in.

About the Organizers:
Messe Düsseldorf India Pvt. Ltd., a subsidiary of Messe Düsseldorf GmbH, is renowned for organizing global trade fairs such as Medical Fair India, In-Store Asia, glasspex India, pacprocess Mumbai, and ProWine Mumbai.
All Things Nice, founded by Nikhil Agarwal, offers events and consultancy services for the wine and spirits industry and is known for organizing the Indian Wine Consumer’s Choice Awards.

Media Contacts:
Mr. Pinak Gupta, Messe Düsseldorf India – GuptaP@md-india.com
Ms. Cheryl Koshy, All Things Nice – cheryl@allthingsnice.in

or both trade and consumers in the wine and spirits industry, offering insights, business opportunities, and the chance to engage with some of the finest minds in the sector.

For more information, visit www.prowine.in.

About the Organizers:
Messe Düsseldorf India Pvt. Ltd., a subsidiary of Messe Düsseldorf GmbH, is renowned for organizing global trade fairs such as Medical Fair India, In-Store Asia, glasspex India, pacprocess Mumbai, and ProWine Mumbai.
All Things Nice, founded by Nikhil Agarwal, offers events and consultancy services for the wine and spirits industry and is known for organizing the Indian Wine Consumer’s Choice Awards.