Saudia, the national carrier of Saudi Arabia, has reached a brand valuation milestone of $1.1 billion, marking an impressive 34% year-on-year growth, as revealed in the 2025 airline brand rankings by Brand Finance. This remarkable surge underscores the airline's strategic evolution and rising stature in global aviation.

Saudia now ranks 32nd globally in brand value among airlines, a notable leap since its debut in the Top 50 list in 2021 with a valuation of $506 million. In just four years, the brand has more than doubled in value, thanks to focused efforts in fleet enhancement, guest experience, and innovative initiatives.

The airline’s recent order of 105 Airbus aircraft highlighted its commitment to fleet modernisation and capacity expansion. At home, Saudia grabbed attention with BLVD Runway, a creative aviation-meets-entertainment concept aimed at engaging domestic travellers.

Globally, Skytrax honoured Saudia as the 'World’s Most Improved Airline' in 2024, a nod to its operational excellence and growing global presence. The airline has also maintained strong On-Time Performance (OTP) and received accolades for enhancing passenger experiences.

Commenting on this achievement, Khaled Tash, Chief Marketing Officer, Saudia Group, said:

“Achieving a brand value of $1 billion is a testament to our strategic initiatives and operational excellence, as well as the unwavering trust and loyalty of our guests. At Saudia, we are committed to pushing the boundaries of innovation in aviation, ensuring that every journey with us is a step towards excellence.”

With this milestone, Saudia continues to strengthen its global positioning and reaffirm its role as a key player in the Kingdom’s ambitious aviation growth story.