Shangri-La Bengaluru, renowned for its blend of luxury and Asian hospitality, is pleased to announce the appointment of Shireen Sheriff as the new Director of Marketing and Communications. With an impressive career spanning over two decades across the hospitality, retail, and luxury sectors, Shireen brings unparalleled expertise and innovative thinking to the esteemed property.

Shireen’s illustrious journey began at Taj Fisherman’s Cove in Chennai, and she has since held influential roles across India, the Middle East, and Southeast Asia, including her most recent position as a Marketing and PR Consultant. Her strategic efforts have significantly enhanced the brand presence of luxury businesses, with a keen emphasis on digital transformation, branding, and guest engagement.

Vision and Leadership

In her new role, Shireen aims to integrate sustainability and technology into every aspect of the guest experience. She elaborates,

"It’s about offering guests not just luxury, but moments of connection and authenticity. Our goal is to create seamless journeys enriched by technology while fostering a more sustainable future in hospitality."

Under her leadership, Shangri-La Bengaluru’s seven dining outlets, including the renowned Shang Palace, Ssaffron, and Yataii, as well as the CHI Spa, will continue to shine as core elements of the hotel’s offerings. Shireen also plans to focus on storytelling and digital innovation, enhancing the brand’s engagement with its audience.

Words from the General Manager

Andreas Streiber, General Manager of Shangri-La Bengaluru, shared his enthusiasm for Shireen's appointment:

"We are thrilled to welcome Shireen to the Shangri-La family. Her vast experience and forward-thinking approach perfectly align with our commitment to delivering world-class Asian hospitality. We are confident her leadership will propel us to new heights in guest satisfaction and brand presence."

Beyond the Office

A passionate traveler, Shireen believes that “travels are the best teachers”, with markets and museums ranking high on her must-visit list. Her diverse interests include animal welfare, scuba diving, and art, reflecting a rich personal tapestry that complements her professional ethos.

About Shangri-La

Shangri-La is the iconic flagship brand of the Shangri-La Group, synonymous with heartfelt Asian hospitality. Known for its imaginative designs, cultural experiences, and authentic service, the brand operates in over 90 locations worldwide, from Australia to the United Kingdom.

About Shangri-La Circle

Shangri-La Circle is the brand’s travel lifestyle platform offering members exclusive benefits across 100+ properties worldwide, including restaurants, wellness facilities, and family experiences. For more details, visit the Shangri-La Circle website.