InterContinental Hotels Group (IHG) has announced Somali Bajpai as the new Cluster Marketing Manager for Crowne Plaza New Delhi Mayur Vihar and Holiday Inn Katra. Bajpai brings a dynamic blend of creativity and strategic acumen to the roles, aiming to boost the market presence and guest engagement of both properties.

At Crowne Plaza New Delhi Mayur Vihar, Bajpai will focus on positioning the hotel as a premier destination for both business and leisure travelers in India's capital. She plans to roll out innovative storytelling techniques, curated events, and targeted PR and digital campaigns that resonate with a diverse clientele.

For Holiday Inn Katra, Bajpai intends to capitalize on the hotel's serene location to draw in spiritual seekers and adventure enthusiasts. Her strategies will include crafting unique narratives and experiential offerings that underscore Katra’s peaceful yet adventurous appeal.

Veenu Rastogi, Area Director of Sales and Marketing, IHG South West Asia, and DOSM, Crowne Plaza Mayur Vihar, commented on the appointment, stating that Bajpai’s strategic insight and creative initiatives are key to revitalizing the marketing approach for both locations.

Bajpai’s previous experience includes significant roles at prominent PR agencies and media organizations, where she demonstrated her prowess in managing high-impact marketing and PR campaigns. Her tenure at Crowne Plaza New Delhi Okhla was particularly notable for hosting award-winning food festivals.

Recognized as a talented marketing professional, Bajpai has received multiple accolades, including PR Moments 30 Under 30, Exchange4Media 30 Under 30, and a Women Achiever’s Award by Impact magazine. She has also been a runner-up in the Hotelier India Awards and Big F Awards in Marketing and PR categories.

This strategic appointment is expected to drive innovative marketing strategies and reinforce the position of Crowne Plaza New Delhi Mayur Vihar and Holiday Inn Katra within the competitive hospitality market.

For more information about the hotels and their offerings, visit Crowne Plaza New Delhi Mayur Vihar and Holiday Inn Katra.