The Fragrant Touch: Understanding the Rising Demand for Candles in the Hospitality Sector

The Fragrant Touch: Understanding the Rising Demand for Candles in the Hospitality Sector

By Author

Published on May 4, 2024

In the realm of hospitality, attention to detail reigns supreme in ensuring guests' satisfaction and comfort. Recently, candles have transcended their decorative role to become indispensable components in curating memorable experiences. This burgeoning demand reflects a deeper understanding of how scents can profoundly impact mood and well-being.

According to a report from Grand View Research, the global candle market boasted a worth of USD 12.88 billion in 2022, with projections indicating a robust compound annual growth rate (CAGR) of 5.7% from 2023 to 2030. This remarkable ascent is fueled, in part, by the surge in wellness tourism and the resurgence of the hospitality sector on a global scale.

The wellness tourism market, expected to soar to USD 2.1 trillion by 2030, represents an upswing of 12.42% CAGR from 2023 to 2030. This niche sector caters to activities aimed at enhancing individuals' physical, mental, and spiritual well-being. Candles have seamlessly integrated into this milieu, finding extensive utility in hotels, spas, and restaurants to cultivate an ambiance of tranquility and warmth.

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The allure of candles in hospitality transcends their aesthetic appeal. Their calming properties and air-purifying abilities have ingrained them as indispensable elements in the self-care regimens of many. Wellness candles, specifically tailored to foster relaxation and stress alleviation, have witnessed a surge in popularity in India, where they serve as potent antidotes to the frenetic pace of modern life.

Crafted from organic materials such as beeswax, soy, and botanical extracts or essential oils, wellness candles exude fragrances like lavender, eucalyptus, chamomile, and sandalwood known for their soothing and sedative effects. These aromatic nuances hold the power to induce profound relaxation and rejuvenation, benefitting both mind and body.

The integration of wellness candles into the hospitality sector isn't merely a transient trend; it has emerged as a formidable force in the wellness landscape. Here are several compelling reasons why candles have assumed pivotal roles in the hospitality experience: 

Stress and anxiety reduction: The serene aromas of wellness candles foster relaxation and alleviate stress and anxiety, providing a sanctuary of serenity for guests.

Enhanced sleep quality: Wellness candles, with their sleep-inducing properties, offer a welcome addition to evening rituals, catering to the needs of weary travelers.

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Mood elevation: The therapeutic scents of wellness candles uplift spirits and evoke feelings of joy and well-being, enriching the overall guest experience.

Sensory indulgence: The gentle glow and enchanting fragrances of candles create a sensory haven that aids guests in unwinding and destressing.

Aromatherapy benefits: Essential oils infused in wellness candles offer a myriad of therapeutic benefits, contributing to a holistic wellness experience tailored to individual needs.

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As the hospitality landscape evolves, the demand for candles, particularly wellness candles, is poised for continued growth. Fueled by consumer preferences for natural and eco-friendly alternatives, coupled with candles' versatility as decorative accents and thoughtful gifts, the Indian candle industry is primed for sustained expansion.

Candles have transcended their role as mere embellishments in the hospitality sector; they have evolved into potent instruments for cultivating tranquility and well-being, aligning with the burgeoning demand for immersive wellness experiences. As the industry adapts to the evolving preferences of modern travelers, the fragrant allure of candles is poised to remain a defining element in shaping the future of hospitality.

This article is written by Umesh Singh, Founder & Director, Tara Candles.

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About Tara Candles:

Tara Candles, founded in 2005 by Umesh Singh, is Asia's leading candle manufacturer, renowned for its commitment to quality and innovation. Specializing in pillar, floating, and container candles, Tara Candles caters to a diverse clientele, spanning thirteen regions within India and expanding its reach internationally. 

With a focus on organic materials such as beeswax, soy, and botanical extracts, coupled with essential oils known for their therapeutic properties, Tara Candles crafts products that not only elevate ambiance but also promote holistic well-being. 

From supplying candles to esteemed establishments like the Taj hotel chain, J.W. Marriott, Grand Hyatt, and ITC Sheraton group of hotels, to venturing into the pharmaceutical industry, Tara Candles has continually expanded its horizons. As the preferred choice for discerning clients seeking distinctive candle solutions, Tara Candles remains steadfast in its mission to illuminate spaces and enhance experiences through the timeless art of candlemaking.


India International Travel Mart: Cochin's Grand Success and Upcoming Events in 2025

India International Travel Mart: Cochin's Grand Success and Upcoming Events in 2025

By Manu Vardhan Kannan

Published on January 21, 2025

The much-anticipated India International Travel Mart (IITM) in Cochin concluded successfully on 19th January 2025, bringing together key stakeholders from the travel, tourism, and hospitality sectors. Hosted at Rajiv Gandhi Indoor Stadium, Kadavanthra, this premier event showcased a variety of domestic and international travel destinations, services, and innovative offerings. With participation from over 100 exhibitors from 15 Indian states and 5 international destinations, IITM Cochin proved to be a remarkable platform for promoting tourism and facilitating crucial industry connections.

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The event attracted over 3000 buyers from across Kerala and was attended by industry veterans and dignitaries, including Mr. Sejoe Jose, Mr. UC Riyaz, Ms. Mariyamma Jose, Mr. K Rajkumar, and Mr. Ashraf. The exhibition highlighted destinations ranging from pilgrimages and adventures to wildlife and heritage tourism. Visitors could explore diverse travel options and discover exciting new business partnerships, making IITM Cochin the perfect networking hub.

As IITM celebrates its 25th Anniversary, the event took on even greater significance. Gujarat Tourism was the Partner State, while Lakshadweep and Chandigarh were the Feature States, drawing attention to their rich cultural offerings and tourism opportunities. The exhibition saw a mix of international destinations like Turkey, Malaysia, Thailand, Nepal, and more, all aggressively marketing their products and services.

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The theme of sustainable tourism took center stage at IITM, promoting eco-friendly initiatives and conservation efforts to protect India’s natural and cultural heritage. As the world embraces responsible travel practices, the exhibition highlighted community-based tourism projects and wellness tourism initiatives, inspiring travellers to tread lightly on the destinations they explore.

Sphere TravelMedia Directors, Rohit Hangal and Sanjay Hakhu, emphasized the importance of collaboration, innovation, and sustainable practices in shaping the future of the travel industry. Rohit Hangal expressed excitement about the exhibition being a hub for future growth, while Sanjay Hakhu highlighted India’s emerging role as a key player in the global travel market.

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With domestic tourism continuing to thrive, driven by an increase in disposable incomes and cultural shifts, the Indian travel industry remains resilient and adaptable. The recovery from the pandemic and the rise of the middle class further bolster this growth, providing an optimistic outlook for the future of tourism in India.

Upcoming IITM Events in 2025:
The success of IITM Cochin sets the stage for upcoming editions across the country, promising unparalleled opportunities for travel professionals and industry partners:

  • IITM Kolkata: 14 – 16 February 2025

  • IITM Ahmedabad: 7 – 9 March 2025

  • IITM Chennai: 16 – 18 July 2025

  • IITM Bangalore: 24 – 26 July 2025

  • IITM Delhi: 24 – 26 September 2025

  • IITM Mumbai: 9 – 11 October 2025

  • IITM Pune: 27 – 29 November 2025

  • IITM Hyderabad: 4 – 6 December 2025

Each of these editions will provide valuable opportunities to explore the best of travel, hospitality, and tourism, while further solidifying IITM’s legacy as India’s premier travel trade exhibition. Stay tuned for more updates as the future of travel continues to unfold at these upcoming events.

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Highlights of IITM Cochin:

  • Gujarat Tourism as Partner State

  • Lakshadweep and Chandigarh as Feature States

  • Over 100 exhibitors showcasing 15 Indian states and 5 international destinations

  • A focus on sustainable tourism, eco-friendly initiatives, and wellness tourism

  • A premier B2B platform for networking and forging new partnerships in the tourism industry

Note: The IITM Cochin edition has concluded, but be sure to attend the next events happening soon across other cities!


Dusit Group Partners with LeAmanah India for an Extraordinary Collaboration

Dusit Group Partners with LeAmanah India for an Extraordinary Collaboration

By Manu Vardhan Kannan

Published on January 9, 2025

The hospitality industry is buzzing with excitement as Dusit Princess Kathmandu, Dusit Thani Himalayan Resort Dhulikhel, and Devarana Wellness join forces with LeAmanah India to unveil a groundbreaking collaboration. This alliance is not just another partnership - it’s a union of excellence, innovation, and a shared commitment to redefining guest experiences.

Dusit Group, renowned for its luxury accommodations and world-class wellness offerings, has consistently pushed boundaries in delivering unparalleled service and experiences. Partnering with LeAmanah India, a name synonymous with cutting-edge strategies and impactful collaborations, marks a significant milestone for both organizations.

Although the specifics of this partnership are still under wraps, industry insiders anticipate something truly extraordinary on the horizon. By combining Dusit’s expertise in hospitality and wellness with LeAmanah’s strategic vision, this collaboration is poised to set new benchmarks in the industry.

From luxurious stays to transformative wellness experiences, guests can look forward to a plethora of innovative offerings that celebrate the synergy of these two trailblazing brands. With locations like Kathmandu and Dhulikhel serving as the backdrop for this exciting journey, the collaboration promises to elevate hospitality standards while embracing local culture and traditions.

Stay tuned for updates as Dusit and LeAmanah India prepare to unveil the full scope of this partnership. One thing is certain - this is just the beginning of something remarkable!


Anu Singh Bagal’s AB Consulting: A Decade of Mastery in Hospitality Consulting

Anu Singh Bagal’s AB Consulting: A Decade of Mastery in Hospitality Consulting

By Manu Vardhan Kannan

Published on December 27, 2024

Anu Singh Bagal stands out as a trailblazer in the recruitment and consulting industry. With a degree in Public Administration from Jammu University, Anu laid a strong foundation for her career with globally renowned companies like IBM and Capgemini. These early professional experiences sharpened her acumen in business operations, client engagement, and strategic planning - skills that would later define her success as an entrepreneur.

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Driven by a vision to revolutionize recruitment, Anu Singh Bagal founded AB Consulting in Saket, Delhi. Over the last decade, the company has earned a stellar reputation for its ability to seamlessly connect businesses with the right talent. Anu's leadership has been instrumental in shaping AB Consulting into one of the most reliable recruitment firms in the country.

What Makes AB Consulting Exceptional?

  • 1. Comprehensive Recruitment Solutions:
    AB Consulting provides end-to-end hospitality based  recruitment services, covering every layer of an organization. From senior management roles to entry-level positions, the firm ensures that each hiring decision contributes to the client's overall growth and culture.
  • 2. Structured and Methodical Process:
    The company operates with a three-step recruitment approach: sourcing, screening, and selection. This streamlined process guarantees that only the most qualified and culturally aligned candidates are presented to clients, ensuring long-term success.
  • 3. Advanced Technology and Verified Database:
    AB Consulting leverages cutting-edge technology and maintains a vast database of verified candidates. This enables the company to respond quickly to client requirements, offering a pool of qualified candidates tailored to specific job roles.
  • 4. Industry Expertise:
    With over 10 years of experience, AB Consulting has worked with clients across diverse industries. The firm's ability to understand different industry dynamics allows it to offer specialized recruitment solutions that align with each client’s unique needs.
  • 5. Nationwide Presence:
    The company boasts a strong pan-India presence, with a professional team of 20 experts working from multiple locations. This widespread reach enables AB Consulting to cater to clients from various regions, ensuring timely and efficient service.
  • 6. Focus on Quality and Relationships:
    At AB Consulting, the focus is not just on filling positions but on building meaningful, lasting relationships. Clients are treated with care, and candidates are matched not only for their skills but also for their potential to contribute positively to the organization’s culture.
  • 7. Expertise in Turnkey Projects:
    AB Consulting has successfully handled exclusive mandates and turnkey recruitment projects, particularly in the service industry. This showcases the company’s capability to manage large-scale hiring initiatives with precision and efficiency.
  • 8. Dedicated Team:
    The consultancy’s team comprises young, innovative, and highly committed professionals with extensive experience across multiple industries and functions. Their collaborative efforts ensure high-quality service delivery within agreed timelines.
  • 9. Career Growth Opportunities for Candidates:
    AB Consulting is equally committed to job seekers. The firm plays a pivotal role in connecting individuals with career opportunities that align with their goals—be it a fresh start, career progression, or a significant career shift.
  • 10. Strong Operational Standards:
    The firm adheres to stringent recruitment operating standards, ensuring efficiency and excellence in every aspect of its work. This commitment to quality has solidified its position as a trusted partner for businesses.

Building a Legacy Under Anu Singh Bagal

Under Anu’s visionary leadership, AB Consulting has become synonymous with trust, innovation, and excellence in the recruitment industry. Her dedication to fostering growth—both for clients and candidates - has made AB Consulting a beacon of reliability and professionalism.

Whether it’s assisting a business in finding the perfect candidate or helping a professional take their next career step, AB Consulting consistently delivers results that exceed expectations.

With its decade-long expertise, advanced systems, and a commitment to creating impactful connections, AB Consulting continues to set new benchmarks in the recruitment landscape.

Visit https://www.abconsulting.co.in/ to learn more 

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