The Fragrant Touch: Understanding the Rising Demand for Candles in the Hospitality Sector

The Fragrant Touch: Understanding the Rising Demand for Candles in the Hospitality Sector

By Author

Published on May 4, 2024

In the realm of hospitality, attention to detail reigns supreme in ensuring guests' satisfaction and comfort. Recently, candles have transcended their decorative role to become indispensable components in curating memorable experiences. This burgeoning demand reflects a deeper understanding of how scents can profoundly impact mood and well-being.

According to a report from Grand View Research, the global candle market boasted a worth of USD 12.88 billion in 2022, with projections indicating a robust compound annual growth rate (CAGR) of 5.7% from 2023 to 2030. This remarkable ascent is fueled, in part, by the surge in wellness tourism and the resurgence of the hospitality sector on a global scale.

The wellness tourism market, expected to soar to USD 2.1 trillion by 2030, represents an upswing of 12.42% CAGR from 2023 to 2030. This niche sector caters to activities aimed at enhancing individuals' physical, mental, and spiritual well-being. Candles have seamlessly integrated into this milieu, finding extensive utility in hotels, spas, and restaurants to cultivate an ambiance of tranquility and warmth.

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The allure of candles in hospitality transcends their aesthetic appeal. Their calming properties and air-purifying abilities have ingrained them as indispensable elements in the self-care regimens of many. Wellness candles, specifically tailored to foster relaxation and stress alleviation, have witnessed a surge in popularity in India, where they serve as potent antidotes to the frenetic pace of modern life.

Crafted from organic materials such as beeswax, soy, and botanical extracts or essential oils, wellness candles exude fragrances like lavender, eucalyptus, chamomile, and sandalwood known for their soothing and sedative effects. These aromatic nuances hold the power to induce profound relaxation and rejuvenation, benefitting both mind and body.

The integration of wellness candles into the hospitality sector isn't merely a transient trend; it has emerged as a formidable force in the wellness landscape. Here are several compelling reasons why candles have assumed pivotal roles in the hospitality experience: 

Stress and anxiety reduction: The serene aromas of wellness candles foster relaxation and alleviate stress and anxiety, providing a sanctuary of serenity for guests.

Enhanced sleep quality: Wellness candles, with their sleep-inducing properties, offer a welcome addition to evening rituals, catering to the needs of weary travelers.

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Mood elevation: The therapeutic scents of wellness candles uplift spirits and evoke feelings of joy and well-being, enriching the overall guest experience.

Sensory indulgence: The gentle glow and enchanting fragrances of candles create a sensory haven that aids guests in unwinding and destressing.

Aromatherapy benefits: Essential oils infused in wellness candles offer a myriad of therapeutic benefits, contributing to a holistic wellness experience tailored to individual needs.

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As the hospitality landscape evolves, the demand for candles, particularly wellness candles, is poised for continued growth. Fueled by consumer preferences for natural and eco-friendly alternatives, coupled with candles' versatility as decorative accents and thoughtful gifts, the Indian candle industry is primed for sustained expansion.

Candles have transcended their role as mere embellishments in the hospitality sector; they have evolved into potent instruments for cultivating tranquility and well-being, aligning with the burgeoning demand for immersive wellness experiences. As the industry adapts to the evolving preferences of modern travelers, the fragrant allure of candles is poised to remain a defining element in shaping the future of hospitality.

This article is written by Umesh Singh, Founder & Director, Tara Candles.

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About Tara Candles:

Tara Candles, founded in 2005 by Umesh Singh, is Asia's leading candle manufacturer, renowned for its commitment to quality and innovation. Specializing in pillar, floating, and container candles, Tara Candles caters to a diverse clientele, spanning thirteen regions within India and expanding its reach internationally. 

With a focus on organic materials such as beeswax, soy, and botanical extracts, coupled with essential oils known for their therapeutic properties, Tara Candles crafts products that not only elevate ambiance but also promote holistic well-being. 

From supplying candles to esteemed establishments like the Taj hotel chain, J.W. Marriott, Grand Hyatt, and ITC Sheraton group of hotels, to venturing into the pharmaceutical industry, Tara Candles has continually expanded its horizons. As the preferred choice for discerning clients seeking distinctive candle solutions, Tara Candles remains steadfast in its mission to illuminate spaces and enhance experiences through the timeless art of candlemaking.


Ayushakti Co-Founder Vaidya Smita Naram Shares Tips on Menstrual Hygiene

Ayushakti Co-Founder Vaidya Smita Naram Shares Tips on Menstrual Hygiene

By Vaidya Smita Naram of Ayushakti

Published on May 30, 2025

On the occasion of Menstrual Hygiene Day, renowned Ayurveda practitioner and Ayushakti Co-Founder Vaidya Smita Naram sheds light on the essential practices every woman should follow during menstruation to ensure better health and hygiene.

“Menstrual hygiene is simply normal hygiene that every female must maintain during her monthly cycle,” says Vaidya Smita Naram. Since menstrual bleeding occurs from the vaginal area, it’s crucial to keep the area clean—not just during periods but throughout the month—to prevent infections and maintain overall health.

She shares practical and easy-to-follow tips to promote safe menstrual hygiene:

 Choose Clean Period Products: Whether using pads, tampons, or cloth, ensure the material is clean. Change it every 3–4 hours to prevent bacterial infections. Opt for organic cotton pads, wash cloth pads in warm water, and dry them in the sun for natural sterilization.

 Wash the Area Regularly: Before every pad change, rinse and wash the area. Dry it with tissue to prevent moisture buildup. Use antibacterial water or Ayurvedic herbs like Neem leaves to further protect from infections.

 Avoid Scented Products: Fragranced period products may irritate sensitive skin and disrupt hormones. Stick to unscented, skin-friendly alternatives.

 Refrain from Sexual Activity: Avoiding intimacy during periods reduces the risk of STDs and UTIs, which can be more likely during this phase due to increased sensitivity.

 Practice Cleanliness: Always wash hands before and after using the restroom, especially in public places. Carry wet wipes or sanitizers for convenience.

 Track Your Cycle: Monitor emotions, symptoms, and medication through apps or calendars. Early tracking can help detect any unusual patterns.

 Stay Hydrated & Rest: Drink plenty of fluids and give your body the rest it needs. Periods are a window into physical health, and it's essential to listen to what your body is telling you.

Vaidya Smita encourages everyone to be mindful and respectful of their body’s needs during menstruation. “Not everyone has easy periods, and that’s okay. What matters most is understanding and supporting your body during this natural phase.”


How Fire-Resistant Are Our Hotels? A Closer Look at Safety Standards

How Fire-Resistant Are Our Hotels? A Closer Look at Safety Standards

By Manu Vardhan Kannan

Published on May 13, 2025

The increasing number of hotel fires across regions has triggered growing concern over how well our hospitality spaces are prepared to handle such emergencies. Fires in hotels can lead to devastating consequences, including loss of life, serious damage to property, and lasting reputational harm. Strengthening fire safety measures is no longer optional—it's a vital necessity.

Effective fire safety begins at the foundation - literally. It starts with proper building design, continues with the careful selection and application of materials, and is enforced through adherence to required permits like building licenses, occupancy certificates, and operational approvals.

Recent cases have pointed to multiple causes behind hotel fires—user negligence, kitchen-related mishaps, outdated or faulty electrical systems, and delays in maintenance work. Many of these risks are made worse by the absence of comprehensive fire safety designs, allowing small incidents to turn into large-scale disasters.

Key Elements for Strengthening Fire Safety in Hotels:

Design Integration:

Incorporating both passive and active fire safety elements into architectural, electrical, and mechanical designs is essential. One of the most important aspects is ensuring well-thought-out evacuation routes to allow for the safe and timely exit of guests and staff.

Material Matters:

One major hazard is the use of combustible or non-certified materials on hotel facades. These can catch fire quickly, enabling flames and smoke to spread vertically through the building and putting occupants at serious risk. Every material used must have test certifications from accredited laboratories to ensure fire compliance. Without such validation, they must not be used, especially on high-rise structures.

Correct Application:

Even certified materials, if poorly installed or used incorrectly, can compromise an entire building’s fire resistance. Following proper application procedures is crucial to preserving the effectiveness of all safety measures.

Routine Inspections:

Improper usage of building spaces, unauthorized storage of flammable items, or renovations that bypass safety norms can reduce a structure’s fire resistance. Regular expert inspections help identify these vulnerabilities and ensure continued compliance with fire safety regulations.

One organization leading the way in this area is Efectis, a global expert in fire science and safety. With more than 70 years of experience and a highly qualified team, Efectis offers customized fire safety strategies for various types of buildings in Türkiye and beyond, ensuring structures meet the highest fire resistance standards.

As the hospitality industry continues to grow, fire safety must evolve as a priority. Through better planning, strict material compliance, and continuous inspections, the industry can ensure safer environments for everyone.


Rambagh Palace and IRIS Jaipur to host a Grand Dinner for JD Vance and 20 US trade delegates

Rambagh Palace and  IRIS Jaipur to host a Grand Dinner for JD Vance and 20 US trade delegates

By Author

Published on April 23, 2025

In a landmark moment of cultural diplomacy, Rambagh Palace, Jaipur’s crown jewel, Rambagh Palace will host US Vice President James David Vance, his family, and a 20-member White House delegation on April 23. The high-profile visit is being celebrated with a grand dinner in collaboration with IRIS Jaipur, renowned for its handcrafted, gold-plated metalware. Following its acclaimed showcase at the G20 Summit, IRIS Jaipur once again has the honour of serving foreign dignitaries.

The dinner will be held in the palace’s opulent 18th-century ballroom, Suvarna Mahal. A custom-designed collection of gold-plated dinner sets, tableware, cutlery, serve ware and trolley crafted by IRIS Jaipur, will headline the banquet, reflecting a seamless blend of traditional Rajasthani artistry and modern luxury.

Each guest will receive a golden napkin ring as a keepsake, engraved with their names on one side and Rambagh Palace Jaipur on the other side. The culinary showcase, presented on bespoke dinner sets, snack stands, hollowware, and barware, will highlight India’s gastronomic heritage with dishes prepared by Rambagh’s top chefs.

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A red-carpet walkway flanked by mirror-polished golden pipes crafted by IRIS’s metal artisans, creates a shimmering prelude, setting the tone for the regal evening. Antique brass welcome trolleys, lotus design trays with bowls, and garland stands will enhance the arrival experience with rich visual storytelling rooted in Jaipur’s artisanal traditions.

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Jaipur's IRIS artisans bring diplomatic hospitality to life at Rambagh Palace, showcasing the city's rich cultural heritage while adding a personal touch to the grandeur of the U.S. Vice President’s visit.

IRIS’s relationship with Rambagh spans decades, with its creations gracing the palace’s grandest suites and dining halls. This latest showcase, co-led by Ashok Rathore, General Manager of Rambagh Palace, and Rajeev Pabuwal, continues a legacy of reviving traditional craftsmanship for discerning global audiences.

As diplomacy unfolds over dinner, Jaipur stands tall not just as a cultural capital but as a beacon of craft-led global engagement.

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