The Fragrant Touch: Understanding the Rising Demand for Candles in the Hospitality Sector

The Fragrant Touch: Understanding the Rising Demand for Candles in the Hospitality Sector

By Author

Published on May 4, 2024

In the realm of hospitality, attention to detail reigns supreme in ensuring guests' satisfaction and comfort. Recently, candles have transcended their decorative role to become indispensable components in curating memorable experiences. This burgeoning demand reflects a deeper understanding of how scents can profoundly impact mood and well-being.

According to a report from Grand View Research, the global candle market boasted a worth of USD 12.88 billion in 2022, with projections indicating a robust compound annual growth rate (CAGR) of 5.7% from 2023 to 2030. This remarkable ascent is fueled, in part, by the surge in wellness tourism and the resurgence of the hospitality sector on a global scale.

The wellness tourism market, expected to soar to USD 2.1 trillion by 2030, represents an upswing of 12.42% CAGR from 2023 to 2030. This niche sector caters to activities aimed at enhancing individuals' physical, mental, and spiritual well-being. Candles have seamlessly integrated into this milieu, finding extensive utility in hotels, spas, and restaurants to cultivate an ambiance of tranquility and warmth.

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The allure of candles in hospitality transcends their aesthetic appeal. Their calming properties and air-purifying abilities have ingrained them as indispensable elements in the self-care regimens of many. Wellness candles, specifically tailored to foster relaxation and stress alleviation, have witnessed a surge in popularity in India, where they serve as potent antidotes to the frenetic pace of modern life.

Crafted from organic materials such as beeswax, soy, and botanical extracts or essential oils, wellness candles exude fragrances like lavender, eucalyptus, chamomile, and sandalwood known for their soothing and sedative effects. These aromatic nuances hold the power to induce profound relaxation and rejuvenation, benefitting both mind and body.

The integration of wellness candles into the hospitality sector isn't merely a transient trend; it has emerged as a formidable force in the wellness landscape. Here are several compelling reasons why candles have assumed pivotal roles in the hospitality experience: 

Stress and anxiety reduction: The serene aromas of wellness candles foster relaxation and alleviate stress and anxiety, providing a sanctuary of serenity for guests.

Enhanced sleep quality: Wellness candles, with their sleep-inducing properties, offer a welcome addition to evening rituals, catering to the needs of weary travelers.

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Mood elevation: The therapeutic scents of wellness candles uplift spirits and evoke feelings of joy and well-being, enriching the overall guest experience.

Sensory indulgence: The gentle glow and enchanting fragrances of candles create a sensory haven that aids guests in unwinding and destressing.

Aromatherapy benefits: Essential oils infused in wellness candles offer a myriad of therapeutic benefits, contributing to a holistic wellness experience tailored to individual needs.

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As the hospitality landscape evolves, the demand for candles, particularly wellness candles, is poised for continued growth. Fueled by consumer preferences for natural and eco-friendly alternatives, coupled with candles' versatility as decorative accents and thoughtful gifts, the Indian candle industry is primed for sustained expansion.

Candles have transcended their role as mere embellishments in the hospitality sector; they have evolved into potent instruments for cultivating tranquility and well-being, aligning with the burgeoning demand for immersive wellness experiences. As the industry adapts to the evolving preferences of modern travelers, the fragrant allure of candles is poised to remain a defining element in shaping the future of hospitality.

This article is written by Umesh Singh, Founder & Director, Tara Candles.

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About Tara Candles:

Tara Candles, founded in 2005 by Umesh Singh, is Asia's leading candle manufacturer, renowned for its commitment to quality and innovation. Specializing in pillar, floating, and container candles, Tara Candles caters to a diverse clientele, spanning thirteen regions within India and expanding its reach internationally. 

With a focus on organic materials such as beeswax, soy, and botanical extracts, coupled with essential oils known for their therapeutic properties, Tara Candles crafts products that not only elevate ambiance but also promote holistic well-being. 

From supplying candles to esteemed establishments like the Taj hotel chain, J.W. Marriott, Grand Hyatt, and ITC Sheraton group of hotels, to venturing into the pharmaceutical industry, Tara Candles has continually expanded its horizons. As the preferred choice for discerning clients seeking distinctive candle solutions, Tara Candles remains steadfast in its mission to illuminate spaces and enhance experiences through the timeless art of candlemaking.


Booking.com Reveals 87% of Indian Travellers Embrace Sustainable Tourism in 2025

Booking.com Reveals 87% of Indian Travellers Embrace Sustainable Tourism in 2025

By Manu Vardhan Kannan

Published on June 5, 2025

This World Environment Day, Booking.com’s 10th edition of the Travel & Sustainability Report 2025 offers a powerful glimpse into how Indian travellers are making a difference with conscious, responsible travel choices. With the theme “Ending Global Plastic Pollution,” the report reveals that 87% of Indian travellers aim to travel more sustainably in the next 12 months—actively making changes to minimise waste, reduce energy use, and lower the impact of transportation, food, and wildlife activities.

The global survey features insights from over 32,000 travellers across 34 countries, including India, and highlights a shift towards more intentional, eco-conscious travel behaviours.

Conscious Choices for Cleaner Getaways

Indian travellers are embracing sustainability in everyday travel habits:

  • 52% plan to use greener transport
  • 51% aim to reduce waste
  • 50% focus on energy conservation
  • 45% plan to reduce water usage during trips

In addition to these operational efforts, many travellers are being mindful of their broader impact:

  • 48% intend to avoid wildlife-harming activities
  • 49% are prioritising eco-certified stays
  • 49% are making more mindful food choices

Sustainability Is Now a Standard

As sustainability becomes central to travel planning, Indian travellers are asking for more clarity and control in the booking process.

  •  75% want to filter tours and activities by sustainability
  • 74% want this for accommodations
  • 72% for rental cars, and 69% for flights

Furthermore,

  • 71% believe all travel platforms should adopt consistent sustainability labels
  • 72% would feel better about flying if lower-emission flights were offered

Although 61% of Indian travellers perceive sustainable travel options as costlier, many are still choosing them when presented transparently. When offered

  • 29% opt for more sustainable accommodation
  • 26% choose greener tours
  • 15% go for electric/hybrid rental cars
  • 14% pick lower-emission flights or taxis

Top Sustainable Travel Destinations

Booking.com also released a list of top destinations with the highest share of properties having independent third-party sustainability certifications.

Top 10 Indian Destinations:

  1. Kanha, Madhya Pradesh

  2. Khawasa, Madhya Pradesh

  3. Panaji, Goa

  4. Agra, Uttar Pradesh

  5. Jodhpur, Rajasthan

  6. Hyderabad, Telangana

  7. Candolim, Goa

  8. Bengaluru, Karnataka

  9. Mumbai, Maharashtra

  10. Pune, Maharashtra

Top 10 Global Destinations for 2025:

  1. Winnipeg, Canada

  2. Den Haag, Netherlands

  3. Hamburg, Germany

  4. Ankara, Turkey

  5. Geneva, Switzerland

  6. Aarhus, Denmark

  7. Puebla, Mexico

  8. Newcastle, UK

  9. Seoul, South Korea

  10. Roanoke, USA

Santosh Kumar, Country Manager for India, Sri Lanka, Maldives and Indonesia at Booking.com, said:

“Indian travellers are demonstrating a clear and growing commitment to sustainable travel — not just in their intentions, but in their actions. From opting for greener transport and reducing waste, to actively seeking accommodations with credible sustainability credentials, Indians today are looking to make a meaningful difference.”

He added,

“At Booking.com, we aim to make every step of the travel journey more meaningful and aligned with the values of today’s conscious Indian traveller— through highlighting stays with credible third-party sustainability certifications or equipping properties with the training and guidance they need to reduce their environmental impact.”

As the world moves toward a greener tomorrow, Indian travellers are already taking meaningful steps to ensure that travel experiences remain beautiful, responsible, and accessible for generations to come.


Ayushakti Co-Founder Vaidya Smita Naram Shares Tips on Menstrual Hygiene

Ayushakti Co-Founder Vaidya Smita Naram Shares Tips on Menstrual Hygiene

By Vaidya Smita Naram of Ayushakti

Published on May 30, 2025

On the occasion of Menstrual Hygiene Day, renowned Ayurveda practitioner and Ayushakti Co-Founder Vaidya Smita Naram sheds light on the essential practices every woman should follow during menstruation to ensure better health and hygiene.

“Menstrual hygiene is simply normal hygiene that every female must maintain during her monthly cycle,” says Vaidya Smita Naram. Since menstrual bleeding occurs from the vaginal area, it’s crucial to keep the area clean—not just during periods but throughout the month—to prevent infections and maintain overall health.

She shares practical and easy-to-follow tips to promote safe menstrual hygiene:

 Choose Clean Period Products: Whether using pads, tampons, or cloth, ensure the material is clean. Change it every 3–4 hours to prevent bacterial infections. Opt for organic cotton pads, wash cloth pads in warm water, and dry them in the sun for natural sterilization.

 Wash the Area Regularly: Before every pad change, rinse and wash the area. Dry it with tissue to prevent moisture buildup. Use antibacterial water or Ayurvedic herbs like Neem leaves to further protect from infections.

 Avoid Scented Products: Fragranced period products may irritate sensitive skin and disrupt hormones. Stick to unscented, skin-friendly alternatives.

 Refrain from Sexual Activity: Avoiding intimacy during periods reduces the risk of STDs and UTIs, which can be more likely during this phase due to increased sensitivity.

 Practice Cleanliness: Always wash hands before and after using the restroom, especially in public places. Carry wet wipes or sanitizers for convenience.

 Track Your Cycle: Monitor emotions, symptoms, and medication through apps or calendars. Early tracking can help detect any unusual patterns.

 Stay Hydrated & Rest: Drink plenty of fluids and give your body the rest it needs. Periods are a window into physical health, and it's essential to listen to what your body is telling you.

Vaidya Smita encourages everyone to be mindful and respectful of their body’s needs during menstruation. “Not everyone has easy periods, and that’s okay. What matters most is understanding and supporting your body during this natural phase.”


How Fire-Resistant Are Our Hotels? A Closer Look at Safety Standards

How Fire-Resistant Are Our Hotels? A Closer Look at Safety Standards

By Manu Vardhan Kannan

Published on May 13, 2025

The increasing number of hotel fires across regions has triggered growing concern over how well our hospitality spaces are prepared to handle such emergencies. Fires in hotels can lead to devastating consequences, including loss of life, serious damage to property, and lasting reputational harm. Strengthening fire safety measures is no longer optional—it's a vital necessity.

Effective fire safety begins at the foundation - literally. It starts with proper building design, continues with the careful selection and application of materials, and is enforced through adherence to required permits like building licenses, occupancy certificates, and operational approvals.

Recent cases have pointed to multiple causes behind hotel fires—user negligence, kitchen-related mishaps, outdated or faulty electrical systems, and delays in maintenance work. Many of these risks are made worse by the absence of comprehensive fire safety designs, allowing small incidents to turn into large-scale disasters.

Key Elements for Strengthening Fire Safety in Hotels:

Design Integration:

Incorporating both passive and active fire safety elements into architectural, electrical, and mechanical designs is essential. One of the most important aspects is ensuring well-thought-out evacuation routes to allow for the safe and timely exit of guests and staff.

Material Matters:

One major hazard is the use of combustible or non-certified materials on hotel facades. These can catch fire quickly, enabling flames and smoke to spread vertically through the building and putting occupants at serious risk. Every material used must have test certifications from accredited laboratories to ensure fire compliance. Without such validation, they must not be used, especially on high-rise structures.

Correct Application:

Even certified materials, if poorly installed or used incorrectly, can compromise an entire building’s fire resistance. Following proper application procedures is crucial to preserving the effectiveness of all safety measures.

Routine Inspections:

Improper usage of building spaces, unauthorized storage of flammable items, or renovations that bypass safety norms can reduce a structure’s fire resistance. Regular expert inspections help identify these vulnerabilities and ensure continued compliance with fire safety regulations.

One organization leading the way in this area is Efectis, a global expert in fire science and safety. With more than 70 years of experience and a highly qualified team, Efectis offers customized fire safety strategies for various types of buildings in Türkiye and beyond, ensuring structures meet the highest fire resistance standards.

As the hospitality industry continues to grow, fire safety must evolve as a priority. Through better planning, strict material compliance, and continuous inspections, the industry can ensure safer environments for everyone.

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