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Published on February 1, 2025
The food and beverage industry is constantly evolving, and staying ahead requires innovation, strategic planning, and a deep understanding of consumer preferences. Few understand this better than Simranjeet Singh, the Director of CYK Hospitalities, a firm that has transformed the F&B landscape by helping brands scale and sustain success.
With years of experience, Simranjeet has worked with some of the biggest names in the industry, including Starbucks, KFC, and Burger King, helping them navigate market challenges, localize their offerings, and establish a strong presence in India. CYK Hospitalities doesn’t just consult; it builds brands from the ground up, providing services such as property leasing, brand strategy, and operational consulting.
In an exclusive interview with Hospitality News, Simranjeet shares the key factors behind F&B success, emphasizing the importance of innovation, brand identity, and adaptability. He highlights the need for a data-driven approach, where brands understand consumer behavior and leverage technology-driven solutions to stay ahead.
One of CYK’s standout success stories is Twisting Scoops, a brand that started as a small dessert kiosk in Chandigarh and, with CYK’s expertise, expanded to an 800 sq. ft. café in Singapore. This transformation is a testament to the right mix of strategy, creativity, and operational efficiency.
The F&B industry is more competitive than ever, with changing consumer demands and increasing reliance on digital transformation. Simranjeet believes that for brands to thrive, they must embrace sustainability, invest in technology, and focus on customer experience.
For a deeper dive into Simranjeet Singh’s insights and expert recommendations, check out the full interview in this edition of Hospitality News Magazine. Stay ahead of the curve—subscribe now to grab your copy!
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Vilas Pawar, CEO of the Managed & Franchise Division at Lemon Tree Hotels, is steering the brand’s ambitious expansion with a focus on an asset-light growth model. With an illustrious career spanning top hospitality brands like Taj Hotels, Hyatt, Radisson, and Choice Hotels International, Pawar brings a wealth of experience in franchise development. Recognized among the Top 50 Leaders in Franchising by Franchise India, he is now leading Lemon Tree’s push toward 20,000+ rooms in the next five years while maintaining high-quality service and operational efficiency.
In his conversation with Hospitality News, Pawar discusses how Lemon Tree is tapping into Tier II, III, and IV cities, bringing quality accommodation to emerging markets like Chandausi, Marpalle, and Sri Ganganagar. He highlights the role of the Keys brand—Keys Prima, Keys Select, and Keys Lite—in driving franchise growth while maintaining flexibility. Pawar also delves into the company’s eco-friendly initiatives, ensuring sustainability remains at the forefront of their expansion.
Technology is another game-changer for Lemon Tree, with AI-driven dynamic pricing, automation in revenue management, and an e-concierge system enhancing guest experiences. Pawar also sheds light on an unexpected strategy that has set Lemon Tree apart—On-Demand In-house Service Associates (ODIs), a unique approach that blends efficiency with personalized hospitality.
As the franchising model gains momentum in India, Pawar believes it will play a significant role in shaping the future of the hospitality industry over the next decade.
Want to dive deeper into his insights? Read the full interview in Hospitality News’ February issue! Subscribe today or DM us to order your copy.
Namu Kini is at the forefront of India’s vegan revolution. As the founder of Namu Recommends, she has built a thriving platform that champions plant-based businesses and sustainable living. Since launching the Namu Recommends Vegan Market in 2021, she has hosted 13 successful events, making veganism more accessible to the masses. Additionally, her work with the Veganuary Festival has created a vibrant space for individuals to explore and embrace a plant-based lifestyle. Beyond food, her efforts extend to fashion, eco-friendly products, and wellness, fostering a strong, conscious community.
In an exclusive interview featured in our February magazine, Namu shares how her journey began as a simple initiative on Instagram and quickly transformed into a full-fledged movement. She recalls how her early markets had only a handful of stalls, yet the demand was so high that they sold out within hours. Today, her events host over 120 vendors, drawing thousands of attendees, including non-vegans who are curious about plant-based alternatives.
She also discusses the challenges of mainstreaming veganism in India, emphasizing that while passion is important, vegan businesses must adopt strong market strategies to thrive. She highlights key milestones, such as having brands from her market supply dairy-free alternatives to Bangalore International Airport, proving the growing demand for plant-based options.
For insights into Namu Kini’s inspiring journey, her vision for the future of veganism in India, and how she’s fostering a more sustainable world, read the full interview in our February edition of Hospitality News magazine.Subscribe today or DM us to order your copy.
In an exclusive interview featured in our February issue, Akshay Gupta, the Executive Director of Tivoli Group, takes us on a journey through the evolving landscape of luxury hospitality in India. Known for his blend of global education and local expertise, Akshay’s leadership has been instrumental in steering the renowned Tivoli Group toward sustainable growth and unparalleled guest experiences.
Tivoli Group, established in 1988, is synonymous with luxury and elegance, offering a range of properties across India, from stunning wedding venues to exclusive resorts. Under Akshay's guidance, Tivoli has expanded its footprint with new properties in prime locations like Noida, Dwarka, and Jim Corbett. His approach to hospitality revolves around innovation, ensuring each property reflects Tivoli’s core values of elegance, sophistication, and personalized service.
In the interview, Akshay discusses the importance of sustainability in today’s luxury hospitality market, highlighting how Tivoli’s eco-conscious initiatives, like energy-efficient systems and sustainable sourcing, are redefining the luxury experience. He also shares his vision for diversifying Tivoli’s offerings, such as the iconic 'The Upper HSE,' which seamlessly combines innovation and exclusivity, making it a go-to venue for high-profile events.
Akshay’s leadership focuses on one core idea: delivering unforgettable experiences. Whether it’s a lavish wedding or a corporate gala, Tivoli Group’s attention to detail and commitment to excellence shine through.
To discover more about Akshay Gupta’s insights on the future of luxury hospitality, sustainability, and his vision for Tivoli Group, read the full interview in the February issue of Hospitality News Magazine. Subscribe today or DM us to order your copy.
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