Inside the Mind of Anil Chavan: The GM Who’s Making Waves at Novotel Imagicaa

Inside the Mind of Anil Chavan: The GM Who’s Making Waves at Novotel Imagicaa

Nishang Narayan

Published on August 2, 2024

In this exclusive interview, HospitalityNews had a conversation with Anil Chavan, the General Manager of Novotel Imagicaa Khopoli. With nearly two decades of hospitality experience, Anil has a rich background in operations, sales, and marketing from prominent brands in India and Dubai. At Novotel Imagicaa Khopoli, he will enhance guest experiences, drive revenue growth, and lead the operations team.

Anil’s career highlights include key roles at esteemed brands like Marriott, IHG and Oakwood. His expertise in hotel sales and revenue management has earned him accolades, including a HOSI General Manager of the Year nomination and recognition as one of India’s Top Ten Hospitality General Managers. His global experience and market insights make him a valuable addition to the team.

1. How has Novotel Imagicaa leveraged AI and data analytics to enhance personalised guest experiences? Could you share some specific examples of how these technologies have improved guest satisfaction? What are some of the key digital transformation initiatives you have implemented at Novotel Imagicaa? How have these initiatives impacted the overall operations and guest experience? 

Novotel Imagicaa has effectively utilized AI and data analytics to enhance personalized guest experiences through various innovative strategies and initiatives. Here are some specific examples and key digital transformation initiatives that have improved guest satisfaction and impacted overall operations:

1. Guest Preferences and Memorable Experiences:  We use ACDC (Accor Customer Digital Card) to track guests' preferences, validate details, and create personalized experiences for loyalty members, enhancing their first visit with special touches.

2. AI Sentiment Analysis for Guest Feedback:  We use Trust You system to gather and analyse guest feedback, helping improve service quality through our Learning and Development team. We're updating to digital door locks via the ACCOR ALL APP, reducing manual keys and simplifying member check-in.

We plan to implement the below listed strategies: 

1. Operational Efficiency with Automated Check-In: We notify early-arriving guests via text when their room is ready, allowing them to relax while waiting, enhancing their experience during peak times.

2. Sustainability through AI/ BMS with: AI helps optimize energy consumption, reducing environmental impact by analyzing usage patterns and enhancing equipment performance in large banquet and restaurant areas.  

3. Food and Beverage & Sustainability 

● Personalized Dining Experiences: AI powered kiosks in public areas allow guests to customize their dining, providing data on preferences for future visits and helping them curate their own menu in advance.

● Efficient Staffing and Scheduling: AI software predicts busy times by analysing sales and staffing data, helping schedule staff optimally. V SERVE helps track real-time staff engagement and optimize manpower. 

● Dynamic Menu Pricing for Revenue Maximization: AI analysed historical data to adjust menu pricing dynamically, maximizing revenue by focusing on top-selling items, revenue per available seat, and updating the menu. 

● WINNOW VISION SYSTEM – Smart way to put a cost to daily food waste.   

4. Sales & Marketing: Optimize SEO with AI-driven keyword analysis (Khopoli, adventure, Imagicaa, luxury) and employ tools for demand forecasting and rate adjustments based on historical data. Gather insights on customer sentiment from reviews and search behaviour. Leverage multilingual communication, enabling personalized, cost-effective interactions and digital kiosk offering information on hotel features, local attractions, and activities.

What are we doing and intend to do?

At Novotel Imagicaa Khopoli, we are actively enhancing our marketing strategies and event offerings to better serve our guests and clients. We’re brainstorming innovative indoor and outdoor marketing ideas and exploring options for hosting events at our banquets and poolside venues. For first-time guests and corporate clients, we’re streamlining the planning process for weddings, high-end corporate events, and social gatherings.

We are also ramping up our social media engagement. By creating themed content and integrating QR codes at check-in points and bar counters, we aim to connect guests with our social media platforms seamlessly. Our use of SEO keywords and performance dashboards helps us analyze and improve our content strategy. Tools like Canva and Mid-Journey AI are instrumental in visualizing and refining our creative content before finalizing designs.

Data privacy and protection

Data privacy and protection are top priorities for us. We adhere to GDPR standards and ensure that our staff is well-trained in safeguarding guest information. Our systems, including AI technologies and PCI DSS-compliant payment solutions, secure payment and credit card details. At Novotel Imagicaa Khopoli, we utilize advanced technologies such as Barracuda Cloud Backup, Air Angel, and Symphony on Cloud to maintain robust data security.

Complementing and not replacing the human interface

We aim to enhance the guest experience by leveraging digital platforms while ensuring that human interaction remains a core component of our service. Given the diverse traffic at our hotel—including families, children of all ages, corporate guests, and large social groups—it’s essential that every guest feels heard and can easily access information. Our "Ask Me" kiosks are designed to complement human interaction by providing guests with self-service options and ensuring that their needs are addressed efficiently.

2. Sustainability is a growing trend in the hospitality industry. What measures has Novotel Imagicaa taken to incorporate sustainable and eco-friendly practices? Can you provide examples of how these practices have been beneficial for both the environment and business?

In recent years, Novotel Imagicaa Khopoli has embraced sustainability with a range of strategic and practical measures, positioning ourselves as an eco-luxe property. We’ve made significant investments and efforts to enhance our environmental stewardship.

Our proactive approach to water conservation includes an in-built zero-water discharge unit that treats and reuses wastewater. The installation of a Rainwater Harvesting system optimizes water saving during the heavy monsoon season in Khopoli, and aerators in taps help regulate water flow. We've also eliminated single-use plastic products, replacing them with biodegradable and reusable alternatives.

Our F&B Manager and Executive Chef are committed to minimizing food wastage. The team meticulously segregates dry and wet waste, tracks food wastage data, and adjusts kitchen operations accordingly. Educational posters in our restaurant and bar promote mindful food consumption among guests.

In terms of reducing plastic use, we’ve transitioned from plastic key cards, which previously cost INR 106 each, to cost-efficient wooden key cards at INR 36. Additionally, an EV Charging station has been introduced to support green energy and meet the needs of guests with electric vehicles.

A significant green highlight for 2024 is our installation of an in-house glass water bottle plant, which has reduced costs and environmental impact compared to purchasing bottled water. This initiative has been well-received by guests.

We are also in the process of obtaining the Green Key Certification, a prestigious recognition that will reinforce our commitment to a sustainable future.

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3. With your extensive experience in managing a large property, what opportunities do you see for expanding Novotel Imagicaa into new markets or segments? What strategies are you considering to drive this growth?

Novotel Imagicaa Khopoli has seen impressive growth in the MICE (Meetings, Incentives, Conferences, and Exhibitions) market, particularly from Mumbai, Pune, and Gujarat. This segment has clocked double-digit growth over the past few years, driven by a thriving multi-billion-dollar market for wedding and event spaces.

To meet increasing demand, we recently expanded our facilities by adding a 15,000 sq. ft. lawn. This new space, along with our flexible and functional banquet designs, enhances our ability to cater to diverse events. Our banquet business is crucial, and MICE activities have contributed over 63% to our overall performance year-to-date.

As the market leader in Khalapur District, Novotel Imagicaa stands out with its extensive inventory of 287 rooms and 30,000 sq. ft. of MICE space. Our banquets are conveniently located on the ground level with access to garden and lawn areas, offering versatile options for morning and evening events. This layout is particularly advantageous for weddings, social functions, and corporate gatherings.

Strategically, our team has been actively engaging with travel partners in multiple cities, conducting familiarization trips (FAMs) to showcase our hotel and park as premier destinations for meetings and social functions. With support from Accor Global and the India team, we’ve successfully implemented various promotional offers on Brand.com, including advance purchase and private sales, while encouraging loyalty program members and partners to take advantage of exclusive benefits.

4. The trend towards unique and localized food and beverage experiences is on the rise. How has Novotel Imagicaa embraced this trend, and what unique offerings do you provide to cater to this demand?

At Novotel Imagicaa Khopoli, we are dedicated to supporting local food and beverage movements, which emphasize producing and consuming food within the same geographic region. This approach not only strengthens local economies but also enhances community health, environment, and sustainability.

We promote sustainable and organic farming practices through our own herb garden, where we grow vegetables and herbs used in our daily menus. This not only ensures freshness but also reduces our carbon footprint. We regularly host local food and beverage activities that highlight regional food habits and products sourced from local suppliers.

Our commitment to health-conscious dining is reflected in our special organic and vegan menu, featuring ingredients grown in our herb garden. This menu caters to various dietary preferences, including vegan and low-fat options, ensuring that we meet the needs of all our guests.

We also collaborate with local vendors for essential supplies like milk, vegetables, and meat. This partnership supports the local community, promotes high-quality products, and aligns with our sustainable development goals. By integrating these practices, we aim to offer our guests an authentic and eco-friendly dining experience.

5. How do you gather and utilize guest feedback to continuously improve the services and offerings at Novotel Imagicaa? Can you share an example of a significant change made as a result of guest feedback?

At Novotel Imagicaa Khopoli, guest feedback is fundamental to our commitment to continuous improvement. We actively collect feedback through various channels, such as post-stay surveys, online reviews, and direct guest interactions. Each piece of feedback is meticulously analyzed to pinpoint both our strengths and areas for enhancement.

A notable example of how we've acted on guest feedback involves our dining services. We received numerous requests for increased vegetarian options in our restaurant menus. In response, our culinary team crafted an expanded menu featuring a diverse range of vegetarian and vegan dishes, all while upholding our high standards of taste and presentation. This adjustment has not only boosted guest satisfaction but also attracted a broader range of diners to our hotel, showcasing our dedication to meeting the needs of all our guests.

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6. Looking ahead, what do you envision for the future of the hospitality industry, particularly in the context of technology and sustainability? How is Novotel Imagicaa preparing to stay ahead of these trends?

The future of hospitality is being shaped by technological advancements and an increasing focus on sustainability, and at Novotel Imagicaa, we are keenly attuned to these trends. Our strategy involves integrating innovative technology and sustainable practices to elevate the guest experience while reducing our environmental impact.

On the sustainability front, we’ve made substantial strides. We’ve installed energy-efficient lighting throughout the hotel and implemented water-saving measures, including aerators in every room. Our commitment to reducing plastic waste is evident in our on-site bottling plant, which eliminates the need for single-use plastic bottles.

In our culinary operations, we emphasize the use of locally sourced ingredients. This approach not only helps lower our carbon footprint but also supports local communities. We also prioritize educating both guests and staff about sustainable practices, fostering a culture of environmental responsibility throughout our hotel.

By proactively addressing these trends, Novotel Imagicaa is poised to exceed guest expectations and provide a hospitality experience that is both technologically advanced and environmentally conscious. We are also working towards achieving Green Key Certification, further underscoring our dedication to sustainability.

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