Samarth Sidana on the Future of Underdoggs: Expansion, Innovation, and Community-Centered Hospitality

Samarth Sidana on the Future of Underdoggs: Expansion, Innovation, and Community-Centered Hospitality

Samarth Sidana

Published on January 2, 2025

Samarth Sidana is a passionate entrepreneur managing multiple roles, including Director of Underdoggs, Co-Owner of Sidana Exports, and Director of Sere Resort in Goa. His educational background in Business Administration and International Management has equipped him with the knowledge to successfully lead ventures in hospitality, with Underdoggs being his standout achievement.

Underdoggs, the dynamic sports bar concept created by Sidhana, has quickly become a favorite destination for sports enthusiasts and socialites alike. Known for its lively atmosphere, large TVs showcasing live sports, and innovative food and drink menu, Underdoggs has built a loyal fan base across cities like Bengaluru, Delhi, and Ludhiana. Sidana’s vision is to expand the brand significantly, with a goal to grow by 200% and open 30 new outlets by 2025.

In this interview, Sidana discusses what drives Underdoggs’ rapid expansion, both domestically and internationally. The brand’s aggressive growth strategy is fueled by the increasing demand for elevated sports bar experiences, as customers seek more than just a place to watch sports - they want a community hub that offers food, drinks, and entertainment. With an eye on expanding into global markets like Dubai and London, Sidana is confident that Underdoggs can make a significant mark in the competitive F&B industry.

When asked about how Underdoggs balances its high-energy sports bar vibe with a premium dining experience, Sidana explains that the brand has mastered the art of offering both. While the atmosphere is charged with excitement through live sports and dynamic ambiance, the food and beverage menu is curated with gourmet options and craft beverages, ensuring that it appeals to diverse audiences.

Sidana also addresses the rapid changes in the F&B industry, including the rise of craft drinks, healthier menu options, and demand for unique, immersive dining experiences. By adapting to these trends, Underdoggs remains ahead of the curve, ensuring that every guest’s expectations are met while maintaining its distinctive energy and brand appeal.

In addition to expanding its reach, Underdoggs is committed to creating a positive impact on local communities. With plans to create 2,700 new jobs through expansion, Sidana emphasizes the importance of supporting local economies through job creation and by sourcing from regional suppliers. By fostering a culture of community and connection, Underdoggs is focused on building lasting relationships with its customers.

As the sports entertainment scene grows in India, Sidana is committed to keeping Underdoggs at the forefront by offering unique events, interactive experiences, and maintaining a high-energy atmosphere that keeps fans engaged. Looking ahead to 2025 and beyond, Sidana envisions Underdoggs becoming not just a sports bar but a global destination for sports fans and entertainment seekers alike.

Underdoggs’ future looks bright as it continues to evolve, expand, and adapt to the needs of today’s entertainment landscape. Whether in India or abroad, the brand’s commitment to innovation, community, and exceptional experiences will ensure its place as a leader in the hospitality industry.

For more insights into Samarth Sidana’s vision for Underdoggs and the future of sports hospitality, read the full interview in January Edition of Hospitality News India Magazine - Its All yours now!


Dinesh Yadav on Fine Acers’ Next Chapter with Dolce

Dinesh Yadav on Fine Acers’ Next Chapter with Dolce

Dinesh Yadav

Published on May 4, 2026

Fine Acers, a recognised name in hospitality-led real estate, has partnered with Wyndham Hotels & Resorts to introduce the Dolce brand in India, marking a significant step as the country’s tourism and hospitality sector is projected to reach USD 59 billion by 2028. Reflecting on this milestone, Dinesh Yadav, Founder & MD of Fine Acers highlights how the collaboration aligns with rising demand for premium leisure travel, destination weddings, and experiential stays. With existing resorts in Jaipur, Pushkar, and Goa, the company currently operates 200 rooms across three properties and plans to add 700 more keys over the next three years across Jaipur, Jawai, Udaipur, Pushkar, and Coorg, backed by an investment of around ₹600 crore. This expansion will take the total inventory to 1500 rooms across seven properties.

The introduction of Dolce by Wyndham comes at a time when India’s luxury hospitality segment faces a supply gap, with only around 29,000 luxury rooms available nationwide. Positioned to bridge this gap, Dolce integrates business, leisure, and large-scale event capabilities, making it ideal for high-demand markets like Goa and Udaipur, known for strong occupancy rates and wedding-driven demand. Fine Acers’ sale-and-leaseback model supports growth by enabling investors to purchase around 70% of its inventory, which is leased back and professionally managed, offering attractive returns without operational involvement, a model gaining traction among HNIs and NRIs seeking financial and experiential value. Backed by strong industry fundamentals, with hotel demand projected to grow at 10.8% annually against 8% supply growth, the company is expanding into high-demand destinations with a vision to surpass 1500 keys by 2030 and establish itself as a leading player in resort and lifestyle hospitality, while destination weddings and MICE remain central to the strategy, supported by India’s USD 130 billion wedding industry, driving memorable guest experiences and sustained growth.

This engaging exchange offers a glimpse into the evolving landscape of India’s luxury hospitality sector and the strategic vision driving Fine Acers forward. It was truly a great conversation with Dinesh Yadav, and readers can explore the complete feature in the Hospitality News May Magazine, available on our website and in print.


Redefining Luxury Through Human Connection: The Anand Mishra Way

Redefining Luxury Through Human Connection: The Anand Mishra Way

Anand Mishra

Published on May 1, 2026

In an exclusive and engaging interaction, Anand Mishra, Director of Operations at Sayaji Vadodara, Offers a thoughtful glimpse into the evolving world of hospitality in the May edition of Hospitality News magazine, where every detail matters and every guest experience carries meaning. Known for his strong operational expertise and people-first approach, he shares perspectives that go beyond processes, diving into the emotional core of hospitality.

Reflecting on his journey, he describes it as a story that began unexpectedly but soon transformed into a fulfilling career. “I began my journey as a management trainee at ITC, more by chance than by choice. What followed was a true rollercoaster filled with ups and downs, challenges, fun, and excitement. This industry has a unique way of shaping you, pushing you to grow, and transforming who you are. Looking back, I have no regrets. In fact, today I can proudly say that I enjoy my job every single day.”

What truly stands out is his deep commitment to guest care. Recalling a touching moment at Sayaji Hotel Vadodara, he shares, “I remember a single woman traveller who approached me at check-in with a strict, medically prescribed diet and asked if we could accommodate it…” What followed was a coordinated effort by his team to ensure precision and care. “At the time of checkout, she had tears in her eyes… It reaffirmed that when we truly commit, we can create an unmatched guest experience.”

Speaking about today’s travellers, he highlights a shift in expectations. “Luxury is not materialistic, it is deeply personal.” His approach focuses on understanding guests, anticipating their needs, and delivering warmth that feels like home.

Even in moments of operational challenges, such as a sudden system failure during peak service, his emphasis remains unchanged. “It was a perfect example of teamwork, quick thinking, and resilience,” he recalls, underlining the importance of seamless guest experience.

For him, the smallest details create the biggest impact. “Luxury is always human, it is never just materialistic.” At Sayaji, this philosophy comes alive through their “Yours Truly” experience.

This insightful exchange captures the essence of modern hospitality, where emotion meets excellence. It was truly a great conversation, and you can explore the complete feature in the Hospitality News May magazine on our website, or grab a physical copy to experience it in full.


Redefining Readiness in Hospitality: A Conversation with Sanjeev Kumar

Redefining Readiness in Hospitality: A Conversation with Sanjeev Kumar

Sanjeev Kumar

Published on May 1, 2026

The hospitality industry is evolving at an unprecedented pace, yet a fundamental question continues to challenge its growth, are we truly preparing talent for the realities of the job? In an exclusive and thought-provoking interaction, Sanjeev Kumar, Founder of HOSPI Sigma™, shares his perspective on this critical shift, offering a fresh lens on performance, capability, and industry readiness.

With over three decades of experience across globally respected brands such as Taj Hotels, ITC Hotels, Starwood Hotels & Resorts, and Premier Inn, Sanjeev Kumar brings unmatched operational depth combined with strategic foresight. His journey, further enriched by his tenure at Lloyds Banking Group, has shaped a unique approach that bridges hospitality with structured, data-driven methodologies.

In this featured conversation, he delves into the pressing gap between ‘qualified’ and ‘job-ready’ professionals, highlighting how traditional education often stops at knowledge, while the industry demands decisive action under pressure. Through HOSPI Sigma™, he introduces a transformative framework that shifts the focus from learning to real-time performance, an approach that is steadily redefining how talent is trained, evaluated, and empowered.

What sets this dialogue apart is its clarity and relevance. From addressing why performance under pressure has long been overlooked, to explaining how structured thinking can significantly reduce operational inefficiencies, Sanjeev Kumar offers insights that resonate with both industry leaders and emerging professionals. His emphasis on measurable outcomes, fewer guest complaints, reduced training costs, and consistent service delivery, adds a compelling business perspective to the conversation.

As the discussion unfolds, it builds a strong sense of anticipation around the future of hospitality talent. With India’s rapid expansion into Tier 2 and Tier 3 markets, frameworks like HOSPI Sigma™ are no longer optional, they are becoming essential. The conversation also touches upon the evolving role of policy, particularly in light of the Union Budget’s focus on skill development, and the urgent need to align intent with execution on the ground.

This is more than just an interview, it is a window into the future of hospitality operations and talent transformation.

It was truly a great conversation with Sanjeev Kumar, filled with insight, clarity, and forward-thinking perspectives. To explore the complete interview and gain deeper understanding, you can check it out in the HospitalityNews May magazine on our website, or experience it in its full depth through our physical edition.