Samarth Sidana on the Future of Underdoggs: Expansion, Innovation, and Community-Centered Hospitality

Samarth Sidana on the Future of Underdoggs: Expansion, Innovation, and Community-Centered Hospitality

Samarth Sidana

Published on January 2, 2025

Samarth Sidana is a passionate entrepreneur managing multiple roles, including Director of Underdoggs, Co-Owner of Sidana Exports, and Director of Sere Resort in Goa. His educational background in Business Administration and International Management has equipped him with the knowledge to successfully lead ventures in hospitality, with Underdoggs being his standout achievement.

Underdoggs, the dynamic sports bar concept created by Sidhana, has quickly become a favorite destination for sports enthusiasts and socialites alike. Known for its lively atmosphere, large TVs showcasing live sports, and innovative food and drink menu, Underdoggs has built a loyal fan base across cities like Bengaluru, Delhi, and Ludhiana. Sidana’s vision is to expand the brand significantly, with a goal to grow by 200% and open 30 new outlets by 2025.

In this interview, Sidana discusses what drives Underdoggs’ rapid expansion, both domestically and internationally. The brand’s aggressive growth strategy is fueled by the increasing demand for elevated sports bar experiences, as customers seek more than just a place to watch sports - they want a community hub that offers food, drinks, and entertainment. With an eye on expanding into global markets like Dubai and London, Sidana is confident that Underdoggs can make a significant mark in the competitive F&B industry.

When asked about how Underdoggs balances its high-energy sports bar vibe with a premium dining experience, Sidana explains that the brand has mastered the art of offering both. While the atmosphere is charged with excitement through live sports and dynamic ambiance, the food and beverage menu is curated with gourmet options and craft beverages, ensuring that it appeals to diverse audiences.

Sidana also addresses the rapid changes in the F&B industry, including the rise of craft drinks, healthier menu options, and demand for unique, immersive dining experiences. By adapting to these trends, Underdoggs remains ahead of the curve, ensuring that every guest’s expectations are met while maintaining its distinctive energy and brand appeal.

In addition to expanding its reach, Underdoggs is committed to creating a positive impact on local communities. With plans to create 2,700 new jobs through expansion, Sidana emphasizes the importance of supporting local economies through job creation and by sourcing from regional suppliers. By fostering a culture of community and connection, Underdoggs is focused on building lasting relationships with its customers.

As the sports entertainment scene grows in India, Sidana is committed to keeping Underdoggs at the forefront by offering unique events, interactive experiences, and maintaining a high-energy atmosphere that keeps fans engaged. Looking ahead to 2025 and beyond, Sidana envisions Underdoggs becoming not just a sports bar but a global destination for sports fans and entertainment seekers alike.

Underdoggs’ future looks bright as it continues to evolve, expand, and adapt to the needs of today’s entertainment landscape. Whether in India or abroad, the brand’s commitment to innovation, community, and exceptional experiences will ensure its place as a leader in the hospitality industry.

For more insights into Samarth Sidana’s vision for Underdoggs and the future of sports hospitality, read the full interview in January Edition of Hospitality News India Magazine - Its All yours now!


Redefining Luxury Through Human Connection: The Anand Mishra Way

Redefining Luxury Through Human Connection: The Anand Mishra Way

Anand Mishra

Published on May 1, 2026

In an exclusive and engaging interaction, Anand Mishra, Director of Operations at Sayaji Vadodara, Offers a thoughtful glimpse into the evolving world of hospitality in the May edition of Hospitality News magazine, where every detail matters and every guest experience carries meaning. Known for his strong operational expertise and people-first approach, he shares perspectives that go beyond processes, diving into the emotional core of hospitality.

Reflecting on his journey, he describes it as a story that began unexpectedly but soon transformed into a fulfilling career. “I began my journey as a management trainee at ITC, more by chance than by choice. What followed was a true rollercoaster filled with ups and downs, challenges, fun, and excitement. This industry has a unique way of shaping you, pushing you to grow, and transforming who you are. Looking back, I have no regrets. In fact, today I can proudly say that I enjoy my job every single day.”

What truly stands out is his deep commitment to guest care. Recalling a touching moment at Sayaji Hotel Vadodara, he shares, “I remember a single woman traveller who approached me at check-in with a strict, medically prescribed diet and asked if we could accommodate it…” What followed was a coordinated effort by his team to ensure precision and care. “At the time of checkout, she had tears in her eyes… It reaffirmed that when we truly commit, we can create an unmatched guest experience.”

Speaking about today’s travellers, he highlights a shift in expectations. “Luxury is not materialistic, it is deeply personal.” His approach focuses on understanding guests, anticipating their needs, and delivering warmth that feels like home.

Even in moments of operational challenges, such as a sudden system failure during peak service, his emphasis remains unchanged. “It was a perfect example of teamwork, quick thinking, and resilience,” he recalls, underlining the importance of seamless guest experience.

For him, the smallest details create the biggest impact. “Luxury is always human, it is never just materialistic.” At Sayaji, this philosophy comes alive through their “Yours Truly” experience.

This insightful exchange captures the essence of modern hospitality, where emotion meets excellence. It was truly a great conversation, and you can explore the complete feature in the Hospitality News May magazine on our website, or grab a physical copy to experience it in full.


Strategic Growth in India’s Evolving Hospitality Landscape

Strategic Growth in India’s Evolving Hospitality Landscape

Mr. Jayant Singh

Published on April 1, 2026

In an exclusive and insightful interaction, we bring you a compelling conversation with a leader who has consistently challenged the norms of Indian hospitality. Featured in our latest edition, Mr. Jayant Singh, Managing Partner of TreeHouse Hotels & Resorts, shares his journey, vision, and the philosophy that continues to shape one of India’s most distinctive hotel brands.

At a time when most hotel chains focused their growth on metropolitan cities, Mr. Singh chose a different path, one that looked towards the India that was often overlooked. In this featured article, he reflects on the early insight that led to the creation of TreeHouse Hotels & Resorts, and how that vision has evolved into a multi-brand platform catering to diverse traveller segments across the country.

From its beginnings in 2007 to becoming a network of over 500 keys across 17 operational properties, the brand’s growth story is rooted in a simple yet powerful idea: delivering reliable, comfortable, and heartfelt hospitality in emerging destinations. As he explains, the core philosophy of “Service Dil-Se” remains unchanged, even as the brand expands its architecture across economy, midscale, and upscale offerings.

As the conversation unfolds, Mr. Singh offers a candid perspective on the dynamics of Tier II and Tier III markets, highlighting the growing demand driven by domestic travel and infrastructure development, alongside the gap in professionally managed supply. His insights reveal the strategic advantage of being an early mover, building strong local relationships and establishing brand trust in evolving markets.

He also delves into the realities of managing multiple brands without overlap, maintaining consistency through strong operational frameworks, and fostering meaningful partnerships with property owners. Equally important is his honest take on the industry’s talent challenges, emphasising the need for stronger career pathways and continued investment in people.

Looking ahead, his focus remains on thoughtful expansion and strengthening presence across emerging destinations, while staying aligned with the changing expectations of the Indian traveller.

It is, without doubt, a rich and engaging conversation that captures both the journey and the future of India-first hospitality. To read the complete interview and explore deeper insights, readers can access the full feature in the HospitalityNews April magazine, available on our website and in print.


Inside Alivaa’s Bold Vision for India’s Hospitality Future

Inside Alivaa’s Bold Vision for India’s Hospitality Future

Vikramjit Singh and Akash Bhatia

Published on April 1, 2026

In an exclusive and compelling interaction, we bring you a powerful conversation with two industry leaders who are quietly but confidently reshaping the narrative of Indian hospitality. Featured in our Insiders Talk section, Vikramjit Singh and Akash Bhatia of ALIVAA Hotels & Resorts share perspectives that reflect not just experience, but intent, resilience, and a forward-looking vision.

At a time when the hospitality sector stands at a critical inflection point, conversations like these offer rare insight into what truly drives transformation. In this featured article, both leaders open up about their journeys, the lessons that shaped them, and the bold decisions that led to the creation of a brand built for tomorrow.

There is a distinct depth to their reflections, whether it is Singh’s decision to step into entrepreneurship at a defining moment for the industry, or his observations on the evolving mindset of the post-pandemic traveller. From trust and hygiene becoming decisive factors to the growing appetite for new destinations, his insights capture the pulse of a rapidly changing market.

Bhatia, on the other hand, brings a strategic lens to the conversation, detailing how ALIVAA is building a disruptive, asset-light ecosystem while maintaining strong brand identity across segments. His thoughts on “intuitive care,” consistency at scale, and the importance of empowered teams reveal the philosophy that underpins the brand’s growth.

As the discussion unfolds, themes of technology, leadership, and adaptability take centre stage. From AI-driven revenue management to unified guest experiences, and from leading multicultural teams to building agile organisations, every response adds a new layer to understanding modern hospitality leadership.

What makes this interaction particularly engaging is the honesty and clarity with which both leaders speak, not just about success, but about the realities of building something meaningful in a competitive landscape.

It is, without doubt, an insightful and enriching conversation that reflects the spirit of reinvention in Indian hospitality. To explore the complete interview and gain deeper perspectives, readers can access the full feature in the Hospitality News April magazine, available on our website and in print.