Samarth Sidana on the Future of Underdoggs: Expansion, Innovation, and Community-Centered Hospitality

Samarth Sidana on the Future of Underdoggs: Expansion, Innovation, and Community-Centered Hospitality

Samarth Sidana

Published on January 2, 2025

Samarth Sidana is a passionate entrepreneur managing multiple roles, including Director of Underdoggs, Co-Owner of Sidana Exports, and Director of Sere Resort in Goa. His educational background in Business Administration and International Management has equipped him with the knowledge to successfully lead ventures in hospitality, with Underdoggs being his standout achievement.

Underdoggs, the dynamic sports bar concept created by Sidhana, has quickly become a favorite destination for sports enthusiasts and socialites alike. Known for its lively atmosphere, large TVs showcasing live sports, and innovative food and drink menu, Underdoggs has built a loyal fan base across cities like Bengaluru, Delhi, and Ludhiana. Sidana’s vision is to expand the brand significantly, with a goal to grow by 200% and open 30 new outlets by 2025.

In this interview, Sidana discusses what drives Underdoggs’ rapid expansion, both domestically and internationally. The brand’s aggressive growth strategy is fueled by the increasing demand for elevated sports bar experiences, as customers seek more than just a place to watch sports - they want a community hub that offers food, drinks, and entertainment. With an eye on expanding into global markets like Dubai and London, Sidana is confident that Underdoggs can make a significant mark in the competitive F&B industry.

When asked about how Underdoggs balances its high-energy sports bar vibe with a premium dining experience, Sidana explains that the brand has mastered the art of offering both. While the atmosphere is charged with excitement through live sports and dynamic ambiance, the food and beverage menu is curated with gourmet options and craft beverages, ensuring that it appeals to diverse audiences.

Sidana also addresses the rapid changes in the F&B industry, including the rise of craft drinks, healthier menu options, and demand for unique, immersive dining experiences. By adapting to these trends, Underdoggs remains ahead of the curve, ensuring that every guest’s expectations are met while maintaining its distinctive energy and brand appeal.

In addition to expanding its reach, Underdoggs is committed to creating a positive impact on local communities. With plans to create 2,700 new jobs through expansion, Sidana emphasizes the importance of supporting local economies through job creation and by sourcing from regional suppliers. By fostering a culture of community and connection, Underdoggs is focused on building lasting relationships with its customers.

As the sports entertainment scene grows in India, Sidana is committed to keeping Underdoggs at the forefront by offering unique events, interactive experiences, and maintaining a high-energy atmosphere that keeps fans engaged. Looking ahead to 2025 and beyond, Sidana envisions Underdoggs becoming not just a sports bar but a global destination for sports fans and entertainment seekers alike.

Underdoggs’ future looks bright as it continues to evolve, expand, and adapt to the needs of today’s entertainment landscape. Whether in India or abroad, the brand’s commitment to innovation, community, and exceptional experiences will ensure its place as a leader in the hospitality industry.

For more insights into Samarth Sidana’s vision for Underdoggs and the future of sports hospitality, read the full interview in January Edition of Hospitality News India Magazine - Its All yours now!


Shaping Colombo’s Luxury Hospitality Landscape: A Conversation with Andreas Streiber

Shaping Colombo’s Luxury Hospitality Landscape: A Conversation with Andreas Streiber

Andreas Streiber

Published on March 1, 2026

In an exclusive interaction with Hospitality News, seasoned hospitality leader Andreas Streiber offered a thoughtful and compelling perspective on leadership, guest experience, and the evolving role of luxury hotels in dynamic city destinations. As the General Manager of Shangri-La Colombo, Andreas brings with him over 25 years of global experience with the Shangri-La Group, shaping his people-first philosophy and deeply rooted approach to service excellence.

Drawing from a career that spans multiple international markets, Andreas reflected on how global exposure has influenced his leadership style. He emphasised adaptability, cultural sensitivity, and empathy as critical elements in managing diverse teams and meeting the expectations of an increasingly global guest profile. According to him, understanding cultural nuances and fostering inclusive team environments are essential to delivering meaningful and authentic hospitality experiences.

Speaking about Shangri-La Colombo, Andreas described the property as more than just a luxury urban hotel. As a landmark development and the first new luxury hotel to open in Colombo in over three decades, it represents confidence in the city’s future as a global destination. He highlighted the hotel’s unique balance of contemporary elegance and Sri Lankan heritage, positioning it as a social and cultural hub for both international travellers and local communities.

Operational excellence remains a cornerstone of his leadership. Andreas shared insights into the importance of strong training programmes, quality control, and the strategic use of guest feedback to ensure consistency across service and performance. He also underlined the role of accountability and teamwork in delivering seamless guest experiences in a large luxury environment.

Food and beverage, he noted, plays a powerful role in shaping a hotel’s identity. By blending authentic local flavours with global culinary influences, the hotel aims to create dining experiences that are both culturally rich and emotionally engaging.

Looking ahead, Andreas outlined his vision for Shangri-La Colombo, one centred on deeper guest engagement, an inclusive and empowered team culture, and long-term leadership in sustainable luxury hospitality.

This insightful exchange offered a rare glimpse into the mindset of a leader shaping one of Colombo’s most iconic hospitality destinations. It was truly a great conversation, and we invite you to explore the complete interview in the Hospitality News March magazine, available on our website and in the physical print edition.


Shreya Malpani on Building the Future of Experiential Entertainment

Shreya Malpani on Building the Future of Experiential Entertainment

Shreya Malpani

Published on March 1, 2026

As India’s leisure and entertainment industry enters a more experience-driven era, leadership clarity and operational precision are becoming defining factors of success. In an exclusive conversation with Hospitality News, Shreya Malpani, Director at the Malpani Group, shared powerful insights into how immersive destinations are being built for the modern Indian consumer.

Representing a new generation within the Group’s legacy, she is closely involved with brands such as ImagicaaWorld and Dave & Buster’s in India. Her vision signals a shift from traditional arcade-led formats to integrated, design-forward ecosystems where food, technology, and play converge seamlessly.

At the heart of her leadership philosophy lies clarity of vision and uncompromising experience standards. She emphasised that while multiple formats may operate under one umbrella, alignment in guest experience principles is non-negotiable. For her, strategy cannot remain disconnected from operations. Brand storytelling, team culture and on-ground delivery must move in sync to ensure experience integrity at scale.

Marketing, she explained, must evoke emotion before promoting offers. Campaigns are built around how guests should feel, ensuring that the promise communicated externally is consistently delivered internally. Emotional recall, according to her, is the true measure of brand strength in entertainment.

Reflecting on launching Dave & Buster’s in India, she highlighted a critical learning: global formats must be contextualised. Indian consumers are aspirational yet discerning, requiring a fine balance between international benchmarks and local cultural relevance. Authenticity and operational discipline, she noted, are essential to sustaining credibility.

On balancing creativity with operational excellence, she advocates “disciplined creativity”- encouraging bold ideas within structured systems that protect brand standards. Innovation, when supported by process, becomes sustainable.

Looking ahead, she sees integrated, multi-format destinations, personalization, immersive technology, and community-driven programming shaping the future of leisure in India.

It was a great conversation we had with her, one that reflects ambition, structure, and a clear direction for experiential growth. To explore the complete interaction, read the full feature in the HospitalityNews March Magazine on our website and secure your physical copy for an in-depth industry perspective.


People, Purpose, and Culinary Leadership

People, Purpose, and Culinary Leadership

Chef V. Bharathan

Published on February 1, 2026

In an exclusive featured interaction with Hospitality News, Executive Chef V. Bharathan offers rare insights into the values and discipline that have shaped his remarkable journey in hospitality. From beginning his career at the very entry level of Food & Beverage service to leading complex culinary operations at Bengaluru Airport’s Terminal 1, his story reflects resilience, consistency, and purpose-led leadership.

Now serving as Executive Chef at Avolta India, Chef Bharathan speaks candidly about the formative years that taught him patience, humility, and endurance, and the mentors who shaped his belief that leadership must be firm on standards yet humane in practice. He also reflects on balancing authenticity and innovation while cooking for fast-moving, diverse traveller audiences, ensuring comfort without compromising culinary identity.

The conversation further explores his pioneering work in fireless and knifeless kitchen systems, developed to enhance safety, efficiency, and team confidence in high-volume airport environments. Equally compelling are his thoughts on inclusive employment, where dignity, trust, and opportunity emerge as the true pillars of hospitality.

This thoughtful exchange goes beyond food, revealing a leader driven by character, discipline, and conscience. It is a meaningful conversation that captures the evolving essence of culinary leadership in India today.

Readers can explore the complete interview in the Hospitality News February Magazine, available on our website and in the physical print edition.