Samarth Sidana on the Future of Underdoggs: Expansion, Innovation, and Community-Centered Hospitality

Samarth Sidana on the Future of Underdoggs: Expansion, Innovation, and Community-Centered Hospitality

Samarth Sidana

Published on January 2, 2025

Samarth Sidana is a passionate entrepreneur managing multiple roles, including Director of Underdoggs, Co-Owner of Sidana Exports, and Director of Sere Resort in Goa. His educational background in Business Administration and International Management has equipped him with the knowledge to successfully lead ventures in hospitality, with Underdoggs being his standout achievement.

Underdoggs, the dynamic sports bar concept created by Sidhana, has quickly become a favorite destination for sports enthusiasts and socialites alike. Known for its lively atmosphere, large TVs showcasing live sports, and innovative food and drink menu, Underdoggs has built a loyal fan base across cities like Bengaluru, Delhi, and Ludhiana. Sidana’s vision is to expand the brand significantly, with a goal to grow by 200% and open 30 new outlets by 2025.

In this interview, Sidana discusses what drives Underdoggs’ rapid expansion, both domestically and internationally. The brand’s aggressive growth strategy is fueled by the increasing demand for elevated sports bar experiences, as customers seek more than just a place to watch sports - they want a community hub that offers food, drinks, and entertainment. With an eye on expanding into global markets like Dubai and London, Sidana is confident that Underdoggs can make a significant mark in the competitive F&B industry.

When asked about how Underdoggs balances its high-energy sports bar vibe with a premium dining experience, Sidana explains that the brand has mastered the art of offering both. While the atmosphere is charged with excitement through live sports and dynamic ambiance, the food and beverage menu is curated with gourmet options and craft beverages, ensuring that it appeals to diverse audiences.

Sidana also addresses the rapid changes in the F&B industry, including the rise of craft drinks, healthier menu options, and demand for unique, immersive dining experiences. By adapting to these trends, Underdoggs remains ahead of the curve, ensuring that every guest’s expectations are met while maintaining its distinctive energy and brand appeal.

In addition to expanding its reach, Underdoggs is committed to creating a positive impact on local communities. With plans to create 2,700 new jobs through expansion, Sidana emphasizes the importance of supporting local economies through job creation and by sourcing from regional suppliers. By fostering a culture of community and connection, Underdoggs is focused on building lasting relationships with its customers.

As the sports entertainment scene grows in India, Sidana is committed to keeping Underdoggs at the forefront by offering unique events, interactive experiences, and maintaining a high-energy atmosphere that keeps fans engaged. Looking ahead to 2025 and beyond, Sidana envisions Underdoggs becoming not just a sports bar but a global destination for sports fans and entertainment seekers alike.

Underdoggs’ future looks bright as it continues to evolve, expand, and adapt to the needs of today’s entertainment landscape. Whether in India or abroad, the brand’s commitment to innovation, community, and exceptional experiences will ensure its place as a leader in the hospitality industry.

For more insights into Samarth Sidana’s vision for Underdoggs and the future of sports hospitality, read the full interview in January Edition of Hospitality News India Magazine - Its All yours now!


Vilas Pawar on Lemon Tree’s Franchise Success & Future Growth

Vilas Pawar on Lemon Tree’s Franchise Success & Future Growth

Vilas Pawar

Published on February 1, 2025

Vilas Pawar, CEO of the Managed & Franchise Division at Lemon Tree Hotels, is steering the brand’s ambitious expansion with a focus on an asset-light growth model. With an illustrious career spanning top hospitality brands like Taj Hotels, Hyatt, Radisson, and Choice Hotels International, Pawar brings a wealth of experience in franchise development. Recognized among the Top 50 Leaders in Franchising by Franchise India, he is now leading Lemon Tree’s push toward 20,000+ rooms in the next five years while maintaining high-quality service and operational efficiency.

In his conversation with Hospitality News, Pawar discusses how Lemon Tree is tapping into Tier II, III, and IV cities, bringing quality accommodation to emerging markets like Chandausi, Marpalle, and Sri Ganganagar. He highlights the role of the Keys brand—Keys Prima, Keys Select, and Keys Lite—in driving franchise growth while maintaining flexibility. Pawar also delves into the company’s eco-friendly initiatives, ensuring sustainability remains at the forefront of their expansion.

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Technology is another game-changer for Lemon Tree, with AI-driven dynamic pricing, automation in revenue management, and an e-concierge system enhancing guest experiences. Pawar also sheds light on an unexpected strategy that has set Lemon Tree apart—On-Demand In-house Service Associates (ODIs), a unique approach that blends efficiency with personalized hospitality.

As the franchising model gains momentum in India, Pawar believes it will play a significant role in shaping the future of the hospitality industry over the next decade.

Want to dive deeper into his insights? Read the full interview in Hospitality News’ February issue! Subscribe today or DM us to order your copy.


Namu Kini on Making Veganism Mainstream in India

Namu Kini on Making Veganism Mainstream in India

Namu Kini

Published on February 1, 2025

Namu Kini is at the forefront of India’s vegan revolution. As the founder of Namu Recommends, she has built a thriving platform that champions plant-based businesses and sustainable living. Since launching the Namu Recommends Vegan Market in 2021, she has hosted 13 successful events, making veganism more accessible to the masses. Additionally, her work with the Veganuary Festival has created a vibrant space for individuals to explore and embrace a plant-based lifestyle. Beyond food, her efforts extend to fashion, eco-friendly products, and wellness, fostering a strong, conscious community.

In an exclusive interview featured in our February magazine, Namu shares how her journey began as a simple initiative on Instagram and quickly transformed into a full-fledged movement. She recalls how her early markets had only a handful of stalls, yet the demand was so high that they sold out within hours. Today, her events host over 120 vendors, drawing thousands of attendees, including non-vegans who are curious about plant-based alternatives.

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She also discusses the challenges of mainstreaming veganism in India, emphasizing that while passion is important, vegan businesses must adopt strong market strategies to thrive. She highlights key milestones, such as having brands from her market supply dairy-free alternatives to Bangalore International Airport, proving the growing demand for plant-based options.

For insights into Namu Kini’s inspiring journey, her vision for the future of veganism in India, and how she’s fostering a more sustainable world, read the full interview in our February edition of Hospitality News magazine.Subscribe today or DM us to order your copy.


Akshay Gupta of Tivoli Group: Shaping the Future of Luxury Hospitality

Akshay Gupta of Tivoli Group: Shaping the Future of Luxury Hospitality

Akshay Gupta

Published on February 1, 2025

In an exclusive interview featured in our February issue, Akshay Gupta, the Executive Director of Tivoli Group, takes us on a journey through the evolving landscape of luxury hospitality in India. Known for his blend of global education and local expertise, Akshay’s leadership has been instrumental in steering the renowned Tivoli Group toward sustainable growth and unparalleled guest experiences.

Tivoli Group, established in 1988, is synonymous with luxury and elegance, offering a range of properties across India, from stunning wedding venues to exclusive resorts. Under Akshay's guidance, Tivoli has expanded its footprint with new properties in prime locations like Noida, Dwarka, and Jim Corbett. His approach to hospitality revolves around innovation, ensuring each property reflects Tivoli’s core values of elegance, sophistication, and personalized service.

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In the interview, Akshay discusses the importance of sustainability in today’s luxury hospitality market, highlighting how Tivoli’s eco-conscious initiatives, like energy-efficient systems and sustainable sourcing, are redefining the luxury experience. He also shares his vision for diversifying Tivoli’s offerings, such as the iconic 'The Upper HSE,' which seamlessly combines innovation and exclusivity, making it a go-to venue for high-profile events.

Akshay’s leadership focuses on one core idea: delivering unforgettable experiences. Whether it’s a lavish wedding or a corporate gala, Tivoli Group’s attention to detail and commitment to excellence shine through.

To discover more about Akshay Gupta’s insights on the future of luxury hospitality, sustainability, and his vision for Tivoli Group, read the full interview in the February issue of Hospitality News Magazine. Subscribe today or DM us to order your copy.