Samarth Sidana on the Future of Underdoggs: Expansion, Innovation, and Community-Centered Hospitality

Samarth Sidana on the Future of Underdoggs: Expansion, Innovation, and Community-Centered Hospitality

Samarth Sidana

Published on January 2, 2025

Samarth Sidana is a passionate entrepreneur managing multiple roles, including Director of Underdoggs, Co-Owner of Sidana Exports, and Director of Sere Resort in Goa. His educational background in Business Administration and International Management has equipped him with the knowledge to successfully lead ventures in hospitality, with Underdoggs being his standout achievement.

Underdoggs, the dynamic sports bar concept created by Sidhana, has quickly become a favorite destination for sports enthusiasts and socialites alike. Known for its lively atmosphere, large TVs showcasing live sports, and innovative food and drink menu, Underdoggs has built a loyal fan base across cities like Bengaluru, Delhi, and Ludhiana. Sidana’s vision is to expand the brand significantly, with a goal to grow by 200% and open 30 new outlets by 2025.

In this interview, Sidana discusses what drives Underdoggs’ rapid expansion, both domestically and internationally. The brand’s aggressive growth strategy is fueled by the increasing demand for elevated sports bar experiences, as customers seek more than just a place to watch sports - they want a community hub that offers food, drinks, and entertainment. With an eye on expanding into global markets like Dubai and London, Sidana is confident that Underdoggs can make a significant mark in the competitive F&B industry.

When asked about how Underdoggs balances its high-energy sports bar vibe with a premium dining experience, Sidana explains that the brand has mastered the art of offering both. While the atmosphere is charged with excitement through live sports and dynamic ambiance, the food and beverage menu is curated with gourmet options and craft beverages, ensuring that it appeals to diverse audiences.

Sidana also addresses the rapid changes in the F&B industry, including the rise of craft drinks, healthier menu options, and demand for unique, immersive dining experiences. By adapting to these trends, Underdoggs remains ahead of the curve, ensuring that every guest’s expectations are met while maintaining its distinctive energy and brand appeal.

In addition to expanding its reach, Underdoggs is committed to creating a positive impact on local communities. With plans to create 2,700 new jobs through expansion, Sidana emphasizes the importance of supporting local economies through job creation and by sourcing from regional suppliers. By fostering a culture of community and connection, Underdoggs is focused on building lasting relationships with its customers.

As the sports entertainment scene grows in India, Sidana is committed to keeping Underdoggs at the forefront by offering unique events, interactive experiences, and maintaining a high-energy atmosphere that keeps fans engaged. Looking ahead to 2025 and beyond, Sidana envisions Underdoggs becoming not just a sports bar but a global destination for sports fans and entertainment seekers alike.

Underdoggs’ future looks bright as it continues to evolve, expand, and adapt to the needs of today’s entertainment landscape. Whether in India or abroad, the brand’s commitment to innovation, community, and exceptional experiences will ensure its place as a leader in the hospitality industry.

For more insights into Samarth Sidana’s vision for Underdoggs and the future of sports hospitality, read the full interview in January Edition of Hospitality News India Magazine - Its All yours now!


Crafting Destinations with Character: Ramit Sethi on Redefining Boutique Hospitality

Crafting Destinations with Character: Ramit Sethi on Redefining Boutique Hospitality

Ramit Sethi

Published on August 1, 2026

Boutique hospitality is steadily redefining the way travellers experience destinations, placing greater emphasis on authenticity, meaningful connections, and memorable stays. Among the brands leading this shift is Seclude Hotels, known for transforming unique homes into immersive hospitality experiences that celebrate heritage, local culture, and personalised service.

In an exclusive conversation with Hospitality News, Ramit Sethi, Co-founder and Director of Seclude Hotels, shares the vision that has shaped the brand's remarkable journey. From the inspiration behind the successful Creators Club initiative to Seclude's commitment to responsible tourism, Sethi discusses how the company continues to build experiences that extend far beyond accommodation.

The conversation also explores Seclude's role in strengthening local tourism ecosystems by creating employment opportunities, collaborating with surrounding communities, and encouraging travellers to discover offbeat destinations through authentic experiences. Drawing from his corporate leadership background and entrepreneurial journey, Sethi reflects on the guest-first philosophy rooted in seva bhav that continues to guide every decision at Seclude.

Readers will also discover how the brand's carefully curated 'Rent Your Home' model helps preserve the individuality of every property while ensuring consistent quality and personalised hospitality. In addition, Sethi shares Seclude's long-term vision for purposeful expansion, explaining why the company prioritises destinations with heritage, character, and unique stories over rapid growth. The discussion further highlights why Seclude's boutique properties have become preferred venues for intimate weddings, milestone celebrations, anniversaries, and family reunions, where every occasion becomes part of a memorable story.

Packed with insights on boutique hospitality, destination development, experiential travel, creator-led marketing, and evolving guest expectations, this exclusive feature offers an engaging perspective on one of India's most distinctive hospitality brands.

It was a truly insightful conversation with Ramit Sethi, offering valuable perspectives on the future of experiential hospitality and destination-led travel. To read the complete exclusive interview, pick up the August edition of Hospitality News magazine or visit our website to explore the full feature.


Exclusive Feature: Sanjeev Kumar FIH on Building the Future of Hospitality with HOSPI Sigma™

Exclusive Feature: Sanjeev Kumar FIH on Building the Future of Hospitality with HOSPI Sigma™

Sanjeev Kumar FIH

Published on August 1, 2026

As India's hospitality industry accelerates into a new era of growth, conversations around talent, operational excellence, and future-ready leadership have never been more important. While the sector continues to expand with strong government support and increasing investment, one question remains at the heart of its success, how can hospitality professionals be better prepared for the realities of modern hotel operations?

In this exclusive feature for Hospitality News August Magazine, we had the opportunity to engage with Sanjeev Kumar FIH, Founder of HOSPI Sigma™, whose decades of leadership across some of the world's most respected hotel brands have shaped a unique perspective on hospitality capability and operational excellence.

Drawing from over 30 years of experience spanning Taj Hotels, ITC Hotels, Starwood Hotels & Resorts (now Marriott International), Premier Inn, and international leadership assignments, Kumar shares the journey that led to the creation of the world's first Unified Lean Six Sigma-based capability framework designed exclusively for hospitality. His insights go beyond conventional training, exploring how structured thinking, operational discipline, and decision-making under pressure can transform hospitality professionals at every stage of their careers.

The feature also explores the industry's widening skills gap, the growing importance of capability-based learning, HOSPI Sigma™'s expanding collaborations with hospitality institutes and hotel groups, and how the framework aligns with India's ambitious vision for hospitality education and workforce development.

Adding further depth to the conversation, the leadership team behind HOSPI Sigma™ discusses the importance of globally recognised professional development, stronger academia-industry collaboration, inclusive talent development, and building an ecosystem that prepares professionals for long-term success.

Rather than revealing every insight here, this feature offers only a glimpse into a conversation that examines where hospitality education stands today and where it must go next. From operational challenges to leadership philosophy, and from structured capability development to the future of hospitality talent, the discussion presents valuable perspectives for hotel leaders, educators, students, and industry professionals alike.

It was a privilege to engage in such a thoughtful and forward-looking conversation with Sanjeev Kumar FIH and the HOSPI Sigma™ leadership team. To explore the complete feature and gain deeper insights into their vision for transforming hospitality capability, read the full interview in the Hospitality News August Magazine, available on our website, or experience it in the print edition by getting your physical copy.


Exclusive Conversation with Rahul Makhija: Leading Hospitality Through People, Purpose, and Innovation

Exclusive Conversation with Rahul Makhija: Leading Hospitality Through People, Purpose, and Innovation

Rahul Makhija

Published on August 1, 2026

With over two decades of experience in the hospitality industry, Rahul Makhija, General Manager at Apeejay Surrendra Park Hotels Limited, has consistently championed a guest-first philosophy while leading The Park Navi Mumbai with a vision rooted in innovation, service excellence, and meaningful hospitality.

In an exclusive featured conversation with Hospitality News, Rahul Makhija shares valuable insights drawn from his extensive leadership journey, offering readers a deeper understanding of the evolving dynamics shaping India's hospitality landscape. From building resilient hospitality businesses and creating personalised guest experiences to navigating global uncertainties, embracing sustainability, and responding to changing food, beverage, and nightlife trends, the conversation explores the priorities that define modern hotel leadership.

The interview also highlights how The Park Navi Mumbai continues to strengthen its presence as Navi Mumbai evolves into one of India's fastest-growing business and infrastructure destinations. Rahul Makhija discusses the hotel's role in supporting this transformation through world-class hospitality, talent development, community engagement, and experiences that reflect the brand's distinctive lifestyle philosophy.

Readers will also discover his perspectives on balancing innovation with operational excellence, understanding changing guest expectations, leveraging technology without compromising the human touch, and creating long-term value for guests, employees, partners, and stakeholders alike. His thoughtful responses offer meaningful takeaways for hospitality professionals, industry leaders, aspiring hoteliers, and business enthusiasts seeking to understand the future direction of the sector.

Whether it is adapting to global market conditions, delivering memorable guest journeys, or building a more responsible and sustainable future, every response reflects a leadership approach centred on trust, consistency, and continuous evolution. The conversation offers practical insights into how hospitality brands can remain relevant while staying true to their identity in an increasingly competitive marketplace.

It was truly a meaningful and insightful conversation with Rahul Makhija, whose perspectives reinforce the importance of people, purpose, and innovation in shaping exceptional hospitality experiences.

To read the complete exclusive interview, explore the Hospitality News August Magazine on our website or grab your physical copy and discover the full conversation along with many more inspiring stories, industry insights, and exclusive features from the world of hospitality.