Vilas Pawar on Lemon Tree’s Franchise Success & Future Growth

Vilas Pawar on Lemon Tree’s Franchise Success & Future Growth

Vilas Pawar

Published on February 1, 2025

Vilas Pawar, CEO of the Managed & Franchise Division at Lemon Tree Hotels, is steering the brand’s ambitious expansion with a focus on an asset-light growth model. With an illustrious career spanning top hospitality brands like Taj Hotels, Hyatt, Radisson, and Choice Hotels International, Pawar brings a wealth of experience in franchise development. Recognized among the Top 50 Leaders in Franchising by Franchise India, he is now leading Lemon Tree’s push toward 20,000+ rooms in the next five years while maintaining high-quality service and operational efficiency.

In his conversation with Hospitality News, Pawar discusses how Lemon Tree is tapping into Tier II, III, and IV cities, bringing quality accommodation to emerging markets like Chandausi, Marpalle, and Sri Ganganagar. He highlights the role of the Keys brand—Keys Prima, Keys Select, and Keys Lite—in driving franchise growth while maintaining flexibility. Pawar also delves into the company’s eco-friendly initiatives, ensuring sustainability remains at the forefront of their expansion.

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Technology is another game-changer for Lemon Tree, with AI-driven dynamic pricing, automation in revenue management, and an e-concierge system enhancing guest experiences. Pawar also sheds light on an unexpected strategy that has set Lemon Tree apart—On-Demand In-house Service Associates (ODIs), a unique approach that blends efficiency with personalized hospitality.

As the franchising model gains momentum in India, Pawar believes it will play a significant role in shaping the future of the hospitality industry over the next decade.

Want to dive deeper into his insights? Read the full interview in Hospitality News’ February issue! Subscribe today or DM us to order your copy.


Chef Jerson Fernandes: A Culinary Story of Resilience

Chef Jerson Fernandes: A Culinary Story of Resilience

Chef Jerson Fernandes

Published on November 1, 2025

In the high-octane world of gastronomy, few stories blend humility and achievement quite like that of Chef Jerson Fernandes. In an exclusive conversation with Hospitality News, the Guinness World Record holder and Director of Culinary Operations (Corporate Food) at Sodexo India opens up about a journey defined not by fame, but by fortitude.

Today, as one of India’s most respected culinary leaders, his story isn’t just about mastering recipes, it’s about mastering resilience. Before the accolades and White House invitations, there was a young man in a modest kitchen, learning the true value of hard work. Chef Jerson began his journey as a dishwasher, a role that taught him humility, patience, and the discipline that would one day define his leadership.

For most chefs, the dream of cooking for international delegates belongs to fantasy. For Chef Jerson, it became history, twice. Being the only Indian chef to cook for White House delegates on two separate occasions placed Indian flavours at the heart of global diplomacy. His achievements include being named Best Executive Chef of India across seven platforms and winning the Hotelier India Award twice, an unmatched feat in the industry.

Beyond accolades, his philosophy remains deeply human. He believes authenticity is India’s greatest luxury—whether in a simple Goan curry or a contemporary tasting menu. His culinary repertoire has touched the lives of global icons across business, cinema, and sports, yet his focus remains unchanged: connection through food.

As a mentor, leader, and advocate for inclusion, Chef Jerson has trained special needs children, collaborated with the armed forces, and transformed kitchens into spaces of learning. With over 4 million monthly digital impressions, he continues to inspire and educate a generation of young chefs.

It was a privilege speaking with Chef Jerson Fernandes, whose journey proves that true success is born from humility and heart.

Read the complete interview in the November issue of Hospitality News on our website, or get your physical copy to explore his full story.


The Art of Soulful Hospitality at GRT Hotels

The Art of Soulful Hospitality at GRT Hotels

Vikram Cotah

Published on November 1, 2025

In an era when luxury is often measured by grandeur, Vikram Cotah, CEO of GRT Hotels & Resorts, is crafting a new narrative, one where luxury feels human, purposeful, and rooted in culture. In an exclusive conversation with Hospitality News, he delves into how GRT Hotels has evolved into a symbol of Soulful Hospitality, blending design, sustainability, and local storytelling to create experiences that truly connect people with people.

Under his leadership, GRT has not only expanded its footprint across South India but also redefined what modern Indian hospitality can be conscious, inclusive, and deeply experiential. In this featured interview, Vikram shares insights on how the brand’s journey began, the inspiration behind The Great Butterfly Effect, and how initiatives like The Great Being and Great Divine Darshan are shaping wellness and spiritual tourism for the next generation of travelers.

From sustainable operations to promoting women in leadership, and from reimagining the Indian wedding experience with Great Ceremonies to integrating AI for hyper-personalized service, every aspect of GRT’s evolution reflects a balance between innovation and emotion. Vikram’s reflections go beyond business; they reveal a philosophy that hospitality, at its core, is an act of care and connection.

What stands out most in our exchange is his conviction that India’s future in tourism lies in authenticity, in celebrating regional identities while delivering global excellence. It’s a vision that feels both ambitious and deeply grounded.

It was a truly inspiring conversation with Vikram Cotah, whose leadership continues to redefine the essence of modern hospitality.

Read the full interview in the November issue of HospitalityNews, available now on our website  and don’t miss your chance to grab a physical copy for your collection.


Plates that Speak Stories: Chef Altamsh’s Culinary Vision

Plates that Speak Stories: Chef Altamsh’s Culinary Vision

Chef Altamsh Patel

Published on October 1, 2025

In an exclusive feature with October edition of Hospitalitynews magazine, Chef Altamsh Patel, Director of Culinary at Hilton Mumbai International Airport, shared insights that reveal not only his passion for gastronomy but also the philosophy that drives his success. His journey is a testament to how unexpected paths often lead to extraordinary destinations.

When asked about his defining moment, Chef Altamsh reflected on his early life where his parents wished for him to become a doctor. Yet, destiny had other plans. Drawn into hotel management and eventually the kitchen of the Taj, he discovered a true sense of belonging. “What began as honoring my parents soon grew into a lifelong love, reminding me that sometimes the unplanned path becomes the one we cherish most,” he shared.

Speaking about innovation and tradition, he noted, “At Hilton Mumbai International Airport, balancing innovation with tradition means sharing a part of our heart with every guest.” To him, food is storytelling, an art that surprises guests while honoring culture.

Chef Altamsh also underlined how food creates cherished memories. Whether in restaurants, banquets, or in-room dining, he and his team strive to ensure every plate carries love, passion, and culture, making each meal unforgettable.

On sustainability, his commitment is firm. From locally sourced ingredients to Hilton’s Travel with Purpose mission, practices like waste-to-fertilizer initiatives, cage-free eggs, and glass bottles redefine responsible luxury dining.

As a mentor, Chef Altamsh believes in nurturing creativity, humility, and resilience among young chefs, ensuring excellence remains a collective effort. Looking ahead, he expressed excitement about India’s micro-cuisines and Peruvian influences, combining authenticity with multi-sensory experiences to shape the future of luxury dining.

It was truly an inspiring and enriching conversation with Chef Altamsh Patel. For the complete feature, explore the Hospitalitynews October Magazine, available on our website (E-Magazine) and as a physical copy.