1.5 Degree, Delhi’s pioneering plant-based dairy start-up, has partnered with PVR Cinemas, India’s largest multiplex chain, to launch its first-ever retail kiosks offering 100% natural, lactose-free gelatos, shakes, and sundaes. This collaboration marks a new chapter in the cinema experience, combining indulgence with sustainability.

The kiosks have been launched at two of NCR’s most iconic cinema destinations, PVR ECX Chanakyapuri, Delhi’s only ECX, and PVR Inox Worldmark, Gurgaon. These illuminated experiential carts are designed to seamlessly blend with the premium ambiance of PVR cinemas, inviting movie-goers to enjoy a guilt-free treat under the tagline “Plant-based to Cool a Warmer Planet.”

Through this partnership, 1.5 Degree brings its signature range of natural, lactose-free, and palm-oil-free gelatos to cinema audiences seeking both taste and wellness. To celebrate the collaboration, the brand has introduced exclusive PVR-inspired flavours like Caramel Popcorn Gelato, along with indulgent options including Mixed Berry, Biscoff, Mango, Coffee, and No-Added-Sugar Blueberry. The menu also features a variety of sugar-free shakes and signature sundaes served in cans, designed for freshness and convenience.

Speaking on the launch, Vedansh Goyal, Founder of 1.5 Degree, said, “Ice cream is an emotion, an inseparable part of the movie experience. Whether it’s a family outing, date night, or get-together with friends, our gelatos aim to make every PVR moment sweeter, healthier, and more memorable. Our mission is to make plant-based indulgence mainstream, where great taste meets good health and sustainability.”

1.5 Degree recently raised seed funding from BITS Pilani and continues to expand its footprint across India with a focus on sustainable, health-conscious dairy alternatives. Through this association with PVR, the brand aims to make plant-based treats more accessible, enjoyable, and part of everyday indulgence.

 Watch the launch teasers here:

•  YouTube Short 1
•   YouTube Short 2